diff --git a/envy/_subsections/sec03/lesson-14.org b/envy/_subsections/sec03/lesson-14.org
index 6a46fd5..c02caa3 100644
--- a/envy/_subsections/sec03/lesson-14.org
+++ b/envy/_subsections/sec03/lesson-14.org
@@ -155,3 +155,11 @@ https://www.facebook.com/business/inspiration/creative-hub
 - go do a search on something you are interested in
   - check out the longest running ads
   - variants
+
+** boosting likes / engagement
+- https://www.coursenvy.com/post/cheapest-countries-facebook-likes
+- clout improves enagement
+- target cheap countries for conversion objectives
+- when ready
+  - select 'use existing post' under Ad Setup at the Ad level
+  - select the post