254 lines
6.7 KiB
Org Mode
254 lines
6.7 KiB
Org Mode
#+title: Section 02 - Lessons 08 | The Ultimate Facebook Page Guide
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
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* Links
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- [[../../toc.org][TOC - Facebook Marketing Notes]]
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- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/34808870#overview][S02:L08 - The Ultimate Facebook Page Guide]]
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- [[https://www.coursenvy.com/post/social-media-image-sizes][Optimal Social Media Image Sizes]]
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* Notes
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** Create a Facebook Page
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- login to account
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- [[http://www.facebook.com/pages/creation]]
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*** initial steps
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- select category
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- enter description
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- click 'create page'
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** access main page
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- to access you must switch profile to facebook page profile
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- in the upper right corner it will say "Manage Page"
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#+ATTR_HTML: :width 400px
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[[file:../../../_share/media/img/facebook/envy/S02_L08_E01.png]]
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*** fill out everything
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- the more complete the better
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- specifically fill out
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- Edit Bio
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- Edit Details
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- bio and details are used for searching
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- *the bio is the Meta description in google search*
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- include common phrases and keywords that customers would use to search
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** about page
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- fill out all relevant fields for brand
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- category
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- business address
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- email
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- phone
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** Customize Facebook Page username
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- format will be like *www.facebook.com/your-chosen-username*
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- can only be done once, otherwise you have to make a request
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** create an account on instagram
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- you can only have 5 instagram accounts at a time
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- same username
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- bio
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- emoji bulleted list of value propositions for brand
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- last line should be a call to action for instagram profile website link
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** create a business account on instagram
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*** to switch profile to a business account (correct way)
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1. click on the profile icon in the lower left column
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#+attr_html: :width 100px
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[[file:../../../_share/media/img/facebook/envy/section 02/L08_01.png]]
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2. click on *Edit Profile*
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#+attr_html: :width 600px
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[[file:../../../_share/media/img/facebook/envy/section 02/L08_02.png]]
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3. go to *Account type and Tools*
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#+attr_html: :width 400px
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[[file:../../../_share/media/img/facebook/envy/section 02/L08_03.png]]
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4. click on *Switch to professional account*
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#+attr_html: :width 600px
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[[file:../../../_share/media/img/facebook/envy/section 02/L08_04.png]]
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5. Choose from either Creator or Business
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6. select a category for your business and tap *Done*
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*** old and incorrect way that doesn't work
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- go to profile and tap the three bars in the upper right corner
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- tap *Settings*
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- some accounts will have *Switch to Professional Account* option directly under Settings
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- tap *Account*
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- tap *Switch to Professional Account*
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- tap *Continue*
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- select a category for your business and tap *Done*
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** Link Facebook Page to Instagram account
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*** benefits
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- run instagram ads
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- respond to instagram comments and messages via /Meta Business Suite Inbox/
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*** how to connect
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1. Go to Facebook Page
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2. Click *Settings* in left on *Manage Page* menu
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#+attr_html: :width 300px
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[[file:../../../_share/media/img/facebook/envy/section 02/L08_05.png]]
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3. Click *Linked accounts* in left menu
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#+attr_html: :width 300px
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[[file:../../../_share/media/img/facebook/envy/section 02/L08_06.png]]
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4. log into instagram account
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- if your account isn't already professional instagram will change it and you will have to go through the process of choosing the professional attributes
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- See also: [[*create a business account on instagram][How to create a business account on Instagram]]
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** Facebook Images
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- [[https://www.coursenvy.com/post/social-media-image-sizes][Optimal Social Media Image Sizes]]
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- [[https://www.canva.com/sizes/social-media/][Canva - Design size guide]]
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- [[https://www.coursenvy.com/post/facebook-image-sizes][Courseenvy - Facebook Image Sizes]]
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- [[https://www.social-contests.com/check-image/][Facebook Grid Image Checker Tool]]
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https://www.canva.com/sizes/facebook/
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| Graphic | Size |
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|----------------------------+------------------|
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| Profile Picture | 400 × 400 px |
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| Cover Photo | 1,125 × 633 px |
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| Image Post | 1,200 × 630 px |
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| Shared Link Images | 1,200 × 630 px |
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| Tab Images | 113 × 74 px |
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| Event Image | 1,920 × 1,005 px |
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| Facebook Ad (Carousel) | 1,080 × 1,080 px |
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| Facebook Ad (Single Image) | 1,200 × 628 px |
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*** notes
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- assume every image online is copyright
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- take your own photos
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- use Canva
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- profiles display
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- computer 180x180
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- mobile 128x128
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- cover display
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- computer 820x312
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- mobile 640x360
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- event covers
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- landscape
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- min 1200x628
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- image posts
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- square or 3:2 aspect
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- automatic scale to thumbnail
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*** facebook ads
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- single images or carousel
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- 1.91:1 ratio
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- 1200x628
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- too much text can dsiqualify ad
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** Youtube
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https://www.canva.com/sizes/youtube/
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| Type | Size |
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|---------------------------+------------------|
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| YouTube Thumbnail | 1,280 × 720 px |
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| YouTube Banner | 2,560 × 1,440 px |
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| YouTube Video (4K) | 3,840 × 2,160 px |
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| YouTube Profile Picture | 800 × 800 px |
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| Banner in Desktop Display | 2,560 × 423 px |
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| Banner in Tablet Display | 1,855 × 423 px |
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| Banner in Mobile Display | 1,546 × 423 px |
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| Banner in TV Display | 2,560 × 1,440 px |
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*** thumbnail
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- 1280x720
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- 2mb limit
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- 16:9
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- JPG, GIF, PNG
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- minimum 640 wide
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- should be as large as possible
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*** channel banner
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- ideal banner size 2560x1440
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- 6mb limit
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- minimum 2048x1152
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- 16:9 aspect
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- JPG, PNG, GIF, BMP
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- best size 2560x1440
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*** video
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- minimum: 426x240
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- maximum: 3840x2160
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- 16:9 aspect ratio
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- maximum files size
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- 12 hours
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- 256gb
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*** profile
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- circular
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- 800x800
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- JPG, PNG, GIF, BMP
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- 2mb
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** Instagram
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https://www.canva.com/sizes/instagram/
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| Graphic | Size |
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|----------------+---------------|
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| Profile Photo | 110 × 110 px |
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| Square Images | 1,080 × 1,080 px |
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| Images | 1,080 × 1,350 px |
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| Stories | 1,080 × 1,920 px |
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*** profile
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- square sized
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- 160x160
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- minimum 110x110
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*** square images
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- 1080x1080
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*** landscape
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- 1080 wide
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- best viewed at: 1080x566
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*** portrait
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- 1080x1350
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*** stories
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- expire after 24 hours
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- 1080x1920
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- aspect 9:16
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** Instagram (cont)
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*** images
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- landscape ad
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- 1200 x 628
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- aspect ration 1.9:1
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- square ads
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- 1080 x 1080
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- 1:1
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- vertical ads
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- 600 x 750
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- 4:5
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*** video
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- 4gb max
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- min resolution 1080x1080
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- feed videos max 60 min
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- aspect ratio
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- landscape 1.91:1
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- vertical 9:16
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- 4:5 (crop if too tall)
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- caption
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- max 63,000 characters
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- drop down if tapped
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- url
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- avoid using
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- not clickable
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