From bfe619f916501365e27ec8fc833f324266542ee3 Mon Sep 17 00:00:00 2001
From: ronny abraham <ronny@ronnys-MacBook-Pro.local>
Date: Fri, 15 Aug 2025 15:46:31 +0300
Subject: [PATCH] finished split testings added campaign planning

---
 envy/_subsections/sec03/lesson-19.org | 82 +++++++++++++++++++++++++++
 envy/_subsections/sec03/lesson-21.org |  8 +++
 envy/toc.org                          |  1 +
 3 files changed, 91 insertions(+)
 create mode 100644 envy/_subsections/sec03/lesson-21.org

diff --git a/envy/_subsections/sec03/lesson-19.org b/envy/_subsections/sec03/lesson-19.org
index e827d4b..9511148 100644
--- a/envy/_subsections/sec03/lesson-19.org
+++ b/envy/_subsections/sec03/lesson-19.org
@@ -7,3 +7,85 @@
 - [[../../../_share/data/envy/facebook/section03/17-The_Complete_Facebook_Split_Testing_Guide-v5.pdf][pdf to chapter]]
 
 * Notes
+** split testing
+- test one variable at a time
+- A/B testing to see which ad performs better
+  - Ad Set level
+  - Ad level
+
+** manual split testing: ad set level
+*** variables
+- interests
+- locations
+- age
+- audience
+- gender
+
+***  how to
+- create the campain
+- duplicate ad set using button
+  - you can now edit it (do one variable)
+
+*** exclude audience
+- you must exclude the first campaign audience
+- otherwise you will have audience overlap (seeing it multiple times)
+
+- exclude audiences at the ad set level
+  - exclude link under custom audiences and detailed targeting
+
+*** example
+- two ads
+- two ad set audiences with a difference in some variable
+- therefore four ad sets
+
+** analyze campaign results via the breakdown menu
+- in the campaigns listing (ads manager)
+- on the far right you can choose variaous options to see who the ad appeals to
+  - who clicked
+  - who took action
+
+** coursenevy super split test
+*** basics
+- enable Campaign Budget Optimization
+- each Ad Set requires minimum of $1 per
+- set daily budget to $30 to create 30 ad sets and test 30 different audiences
+
+*** set up
+- create main campaign
+- navigate to ad set and hit duplicate
+- create 30 sets
+  - don't worry about excluding for now
+
+*** process
+- run it a few days
+- toggle off losers
+- scale up the budget on winners
+
+*** suggested audeinces
+- anyone whose clicked on your CTA buttons in the past
+
+** split testing ads
+- duplicate the ad and test
+
+- dynamic creative
+  - toggle at AD SET level
+  - click on optimize
+  - allows you to upload multiple assets and provide
+    - images
+    - videos
+
+  - will mix and match and you can see who did the best
+
+** carousel reporting
+- you can see who got the most impressions in the breakdown
+
+** facebook ads 'A/B Test' Option
+- at campaign objective level you can have this done automaticall
+- toggle 'Create A/B test'
+
+*** tips
+- test one variable
+- measurable hypopthesis (ie cost per action)
+- use big enough audience
+- set an ideal time frame
+- set an ideal budget
diff --git a/envy/_subsections/sec03/lesson-21.org b/envy/_subsections/sec03/lesson-21.org
new file mode 100644
index 0000000..e81d82a
--- /dev/null
+++ b/envy/_subsections/sec03/lesson-21.org
@@ -0,0 +1,8 @@
+#+title: Section 03 - Lessons 21 | campaign planning
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
+
+* Links
+- [[../../toc.org][TOC - Facebook Marketing Notes]]
+- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/19991792#overview][S03:L21 - video]]
+
+* Notes
diff --git a/envy/toc.org b/envy/toc.org
index 60b7a45..cc20b25 100755
--- a/envy/toc.org
+++ b/envy/toc.org
@@ -33,3 +33,4 @@
 - [[./_subsections/sec03/lesson-16.org][Lessons 16: Ultimate Guide to Creating Facebook Ads]]
 - [[./_subsections/sec03/lesson-18.org][Lessons 18: Ads, Budgets, Bidding & Schedules]]
 - [[./_subsections/sec03/lesson-19.org][Lessons 19: Complete Facebook Split Testing Guide]]
+- [[./_subsections/sec03/lesson-21.org][Lessons 21: Campaign Planning]]