#+title: Section 03 - Lessons 16 | Creating Facebook Ads
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* Links
- [[../../toc.org][TOC - Facebook Marketing Notes]]
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/16683844#overview][S03:L15 - video]]

* Notes

** facebook page -> facebook ads
- page and ads are seperate from personal profile
- profile is only needed to create a Page and Business Manager
  - business manager is linked with personal account login
  - not published with friends unless invited
- you have to create Page before creating an Ad

- http://www.facebook.com/pages/creation

** facebook ad creation levels (steps)
1. CAMPAIGN level
   set your objective

2. AD SET level
   - set audience/ targeting
   - set budget/ schedule
   - set placement

3. AD level
   create your ad

*** step 1 - campaign objective
- where you select what you want people to do when they get to your ad
- when you create ads, choose your objective
- using the correct CAMPAIN OBJECTIVE will help convert customers at each step of the funnel

**** consider ADs as a giant set of funnels
***** top of the funnel
- building awareness about your brand
- finding new potential customers
***** as they work down the funnel
- direct them to take action
  - make a purchase
  - sign up for XYZ