diff --git a/_share/media/img/facebook/envy/section 03/L15a.png b/_share/media/img/facebook/envy/section 03/L15a.png new file mode 100644 index 0000000..ff1049f Binary files /dev/null and b/_share/media/img/facebook/envy/section 03/L15a.png differ diff --git a/_share/media/img/facebook/envy/section 03/L15b.png b/_share/media/img/facebook/envy/section 03/L15b.png new file mode 100644 index 0000000..fbfed2f Binary files /dev/null and b/_share/media/img/facebook/envy/section 03/L15b.png differ diff --git a/_share/media/img/facebook/envy/section 03/L15c.png b/_share/media/img/facebook/envy/section 03/L15c.png new file mode 100644 index 0000000..5ee8988 Binary files /dev/null and b/_share/media/img/facebook/envy/section 03/L15c.png differ diff --git a/_share/media/img/facebook/envy/section 03/L15d.png b/_share/media/img/facebook/envy/section 03/L15d.png new file mode 100644 index 0000000..5bb4400 Binary files /dev/null and b/_share/media/img/facebook/envy/section 03/L15d.png differ diff --git a/_share/media/img/facebook/envy/section 03/L15e.png b/_share/media/img/facebook/envy/section 03/L15e.png new file mode 100644 index 0000000..745fa52 Binary files /dev/null and b/_share/media/img/facebook/envy/section 03/L15e.png differ diff --git a/_share/media/img/facebook/envy/section 03/L15f.png b/_share/media/img/facebook/envy/section 03/L15f.png new file mode 100644 index 0000000..4adf5f8 Binary files /dev/null and b/_share/media/img/facebook/envy/section 03/L15f.png differ diff --git a/_share/media/img/facebook/envy/section 03/L15g.png b/_share/media/img/facebook/envy/section 03/L15g.png new file mode 100644 index 0000000..f34abe5 Binary files /dev/null and b/_share/media/img/facebook/envy/section 03/L15g.png differ diff --git a/envy/_subsections/sec03/lesson-15.org b/envy/_subsections/sec03/lesson-15.org index 6e51567..e234098 100644 --- a/envy/_subsections/sec03/lesson-15.org +++ b/envy/_subsections/sec03/lesson-15.org @@ -6,3 +6,145 @@ - [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/16613848#overview][S03:L15 - Facebook Sales Funnel]] * Notes +** basic funnel +1. *brand awareness*: customer aware and interested in product + - *goal*: attract + - engaging and shareable content + - images + - videos + - infographics + - how tos + - content + - inspiring + - funny +2. retarget warm customers + - *goal*: increase interest and capture leads + - retarget warm audiences + - provide value + - something free for email + - coupons + - contests + - ebooks + - market offers and promotions +3. retarget and convert lead into sale + - *goal*: sales + - collect leads + - build trust + - customer service + - answer questions + +** what is the funnel goal? +- what are you trying to get the customer to do with the funnel? +*** examples +- signup + - newsletter + - webinar + - email list +- sale + - service + - physical product +- promote event +- increase website traffic + +*** how to warm up +- don't try zero to sale +- warm up user / build relationship + - build brand awareness + - share product/service benefits + - provide value for free + - capture leads via a lead magnet/giveaway + - email address that can retargeted + - visitor to website + +** split test +*** things to test +- campaigns +- ad sets +- ads +- images +- text + +*** one variable at a time +- ad objectives +- detailed targeted +- ad copy +- ad images/ video + +** split test funnel +- optimize as necessary +- for testing, have multiple + - funnels + - lead capture pages + - offers + +*** funnel process overview +1. facebook ad to free website content +2. retarget warm website visitors with free opt-in offer +3. send thank you email & freebie to new opt in user +4. send email providing more free value +5. email & retarget facebook opt-in list with paid offer + +*** funnel process breakdown +**** facebook ad to free website content + - finish with CTA + - final sentence as bait + +**** retarget warm website visitors with free opt-in offer + - show ad to someone who engaged with content + - visited website + - watched facebook video + - subscribed to email list + - use Facebook Pixels + - track visitors + - create Custom Audiences for users who visited specific urls + +**** send thank you email & freebie to new opt in user +**** send email providing more free value +**** email & retarget facebook opt-in list with paid offer + +** creating Custom Audiences +- log into Ads Manager account +- select All Tools +- select Audiences from Advertise section + #+attr_html: :width 600px + [[file:~/notes/courses/social_media/facebook/_share/media/img/facebook/envy/section 03/L15a.png]] + +- select Create a custom audience + +*** facebook page +- select *Facebook Page* from the *Meta sources* section of the + + #+attr_html: :width 600px + [[file:~/notes/courses/social_media/facebook/_share/media/img/facebook/envy/section 03/L15b.png]] + +- access drop down in Events and select Everyone who engaged with page +- give the audience a name + #+attr_html: :width 600px + [[file:~/notes/courses/social_media/facebook/_share/media/img/facebook/envy/section 03/L15c.png]] + + +*** website +- select *website* from *Your Sources* section of Create custom Audience +- choose a Facebook Pixel in *source* +- choose *People who visited specific web pages* in *Events +- add the url of the page + - use "url contains" + - give the full path +- give the audience a name + #+attr_html: :width 600px + [[file:~/notes/courses/social_media/facebook/_share/media/img/facebook/envy/section 03/L15d.png]] + +*** using in Advertisements +- find Audience in the Ad Set +- click on *custom audience* search bar +- pick the audience you named +- it will appear + + #+attr_html: :width 600px + [[file:~/notes/courses/social_media/facebook/_share/media/img/facebook/envy/section 03/L15e.png]] + + #+attr_html: :width 600px + [[file:~/notes/courses/social_media/facebook/_share/media/img/facebook/envy/section 03/L15f.png]] + + #+attr_html: :width 600px + [[file:~/notes/courses/social_media/facebook/_share/media/img/facebook/envy/section 03/L15g.png]]