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#+title: Section 01 - Lessons 05 | The Basics of Facebook Ads

* Links
- [[../../toc.org][TOC - Facebook Marketing Notes]]
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/2872460#questions][S01:L05 - The Basics of Facebook Ads]]
- https://business.facebook.com/adsmanager

* Notes

** the basics of facebook ads

*** goal
1. awareness - create a story around product/brand that people will remember
2. consideration - offer a value proposition to attract customers
3. conversion - make the sale and build customer loyal

*** reach people based on
- locations
- age
- gender
- interests
- actions taken on website or app
- etc

*** creating a Facebook Campaign

https://business.facebook.com/adsmanager

- go to the adsmanager page
- hit the create button under the campaigns tab

**** buying type
- auction
- reservation

**** campaign objectives
- awareness
- traffic
- engagement
- leads
- app promotion
- sales

*** creating an Ad Set
- where we select the target audience we want to reach

**** options for reaching target audience
- custom
  - email list
- age
- gender
- language
- detailed targeting
  - demographics
  - interests
  - behaviors

**** types of audiences
- specific: 1,000 to 1,000,000
- broad: 1mn+

**** detailed targeting
- one of the options facebook enables you to use to refine who the ads are shown to
- it's good to target competitors pages, bc those are the audiences you want
- not all pages are available

**** examples of targets
- locations, demographics, age, gender
- users interests
  - hobbies
  - recent activity searches
- behaviors
  - what websites are they searching
  - where are they shopping
- income level
- what Facebook pages do they like

*** marketing investment
- ROMI: Return on Marketing Investment
- A/B Split Testing