#+title: Section 03 - Lessons 14 | Facebook Ad & Creative Guide
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />

* Links
- [[../../toc.org][TOC - Facebook Marketing Notes]]
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/20694346#overview][S03:L14 - Complete Facebook Ad Copy & Creative Guide]]

* Notes
** Marketing 101
- value proposition / what you offer
- tell customers what you want in a clear CTA
- include brand logo to build awareness

** selling facebook ads
- treat your ads like communicating with friends
  - provide value
  - build relationships
  - promote / sell only 10% of the time

** 4 elements of a perfect facebook ad
1. visual
  - appealing
  - professional
2. relevance to target market
  - does this have anything to do with the customer
  - does he care
3. value proposition
  - enough value to take action
  - price reasonable
  - in demand
4. call to action (CTA)
  - ASKING FOR WHAT YOU WANT
  - focus on ONE call to action per ad
  - don't confuse the customer

** ad copy 101
*** text in your advertisement
- focus on outcome for buyer
- state features
  - product
  - service
- main focus should be outcome of the product/ service

*** four factors for ad copy
1. Outcome
   - pair outcomes to emotions
   - solve frustrations
2. Credibility
   - social clout
   - testimonial videos
   - celebrity endorsuments
   - total customers/sales/ outcomes (e.g. 300k students!)
3. Features
   - what makes this better
   - attracts target market
     - facts
     - benefits
     - sales price
4. Relevance
   - relevent to target
     - common problem for targt market
     - personalize
   - personalization always wins
   - remember to sell the outcome!

** Facebook Ad Copy Best Practices
*** ad text
- less than 20 words
- pique curiousity
- sell the output
- use at least one emoji
  - https://emojipedia.org/
*** ad headline
- less than 6 words
- hook user
- make them want to click

*** simple and straightforward works best!

*** testing
- test in bulk via Dynamic Creatives feature