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#+title: Section 02 - Lessons 08 | The Ultimate Facebook Page Guide

* Links
- [[../../toc.org][TOC - Facebook Marketing Notes]]
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/34808870#overview][S02:L08 - The Ultimate Facebook Page Guide]]

* Notes
** Create a Facebook Page
- login to account
- [[http://www.facebook.com/pages/creation]]

*** initial steps
- select category
- enter description
- click 'create page'

** access main page
- to access you must switch profile to facebook page profile
- in the upper right corner it will say "Manage Page"

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*** fill out everything
- the more complete the better
- specifically fill out
  - Edit Bio
  - Edit Details
- bio and details are used for searching
  - *the bio is the Meta description in google search*
  - include common phrases and keywords that customers would use to search

** about page
- fill out all relevant fields for brand
  - category
  - business address
  - email
  - phone

** Customize Facebook Page username
- format will be like *www.facebook.com/your-chosen-username*
- can only be done once, otherwise you have to make a request

** create an account on instagram
- you can only have 5 instagram accounts at a time
- same username
- bio
- emoji bulleted list of value propositions for brand
  - last line should be a call to action for instagram profile website link

** create a business account on instagram
to switch profile to a business account

- Account type and Tools
- Switch to professional account
- Choose from either Creator or Business
- select a category for your business and tap *Done*

*** this is all incorrect
- go to profile and tap the three bars in the upper right corner
- tap *Settings*
  - some accounts will have *Switch to Professional Account* option directly under Settings
- tap *Account*
- tap *Switch to Professional Account*
- tap *Continue*
- select a category for your business and tap *Done*