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b/envy/_subsections/sec01/lesson-08c.org old mode 100644 new mode 100755 diff --git a/envy/_subsections/sec01/lesson-08d.org b/envy/_subsections/sec01/lesson-08d.org old mode 100644 new mode 100755 diff --git a/envy/_subsections/sec03/lesson-14.org b/envy/_subsections/sec03/lesson-14.org old mode 100644 new mode 100755 diff --git a/envy/_subsections/sec03/lesson-15.org b/envy/_subsections/sec03/lesson-15.org old mode 100644 new mode 100755 diff --git a/envy/_subsections/sec03/lesson-16.org b/envy/_subsections/sec03/lesson-16.org old mode 100644 new mode 100755 diff --git a/envy/_subsections/sec03/lesson-18.org b/envy/_subsections/sec03/lesson-18.org old mode 100644 new mode 100755 index 0a467e8..34581b8 --- a/envy/_subsections/sec03/lesson-18.org +++ b/envy/_subsections/sec03/lesson-18.org @@ -7,3 +7,48 @@ - [[../../../_share/data/envy/facebook/section03/14-guide_to_create_facebook_ads-v7.pdf][pdf to chapter]] * Notes + - advantage campaign budget optimizes budget distribution across ad sets + - the best performing ad gets the most +- target one variable per ad set + +** daily budget +- run continuously +- start and end date + - ad scheduling only works with lifetime budgets + +** split test +- if multiple countries, create multiple ad sets + +** performance goal +- found in ad set level under 'conversion' +- choose how you want facebook to deliver ads to people based on what you want to achieve +- Performance goal default settings tend to get best results + +*** optimization methods +- CPM :: cost per impression +- CPC :: cost per click +- CPA :: cost per action (ie app install) + +** Facebook ad bidding +- your ad is part of an auction that is worldwide for ads to your targeted group +*** philosophy +1. use the default system - double check +2. limit the bid cap price if you have a limited budget +3. set to highest if an ad has high conversion and ROAS (return on ad spend) + +*** campaign bid strategy +**** highest volume +- automatic option +- default + +**** cost per result goal +- avg cost per result goal +- specific cost goal + +**** bid cap +- max bid on auction + +** Facebook Delivery +- standard (default) +- accelerated + - requires Bid Cap strategy diff --git a/envy/_subsections/sec03/lesson-19.org b/envy/_subsections/sec03/lesson-19.org new file mode 100644 index 0000000..e827d4b --- /dev/null +++ b/envy/_subsections/sec03/lesson-19.org @@ -0,0 +1,9 @@ +#+title: Section 03 - Lessons 19 | complete facebook split testing guide +#+HTML_HEAD: + +* Links +- [[../../toc.org][TOC - Facebook Marketing Notes]] +- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/21226114#overview][S03:L19 - video]] +- [[../../../_share/data/envy/facebook/section03/17-The_Complete_Facebook_Split_Testing_Guide-v5.pdf][pdf to chapter]] + +* Notes diff --git a/envy/toc.org b/envy/toc.org old mode 100644 new mode 100755 index fa5426f..60b7a45 --- a/envy/toc.org +++ b/envy/toc.org @@ -31,3 +31,5 @@ - [[./_subsections/sec03/lesson-14.org][Lessons 14: Facebook Ad Course & Creative Guide]] - [[./_subsections/sec03/lesson-15.org][Lessons 15: Facebook Sales Funnel]] - [[./_subsections/sec03/lesson-16.org][Lessons 16: Ultimate Guide to Creating Facebook Ads]] +- [[./_subsections/sec03/lesson-18.org][Lessons 18: Ads, Budgets, Bidding & Schedules]] +- [[./_subsections/sec03/lesson-19.org][Lessons 19: Complete Facebook Split Testing Guide]]