#+title: Section 03 - Lessons 16 | Creating Facebook Ads
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* Links
- [[../../toc.org][TOC - Facebook Marketing Notes]]
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/16683844#overview][S03:L15 - video]]
- [[../../../_share/data/envy/facebook/section03/14-guide_to_create_facebook_ads-v7.pdf][pdf to chapter]]

* Notes

** facebook page -> facebook ads
- page and ads are seperate from personal profile
- profile is only needed to create a Page and Business Manager
  - business manager is linked with personal account login
  - not published with friends unless invited
- you have to create Page before creating an Ad

- http://www.facebook.com/pages/creation

** facebook ad creation levels (steps)
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[[file:../../../_share/media/img/facebook/envy/section 03/lesson-16/e01.png]]

1. CAMPAIGN level
   set your objective

2. AD SET level
   - set audience/ targeting
   - set budget/ schedule
   - set placement

3. AD level
   create your ad

*** step 1 - campaign objective
- where you select what you want people to do when they get to your ad
- when you create ads, choose your objective
- using the correct CAMPAIN OBJECTIVE will help convert customers at each step of the funnel

**** consider ADs as a giant set of funnels
***** top of the funnel
- building awareness about your brand
- finding new potential customers
***** as they work down the funnel
- direct them to take action
  - make a purchase
  - sign up for XYZ

*** step 2 - ad set
- editing ad set will change *Estimated Audience Size* of ad campaign
  - smaller audiences cost more, but are more relevent
  - broad audiences will be lower cost, but are better for top of funnel ads

*** step 3 - the ad itself
- create actual ad
  - select media
  - format
  - links
  - call to action

**** ad formats

| format             | description                                                                                                                    |
|--------------------+--------------------------------------------------------------------------------------------------------------------------------|
| image              | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/ads/photo-ad-format][facebook images guide]]                                  |
| video/slideshow    | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/ads/video-ad-format][facebook video guide]]                                   |
| carousel           | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/ads/carousel-ad-format][facebook carousel guide]]                             |
| collection         | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/ads/collection-ad-format][facebook collection guide]]                         |
| instant experience | [[https://www.facebook.com/business/ads-guide/update/image][ad specs]] and [[https://www.facebook.com/business/help/183469315334462?id=1633489293397055][facebook instant experience guide]] |

** how to create facebook ads