diff --git a/_share/media/img/facebook/envy/section 02/L08c_01.png b/_share/media/img/facebook/envy/section 02/L08c_01.png new file mode 100644 index 0000000..be07852 Binary files /dev/null and b/_share/media/img/facebook/envy/section 02/L08c_01.png differ diff --git a/_share/media/img/facebook/envy/section 02/L08c_02.png b/_share/media/img/facebook/envy/section 02/L08c_02.png new file mode 100644 index 0000000..c1633f1 Binary files /dev/null and b/_share/media/img/facebook/envy/section 02/L08c_02.png differ diff --git a/_share/media/img/facebook/envy/section 02/L08c_03.png b/_share/media/img/facebook/envy/section 02/L08c_03.png new file mode 100644 index 0000000..842e998 Binary files /dev/null and b/_share/media/img/facebook/envy/section 02/L08c_03.png differ diff --git a/_share/media/img/facebook/envy/section 02/L08c_04a.png b/_share/media/img/facebook/envy/section 02/L08c_04a.png new file mode 100644 index 0000000..aeedae2 Binary files /dev/null and b/_share/media/img/facebook/envy/section 02/L08c_04a.png differ diff --git a/_share/media/img/facebook/envy/section 02/L08c_04b.png b/_share/media/img/facebook/envy/section 02/L08c_04b.png new file mode 100644 index 0000000..f652ed3 Binary files /dev/null and b/_share/media/img/facebook/envy/section 02/L08c_04b.png differ diff --git a/_share/media/img/facebook/envy/section 02/L08c_04c.png b/_share/media/img/facebook/envy/section 02/L08c_04c.png new file mode 100644 index 0000000..1e9fada Binary files /dev/null and b/_share/media/img/facebook/envy/section 02/L08c_04c.png differ diff --git a/envy/_subsections/sec01/lesson-08c.org b/envy/_subsections/sec01/lesson-08c.org new file mode 100644 index 0000000..440c4a9 --- /dev/null +++ b/envy/_subsections/sec01/lesson-08c.org @@ -0,0 +1,69 @@ +#+title: Section 02 - Lessons 08c | CTA and NAVBAR +#+HTML_HEAD: + +* Links +- [[../../toc.org][TOC - Facebook Marketing Notes]] +- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/34808870#overview][S02:L08 - The Ultimate Facebook Page Guide]] +- [[https://www.coursenvy.com/post/social-media-image-sizes][Optimal Social Media Image Sizes]] + +* Notes + +** Adding a CTA +*** goal +- present value proposition +- lead eyes to the CTA + +*** adding a CTA +- first hit the ... on the right side under the cover + +#+attr_html: :width 600px +[[../../../_share/media/img/facebook/envy/section 02/L08c_01.png]] + +- then click "Add Action Button" + +#+attr_html: :width 400px +[[../../../_share/media/img/facebook/envy/section 02/L08c_02.png]] + +- then choose an appropriate CTA +#+attr_html: :width 400px +[[../../../_share/media/img/facebook/envy/section 02/L08c_03.png]] + +*** types of CTAs +- Sign Up + - sends to sign up page + +- Send Message + - can directly with messenger + - target them via facebook ads + +** Optimize Facebook Page +- the more complete the info is, the more legit +- improves page quality and rank +- bio is the facebook meta description for google search + - include 2-3 focus keywords + +*** various fields +- Profile Picture +- Cover Photo +- Facebook Page Bio +- Page Description (About) +- Business Address and Phone + - factors this in search ranking for location businesses +- Page Category +- Website and Email Address +- Facebook Page Settings + +** Change Navbar Sections + +- go from More->Manage Sections + +#+attr_html: :width 600px +[[../../../_share/media/img/facebook/envy/section 02/L08c_04a.png]] + +#+attr_html: :width 600px +[[../../../_share/media/img/facebook/envy/section 02/L08c_04b.png]] + +- from there toggle on and off sections + +#+attr_html: :width 400px +[[../../../_share/media/img/facebook/envy/section 02/L08c_04c.png]] diff --git a/envy/_subsections/sec01/lesson-08d.org b/envy/_subsections/sec01/lesson-08d.org new file mode 100644 index 0000000..590c0fe --- /dev/null +++ b/envy/_subsections/sec01/lesson-08d.org @@ -0,0 +1,11 @@ +#+title: Section 02 - Lessons 08d | Settings +#+HTML_HEAD: + +* Links +- [[../../toc.org][TOC - Facebook Marketing Notes]] +- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/34808870#overview][S02:L08 - The Ultimate Facebook Page Guide]] +- [[https://www.coursenvy.com/post/social-media-image-sizes][Optimal Social Media Image Sizes]] + +* Notes + +** Settings->Privacy diff --git a/envy/toc.org b/envy/toc.org index 69d4754..e139fbf 100644 --- a/envy/toc.org +++ b/envy/toc.org @@ -21,3 +21,5 @@ #+attr_html: :class contents-overview - [[./_subsections/sec01/lesson-08.org][Lessons 08a: Creating Accounts]] - [[./_subsections/sec01/lesson-08b.org][Lessons 08b: Image Sizes]] +- [[./_subsections/sec01/lesson-08c.org][Lessons 08c: CTA and Navbar]] +- [[./_subsections/sec01/lesson-08d.org][Lessons 08d: Settings]]