#+title: Section 03 - Lessons 19 | complete facebook split testing guide
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* Links
- [[../../toc.org][TOC - Facebook Marketing Notes]]
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/21226114#overview][S03:L19 - video]]
- [[../../../_share/data/envy/facebook/section03/17-The_Complete_Facebook_Split_Testing_Guide-v5.pdf][pdf to chapter]]

* Notes
** split testing
- test one variable at a time
- A/B testing to see which ad performs better
  - Ad Set level
  - Ad level

** manual split testing: ad set level
*** variables
- interests
- locations
- age
- audience
- gender

***  how to
- create the campain
- duplicate ad set using button
  - you can now edit it (do one variable)

*** exclude audience
- you must exclude the first campaign audience
- otherwise you will have audience overlap (seeing it multiple times)

- exclude audiences at the ad set level
  - exclude link under custom audiences and detailed targeting

*** example
- two ads
- two ad set audiences with a difference in some variable
- therefore four ad sets

** analyze campaign results via the breakdown menu
- in the campaigns listing (ads manager)
- on the far right you can choose variaous options to see who the ad appeals to
  - who clicked
  - who took action

** coursenevy super split test
*** basics
- enable Campaign Budget Optimization
- each Ad Set requires minimum of $1 per
- set daily budget to $30 to create 30 ad sets and test 30 different audiences

*** set up
- create main campaign
- navigate to ad set and hit duplicate
- create 30 sets
  - don't worry about excluding for now

*** process
- run it a few days
- toggle off losers
- scale up the budget on winners

*** suggested audeinces
- anyone whose clicked on your CTA buttons in the past

** split testing ads
- duplicate the ad and test

- dynamic creative
  - toggle at AD SET level
  - click on optimize
  - allows you to upload multiple assets and provide
    - images
    - videos

  - will mix and match and you can see who did the best

** carousel reporting
- you can see who got the most impressions in the breakdown

** facebook ads 'A/B Test' Option
- at campaign objective level you can have this done automaticall
- toggle 'Create A/B test'

*** tips
- test one variable
- measurable hypopthesis (ie cost per action)
- use big enough audience
- set an ideal time frame
- set an ideal budget