#+title: Section 02 - Lessons 11 | Keywork Search
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* Links
- [[../../toc.org][TOC - Facebook Marketing Notes]]
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/5764098?start=24#overview][S02:L11 - Keyword Search]]

* Notes
** use keywords
1. rank organically
2. google ads

look for high ranked pages, and see what words are used to indicate importance

** step 1 - search
1. single key words
2. long tail / multiple key words that are looked for as a group
   - searched less than single words
   - but will rank you higher

** step 2 - generate
- search niche forums
- browse a library (niche magazines)
- test google autocomplete searches
- search wikipedia
- look at compettitors websites and ads online
- read newspapers
- search amazon and other online stores
  - amazon uses keyword in the bullet points and titles
- search clickbank.com
- check out google trends
  - see if you are getting search volume for your keywords
- watch tv commercials and infomercials

** keyword niche #1 - buyers
- best (top, top rated, new)
*** who is your keyword for
- dogs, women, men, kids, dogs, hooby, hikers

*** reviews
*** where to buy
*** cheap (lowest price, discound, deals, lury, expensive)
- on sale (coupon code, for sale, promo, promo code, special)
- under $xx
*** buyers like to compare things
- sony vs samsung

** keyword niche #2 -- info seekers
*** how to
- guide to, how do you ..

- easy
- top 10 (top x, best x)
  - tutorial
  - training
  - course
  - how to
  - guide
  - instructions

*** DIY
- how to build a table, etc.

*** how to
- eliminate
- get rid of
- prevent
- fix

** how to tell which keywods are good
- long tail pro
- https://www.coursenvy.com/post/long-tail-pro

** picking winning keyword
- keyword competitiveness 0-100 ranking
- calculated using a bunch of factors
- lower is better

** use google keyword planner
- put in a keyword and google will give you a lot of info
- create a google ads account
- create an ad campaign
  - you don't have to launch it
  - just pause it
- go to tools->planner
- you can put in competitors urls or your own ideas