Hey there and welcome back to a new video. And in this video, I’m going to explain how I use Etsy Ads to boost the FREE sales and FREE traffic that I get from Etsy’s organic algorithm.
But first, let me explain what Etsy ads are because they are VERY different from other forms of paid traffic and advertising that you will find online.
So, here’s the thing, right? When you come to Etsy and you do a search for a phrase, such as funny mugs, Etsy will show you a bunch of search results. Well, some of those search results will have a little word, ‘ad’, with them. If it does, it means that this is a paid ad. It isn’t an item that is organically placed there, for free, by the Etsy search algorithm.
And just to clarify as well, you do NOT have to use Etsy ads to make sales or run a successful store on Etsy.
Nope. As I showed in earlier videos, I recently started a new store and within 2 weeks, I already had my first 2 sales, and I ran no ads: it was just free, organic traffic since, well, you have to wait 2 weeks to turn on ads anyway, even if you do want to run them.
So no, you don’t need to use them. They are indeed optional. In fact, truthfully most people I know who run successful Etsy stores, don’t even use ads. And that isn’t because ads are bad, or they don’t work. It’s just, well, understandably, most people don’t like paying for ads so honestly, most people don’t bother turning them on.
But I’ll be honest, I think that is a lost opportunity because not only as I’ll show you, they can be very powerful, but they’re just simple and easy to turn on and run. Yep. Because here’s the thing right. Let’s say that you decided to run a paid advertising campaign on a social media app, like Instagram, or Facebook.
Well, you have to provide Facebook with the data, to run that advertising campaign. So, for example, you have to provide Facebook with a picture, photo or video of your product to use in the ad. And you have to type out advertising copy that you want Facebook to use to, well, advertise your product.
Whereas on Etsy, as you can see, it’s literally just the listing. Etsy just shows your standard, usual listing, but they artificially inflate it in the search results.
This means you don’t have to provide Etsy with a photo, or any advertising copy. All you literally have to do is open up your Etsy listing, and click to turn on ads for it. And it’s just a little toggle button inside of your Etsy item listing. That is all you have to do.
It is a very beginner friendly form of traffic. And it’s especially beginner friendly because, well, for better or for worse, you don’t even choose who Etsy shows your ads to.
Nope. Instead what happens is that Etsy’s ai will look over your listing and it’ll look for keywords that you added to your listing, when you created it, and they use those keywords to identify search phrases to show your product ad on.
So, let’s again take this funny Dachshund Mug for example, and say that you had titled it, Funny Dachshund Pun Mug.
Well, what Etsy does is it takes the keywords in your listing, and it will start to show your mug for search phrases that use those keywords.
So, for example, if somebody searches for the phrase, Dachshund Mug, the Etsy ad algorithm will start to show your mug to people who are making that search.
However, this also has a downside. Because let’s say that somebody was searching for the phrase, Funny Pun Mug.
Well, you used those keywords in your listing. So Etsy might choose to show your mug to that customer. The only problem though is that, in this scenario, the person who was making this search does not own a Dachshund dog. And so, chances are, they won’t want to buy your mug. So showing it on that search phrase is useless.
So as you can see, there are pros and cons of Etsy choosing your search phrases for you. On one hand, it means that it is less effort and it’s easier to get started compared to other forms of paid advertising, that make you select and pick your audiences.
But on the other hand, it means that Etsy will show your listings on search phrases that are not relevant. Luckily though, this isn’t quite as bad as it sounds. Because unlike other forms of paid advertising like Facebook ads, which charge you for views and impressions, Etsy only charges you money if somebody actually clicks on your ad.
So, these ads that got shown to me here: well, as long as I don’t click on them, then it costs the store nothing to advertise them.
But, if I did click on one, then Etsy would charge them money regardless of whether an item sells or not. And they usually charge around 50 cents per click. Sometimes more, sometimes less. But it’s around 50 cents on average per click.
Now, while this is annoying, I personally would not be too upset by this. And that is because, if you think about it, if you did not own a dachshund dog, then even if Etsy did show you an ad for a funny mug featuring a Daschund pun – what are the chances that you’d actually click on it? It’s very small.
And so in my experience, while a lot of people complain about this, I don’t think it’s too big of a downside. Most people are worried that if they run ads, they’ll rack up a bill for a bunch of useless clicks, and lose a bunch of wasted money. But in my experience, that isn’t the real downside of this strategy since usually those sorts of people don’t click anyway. The real downside is instead the time lost.
Because what Etsy will ask you to do when you turn your ads on, is it’ll ask you to keep your ads running with them for 30 days, before you consider turning them off. And that is not a requirement, by the way. You can turn your ads off at any time that you choose. But, they will recommend that if you can, to keep them running for at least 30 days.
And that is because that gives their algorithms time to learn more about which search phrases actually match best with your product. So they’ll take the keywords in your listing, and use that for a bunch of search phrases, and see which search phrases actually result in clicks, and then overtime narrow it down and only show it on the search phrases that get clicks from viewers.
But of course: all of that takes time. So, it can be slower than expected for your ads to actually start making you money while it figures out which search phrases actually get bites.
Whereas on other more advanced advertising platforms, such as Facebook, since you pick your audience, if you pick it right, you can find your target customers faster – overnight even.
But I view business more as a marathon, rather than a sprint. So: since I treat it like a marathon, I don’t mind waiting that time as a trade-off for how simple and easy they are to turn on and run. Plus, in my experience, I haven’t actually needed to wait 30 days, which is something that I’ll discuss later in my next video, where I show my exact $5 a day Etsy ad strategy.
But yes, that is what Etsy ads are, and how they work. So then, here’s the next question. Sarah, You said that Etsy ads help you boost your FREE sales by giving you FREE traffic. Yet here you are, talking about how much money they cost. What gives?!
And that’s a good question. So, here is the thing, right? A lot of Etsy content creators will, rightfully so, point out that Etsy has said that the search results are not influenced by Etsy ads. Which is somewhat true. Etsy does not inflate your organic free traffic if you run ads. So, you can’t brute force your way to higher search engine rankings, by buying clicks from Etsy ads, unfortunately.
However, consider this. On Etsy, in my experience, anywhere from 5 percent to 30 percent of customers will leave your store a review. And, in my experience, the more reviews you have, the higher your store conversion rates. And do you know what is one of the biggest factors that the Etsy algorithm considers, when raising up a listing in its search results?
It is conversion rates. If Etsy sees a high number of customers clicking on an item, and then purchasing it, then it is going to want to show that to more people.
Etsy is financially incentivized to promote listings with high conversion rates. Because that increases the number of sales their website makes which makes them more money from seller transaction fees. And so that is why I love Etsy ads. Especially for new stores.
Because it helps you get eyeballs on your listing. Which can help get you more sales. The more sales you get, the more reviews that you get. And once you’ve got a small collection of reviews, then it’s going to be much easier to get organic, free traffic because people will trust your store more and convert at higher rates.
And plus, in my experience, while Etsy have said that the search algorithm is separate from their Etsy ads, and that they don’t influence each other, I have never personally seen Etsy say that their discovery pages are not influenced by the data that they collect from Etsy ads.
Nope. Because as I said, my new stores don’t really get search engine traffic anyway, and that isn’t the traffic I care about either. It’s traffic from the discovery pages like the homepage. That is where my sales come from.
And: if you’ve watched my previous videos on how to get more traffic from these pages which, by the way, I STRONGLY recommend you do if you haven’t already.
Then you’ll know that a big way to get that is to provide Etsy with data on your ideal type of customer. So, for example, if you’re selling this mug, then you want to help give Etsy data that your target customer is Dachshund owners.
That way, they can pick some customers to test your product on by showing it on their homepage. And if any of those customers that Etsy shows it to click on your product or, even better, buy it, then Etsy’s algorithm can look through its customer database, and try to identify customers similar to those and show it to them. This is how clicks and sales can grow and snowball on the platform.
It’s like a chain of dominos. But, that one domino has to first of all fall in the chain, so that the rest can fall after it. And so, I’ve found that by turning on paid ads, that ad can be the domino for a product. If my ad can get a sale, then Etsy will still be able to use the data from that customer profile to find other similar customers, and show it to them.
And so do you have to use Etsy ads if you would prefer not to? Absolutely, no, you don’t. But, if you can, do they help speed up the process of improving your position in the Etsy algorithm to get free traffic from its recommendations on the platform?
Well, in my personal experience, yes. Yes they do. So, now that we know what the ads are, how to use them and turn them on, in my next video I’ll share with you my low budget Etsy ad strategy. So, go ahead, watch my next video, and I’ll see you over there
Etsy ads are paid placements inside Etsy search results.
They can help new listings get early clicks and sales, which may indirectly help organic traffic by giving Etsy more customer data and helping the store collect reviews.
** What Etsy Ads Are
When someone searches Etsy, some listings show the word “Ad.”
That means:
- the seller paid for placement
- the listing was not placed there organically
- Etsy is boosting the listing inside search results
** Etsy Ads Are Optional
You do not need Etsy ads to make sales.
A new store can still get organic sales from:
- Etsy discovery pages
- Etsy search
- strong product design
- clickable photos
- good niche targeting
- test impressions
Etsy ads are useful, but not required.
** Why Etsy Ads Are Beginner-Friendly
Etsy ads are much simpler than Facebook, Instagram, or TikTok ads.
With Facebook-style ads, you usually need:
- ad images
- ad videos
- ad copy
- audience targeting
- campaign settings
With Etsy ads:
- the ad is just your existing listing
- Etsy uses your listing photo, title, and product data
- you turn ads on with a simple toggle
** How Etsy Chooses Who Sees The Ad
Etsy uses the keywords in your listing to decide where to show your ad.
Example product:
- funny dachshund pun mug
Possible matching searches:
- dachshund mug
- funny dachshund mug
- funny pun mug
- dog pun mug
** The Weakness Of Etsy Ads
Etsy may show your product for searches that are not ideal.
Example:
A dachshund mug may show up for “funny pun mug.”
That searcher may not own a dachshund, so they may not be the right buyer.
** Why This Is Not Always Terrible
Etsy usually charges per click, not per view.
So if someone sees the ad but does not click:
- you do not pay
This makes irrelevant impressions less dangerous than they would be on platforms that charge for views.
** Approximate Cost
Etsy ad clicks often cost around:
- about $0.50 per click
Sometimes:
- more
- less
** Real Downside: Time
The bigger downside is not usually wasted clicks.
The bigger downside is time.
Etsy recommends keeping ads on for about 30 days because the algorithm needs time to learn:
- which search phrases work
- which customers click
- which searches lead to sales
- which keywords are a poor match
** Etsy Ads Need Learning Time
At first, Etsy may test your listing across many related search phrases.
Over time, Etsy may narrow the ad placement toward searches that get better results.
This can take time.
** Etsy Ads Compared To Facebook Ads
Facebook ads can sometimes find an audience faster because you manually choose the audience.
Etsy ads are slower but easier.
Tradeoff:
- Facebook ads = more control, more complexity
- Etsy ads = less control, much easier setup
** Why Etsy Ads Can Help Organic Traffic
Etsy has said that paid ads do not directly boost organic search ranking.
So Etsy ads do not simply “buy” organic ranking.
But they can still help indirectly.
** The Indirect Boost
Etsy ads can help generate:
- clicks
- sales
- customer data
- reviews
- conversion history
Those things can help the store/listing perform better organically.
** Reviews Matter
A percentage of Etsy customers leave reviews.
The transcript gives a rough range:
- 5% to 30% of customers may leave a review
More reviews can help:
- build trust
- increase conversion rate
- make customers more comfortable buying
- improve the store’s perceived reliability
** Conversion Rate Matters
Conversion rate is important because Etsy wants to promote listings that make sales.
If customers:
- click a listing
- buy the product
then Etsy has a reason to show that listing to more people.
Etsy makes money when sales happen, so it is incentivized to promote listings that convert.
** Search Results vs Discovery Pages
Etsy says ads do not directly influence search results.
But the transcript makes an important distinction:
- search results
- discovery pages
Discovery pages include:
- Etsy homepage
- Etsy app recommendations
- personalized product suggestions
The claim here is that Etsy ads may still provide useful customer data that helps Etsy understand who likes the product.
** The Domino Effect
Etsy needs data to know who should see your product.
If an ad produces a sale, Etsy can look at that buyer and ask:
- Who is this customer?
- What do they like?
- What have they bought before?
- What similar customers might also like this product?
Then Etsy can potentially show the product to similar customers for free.
This is the “domino” effect.
** Example: Dachshund Mug
If someone buys a funny dachshund mug through an ad, Etsy now has a buyer profile.
Etsy may then test the product with similar customers, such as:
- dachshund owners
- dog lovers
- people who buy pun gifts
- people who buy mugs
- people who buy funny pet products
** Why Etsy Ads Are Useful For New Stores
New stores have little data.
Etsy ads can help create early data by getting:
- initial views
- initial clicks
- initial sales
- initial reviews
This can help Etsy understand the product faster.
** Main Strategic Use
Do not think of Etsy ads only as direct profit ads.
Think of them as a way to:
- get the first domino to fall
- create early sales data
- gather reviews
- help Etsy identify the right customer
- speed up the organic discovery process
** Important Warning
Etsy ads are not magic.
They work best when the listing already has:
- a strong product idea
- clear niche targeting
- relevant keywords
- a clickable thumbnail
- a good price
- a trustworthy store/profile
Ads cannot save a bad product.
** When Etsy Ads Make Sense
Etsy ads may be useful when:
- the product is niche-specific
- the product photo is clickable
- the title uses accurate keywords
- the product fills a gap in the market
- the store can afford a small test budget
- the goal is early data and early sales
** When To Skip Etsy Ads
Skip or delay Etsy ads if:
- budget is too tight
- listings are not optimized
- product photos are weak
- the niche is unclear
- the title has messy keywords
- the store is not ready for buyers
- the product is generic and low-effort
** Key Takeaway
Etsy ads do not directly buy organic ranking.
But they can help create the early activity Etsy needs to understand your product.
That activity can lead to:
- better customer matching
- more reviews
- higher trust
- better conversion rates
- more organic discovery traffic
** Bottom Line
Etsy ads are optional, but they can be powerful for new listings.
Use them as a low-friction way to get early clicks, sales, reviews, and customer data.
The goal is not just paid sales.
The goal is to help Etsy learn who your product is for, so the organic algorithm can later show it to similar customers for free.
* Transcript
#+begin_example
00:00
Hey there, and welcome back to a new video. And
00:02
in this video, I'm gonna explain how I use paid
00:05
Etsy ads to boost my free traffic and my free
00:09
sales that I get from Etsy's organic algorithm.
00:13
But first, let me explain just what exactly Etsy ads
00:17
are because as you will see, they are very different
00:20
compared to most forms of paid traffic and advertising
00:24
that you will find online.
00:26
Yep. So here's the thing, right? When you come to
00:29
Etsy and you do a search for a phrase such
00:31
as funny mugs, Etsy will show you a bunch of
00:34
different search results.
00:35
Well, some of these search results will have a little
00:38
word
00:39
ad with them. If a search result has this, it
00:42
means that it is a paid ad. It isn't an
00:45
item that was organically placed there for free by the
00:49
Etsy search algorithm. So yes, those are what Etsy ads
00:52
are. And I do just wanna clarify, by the way,
00:54
if you're watching this and you don't want to run
00:57
Etsy ads, don't worry. It is entirely optional
01:01
if you choose to run them or not. Yep. As
01:04
I showed in earlier videos, I recently started a new
01:07
store, and within 2 weeks, I already had my first
01:11
2 sales in this new Etsy store, and I ran
01:14
no ads. It was just free organic traffic since, well,
01:17
you have to wait 2 weeks to be able to
01:20
turn on ads on Etsy anyway,
01:22
even if you do wanna run them. So no, you
01:24
don't have to use them. They are indeed optional. In
01:27
fact, probably most people I know who run successful Etsy
01:31
stores
01:32
don't use ads. And it's not because of the fact
01:34
that Etsy ads are bad or they don't work. Nope.
01:38
It's just that, well, understandably,
01:40
most people don't like paying for ads. So honestly,
01:44
most people I know don't bother turning them on. But
01:46
the truth is is that I do think that's a
01:48
little bit of a missed opportunity because I do think
01:51
that they are super powerful. And what genuinely makes them
01:55
so remarkable
01:56
is that they are
01:57
incredibly simple and easy to run. Yep. Because here's the
02:01
thing. Right? Let's say that you decided to run a
02:03
paid advertising on a social media app like Instagram or
02:06
Facebook. Well, you have to provide Facebook or Instagram
02:10
with the data
02:11
to run your advertising campaign. So for example, you would
02:14
have to provide Facebook with a picture, a photo, or
02:17
video of your product to use in the ad, and
02:20
you'd have to type out the advertising copy that you
02:23
want Facebook to use to, well,
02:25
advertise your products.
02:27
Whereas on Etsy, as you can see, the ad is
02:30
literally just your listing. Etsy just shows your standard usual
02:34
listing,
02:35
but all they do is artificially inflated in the search
02:38
results. This means then that they are super simple to
02:41
set up because you don't have to provide any extra
02:43
videos
02:44
or photos or copy. All you literally have to do
02:48
is open up your Etsy listing and then click turn
02:51
on ads for it. It's just a little toggle button
02:53
inside of your Etsy item listing, and that's all you
02:57
have to do. As I said, it is a very
03:00
beginner form of traffic.
03:02
However,
03:03
they can also be for better or for worse, and
03:06
1 of the things that makes them a little bit
03:08
controversial in this regard is that you also
03:11
don't have to tell Etsy
03:13
who you want them to run your ad for. Nope.
03:17
Instead, what happens is that Etsy's AI will look over
03:20
your listing if you turn ads on, and it will
03:23
look for keywords that you added into it when you
03:25
created the listing. And it then uses those keywords to
03:29
identify search phrases
03:30
to show your product on. So let's again take this
03:34
funny Dachshund mug as our example product. And let's say
03:38
that you had titled it funny dachshund
03:41
pun mug.
03:43
Well, what Etsy is now going to do is it's
03:45
now going to show your product on search results that
03:49
utilize
03:50
those same keywords.
03:52
Yep. So for example, if somebody searches for the phrase
03:55
dachhand mug, the Etsy ad algorithm will start to show
03:59
you a mug to people who are making that search.
04:01
However, this also has a downside because let's say that
04:06
somebody was doing a search for the phrase
04:09
funny pun
04:11
mug.
04:12
Well, remember, you use those keywords in your listing, so
04:15
Etsy might choose to now show your mug to that
04:18
customer. The only problem though with this is that in
04:21
this scenario, this example person who was making the search
04:25
does not own a Dachshund dog, and so chances are
04:29
they won't want to buy your mug. So showing it
04:32
on that search phrase is useless.
04:35
So as you can see, there are definitely some pros
04:38
and cons of not having to tell Etsy
04:41
who you want them to show your ad for. On
04:44
1 hand, it makes it a lot easier compared to
04:47
other forms of paid advertising out there like Facebook, where
04:50
you have to go in and pick the audience
04:54
that you want to see your ad. But on the
04:57
flip side, this also means that Etsy is inevitably
05:01
going to show people your ad that probably don't want
05:04
to buy your item.
05:06
Luckily though, this isn't quite as bad as it sounds
05:09
because unlike other forms of paid advertising like Facebook ads,
05:13
which will charge you for views and impressions,
05:16
Etsy only charges you money if somebody actually clicks on
05:20
your ad. So these ads that got shown to me
05:22
here, well, as long as I don't click on them,
05:25
then it costs the store nothing to advertise them. But
05:29
if I did click on 1, then Etsy would charge
05:31
them money regardless
05:33
of whether an item sells or not, and they usually
05:36
charge around 50 cents per click. Sometimes it's more, sometimes
05:40
it's less, but it's around on average about 50 cents.
05:43
Now while this is admittedly annoying,
05:46
it's not something that I get too bothered with. And
05:49
that is because if you think about it, if you
05:52
did not own a dachshund dog, then even if Etsy
05:55
did show you an ad for a funny mug featuring
05:58
a dachshund pun, what are the actual chances that you'd
06:01
bother to click on it? It's very small. And so
06:04
in my experience, while people will complain about this with
06:06
Etsy ad, understandably,
06:08
I don't actually think it's that big of a downside.
06:11
Nope. Because most people are worried that if they run
06:14
ads on their items, that they'll rack up a bill
06:16
for a bunch of useless clicks and lose a bunch
06:19
of wasted money. But in my experience, it isn't actually
06:22
the real downside of the strategy
06:24
since usually those sorts of people don't even click on
06:27
your item anyway. The real downside is instead
06:31
time lost because here's the thing. When you turn on
06:34
your Etsy ads, Etsy is gonna tell you that they
06:37
would prefer it if you were to keep your ad
06:40
on for at least 30 days.
06:43
And that is not a requirement, by the way. You
06:46
can turn your ads off at any time should you
06:48
choose to. But Etsy will recommend that if you can,
06:52
to keep them running for at least 30 days. And
06:56
that is because that gives their algorithm time to learn
06:59
more about which search phrases
07:01
actually match best with your product. So they'll take the
07:04
keywords in your listing and use it for a bunch
07:06
of different search phrases and see which search phrases actually
07:09
result in clicks. And then over time, they will narrow
07:12
it down and only show it on search phrases that
07:16
get clicks from viewers. But of course, all of that
07:19
takes time, doesn't it? So it can be slower than
07:21
expected for your ads to actually start making money
07:24
while their algorithm figures out which search phrases
07:27
actually get bites. Whereas on more advanced advertising platforms, such
07:31
as Facebook, since you pick your audience, if you pick
07:34
it right, you can find your target customers faster, overnight
07:37
even. But personally, I view business more as a marathon
07:41
rather than as a sprint.
07:42
So I actually like to treat it like a marathon,
07:45
and I don't mind waiting that time as a trade
07:48
off for how simple and easy the Etsy ads are
07:51
to just turn on and run. Plus in my experience,
07:54
I haven't actually needed to wait the full 30 days,
07:57
but for getting results, and that's something that I'm gonna
08:00
talk about in my next video. But yes, that is
08:04
what Etsy ads are, and that is how they run.
08:07
So the next question then is this. Sarah, you said
08:11
that Etsy ads boost your free traffic and your free
08:14
sales, yet here you are spending all of your time
08:17
talking about how much money they cost you, what gives?
08:21
And that's a good question. So here's the thing, right?
08:24
There are a lot of Etsy content creators out there
08:26
that will point out, rightfully that Etsy has said that
08:31
the search results
08:32
are not influenced
08:34
by Etsy ads, which therefore I believe is true, that
08:39
Etsy does not inflate
08:41
your organic free traffic
08:43
if you run ads.
08:45
So unfortunately, this does mean we can't brute force our
08:48
way to higher search engine rankings
08:50
by buying clicks from Etsy ads. However,
08:53
consider this. On Etsy, in my experience, anywhere from 5
08:57
percent to 30 percent of customers will leave you a
09:00
store review. And also in my experience, the more store
09:04
reviews you have, the higher your store conversion rates. And
09:09
do you know what 1 of the biggest factors is
09:12
when Etsy considers who to rank highly inside of its
09:16
search results?
09:17
It's conversion rates.
09:19
If Etsy sees a high number of customers clicking on
09:22
an item and then actually purchasing it, then it is
09:26
going to want to show that item to more people.
09:29
Etsy is financially
09:31
incentivized to promote listings with higher conversion rates
09:35
because it increases the number of sales their websites makes,
09:38
which makes them more money from seller transaction fees. And
09:41
so this is why I absolutely love Etsy ads, especially
09:45
for new stores, because it helps you get eyeballs on
09:48
your listing, which can help you get more sales. The
09:51
more sales you get, the more reviews that you get.
09:55
And once you've got a small collection of reviews, then
09:57
it's going to be much easier to get organic free
10:00
traffic because people will trust your store more and will
10:04
convert at higher rates. And plus,
10:07
here's the thing. While Etsy have indeed said that their
10:10
search results are not influenced
10:13
by their paid ads,
10:15
I have never personally seen Etsy say that their
10:19
discovery pages
10:21
are not influenced
10:22
by the data that they collect from Etsy ads. Nope.
10:26
Because as I've said in previous videos, my new stores
10:29
don't really get search engine traffic anyway, and that isn't
10:32
the traffic that I care about either. It's traffic from
10:35
discovery pages like the homepage.
10:37
That is where my sales come from. And if you've
10:40
gone ahead and watched my previous videos on this on
10:42
how to get more traffic from these discovery pages, which,
10:46
by the way, I strongly recommend that you go do
10:48
if you haven't already, then you'll know that a big
10:51
way to get this free traffic is to provide Etsy
10:53
with data on who your ideal customer is. So for
10:57
example, if you're selling this mug, then you want to
11:00
help give Etsy data that your target customer
11:03
is Dachshund
11:05
dog owners.
11:06
That way, they can pick some customers to test your
11:09
product on by showing it on their homepage. And if
11:12
any of these customers that Etsy shows it to clicks
11:15
on your product or even better buys it, then the
11:18
Etsy algorithm can look through its customer database and try
11:21
and identify customers similar to those and show it to
11:23
them. This is how clicks and sales can grow and
11:27
snowball on the platform. You could think of it like
11:29
a chain of dominoes,
11:30
but that 1 domino of course has to fall first
11:33
in the chain so that the rest can fall after
11:36
it. And so I've found that by turning on paid
11:39
ads, that the ad seems to be able to be
11:42
a domino for a product. If I can get an
11:45
ad to make a sale, then Etsy will still be
11:47
able to use the data from that customer profile to
11:50
find other similar customers in their database
11:53
and show it to them for free. And so do
11:56
you have to use Etsy ads to be successful on
11:59
the platform? Absolutely not. But if you can use them,
12:03
do they help speed up the process of getting free
12:06
traffic and free sales
12:08
within the platform?
12:09
Well, in my experience,
12:11
yes, they absolutely can. And so now that we know
12:15
what ads are, how to turn them on, and why
12:18
they can be so powerful, in the next video, I'm
12:21
gonna share with you my low budget Etsy ad strategy.
