#+title: Section 01 - Lessons 01, 02 | Intro, Quick Tips
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />

* Links
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- [[../../toc.org][TOC - Facebook Marketing Notes]]
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/2982056#overview][S01:L01 - Intro]]
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/27724494#overview][S01:L02 - Quick Tips]]

* Notes
** intro
*** statistics
- 2 billion users
- 1.4 billion active users (70%)
- 1.7 billion mobile active users
- avg time spent per visit: 20 minutes

*** what you will learn
- optimize facebook page
- install facebook pixel and Create Custom Audiences
- how to engage with audiences
- understand all facebook ad types
- how to split test and optimize ads

** tips
- watch the entire course then rewatch topics of interest
- start with a facebook business manager account

***  things you will create
1. Facebook Business Manager Account
2. Facebook Ad Account
3. Facebook Pixel
4. Website

*** Never overlap the tracking of various websites by installing the same pixel on multiple websites
- one website per ad account
- one pixel per website
- one pixel is connected to one ad account

*** detailed targeting a broad audience instead of competitor audience
- when creating a new ad set you may want to put your competitors page in the detailed targeting field
- that page might not appear
- target a broad audience instead
  - 1,000,000+ size to start
  - create warm audience
    - pixel will show who went to the website
    - you can duplicate this audience

*** links
- https://www.facebook.com/groups/coursenvy
- https://learn.coursenvy.com/