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   3. click 'Edit'
   4. if you want, you can now select 'Manual placements'
+
+** mobile test website
+- open your website or Facebook AD landing page URL in gogle chrome browser.
+- right click anywhere on the page
+- select inspect in the menu
+- click desktop mobie view toggle button
+
+** AD level
+*** naming ad
+- use a name that describes the following:
+  - ad identity
+  - media
+  - call to action
+  - text
+  - links
+
+*** ad identity
+  - select facebook page
+  - instagram account
+  -
+   #+attr_html: :width 400
+   [[file:../../../_share/media/img/facebook/envy/section 03/lesson-16/e04a.png]]
+
+*** media
+1. Go to Ad Creative Section
+2. click on 'Set up Creative'
+3. pick either image or video
+  - video is best
+  - otherwise test three image options
+   #+attr_html: :width 400
+   [[file:../../../_share/media/img/facebook/envy/section 03/lesson-16/e05.png]]
+
+*** call to action
+- in the case of a Traffic or Engagement add you can send someone somewhere
+  - under destination
+
+** Detailed targeting
+- found in Ad Set
+- in the audience section
+  - specify interests in the detailed targeting section
+
+** Carousel Ads
+- with a carousel you can identify which ad has the most clicks
+- take that ad and use it in a new campaign