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 * Links
 - [[../../toc.org][TOC - Facebook Marketing Notes]]
 - [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/16683844#overview][S03:L15 - video]]
+- [[../../../_share/data/envy/facebook/section03/14-guide_to_create_facebook_ads-v7.pdf][pdf to chapter]]
 
 * Notes
 
@@ -17,6 +18,9 @@
 - http://www.facebook.com/pages/creation
 
 ** facebook ad creation levels (steps)
+#+attr_html: :width 600px
+[[file:../../../_share/media/img/facebook/envy/section 03/lesson-16/e01.png]]
+
 1. CAMPAIGN level
    set your objective
 
@@ -41,3 +45,27 @@
 - direct them to take action
   - make a purchase
   - sign up for XYZ
+
+*** step 2 - ad set
+- editing ad set will change *Estimated Audience Size* of ad campaign
+  - smaller audiences cost more, but are more relevent
+  - broad audiences will be lower cost, but are better for top of funnel ads
+
+*** step 3 - the ad itself
+- create actual ad
+  - select media
+  - format
+  - links
+  - call to action
+
+**** ad formats
+
+| format             | description                                                                                                                    |
+|--------------------+--------------------------------------------------------------------------------------------------------------------------------|
+| image              | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/ads/photo-ad-format][facebook images guide]]                                  |
+| video/slideshow    | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/ads/video-ad-format][facebook video guide]]                                   |
+| carousel           | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/ads/carousel-ad-format][facebook carousel guide]]                             |
+| collection         | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/ads/collection-ad-format][facebook collection guide]]                         |
+| instant experience | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/help/183469315334462?id=1633489293397055][facebook instant experience guide]] |
+
+** how to create facebook ads