#+title: Section 02 - Lessons 08 | The Ultimate Facebook Page Guide #+HTML_HEAD: * Links - [[../../toc.org][TOC - Facebook Marketing Notes]] - [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/34808870#overview][S02:L08 - The Ultimate Facebook Page Guide]] - [[https://www.coursenvy.com/post/social-media-image-sizes][Optimal Social Media Image Sizes]] * Notes ** Create a Facebook Page - login to account - [[http://www.facebook.com/pages/creation]] *** initial steps - select category - enter description - click 'create page' ** access main page - to access you must switch profile to facebook page profile - in the upper right corner it will say "Manage Page" #+ATTR_HTML: :width 400px [[file:../../../_share/media/img/facebook/envy/S02_L08_E01.png]] *** fill out everything - the more complete the better - specifically fill out - Edit Bio - Edit Details - bio and details are used for searching - *the bio is the Meta description in google search* - include common phrases and keywords that customers would use to search ** about page - fill out all relevant fields for brand - category - business address - email - phone ** Customize Facebook Page username - format will be like *www.facebook.com/your-chosen-username* - can only be done once, otherwise you have to make a request ** create an account on instagram - you can only have 5 instagram accounts at a time - same username - bio - emoji bulleted list of value propositions for brand - last line should be a call to action for instagram profile website link ** create a business account on instagram *** to switch profile to a business account (correct way) 1. click on the profile icon in the lower left column #+attr_html: :width 100px [[file:../../../_share/media/img/facebook/envy/section 02/L08_01.png]] 2. click on *Edit Profile* #+attr_html: :width 600px [[file:../../../_share/media/img/facebook/envy/section 02/L08_02.png]] 3. go to *Account type and Tools* #+attr_html: :width 400px [[file:../../../_share/media/img/facebook/envy/section 02/L08_03.png]] 4. click on *Switch to professional account* #+attr_html: :width 600px [[file:../../../_share/media/img/facebook/envy/section 02/L08_04.png]] 5. Choose from either Creator or Business 6. select a category for your business and tap *Done* *** old and incorrect way that doesn't work - go to profile and tap the three bars in the upper right corner - tap *Settings* - some accounts will have *Switch to Professional Account* option directly under Settings - tap *Account* - tap *Switch to Professional Account* - tap *Continue* - select a category for your business and tap *Done* ** Link Facebook Page to Instagram account *** benefits - run instagram ads - respond to instagram comments and messages via /Meta Business Suite Inbox/ *** how to connect 1. Go to Facebook Page 2. Click *Settings* in left on *Manage Page* menu #+attr_html: :width 300px [[file:../../../_share/media/img/facebook/envy/section 02/L08_05.png]] 3. Click *Linked accounts* in left menu #+attr_html: :width 300px [[file:../../../_share/media/img/facebook/envy/section 02/L08_06.png]] 4. log into instagram account - if your account isn't already professional instagram will change it and you will have to go through the process of choosing the professional attributes - See also: [[*create a business account on instagram][How to create a business account on Instagram]] ** Facebook Images - [[https://www.coursenvy.com/post/social-media-image-sizes][Optimal Social Media Image Sizes]] - [[https://www.canva.com/sizes/social-media/][Canva - Design size guide]] - [[https://www.coursenvy.com/post/facebook-image-sizes][Courseenvy - Facebook Image Sizes]] - [[https://www.social-contests.com/check-image/][Facebook Grid Image Checker Tool]] https://www.canva.com/sizes/facebook/ | Graphic | Size | |----------------------------+------------------| | Profile Picture | 400 × 400 px | | Cover Photo | 1,125 × 633 px | | Image Post | 1,200 × 630 px | | Shared Link Images | 1,200 × 630 px | | Tab Images | 113 × 74 px | | Event Image | 1,920 × 1,005 px | | Facebook Ad (Carousel) | 1,080 × 1,080 px | | Facebook Ad (Single Image) | 1,200 × 628 px | *** notes - assume every image online is copyright - take your own photos - use Canva - profiles display - computer 180x180 - mobile 128x128 - cover display - computer 820x312 - mobile 640x360 - event covers - landscape - min 1200x628 - image posts - square or 3:2 aspect - automatic scale to thumbnail *** facebook ads - single images or carousel - 1.91:1 ratio - 1200x628 - too much text can dsiqualify ad ** Youtube https://www.canva.com/sizes/youtube/ | Type | Size | |---------------------------+------------------| | YouTube Thumbnail | 1,280 × 720 px | | YouTube Banner | 2,560 × 1,440 px | | YouTube Video (4K) | 3,840 × 2,160 px | | YouTube Profile Picture | 800 × 800 px | | Banner in Desktop Display | 2,560 × 423 px | | Banner in Tablet Display | 1,855 × 423 px | | Banner in Mobile Display | 1,546 × 423 px | | Banner in TV Display | 2,560 × 1,440 px | *** thumbnail - 1280x720 - 2mb limit - 16:9 - JPG, GIF, PNG - minimum 640 wide - should be as large as possible *** channel banner - ideal banner size 2560x1440 - 6mb limit - minimum 2048x1152 - 16:9 aspect - JPG, PNG, GIF, BMP - best size 2560x1440 *** video - minimum: 426x240 - maximum: 3840x2160 - 16:9 aspect ratio - maximum files size - 12 hours - 256gb *** profile - circular - 800x800 - JPG, PNG, GIF, BMP - 2mb ** Instagram https://www.canva.com/sizes/instagram/ | Graphic | Size | |----------------+---------------| | Profile Photo | 110 × 110 px | | Square Images | 1,080 × 1,080 px | | Images | 1,080 × 1,350 px | | Stories | 1,080 × 1,920 px | *** profile - square sized - 160x160 - minimum 110x110 *** square images - 1080x1080 *** landscape - 1080 wide - best viewed at: 1080x566 *** portrait - 1080x1350 *** stories - expire after 24 hours - 1080x1920 - aspect 9:16 ** Instagram (cont) *** images - landscape ad - 1200 x 628 - aspect ration 1.9:1 - square ads - 1080 x 1080 - 1:1 - vertical ads - 600 x 750 - 4:5 *** video - 4gb max - min resolution 1080x1080 - feed videos max 60 min - aspect ratio - landscape 1.91:1 - vertical 9:16 - 4:5 (crop if too tall) - caption - max 63,000 characters - drop down if tapped - url - avoid using - not clickable