whole lotta changes
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@ -7,6 +7,79 @@
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- [[../../toc.org][TOC - ecomm clubhouse]]
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- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=036b22dd5af1cc52f98e9418a6fadb08&serverId=99488804638e465693eed17924c57b60][video]]
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* Review
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** Summary
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This lesson explains the overall AI print-on-demand business model: use AI to create designs, use print-on-demand to fulfill products, and use niche/product strategy to get traffic without relying primarily on ads.
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** Core Idea
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The business combines:
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- AI-generated product design
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- Print-on-demand fulfillment
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- Etsy / Shopify distribution
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- product-first traffic strategy
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** Practical Value
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- Explains how POD profit works
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- Explains why AI reduces product creation cost/time
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- Explains why Etsy is attractive for unique/niche products
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- Explains the difference between ads-first and product-first strategy
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- Introduces “gap in the market” thinking
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** Business Model
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1. Use AI to create artwork
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2. Prepare print-ready files
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3. Upload to POD products
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4. Sell through Shopify and/or Etsy
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5. Printify fulfills orders automatically
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6. Profit comes from markup after fees and production costs
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** Key Strategy
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Product-first strategy:
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Instead of creating generic products and forcing sales with ads, create specific niche products that fill market gaps.
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The product itself becomes part of the traffic strategy.
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** Important Insight
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AI is useful for creating products quickly, but humans are still needed to identify good product opportunities.
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AI is good at:
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- generating art
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- drafting listings
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- finding patterns
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Humans are better at:
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- noticing what is missing
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- understanding desire
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- spotting niche gaps
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- judging emotional appeal
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** Warnings
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- AI does not remove the need for strategy
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- Generic AI products will still fail
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- Product creation is easy; product selection is hard
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- Do not assume “AI-powered” means fully automated
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- Market gaps must be judged by human taste and customer insight
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** My Take
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This is one of the most important strategy lessons in the course.
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The key point is not “use AI.”
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The key point is:
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→ use AI to quickly create products that a human strategically identifies as worth making.
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** Bottom Line
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AI gives speed.
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Print-on-demand gives low-risk fulfillment.
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But the business depends on:
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- niche understanding
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- product judgment
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- identifying gaps
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- creating specific products for specific customers
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* Transcript
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#+begin_ex00:00
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@ -243,6 +243,7 @@ Use niche to:
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Then expand once the system understands you.
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* Transcript
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#+begin_example
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00:00
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@ -7,9 +7,7 @@
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- [[../../toc.org][TOC - ecomm clubhouse]]
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- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=1a6a01f4b1298e4b4d7d87f95d4a5c2a&serverId=99488804638e465693eed17924c57b60][video]]
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* Notes
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* Description
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* Tutorial Notes
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In this tutorial, we are going to install and setup one of my favorite Shopify apps, CM Commerce Marketing.
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@ -179,3 +177,708 @@ In this tutorial, we are going to install and setup one of my favorite Shopify a
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file:../../_share/media/img/step_04/lesson_01/ex08h-change_now.jpg
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Conversio was actually bought by another company and it has been rebranded into something called CM Commerce Email Marketing. It’s an amazing app and I’m going to teach you how to install it and set up a free trial for it.
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* Review
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** Overview
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- App: Centimeters Commerce Email Marketing (formerly Convergeo)
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- Purpose:
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- Abandoned cart emails
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- Post-purchase emails with coupons
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- Includes:
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- Free trial
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- Automated workflows
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** Install the App
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1. Go to:
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- Apps → Visit Shopify App Store
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2. Search:
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- "Centimeters Commerce"
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3. Click:
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- Add app → Install app
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** Initial Setup
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- Create account:
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- Email + password
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- Upload store logo (used in emails)
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- Skip font selection (optional)
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** Billing
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- Click:
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- Update billing → Add now
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- Choose:
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- Starter plan (recommended)
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- Includes 30-day free trial
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- Optional:
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- Enter credit card
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- Click:
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- Finish setup
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** Abandoned Cart Workflow
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1. Go to:
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- Dashboard → Abandoned cart workflow → Activate
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2. Select:
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- "Abandoned cart simple 1"
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*** Email Customization
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- Change:
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- Button color → match brand
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- Leave:
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- Default template (works well)
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*** Email Sequence
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- Email 1:
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- Reminder
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- Email 2 (after 24h):
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- 15% discount coupon
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- Email 3 (after 2 days):
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- Final reminder
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- After editing:
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- Click "Set workflow live"
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** Receipt Workflow
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1. Go to:
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- Workflow ideas → Receipt → "Receipt simple"
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*** Behavior
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- Sends receipt after purchase
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- Includes:
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- 10% discount coupon
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- Valid for 14 days
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*** Reminder Email
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- Sent after 13 days
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- Purpose:
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- Encourage repeat purchase
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*** Customization
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- Change:
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- Button colors
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- Optional:
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- Edit text/images
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- Save → Set workflow live
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** Email Settings
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1. Go to:
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- Profile → Account settings → Outgoing email settings
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2. Update:
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- From name → store name
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- From email → reply email
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3. Save settings
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** Domain Verification
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1. Enter:
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- Store domain
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2. Click:
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- Start domain verification
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** Shopify DNS Setup
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1. Go to:
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- Shopify → Domains → Manage → DNS settings
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2. Add:
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- Required CNAME records (top 3 only)
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** Final Step
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- Click:
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- "Check again now"
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- Wait for validation of all 3 records
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** Result
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- Abandoned cart emails active
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- Receipt emails active
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- Discount flows working
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* Transcript
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#+begin_example
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00:00
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Hey, everybody. So I used to have a video tutorial
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00:03
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for an app called Convergeo, which you could use to
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00:06
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set up abandoned cart email campaigns, and you could set
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00:10
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it up so that customers would receive a discount coupon
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00:13
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after they purchased a product from you.
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00:15
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Convergeo was actually bought out by another company and it's
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00:18
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been rebranded into something called Centimeters Commerce Email Marketing. It's
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00:22
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an amazing app and I use it, and I'm gonna
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00:25
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teach you how to install it and set up a
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00:27
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free trial for it in this video.
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00:30
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So go ahead and click on apps and then click
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00:32
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the visit Shopify app store button.
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00:37
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Then just come and type in something like Centimeters commerce
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00:40
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or Centimeters commerce marketing.
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00:43
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It'll show up there. Just click on the actual app
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00:45
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itself
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00:46
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and then come and click add app.
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00:51
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And then on this page, just click install app.
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00:57
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Now you need to create an account with them, so
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01:00
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choose an email address that you want to use,
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01:03
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and then choose a password,
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01:06
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and then click next.
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01:10
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Now you want to upload your, your store logo. The
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01:13
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reason why you want to do this is because it's
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01:15
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going to add the store logo to emails that you
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01:18
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send out so it's a really nice opportunity to improve
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01:20
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your branding.
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01:22
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Click yes.
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01:25
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You'll then be asked to choose a font for your
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01:26
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emails. You can just skip this step.
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01:31
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Now go ahead and click on update billing. Click add
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01:34
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now.
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01:36
|
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Now you need to choose a store plan.
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01:38
|
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The starter plan is absolutely fine for the vast majority
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|
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01:41
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of stores and, of course, it comes with a free
|
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|
||||
01:43
|
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30 day trial. And if you like, you can enter
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||||
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01:45
|
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in your credit card details. This can be skipped but
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|
||||
01:48
|
||||
I chose to enter mine. And then you just click
|
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|
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01:51
|
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finish setup.
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|
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02:02
|
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Click on dashboard, and then come to the abandoned cart
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|
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02:05
|
||||
workflow and click activate.
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|
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02:07
|
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So what we're gonna do now is we're gonna click
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02:09
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abandoned cart simple 1.
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02:16
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So what I'm doing right now is I'm just changing
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02:19
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the color of the finish shopping button to be a
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|
||||
02:21
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brown color because of the fact that my store is
|
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|
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02:24
|
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based around coffee. I recommend doing the same thing, choosing
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02:27
|
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a color that matches your brand. Now, the base email
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|
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02:31
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template is absolutely fine. You don't have to change this.
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|
||||
02:34
|
||||
You can if you like, but it's been designed to
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02:35
|
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work with,
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|
||||
02:36
|
||||
any sort of store. And then you wanna come to
|
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|
||||
02:38
|
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the next email and you wanna do the exact same
|
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|
||||
02:41
|
||||
thing again.
|
||||
|
||||
02:42
|
||||
Now once again, this template is fine as it is.
|
||||
|
||||
02:45
|
||||
You can change it if you like but you can
|
||||
|
||||
02:46
|
||||
leave it. It's neutral enough to work with almost every
|
||||
|
||||
02:49
|
||||
store. What this email template is doing is it's sending
|
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|
||||
02:52
|
||||
the customer a 15 percent off coupon.
|
||||
|
||||
02:55
|
||||
If they didn't buy anything within 24 hours. They only
|
||||
|
||||
02:58
|
||||
get sent this email if they haven't purchased anything within
|
||||
|
||||
03:02
|
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24 hours.
|
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|
||||
03:05
|
||||
Go to styling then change the background of the section
|
||||
|
||||
03:08
|
||||
and its button color to our brand colors.
|
||||
|
||||
03:20
|
||||
So once you've gone ahead and changed,
|
||||
|
||||
03:22
|
||||
those button colors, come back. And then we're gonna edit
|
||||
|
||||
03:25
|
||||
the final 1. Now this email, template
|
||||
|
||||
03:29
|
||||
gets sent out 2 days after the last 1 and
|
||||
|
||||
03:31
|
||||
it's a it's a last chance reminder. So once again,
|
||||
|
||||
03:34
|
||||
I'm gonna go ahead and change the button colors, but
|
||||
|
||||
03:37
|
||||
leave the email as is. You can modify the email
|
||||
|
||||
03:40
|
||||
and change the wording and change the images and you
|
||||
|
||||
03:43
|
||||
can even change,
|
||||
|
||||
03:44
|
||||
how big the discount coupon is, but the base design
|
||||
|
||||
03:48
|
||||
is absolutely fine for the vast majority of stores.
|
||||
|
||||
03:51
|
||||
The most important thing, of course, to change is that
|
||||
|
||||
03:53
|
||||
button color because that blue does not match all types
|
||||
|
||||
03:56
|
||||
of brands out there. The blue is not a very
|
||||
|
||||
03:59
|
||||
neutral color. But now you've gone ahead and you've set
|
||||
|
||||
04:01
|
||||
up your abandoned cart emails. So when customers,
|
||||
|
||||
04:05
|
||||
don't complete their purchase but submit their email address, they
|
||||
|
||||
04:08
|
||||
will then enter these series of emails. You just need
|
||||
|
||||
04:11
|
||||
to come and click that set workflow live button.
|
||||
|
||||
04:14
|
||||
And then we're gonna come back and click exit editor.
|
||||
|
||||
04:17
|
||||
And then we're going to come and click on workflow
|
||||
|
||||
04:19
|
||||
ideas.
|
||||
|
||||
04:21
|
||||
And then you want to select receipt and then you
|
||||
|
||||
04:24
|
||||
want to click use recipe under the receipt simple. And
|
||||
|
||||
04:27
|
||||
now what we're going to do is we're going to
|
||||
|
||||
04:29
|
||||
come and edit the emails
|
||||
|
||||
04:31
|
||||
under this workflow.
|
||||
|
||||
04:33
|
||||
Now what this is going to be is it's going
|
||||
|
||||
04:34
|
||||
to be a receipt that the customer is automatically sent
|
||||
|
||||
04:38
|
||||
after they have successfully purchased a product from you.
|
||||
|
||||
04:41
|
||||
Once again, besides the button color,
|
||||
|
||||
04:45
|
||||
the email itself is neutral enough that it can work
|
||||
|
||||
04:48
|
||||
with all stores
|
||||
|
||||
04:50
|
||||
without being modified.
|
||||
|
||||
04:52
|
||||
You if you want to come in and modify the
|
||||
|
||||
04:54
|
||||
text and any images,
|
||||
|
||||
04:56
|
||||
that's absolutely fine and I welcome it, but you can
|
||||
|
||||
04:59
|
||||
just get started immediately
|
||||
|
||||
05:02
|
||||
by modifying the colors to match your brand.
|
||||
|
||||
05:06
|
||||
And so that's what I'm doing right now. It's set
|
||||
|
||||
05:09
|
||||
up to be sending out a 10 percent discount coupon
|
||||
|
||||
05:12
|
||||
that will,
|
||||
|
||||
05:13
|
||||
last for 14 days. And
|
||||
|
||||
05:16
|
||||
what this app will do is it will automatically create
|
||||
|
||||
05:18
|
||||
that coupon for you and automatically add it in to
|
||||
|
||||
05:22
|
||||
the receipt. So we're gonna come back and this time
|
||||
|
||||
05:24
|
||||
we're gonna edit the reminder email that's gonna be sent
|
||||
|
||||
05:27
|
||||
13 days after
|
||||
|
||||
05:29
|
||||
this email is sent.
|
||||
|
||||
05:31
|
||||
And once again, this email is neutral enough that, you
|
||||
|
||||
05:34
|
||||
can just come in and modify the color scheme of
|
||||
|
||||
05:37
|
||||
the buttons. If you would like to come in and
|
||||
|
||||
05:40
|
||||
modify,
|
||||
|
||||
05:41
|
||||
the text and add any images,
|
||||
|
||||
05:43
|
||||
that's always great to make it more personalized towards your
|
||||
|
||||
05:47
|
||||
brand.
|
||||
|
||||
05:47
|
||||
But you can get started just by coming in and
|
||||
|
||||
05:50
|
||||
editing,
|
||||
|
||||
05:51
|
||||
these buttons.
|
||||
|
||||
05:53
|
||||
And then we just need to save and then
|
||||
|
||||
05:56
|
||||
exit back out again. Sorry.
|
||||
|
||||
05:58
|
||||
And then we want to come and set that workflow
|
||||
|
||||
06:00
|
||||
live.
|
||||
|
||||
06:02
|
||||
Alright. So that was the easy part.
|
||||
|
||||
06:05
|
||||
Now we need to come to,
|
||||
|
||||
06:07
|
||||
the profile button and then we want to click account
|
||||
|
||||
06:09
|
||||
settings.
|
||||
|
||||
06:11
|
||||
And then you wanna come and click outgoing email settings.
|
||||
|
||||
06:14
|
||||
Now you wanna come to the sender details and change
|
||||
|
||||
06:16
|
||||
the from name to be your store's name and then
|
||||
|
||||
06:19
|
||||
you wanna change the from email to be whatever email
|
||||
|
||||
06:22
|
||||
address you want your customers to reply to, and then
|
||||
|
||||
06:25
|
||||
come and click save sender settings.
|
||||
|
||||
06:28
|
||||
And now the fun part. So come to,
|
||||
|
||||
06:31
|
||||
this box here and make sure the domain name is
|
||||
|
||||
06:34
|
||||
your store's domain name,
|
||||
|
||||
06:39
|
||||
and then come and click start domain verification.
|
||||
|
||||
06:43
|
||||
Now I'm not going to explain
|
||||
|
||||
06:46
|
||||
everything that I'm doing on screen, because it's a little
|
||||
|
||||
06:49
|
||||
bit difficult to,
|
||||
|
||||
06:52
|
||||
but what you need to do is you just need
|
||||
|
||||
06:53
|
||||
to follow
|
||||
|
||||
06:54
|
||||
what I do exactly.
|
||||
|
||||
06:57
|
||||
Follow what I copy and follow what I paste.
|
||||
|
||||
07:00
|
||||
So what I'm going to be doing is I'm going
|
||||
|
||||
07:02
|
||||
to be adding some settings,
|
||||
|
||||
07:04
|
||||
into, my Shopify store now.
|
||||
|
||||
07:07
|
||||
So come to the domain section of your store and
|
||||
|
||||
07:10
|
||||
click manage next to your store's domain name.
|
||||
|
||||
07:13
|
||||
And,
|
||||
|
||||
07:14
|
||||
now we wanna come and we wanna click DNS settings.
|
||||
|
||||
07:19
|
||||
And this is where we're gonna be adding in,
|
||||
|
||||
07:22
|
||||
these,
|
||||
|
||||
07:23
|
||||
records
|
||||
|
||||
07:24
|
||||
that,
|
||||
|
||||
07:25
|
||||
Centimeters,
|
||||
|
||||
07:26
|
||||
commerce email marketing requires us to do.
|
||||
|
||||
07:30
|
||||
This is to make sure that we do indeed own
|
||||
|
||||
07:32
|
||||
this domain name
|
||||
|
||||
07:34
|
||||
because it's a very serious thing,
|
||||
|
||||
07:36
|
||||
to, have an email sent from a domain name if
|
||||
|
||||
07:39
|
||||
you yourself don't actually
|
||||
|
||||
07:41
|
||||
own it. So they need to be able to confirm
|
||||
|
||||
07:44
|
||||
that you do indeed own it, and you also need
|
||||
|
||||
07:46
|
||||
to change some settings with your domain name so that
|
||||
|
||||
07:49
|
||||
you can send emails from it legally.
|
||||
|
||||
07:53
|
||||
And so that's what we're doing now. We're adding in
|
||||
|
||||
07:55
|
||||
these custom records,
|
||||
|
||||
07:57
|
||||
which are going to,
|
||||
|
||||
08:00
|
||||
prove that this is our domain name and that we
|
||||
|
||||
08:02
|
||||
can indeed send emails from it.
|
||||
|
||||
08:05
|
||||
And as I said, trying to explain this is a
|
||||
|
||||
08:07
|
||||
little bit complicated.
|
||||
|
||||
08:09
|
||||
But if you just follow what I'm copying and pasting,
|
||||
|
||||
08:13
|
||||
it's it's it's so much easier than it seems. I
|
||||
|
||||
08:16
|
||||
know that it looks really scary, like, you know, what
|
||||
|
||||
08:19
|
||||
does c name mean? It's jargon.
|
||||
|
||||
08:21
|
||||
But it's actually really simple just to add in a
|
||||
|
||||
08:24
|
||||
c name record.
|
||||
|
||||
08:29
|
||||
And you only need to add in the top 3.
|
||||
|
||||
08:31
|
||||
You don't need to add in the optional ones. And
|
||||
|
||||
08:33
|
||||
And once you've added in, those 3 different records into
|
||||
|
||||
08:36
|
||||
your domain name, just click the check again now button
|
||||
|
||||
08:39
|
||||
and keep pressing that button until you've got validation that
|
||||
|
||||
08:43
|
||||
all 3,
|
||||
|
||||
08:44
|
||||
are ticked and that they're there. Now, this might not
|
||||
|
||||
08:46
|
||||
happen instantly. It might take a few minutes for them
|
||||
|
||||
08:49
|
||||
to propagate but that's absolutely fine. Just keep, ticking the
|
||||
|
||||
08:53
|
||||
button
|
||||
|
||||
08:54
|
||||
and, waiting until you get the validation that all 3,
|
||||
|
||||
08:57
|
||||
have been propagated.
|
||||
|
||||
08:59
|
||||
And with that, you have set up Centimeters Commerce Marketing.
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -7,9 +7,7 @@
|
|||
- [[../../toc.org][TOC - ecomm clubhouse]]
|
||||
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=bdc9838629ab872f4b9d35e41743297a&serverId=99488804638e465693eed17924c57b60][video]]
|
||||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
|
||||
In this video we’re going to add upsells to our products.
|
||||
|
||||
|
|
@ -137,3 +135,278 @@ Once you’ve taken note of these three things, you’re now ready to create you
|
|||
|
||||
#+attr_html: :width 800
|
||||
file:../../_share/media/img/step_04/lesson_02/ex05c-finish.jpg
|
||||
|
||||
|
||||
|
||||
|
||||
* Review
|
||||
|
||||
** Overview
|
||||
- App: Voyager Upsell and Cross Sell
|
||||
- Purpose:
|
||||
- Increase order value with upsells
|
||||
- Pricing:
|
||||
- 7-day free trial
|
||||
- ~$27/month
|
||||
- Strategy:
|
||||
- Use after finding a winning product
|
||||
|
||||
** Upsell Selection Rules
|
||||
1. Relevance
|
||||
- Upsell must match original product
|
||||
- Example:
|
||||
- Cat coffee spoons → Cat face mug
|
||||
|
||||
2. Price Constraint
|
||||
- Upsell ≤ 2x base product price
|
||||
- Lower price = higher conversion
|
||||
|
||||
3. Use Sales Pricing
|
||||
- Set:
|
||||
- Original price = 2x sale price
|
||||
- Creates:
|
||||
- Scarcity
|
||||
- Perceived deal value
|
||||
|
||||
** Install App
|
||||
1. Shopify → App Store
|
||||
2. Search:
|
||||
- Voyager Upsell and Cross Sell
|
||||
3. Click:
|
||||
- Add app → Install app
|
||||
4. Start free trial
|
||||
|
||||
** Create Upsell
|
||||
1. Click:
|
||||
- New upsell
|
||||
2. Name:
|
||||
- Example: Cat Spoon Upsell
|
||||
|
||||
** Placement
|
||||
- Select:
|
||||
- Checkout button
|
||||
- Click next
|
||||
|
||||
** Trigger Product
|
||||
- Select:
|
||||
- Original product (e.g., cat spoons)
|
||||
|
||||
** Upsell Product
|
||||
- Select:
|
||||
- Upsell item (e.g., cat mug)
|
||||
|
||||
** Customize Offer
|
||||
- Add:
|
||||
- Headline using:
|
||||
- Attention
|
||||
- Scarcity
|
||||
- Leave:
|
||||
- Incentive fields empty (space)
|
||||
|
||||
** Activate
|
||||
- Click:
|
||||
- Create and activate
|
||||
|
||||
** Result
|
||||
- Upsell appears during purchase flow
|
||||
- Increases:
|
||||
- Average order value
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
00:00
|
||||
All right. Now, we're gonna go ahead and add upsells
|
||||
|
||||
00:02
|
||||
to our products. To do this, we're going to use
|
||||
|
||||
00:04
|
||||
a simple but highly effective plugin available on the Shopify
|
||||
|
||||
00:08
|
||||
app store.
|
||||
|
||||
00:09
|
||||
It's called Voyager Upsell and Cross Sale. This is a
|
||||
|
||||
00:11
|
||||
free 7 day trial. After that, it's 27 dollars a
|
||||
|
||||
00:14
|
||||
month but it's well worth it.
|
||||
|
||||
00:16
|
||||
If budget is a concern, then why would suggest that
|
||||
|
||||
00:18
|
||||
you do as you go and you set up products
|
||||
|
||||
00:20
|
||||
for each of your ads first and you find a
|
||||
|
||||
00:22
|
||||
winning item that you then want to scale up? Once
|
||||
|
||||
00:25
|
||||
you've found that winning item, you can then get this
|
||||
|
||||
00:27
|
||||
app and then add an upsell to it. There are
|
||||
|
||||
00:29
|
||||
3 things to consider when picking which item you're going
|
||||
|
||||
00:32
|
||||
to use as your upsell. 1, make it relevant to
|
||||
|
||||
00:35
|
||||
the initial item. In this example, I'm gonna be creating
|
||||
|
||||
00:38
|
||||
an upsell for this item, these cute cat coffee spoons.
|
||||
|
||||
00:42
|
||||
My upsell is going to be this mug that turns
|
||||
|
||||
00:44
|
||||
your face into a cat when you drink from it.
|
||||
|
||||
00:46
|
||||
As you can see, both of these items match up
|
||||
|
||||
00:48
|
||||
well. They are both about cats and they both have
|
||||
|
||||
00:50
|
||||
that adorable factor.
|
||||
|
||||
00:52
|
||||
2, select an item that costs no more than double
|
||||
|
||||
00:54
|
||||
the price of the first item. This is something that
|
||||
|
||||
00:56
|
||||
I discussed in my previous video where I taught you
|
||||
|
||||
00:59
|
||||
how to price your items. Do not be greedy. If
|
||||
|
||||
01:02
|
||||
your item costs 10 dollars, then do not select an
|
||||
|
||||
01:04
|
||||
item that costs more than 20 dollars. And keep in
|
||||
|
||||
01:07
|
||||
mind, the cheaper the item, the easier it will be
|
||||
|
||||
01:09
|
||||
to sell. 3. Make sure you've set your upsell item
|
||||
|
||||
01:12
|
||||
to be on sale. Now, I suggest that you always
|
||||
|
||||
01:15
|
||||
do this. Select your normal price to be double your
|
||||
|
||||
01:18
|
||||
sale price. For your upsell, this has the additional effect
|
||||
|
||||
01:21
|
||||
that you can claim that it's on sale for a
|
||||
|
||||
01:23
|
||||
limited amount of time which adds scarcity to the offer
|
||||
|
||||
01:26
|
||||
and encourages people to take it. Okay. Let me switch
|
||||
|
||||
01:29
|
||||
over to my computer and show you just how easy
|
||||
|
||||
01:31
|
||||
it is to add an upsell.
|
||||
|
||||
01:33
|
||||
Okay. Start up by going to the Voyager upsell and
|
||||
|
||||
01:36
|
||||
cross sell page in the Shopify App Store. Click add
|
||||
|
||||
01:39
|
||||
app. I'll have a link to this in the video
|
||||
|
||||
01:40
|
||||
description below.
|
||||
|
||||
01:43
|
||||
Then click install app.
|
||||
|
||||
01:46
|
||||
Now click start free trial.
|
||||
|
||||
01:52
|
||||
Click new to create a new upsell.
|
||||
|
||||
01:56
|
||||
For the upsell name, let's type in Cat's Spoon upsell,
|
||||
|
||||
01:59
|
||||
then click next.
|
||||
|
||||
02:01
|
||||
Let's select checkout button for where we want our upsell
|
||||
|
||||
02:04
|
||||
to appear. Click next.
|
||||
|
||||
02:07
|
||||
Now select appear on product.
|
||||
|
||||
02:09
|
||||
Set the trigger item to the cat coffee spoons. Click
|
||||
|
||||
02:12
|
||||
next.
|
||||
|
||||
02:12
|
||||
Now select cat face coffee mug as the upsell item.
|
||||
|
||||
02:17
|
||||
Click next.
|
||||
|
||||
02:19
|
||||
Click on customize upsell view.
|
||||
|
||||
02:22
|
||||
Now type in the offer headline.
|
||||
|
||||
02:25
|
||||
As you can see, I use powerful words to draw
|
||||
|
||||
02:27
|
||||
attention to a special offer and create scarcity.
|
||||
|
||||
02:30
|
||||
For these 2 headlines, just put in a space instead
|
||||
|
||||
02:33
|
||||
as we're not setting incentives for now. Click next.
|
||||
|
||||
02:37
|
||||
Now click create and activate.
|
||||
|
||||
02:39
|
||||
And that's it. You've successfully added an upsell to your
|
||||
|
||||
02:42
|
||||
store.
|
||||
|
||||
02:50
|
||||
So go ahead, add upsells to your products, and I'll
|
||||
|
||||
02:52
|
||||
see you on the next video.
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -7,9 +7,7 @@
|
|||
- [[../../toc.org][TOC - ecomm clubhouse]]
|
||||
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=8650bee2aae1992dfcceca95d9694e48&serverId=99488804638e465693eed17924c57b60][video]]
|
||||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
|
||||
In this video, I’m going to teach you how to install the Spin-A-Sale App. Now I was skeptical of this app, but it has been proven & shown time-and-time again to work. And to understand why, we just to look at sales psychology, and in particular, the Law Of Reciprocity. When you give a customer something for free, they feel indebted to you and are more likely to buy. And so this is what we are going to do: we are going to give them a free discount coupon.
|
||||
|
||||
|
|
@ -124,3 +122,573 @@ Next, scroll down to the Colors and Font section.
|
|||
file:../../_share/media/img/step_04/lesson_03/ex06b-preview.jpg
|
||||
|
||||
And it works! You’ve successfully added the Spin A Sale app to your store.
|
||||
|
||||
|
||||
* Review
|
||||
|
||||
** Overview
|
||||
- App: Spin-a-Sale (Shopify)
|
||||
- Purpose:
|
||||
- Increase conversions
|
||||
- Capture emails
|
||||
- Cost:
|
||||
- ~$10/month
|
||||
- Key concept:
|
||||
- Law of reciprocity → give discount → increase likelihood of purchase
|
||||
- Strategy:
|
||||
- Always give highest discount (20%)
|
||||
- Use curiosity-driven copy
|
||||
|
||||
** Create Discount Code
|
||||
1. Shopify dashboard → Discounts
|
||||
2. Click:
|
||||
- Create discount → Discount code
|
||||
3. Configure:
|
||||
- Name: your choice
|
||||
- Value: 20%
|
||||
- Limit: 1 use per customer
|
||||
4. Click:
|
||||
- Save
|
||||
|
||||
** Preparation
|
||||
- Have:
|
||||
- Brand color (from earlier steps)
|
||||
- Store icon (72x72 px, transparent background)
|
||||
- Icon tip:
|
||||
- Use part of your logo
|
||||
|
||||
** Install App
|
||||
1. Shopify dashboard → Apps → Visit App Store
|
||||
2. Search:
|
||||
- "Spin a Sale"
|
||||
3. Click:
|
||||
- Add app → Install app
|
||||
4. Select:
|
||||
- Free trial
|
||||
5. Choose theme → Save and continue
|
||||
|
||||
** Prize Configuration
|
||||
- Prize 1:
|
||||
- Name: 20% off coupon
|
||||
- Coupon: winner
|
||||
- Probability: 100
|
||||
- Prize 2:
|
||||
- Name: 15% off
|
||||
- Probability: 0
|
||||
- Prize 3:
|
||||
- Name: 10% off
|
||||
- Probability: 0
|
||||
- Prize 4:
|
||||
- Name: 5% off
|
||||
- Probability: 0
|
||||
- Prize 5:
|
||||
- Name: Free shipping
|
||||
- Probability: 0
|
||||
|
||||
- Result:
|
||||
- User always “wins” 20%
|
||||
|
||||
- Click:
|
||||
- Save and continue
|
||||
|
||||
** Enable App
|
||||
- Skip optional step
|
||||
- Enable spinner on site
|
||||
- Save and exit
|
||||
|
||||
** Text Settings
|
||||
- Title:
|
||||
- Win up to 20% off your order
|
||||
- Add:
|
||||
- Custom message
|
||||
- Enable:
|
||||
- Name field (required)
|
||||
|
||||
** Styling
|
||||
- Text color: white
|
||||
- Message color: white
|
||||
- Button color: brand color
|
||||
- Peg color: white
|
||||
- Winning segment: brand color
|
||||
- Losing segment: similar hue
|
||||
|
||||
** Logo
|
||||
- Upload:
|
||||
- Store icon (72x72)
|
||||
- Click:
|
||||
- Save
|
||||
|
||||
** Preview
|
||||
- Click:
|
||||
- Preview mode
|
||||
- Test spinner behavior
|
||||
|
||||
** Result
|
||||
- Email capture enabled
|
||||
- Discount incentive active
|
||||
- Conversion optimization via:
|
||||
- Reciprocity
|
||||
- Curiosity
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
00:00
|
||||
Alright. So in this video, I'm gonna teach you how
|
||||
|
||||
00:02
|
||||
to install a Shopify app that has been shown to
|
||||
|
||||
00:05
|
||||
increase sales and conversions. And I'm also going to give
|
||||
|
||||
00:07
|
||||
you some sneaky tips. And that app is something you've
|
||||
|
||||
00:10
|
||||
probably seen before, spinner sale. What happens is a pop
|
||||
|
||||
00:13
|
||||
up box slides onto the screen with a wheel that
|
||||
|
||||
00:16
|
||||
has prizes on it. When customers enter their name and
|
||||
|
||||
00:18
|
||||
email, the win will spin and will land on a
|
||||
|
||||
00:20
|
||||
prize that is a discount coupon. As far as the
|
||||
|
||||
00:23
|
||||
customer is concerned, what prize it lands on is random.
|
||||
|
||||
00:27
|
||||
Now this was an app that I was skeptical of
|
||||
|
||||
00:29
|
||||
for a long time but it's been proven to work.
|
||||
|
||||
00:32
|
||||
And the reason why it works can be explained when
|
||||
|
||||
00:34
|
||||
we look at psychological marketing techniques. 1 of the most
|
||||
|
||||
00:37
|
||||
powerful psychological marketing techniques that you can employ is the
|
||||
|
||||
00:41
|
||||
law of reciprocity.
|
||||
|
||||
00:42
|
||||
The law of reciprocity is when you give a customer
|
||||
|
||||
00:45
|
||||
something for free. It makes them feel indebted to you
|
||||
|
||||
00:48
|
||||
and more likely to buy from you and this is
|
||||
|
||||
00:50
|
||||
what we are going to do with the Shopify app.
|
||||
|
||||
00:52
|
||||
We are going to give the customer a discount coupon
|
||||
|
||||
00:55
|
||||
for 20 percent off. This is going to make them
|
||||
|
||||
00:57
|
||||
feel indebted to us and more likely to buy. Now
|
||||
|
||||
01:00
|
||||
usually when people set up their Shopify app spin to
|
||||
|
||||
01:04
|
||||
win, they will add 5 different discount coupons
|
||||
|
||||
01:07
|
||||
be
|
||||
|
||||
01:08
|
||||
random which 1 it lands on for the customer. However,
|
||||
|
||||
01:11
|
||||
we're not gonna do that. Instead, we're gonna set it
|
||||
|
||||
01:13
|
||||
so that 100 percent of the time, it lands on
|
||||
|
||||
01:16
|
||||
the coupon that we want it to, which is the
|
||||
|
||||
01:18
|
||||
biggest, the 20 percent off coupon. And the reason why
|
||||
|
||||
01:21
|
||||
we will do this is because it will trigger the
|
||||
|
||||
01:23
|
||||
law of reciprocity.
|
||||
|
||||
01:25
|
||||
By making the customer believe that they won the biggest
|
||||
|
||||
01:27
|
||||
coupon randomly, it will make them feel indebted to us
|
||||
|
||||
01:30
|
||||
even more since they now think that we gave them
|
||||
|
||||
01:33
|
||||
a special prize. In addition, we are going to use
|
||||
|
||||
01:35
|
||||
copy techniques to trigger the emotion of curiosity. We're gonna
|
||||
|
||||
01:39
|
||||
use words to make customers curious about what prize they're
|
||||
|
||||
01:42
|
||||
gonna win, even though of course we know that they're
|
||||
|
||||
01:44
|
||||
always going to win the biggest prize. Now before we
|
||||
|
||||
01:46
|
||||
begin this tutorial, I need to let you know this
|
||||
|
||||
01:49
|
||||
app is not free. It costs 10 dollars a month.
|
||||
|
||||
01:52
|
||||
If you don't have the budget for 10 dollars a
|
||||
|
||||
01:54
|
||||
month, what I recommend that you do is you hold
|
||||
|
||||
01:56
|
||||
off until you've got a product that you have tested
|
||||
|
||||
01:59
|
||||
and are selling consistently
|
||||
|
||||
02:00
|
||||
and then you install this app. But once you've got
|
||||
|
||||
02:03
|
||||
the money to invest in this app, not only is
|
||||
|
||||
02:05
|
||||
it a great app to install because it's going to
|
||||
|
||||
02:07
|
||||
increase the chances that customers buy from you, but it
|
||||
|
||||
02:10
|
||||
will also mean that you're collecting their email addresses so
|
||||
|
||||
02:12
|
||||
that you can market to them later. So with that
|
||||
|
||||
02:14
|
||||
out of the way, let's begin the tutorial.
|
||||
|
||||
02:17
|
||||
The first thing that you're going to need to do
|
||||
|
||||
02:18
|
||||
is you're going to need to create a 20 percent
|
||||
|
||||
02:20
|
||||
off coupon inside your Shopify admin area. Let me show
|
||||
|
||||
02:23
|
||||
you how easy it is to do this.
|
||||
|
||||
02:26
|
||||
In your Shopify dashboard, click discounts.
|
||||
|
||||
02:29
|
||||
Then click create discounts. Then click discount code.
|
||||
|
||||
02:32
|
||||
Next, enter the name for your discount code.
|
||||
|
||||
02:35
|
||||
Add in the discount value. This will be the percentage
|
||||
|
||||
02:37
|
||||
of the discount that will be applied to the order.
|
||||
|
||||
02:40
|
||||
Scroll down and click limit to 1 use per customer
|
||||
|
||||
02:43
|
||||
option for the usage limit.
|
||||
|
||||
02:45
|
||||
Then click save discount.
|
||||
|
||||
02:47
|
||||
And as easy as that, we've now added a discount
|
||||
|
||||
02:49
|
||||
offer to our Shopify store. Alright. Now that we've got
|
||||
|
||||
02:52
|
||||
our coupon, it's time to install our app. Before we
|
||||
|
||||
02:55
|
||||
do that though, there are some things that we want
|
||||
|
||||
02:57
|
||||
to do in advance. Firstly, remember how in step 3
|
||||
|
||||
03:01
|
||||
that we chose a specific color as our store's color?
|
||||
|
||||
03:04
|
||||
Well, we're gonna want to use that in this tutorial.
|
||||
|
||||
03:07
|
||||
Secondly, remember the favicon we installed in step 3? This
|
||||
|
||||
03:10
|
||||
was my favicon picture. It is the Brew Treats icon.
|
||||
|
||||
03:13
|
||||
We're going to use this favicon image for this tutorial.
|
||||
|
||||
03:16
|
||||
If you don't have a favicon, then create a square
|
||||
|
||||
03:18
|
||||
icon that is 72 pixels by 72 pixels now. The
|
||||
|
||||
03:22
|
||||
icon should represent your store in some way and it
|
||||
|
||||
03:24
|
||||
should be on a transparent background. A good idea is
|
||||
|
||||
03:27
|
||||
to use some part of your store logo for it
|
||||
|
||||
03:29
|
||||
like I did here. We will need this for the
|
||||
|
||||
03:32
|
||||
tutorial. To create this icon, I used my favorite image
|
||||
|
||||
03:35
|
||||
editing software Photoshop. If you'd like to get Photoshop, I'll
|
||||
|
||||
03:38
|
||||
have a link to it on this page. Alternatively,
|
||||
|
||||
03:41
|
||||
you can use the free image editing software Pixlr. I
|
||||
|
||||
03:43
|
||||
will also have a link to that on this page.
|
||||
|
||||
03:46
|
||||
And once you've got those things gathered together, it's time
|
||||
|
||||
03:48
|
||||
to add this app to your store. Let me switch
|
||||
|
||||
03:50
|
||||
over to my computer and show you how easy it
|
||||
|
||||
03:52
|
||||
is. In your dashboard, click apps. Then visit the Shopify
|
||||
|
||||
03:56
|
||||
app store.
|
||||
|
||||
03:57
|
||||
Type in 'spin a sale' in the search box.
|
||||
|
||||
04:00
|
||||
Click this from the search results.
|
||||
|
||||
04:02
|
||||
Now click add app. In the next page, scroll down
|
||||
|
||||
04:05
|
||||
and click install app.
|
||||
|
||||
04:08
|
||||
Scroll down and click select under the free trial option.
|
||||
|
||||
04:12
|
||||
Click start free trial.
|
||||
|
||||
04:14
|
||||
Scroll down and select the theme you want from your
|
||||
|
||||
04:16
|
||||
spin app. Then click save and continue.
|
||||
|
||||
04:19
|
||||
Next, enter details and set up prizes.
|
||||
|
||||
04:22
|
||||
Type in 20 percent off coupon in prize 1 name.
|
||||
|
||||
04:25
|
||||
Type in winner under coupon name.
|
||||
|
||||
04:28
|
||||
Enter 100 under probability.
|
||||
|
||||
04:31
|
||||
Type in your custom message under prize 1 details.
|
||||
|
||||
04:36
|
||||
Next, enter 15 percent off coupon and prize 2 name.
|
||||
|
||||
04:40
|
||||
Type in anything under coupon name. No 1 is going
|
||||
|
||||
04:43
|
||||
to win this so it doesn't matter what you write.
|
||||
|
||||
04:46
|
||||
Enter 0 under probability.
|
||||
|
||||
04:48
|
||||
You can skip edits on the custom message as we
|
||||
|
||||
04:51
|
||||
put 0 under probability for this prize anyway.
|
||||
|
||||
04:54
|
||||
Next, enter 10 percent off coupon and price 3 name.
|
||||
|
||||
04:58
|
||||
Type in anything under coupon name again,
|
||||
|
||||
05:01
|
||||
enter 0 under probability,
|
||||
|
||||
05:02
|
||||
and again you can skip edits on the custom message
|
||||
|
||||
05:05
|
||||
as we put 0 under probability for this prize 2.
|
||||
|
||||
05:08
|
||||
Do the same for price 4. Enter 5 percent off
|
||||
|
||||
05:11
|
||||
coupon and price 4 name. Type in anything under coupon
|
||||
|
||||
05:14
|
||||
name, enter 0 under probability,
|
||||
|
||||
05:16
|
||||
and we can skip edits on the custom message as
|
||||
|
||||
05:19
|
||||
we have already put 0 under probability for this prize.
|
||||
|
||||
05:22
|
||||
And lastly, for prize 5, enter free shipping in the
|
||||
|
||||
05:25
|
||||
prize 5 name.
|
||||
|
||||
05:27
|
||||
Type in anything under coupon name, enter 0 under probability,
|
||||
|
||||
05:31
|
||||
and you can skip edits on the custom message as
|
||||
|
||||
05:33
|
||||
we put 0 under probability for this prize.
|
||||
|
||||
05:36
|
||||
Click save and continue.
|
||||
|
||||
05:39
|
||||
On this page, just click skip.
|
||||
|
||||
05:41
|
||||
Now, click this for the spinner sale app to show
|
||||
|
||||
05:44
|
||||
on your website.
|
||||
|
||||
05:46
|
||||
Then click save and exit.
|
||||
|
||||
05:51
|
||||
Next, scroll down to the text section.
|
||||
|
||||
05:54
|
||||
Under title text, type in win up to 20 percent
|
||||
|
||||
05:56
|
||||
off your order.
|
||||
|
||||
05:58
|
||||
Now, enter your custom message.
|
||||
|
||||
06:03
|
||||
Scroll down and turn on the include name field option.
|
||||
|
||||
06:07
|
||||
Check the required box.
|
||||
|
||||
06:08
|
||||
Next, scroll down to the colors and font section.
|
||||
|
||||
06:11
|
||||
Click the color box with a title text color and
|
||||
|
||||
06:14
|
||||
change it to white.
|
||||
|
||||
06:15
|
||||
Change the message text color to white as well.
|
||||
|
||||
06:18
|
||||
Now change the button color to our source bin color.
|
||||
|
||||
06:22
|
||||
Next, change the peg color to white.
|
||||
|
||||
06:26
|
||||
Change the winning segment color to your desired color.
|
||||
|
||||
06:29
|
||||
Do the same for the losing segment color, but choose
|
||||
|
||||
06:31
|
||||
a different color, preferably 1 with the same color scheme
|
||||
|
||||
06:34
|
||||
but slightly different hue.
|
||||
|
||||
06:37
|
||||
Scroll down and change the wheel logo. Click select image.
|
||||
|
||||
06:40
|
||||
Select the logo you want to use and click open.
|
||||
|
||||
06:44
|
||||
Scroll all the way down and click save.
|
||||
|
||||
06:48
|
||||
In the next page, click preview mode.
|
||||
|
||||
06:51
|
||||
Now we can see how the spin app works on
|
||||
|
||||
06:54
|
||||
our store.
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,4 +9,10 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -10,7 +10,7 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
We’ve got one more page in our store to optimize and that is our homepage. For our homepage, we want to expand it out so that they’re at least 400 words. The tricky part with this is that the theme Pop we are using isn’t the easiest to do that with. The Pop theme looks great but it’s highly visual and the homepage setting leaves us a lot of room to add text.
|
||||
|
||||
You may not have thought about this, but the featured products on your homepage do indeed count towards our word count. So what we’re going to do is we are going to add 16 featured products to our homepage. And then we’re going to add a title to that and that will about 150 words to our homepage.
|
||||
|
|
@ -148,3 +148,8 @@ file:../../_share/media/img/step_05/lesson_10/ex07a-homepage_title_and_desc.jpeg
|
|||
Once you’ve done that, don’t forget to click Save.
|
||||
|
||||
There you have it, you have now optimized your homepage!
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,6 +9,11 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
|
||||
no info at this time
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,7 +9,7 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
In this video, we’re going to talk about something important to SEO and that is backlinks.
|
||||
|
||||
So what is backlink? If you go to ahrefs, and type in Wholesale Ted, you’ll see what type of websites have a backlink to our website. You’ll see an article from Entreprenuer.com where I talk about what I love doing the most. Under my feature, there’s a link that when you click it, it goes to my Wholesale Ted website. That link that Entrepreneur.com posted is what you call a backlink. It’s a link that goes to an outside page.
|
||||
|
|
@ -74,3 +74,8 @@ I also recommend that each day, you follow 50 Instagram users who are interested
|
|||
And don’t limit yourself to one Instagram page, you can create several pages. By taking the time and effort these Instagram pages that are relevant to your store, you will also be driving organic traffic to it. As your pages grow, people will start looking at the link on your bio. And you know what, that is potential customer and potential sales.
|
||||
|
||||
So go ahead now and get started with your first Instagram meme page.
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,5 +9,10 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
nothing here yet
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,5 +9,10 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
nothign here yet
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,7 +9,7 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
|
||||
Hey everyone, congratulations on making it to the Step 5 Video series! Now it is time to drive traffic and customers to your store! And I’m going to teach you a lot of ways to do that in this video series.
|
||||
|
||||
|
|
@ -122,3 +122,8 @@ I’s also a good idea to add upsell apps, as upsells can drastically change the
|
|||
file:../../_share/media/img/step_05/lesson_15/ex04b-upselling.png
|
||||
|
||||
For the single ad test, your goal is to see if that ad either breaks even or does better. Of course, if your ad doesn’t do either one of those things, then usually you should kill the ad move on to another one.
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,7 +9,7 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
Welcome! In this video, we will be creating a Facebook Business Account. It will be the primary account where you’ll be creating and running Facebook ads.
|
||||
|
||||
There is the other option to run ads through your personal account, but we do not recommend it. Why? Because you can only use that account for one business or brand.
|
||||
|
|
@ -132,3 +132,8 @@ You can type this link into your browser or easily launch it by clicking the but
|
|||
file:../../_share/media/img/step_05/lesson_16/ex06c-edit_settings.png
|
||||
|
||||
And that’s it! You’ve successfully updated your ad account name.
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,7 +9,7 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
|
||||
Now we want to create a Facebook fan page for our new store. Creating a Facebook Fan Page is essential. If we don’t, we won’t be able to advertise in people’s newsfeeds. Instead, you will only be bale to advertise using the sidebar ads which is very ineffective
|
||||
|
||||
|
|
@ -155,3 +155,8 @@ B. Type in the name of the Page you just created then select it from the list. A
|
|||
|
||||
|
||||
And that’s it, you’ve successfully added a Facebook fanpage.
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,7 +9,7 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
This step involves installing your Facebook pixel.
|
||||
|
||||
This is super important when running Facebook ads, and luckily Shopify has made it really simple to do this.
|
||||
|
|
@ -88,3 +88,8 @@ Here are the steps:
|
|||
BOOM.
|
||||
|
||||
You’re pixel’s all set. See you in the next step!
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,7 +9,7 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
In this tutorial video, I’m going to be teaching you how to shoot the best possible product showcase video that you can create. My name is Zac Lawson and I’m a professional videographer based in Newport Beach, California. And I’m going to be teaching you the 4 things that you need to learn in order to shoot your own videos along with giving you some tips and tricks along the way.
|
||||
|
||||
So let’s jump right into the videos so you guys can start learning!
|
||||
|
|
@ -57,3 +57,8 @@ The last thing were going to be talking about is which shots what shots you will
|
|||
The next type of shot that you need is called the demonstration shots and you will need about 9 to 10 different shots. These are the type of shots showing the product being used by your subject. These are the fun shots, evoking emotions out of your viewers.
|
||||
|
||||
So that’s all we have for shooting your own product showcase video. I hope you’ve enjoyed this video and hope that you’ve gained some knowledge along the way.
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,7 +9,7 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
In this step, I’m going to show to edit the best showcase video that you can use for your ads. I’m going to run you through the software that you should be using to edit the videos, where to find the perfect music and the detailed process of editing your own video.
|
||||
|
||||
#+caption: premier pro
|
||||
|
|
@ -169,3 +169,8 @@ Now that you’re all done with your videos and export, the last thing you need
|
|||
file:../../_share/media/img/step_05/lesson_20/ex08d-export_button.png
|
||||
|
||||
So there you have it! You now have a product showcase video that you can use.
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,7 +9,7 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
Hello everyone! I’m Zac Lawson, a professional videographer from Newport Beach, California and I’m going to teach you how to 4 things that you need to learn to shoot your own product demonstration video along with some tips and tricks along the way.
|
||||
|
||||
So the first thing we are going to talk about is gear, You don’t need a lot of gear when filing these type of videos. I’m going to use my Apple iPhone X to shoot these videos but you don’t have to use an iPhone to shoot these videos, you can use any other smartphone that you do have.
|
||||
|
|
@ -45,3 +45,8 @@ I’ve mentioned also that you will need detail shots for your video. These are
|
|||
The next type of shot you need is your subject actually demoing your product and you will need about 8 to 10 shots. For example, it can be a shot of you packing up using the backpack or using the usb charging port. I’d like to recommend doing these shots with no camera movements with your subject doing all the movements
|
||||
|
||||
So that’s all I have for you guys in this tutorial and now that you have all the shots you need, you are now ready to move on to the editing process.
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,7 +9,7 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
Hello! In this tutorial video, the best possible product demonstration video that you can create. My name is Zac Lawson and I’m a professional videographer from Newport Beach, California. I’m going to run you through what software you should be using to edit this videos, where to find music for these videos, and the detail process of editing your own video.
|
||||
|
||||
Then once you learn these three things, you’re going to be ready to edit your very own product demonstration video.
|
||||
|
|
@ -120,3 +120,8 @@ When you’re done with the first clip, do the same process to the second clip a
|
|||
The last thing we need to do is to export the video. So to do this, we go to the Menu, click on File, click on Export and then choose Media. And that’s going to bring up you’re export setting menu. We want to make sure that it’s on the correct format and we want it to be on H.264 and change your preset to match source high bit rate and then change the name of your video. We’re going to do “product demo video” then click on Save. Next, we want to go down on the basic video setting. Scroll down and check if everything’s good then go to “Use maximum render quality” and check the box.
|
||||
|
||||
Now, you’re ready to export your video so click on Export button and it’s going to start exporting. So that’s it! That’s all you need to do!
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,7 +9,7 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
** PLEASE READ BEFORE WATCHING:
|
||||
|
||||
If you cannot turn off expanded targeting after selecting the Sales/Conversions/button clicks campaign objective, there is an easy fix.
|
||||
|
|
@ -95,3 +95,8 @@ When you’re choosing your target audience with ads, make sure you require the
|
|||
file:../../_share/media/img/step_05/lesson_23/ex03d-url.png
|
||||
|
||||
And that’s it! You have successfully added your low-budget Facebook ads. See you in the next video!
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,7 +9,7 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
|
||||
** PLEASE READ BEFORE WATCHING:
|
||||
|
||||
|
|
@ -113,3 +113,8 @@ file:../../_share/media/img/step_05/lesson_24/ex04a-change_name_and_publish.png
|
|||
Do the steps again to create another image ad using a different image.
|
||||
|
||||
And that’s it. You’ve successfully created a 3-Ad campaign. See you in the next video!
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,7 +9,7 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
By now, you’ve found your niche, built your website, started running your ads - and for some - *may have your eye on a winner*.
|
||||
|
||||
But whether you have found your winner or not, you need to know to analyze your ads’ performance before even thinking of scaling.
|
||||
|
|
@ -116,3 +116,8 @@ So what are you waiting for?
|
|||
11. Then click ‘Apply’.
|
||||
|
||||
And that’s it. You’ve finished setting up your ad data page.
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,4 +9,613 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
|
||||
* Review
|
||||
|
||||
** Core Idea
|
||||
- Traffic strategy = Product strategy
|
||||
- Focus:
|
||||
- Creating unique products
|
||||
- Not relying on ads
|
||||
|
||||
** Strategy Comparison
|
||||
|
||||
*** Advertising-First Strategy
|
||||
- Product:
|
||||
- Generic / popular items
|
||||
- Example:
|
||||
- Custom dog mugs
|
||||
- Problem:
|
||||
- Heavy competition
|
||||
- Requires paid ads
|
||||
- No guarantee of ROI
|
||||
- Focus:
|
||||
- Ads do the selling
|
||||
|
||||
*** Product-First Strategy
|
||||
- Product:
|
||||
- Unique / niche / differentiated
|
||||
- Advantage:
|
||||
- Stands out immediately
|
||||
- Less competition
|
||||
- Can generate free traffic
|
||||
- Focus:
|
||||
- Product does the selling
|
||||
|
||||
** Core Concept: Market Gap
|
||||
- Find:
|
||||
- Products people want
|
||||
- But do not exist yet
|
||||
- Or:
|
||||
- Improve existing concepts
|
||||
|
||||
** Method: Cross-Niche Formula
|
||||
- Combine:
|
||||
- Popular format
|
||||
- With new/trending niche
|
||||
|
||||
*** Example
|
||||
- Format:
|
||||
- AI selfie-style images
|
||||
- Niche:
|
||||
- Cryptids (e.g., Mothman)
|
||||
- Result:
|
||||
- Unique product with demand but low competition
|
||||
|
||||
** Tools Used
|
||||
- [Perplexity AI](chatgpt://generic-entity?number=0)
|
||||
- Find trending topics
|
||||
- [Google](chatgpt://generic-entity?number=1) AI image tools
|
||||
- Generate images
|
||||
- [Canva](chatgpt://generic-entity?number=2)
|
||||
- Edit designs
|
||||
|
||||
** Traffic Sources
|
||||
|
||||
*** 1. Search Engines
|
||||
- Platforms:
|
||||
- Etsy search
|
||||
- Google search
|
||||
- Benefit:
|
||||
- Easier ranking due to low competition
|
||||
|
||||
*** 2. AI Recommendations
|
||||
- Platforms:
|
||||
- Etsy recommendation system
|
||||
- [ChatGPT](chatgpt://generic-entity?number=3) integrations
|
||||
- Behavior:
|
||||
- Recommends unique, personalized products
|
||||
|
||||
** AI Advantage
|
||||
- AI prefers:
|
||||
- Unique
|
||||
- Niche
|
||||
- Personalized items
|
||||
- Outcome:
|
||||
- Matches product to ideal customer automatically
|
||||
|
||||
** Key Concepts
|
||||
- SEO:
|
||||
- Search Engine Optimization
|
||||
- GEO:
|
||||
- Generative Engine Optimization
|
||||
|
||||
** Conclusion
|
||||
- Best traffic strategy:
|
||||
- Create better, more unique products
|
||||
- Result:
|
||||
- Free traffic
|
||||
- Less competition
|
||||
- Higher visibility
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
00:00
|
||||
Hey, everyone, and welcome back. You have reached module 5,
|
||||
|
||||
00:03
|
||||
which is dedicated to me sharing my tips and strategies
|
||||
|
||||
00:06
|
||||
and workflows that I use to get traffic to my
|
||||
|
||||
00:09
|
||||
products and stores. And it's honestly
|
||||
|
||||
00:11
|
||||
1 of the most asked questions that I get on
|
||||
|
||||
00:13
|
||||
my YouTube channel. So many people go, okay, Sarah. I
|
||||
|
||||
00:17
|
||||
see that you love to talk about researching, creating, and
|
||||
|
||||
00:21
|
||||
designing products, and that's great. But can you now actually
|
||||
|
||||
00:24
|
||||
talk about how you drive traffic and sales to the
|
||||
|
||||
00:27
|
||||
products that you're selling? It's a fair question, and so
|
||||
|
||||
00:30
|
||||
I really, really feel like I have to address this
|
||||
|
||||
00:33
|
||||
question directly. Because you see, the reason why I talk
|
||||
|
||||
00:37
|
||||
so much about researching, creating, and designing products is because,
|
||||
|
||||
00:43
|
||||
spoiler alert, my products are my traffic strategy.
|
||||
|
||||
00:47
|
||||
Yep. Most people assume that to make money online, you
|
||||
|
||||
00:50
|
||||
need to go for an advertising first strategy, but that's
|
||||
|
||||
00:53
|
||||
not what I do. Instead, I take the opposite approach.
|
||||
|
||||
00:56
|
||||
I go for a product first strategy. So what's the
|
||||
|
||||
01:00
|
||||
difference, right? And it's a great question. Well, with an
|
||||
|
||||
01:03
|
||||
advertising first strategy, your product is not actually the most
|
||||
|
||||
01:06
|
||||
important part of the strategy.
|
||||
|
||||
01:09
|
||||
Nope. It's the ad because with an advertising first strategy,
|
||||
|
||||
01:13
|
||||
it is the ad that is really the 1 selling
|
||||
|
||||
01:16
|
||||
the product, which means then that the most advertising first
|
||||
|
||||
01:20
|
||||
strategies I see out there rely on targeting big, broad,
|
||||
|
||||
01:23
|
||||
already popular products. So a good example of a print
|
||||
|
||||
01:26
|
||||
on demand product that works well as an advertising first
|
||||
|
||||
01:29
|
||||
product would be a custom dog portrait mug. These are
|
||||
|
||||
01:32
|
||||
very popular and sell well both on Etsy and in
|
||||
|
||||
01:35
|
||||
private Shopify stores. But here's the thing. Because they're so
|
||||
|
||||
01:38
|
||||
popular, as you can see, everyone is trying to sell
|
||||
|
||||
01:41
|
||||
them, and they're all selling the same popular styles too,
|
||||
|
||||
01:44
|
||||
such as the classic photo portraits
|
||||
|
||||
01:46
|
||||
and the new trendy stripe mugs. So if you make
|
||||
|
||||
01:49
|
||||
your own version of 1 of these popular custom dog
|
||||
|
||||
01:52
|
||||
mugs, guess what? No 1 will even notice because there
|
||||
|
||||
01:56
|
||||
are 1000
|
||||
|
||||
01:58
|
||||
others already online to choose from. So why would anyone
|
||||
|
||||
02:01
|
||||
notice yours, right? Well, that's of course where ads come
|
||||
|
||||
02:04
|
||||
in, doesn't it? Because if you're advertising on Facebook, Instagram,
|
||||
|
||||
02:08
|
||||
or TikTok,
|
||||
|
||||
02:09
|
||||
you can force people to see your mug by paying
|
||||
|
||||
02:12
|
||||
money to advertise it to them. So that is indeed
|
||||
|
||||
02:16
|
||||
a valid strategy.
|
||||
|
||||
02:18
|
||||
However, there are 2 things about it that I don't
|
||||
|
||||
02:21
|
||||
like personally.
|
||||
|
||||
02:22
|
||||
Firstly, it's a strategy that I find quite limiting and
|
||||
|
||||
02:25
|
||||
quite boring since, well, as your strategy is to try
|
||||
|
||||
02:28
|
||||
to do mass marketing,
|
||||
|
||||
02:30
|
||||
you have to usually focus on broad products like custom
|
||||
|
||||
02:33
|
||||
dog mugs because you have to try to appeal to
|
||||
|
||||
02:36
|
||||
as many people as possible. And secondly, it is by
|
||||
|
||||
02:39
|
||||
its very nature
|
||||
|
||||
02:41
|
||||
competitive,
|
||||
|
||||
02:41
|
||||
and you also need to spend money to compete and
|
||||
|
||||
02:44
|
||||
you have no guarantees you'll make your money back. It's
|
||||
|
||||
02:47
|
||||
an expensive game to be playing and competing in, which
|
||||
|
||||
02:50
|
||||
is why personally I have shifted to my product first
|
||||
|
||||
02:54
|
||||
strategy instead. I find it so much more fun, simple,
|
||||
|
||||
02:57
|
||||
and passive. Plus I also think it's a great fit
|
||||
|
||||
02:59
|
||||
with our new AI era where AI chat bots are
|
||||
|
||||
03:02
|
||||
all about giving everyone, including shoppers, the best, most personalized
|
||||
|
||||
03:06
|
||||
product recommendations possible. Basically, you've heard me harp on and
|
||||
|
||||
03:10
|
||||
on, I'm sure, plenty of times about this, filling a
|
||||
|
||||
03:13
|
||||
gap in the market. This is the concept of identifying
|
||||
|
||||
03:15
|
||||
product designs that people would like to buy that doesn't
|
||||
|
||||
03:18
|
||||
yet exist
|
||||
|
||||
03:19
|
||||
or creating designs that do exist but that people would
|
||||
|
||||
03:22
|
||||
like even more variations of. So for example, on the
|
||||
|
||||
03:26
|
||||
YouTube channel, I showed an example product. I showed how
|
||||
|
||||
03:29
|
||||
online on both Amazon and Etsy, funny, absurd, AI photos
|
||||
|
||||
03:33
|
||||
were popular on t shirts. And I noticed how there
|
||||
|
||||
03:36
|
||||
was 1 particular trend that was very popular where people
|
||||
|
||||
03:39
|
||||
would create AI photos showing cats taking selfies in front
|
||||
|
||||
03:43
|
||||
of crazy characters like UFOs,
|
||||
|
||||
03:45
|
||||
Santa, or Bigfoot. And well, all of these have a
|
||||
|
||||
03:48
|
||||
name. They are cryptids, which are characters or creatures that
|
||||
|
||||
03:52
|
||||
it's disputed whether they are real or not. So what
|
||||
|
||||
03:55
|
||||
I did was I got an AI powered search engine,
|
||||
|
||||
03:57
|
||||
Perplexity,
|
||||
|
||||
03:58
|
||||
to search the internet for chatter on other cryptids like
|
||||
|
||||
04:02
|
||||
this that people were currently chatting about and were trendy.
|
||||
|
||||
04:06
|
||||
And it identified that currently,
|
||||
|
||||
04:08
|
||||
a lot of people were talking about 1 in particular,
|
||||
|
||||
04:11
|
||||
Mothman. If you never heard about Mothman, it is encrypted
|
||||
|
||||
04:14
|
||||
that dates back to the 19 sixties.
|
||||
|
||||
04:16
|
||||
So you know what I did? I did a search
|
||||
|
||||
04:19
|
||||
on both Etsy and Amazon to see if anyone had
|
||||
|
||||
04:21
|
||||
created a selfie photo t shirt in the same style
|
||||
|
||||
04:24
|
||||
by using the trending Mothman cryptid.
|
||||
|
||||
04:27
|
||||
And despite the fact that Mothman t shirts were popular
|
||||
|
||||
04:30
|
||||
on both websites since it was trendy right now, no
|
||||
|
||||
04:33
|
||||
1 had made 1 of these photo selfie T shirts
|
||||
|
||||
04:36
|
||||
yet. So I went ahead and used Google's AI image
|
||||
|
||||
04:39
|
||||
generator, Nano Banana Pro, to make 1 for me. I
|
||||
|
||||
04:42
|
||||
then edited the image with Canva's AI and turned it
|
||||
|
||||
04:45
|
||||
into a T shirt design.
|
||||
|
||||
04:47
|
||||
Easy. I call this the cross niche formula. It's where
|
||||
|
||||
04:49
|
||||
I take a popular design format
|
||||
|
||||
04:52
|
||||
such as these cryptid selfie photos and then combine them
|
||||
|
||||
04:56
|
||||
with a new niche or a popular idea
|
||||
|
||||
04:59
|
||||
such as mothman
|
||||
|
||||
05:00
|
||||
to create something new. It's the quickest way that I
|
||||
|
||||
05:03
|
||||
create designs that can fill a gap in the market.
|
||||
|
||||
05:06
|
||||
And so yes, creating new products like this
|
||||
|
||||
05:10
|
||||
is my main traffic strategy,
|
||||
|
||||
05:12
|
||||
not running ads. Because you think about it, right? When
|
||||
|
||||
05:15
|
||||
you release a custom dog mug, what happens? Your mug
|
||||
|
||||
05:18
|
||||
gets lost in the crowd because there are so many,
|
||||
|
||||
05:22
|
||||
but when you release a unique product with few or
|
||||
|
||||
05:24
|
||||
no competitors,
|
||||
|
||||
05:26
|
||||
the opposite happens. Your product immediately stands out because you've
|
||||
|
||||
05:30
|
||||
got basically few, if any, competitors.
|
||||
|
||||
05:33
|
||||
It's great. And so here's the thing. Because I focused
|
||||
|
||||
05:36
|
||||
on this, I now get free traffic
|
||||
|
||||
05:39
|
||||
from 2 main sources. The first is search engines, such
|
||||
|
||||
05:42
|
||||
as Etsy search engine and Google search engine. My products
|
||||
|
||||
05:46
|
||||
just tend to naturally rank well in search results for
|
||||
|
||||
05:49
|
||||
related keywords because, of course, I don't have a lot
|
||||
|
||||
05:53
|
||||
of competitors who I'm competing with because my products are
|
||||
|
||||
05:57
|
||||
unique. And so it's not like I'm out there having
|
||||
|
||||
05:59
|
||||
to fight with a lot of competitors
|
||||
|
||||
06:01
|
||||
to reach the top of the search results.
|
||||
|
||||
06:03
|
||||
And the second way is through AI. So 1 is
|
||||
|
||||
06:06
|
||||
Etsy's AI powered recommendation
|
||||
|
||||
06:07
|
||||
features like their homepage or app product recommendations.
|
||||
|
||||
06:11
|
||||
People see my products recommended to them on here, and
|
||||
|
||||
06:13
|
||||
they click on them and buy them. But another way
|
||||
|
||||
06:16
|
||||
is that these days, AI tools like ChatTpT themselves are
|
||||
|
||||
06:18
|
||||
increasingly becoming the way people are increasingly becoming the way
|
||||
|
||||
06:20
|
||||
people are finding niche products to buy. Etsy even has
|
||||
|
||||
06:23
|
||||
a deal with ChatGPT
|
||||
|
||||
06:25
|
||||
where potential customers can buy items from sellers like me
|
||||
|
||||
06:29
|
||||
within their app. Kind of crazy, right? And these AI
|
||||
|
||||
06:32
|
||||
recommendations
|
||||
|
||||
06:33
|
||||
are crazy powerful. The thing about AI is that it's
|
||||
|
||||
06:37
|
||||
designed to anticipate what you want
|
||||
|
||||
06:39
|
||||
before you even know what you want, so AI tools
|
||||
|
||||
06:42
|
||||
love unique niche products that fill gaps because when someone
|
||||
|
||||
06:46
|
||||
asks AI to help them buy a gift, they don't
|
||||
|
||||
06:49
|
||||
just want the most popular generic product. They want the
|
||||
|
||||
06:52
|
||||
very best unique, personalized product to them. The new AI
|
||||
|
||||
06:55
|
||||
era is all about this. It's hyper personalization
|
||||
|
||||
06:58
|
||||
and so as long as my product design and concept
|
||||
|
||||
07:01
|
||||
is good enough that someone would actually want to buy
|
||||
|
||||
07:03
|
||||
it, the cool thing is that I don't actually need
|
||||
|
||||
07:05
|
||||
to try to convince an AI recommendation algorithm
|
||||
|
||||
07:09
|
||||
to sell someone my product. It will automatically know what
|
||||
|
||||
07:12
|
||||
my product is, who it is for, and match it
|
||||
|
||||
07:15
|
||||
to them based on everything it knows about their user.
|
||||
|
||||
07:18
|
||||
It's crazy powerful,
|
||||
|
||||
07:20
|
||||
but yeah. It still, of course, helps to optimize your
|
||||
|
||||
07:22
|
||||
product listings to make it easier for AI and search
|
||||
|
||||
07:25
|
||||
engines to find your products. So I'll be talking more
|
||||
|
||||
07:28
|
||||
about doing this, search engine optimization,
|
||||
|
||||
07:30
|
||||
otherwise SEO, and generative engine optimization,
|
||||
|
||||
07:34
|
||||
otherwise known as GEO, later on in this course. But
|
||||
|
||||
07:38
|
||||
yeah, that is my genuine answer that I give someone
|
||||
|
||||
07:41
|
||||
when they ask me why I don't talk more about
|
||||
|
||||
07:45
|
||||
advertising
|
||||
|
||||
07:46
|
||||
and direct marketing and why I spend so much time
|
||||
|
||||
07:49
|
||||
on product creation. It's because I have a product first
|
||||
|
||||
07:52
|
||||
strategy
|
||||
|
||||
07:53
|
||||
and creating great products is literally
|
||||
|
||||
07:56
|
||||
my main traffic strategy.
|
||||
|
||||
07:58
|
||||
So then, as I said, I will be delving deeper
|
||||
|
||||
08:01
|
||||
and explaining more what exactly SEO is and what exactly
|
||||
|
||||
08:05
|
||||
geo is. So go ahead, watch my next video, and
|
||||
|
||||
08:10
|
||||
I will see you in the next lesson.
|
||||
#+end_example
|
||||
|
|
|
|||
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|
|
@ -1 +1,6 @@
|
|||
#+title: S05 L07 How To Find Low Competition Keywords
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,7 +9,7 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
|
||||
In this video, we’re going to be optimizing our Product Pages for SEO & to make them Google-friendly by making some tweaks & modifications to the website copy and the code (but don’t worry – Shopify makes that very simple, as you will see).
|
||||
|
||||
|
|
@ -154,3 +154,8 @@ When that’s done, the last thing that we’re going to edit is the URL and han
|
|||
file:../../_share/media/img/step_05/lesson_08/ex06c-url_and_handle.jpeg
|
||||
|
||||
Once done, don’t forget to click Save. Then, that’s it! You’ve now optimized your product page for SEO. Now, go ahead and optimize each of your product listings!
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
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|
|
@ -9,6 +9,11 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
|
||||
no desc at this time
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
File diff suppressed because it is too large
Load diff
|
|
@ -9,7 +9,7 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
In this video, I’m going to teach you how to get free traffic to your store utilizing a free traffic technique, otherwise known as Search Engine Optimization or SEO.
|
||||
|
||||
What does search engine optimization mean? Let me show you!
|
||||
|
|
@ -44,3 +44,806 @@ So why does Google prefer some websites to others? Why does Google like the flex
|
|||
Well, Google is looking at two things when it’s picking websites and stores. The first thing it looks for is onsite optimization. It refers to the tweaks and modifications that you can make to your store so that Google can like it more.
|
||||
|
||||
For example, when we did a search for lawyer mug, the Shopify flex store pops up. They have tweaks and modifications to this page in their store to rank high for that phrase. In the SEO industry, we would say that they optimized their page around the phrase lawyer mug.
|
||||
|
||||
|
||||
* Review - SEO
|
||||
** What You Are Trying To Do
|
||||
Get your store into Google’s organic results (free listings).
|
||||
Goal:
|
||||
- rank on page 1
|
||||
- get clicks without paying for ads
|
||||
---
|
||||
** What Happens When Someone Searches
|
||||
Example search:
|
||||
#+begin_example
|
||||
lawyer mugs
|
||||
#+end_example
|
||||
Google shows:
|
||||
1. ads (paid)
|
||||
2. images
|
||||
3. organic results (free)
|
||||
You want to be in:
|
||||
→ organic results
|
||||
---
|
||||
** Why Organic Results Matter
|
||||
- people click them more than ads
|
||||
- traffic is free
|
||||
- no cost per click
|
||||
---
|
||||
** Tradeoff
|
||||
Free traffic costs:
|
||||
- time
|
||||
- effort
|
||||
- consistency
|
||||
---
|
||||
** What Google Looks For (2 Things)
|
||||
1. On-site optimization
|
||||
2. Backlinks
|
||||
---
|
||||
** 1. On-Site Optimization (What You Control)
|
||||
Definition:
|
||||
Changes you make on your own website so Google understands it.
|
||||
Main idea:
|
||||
→ optimize each page for a specific search phrase
|
||||
Example:
|
||||
#+begin_example
|
||||
lawyer mugs
|
||||
#+end_example
|
||||
---
|
||||
** Practical Actions (From Transcript)
|
||||
*** A. Choose a Keyword Per Page
|
||||
Each page should focus on:
|
||||
- one search phrase
|
||||
This is called:
|
||||
→ keyword research
|
||||
---
|
||||
*** B. Put Keyword On The Page
|
||||
Example given in transcript:
|
||||
- keyword should appear in the first 50 words
|
||||
Meaning:
|
||||
- Google looks early in the page to understand topic
|
||||
---
|
||||
*** C. Add Text (Important)
|
||||
Transcript emphasizes:
|
||||
- Google is a machine
|
||||
- it reads text well
|
||||
Therefore:
|
||||
- pages need text content
|
||||
- more text = easier for Google to understand
|
||||
---
|
||||
*** D. Optimize These Pages
|
||||
Transcript explicitly says:
|
||||
- product pages
|
||||
- product category pages
|
||||
- homepage
|
||||
These are the priority pages.
|
||||
---
|
||||
*** E. Keep Improving Pages
|
||||
Not one-time:
|
||||
- continue adding content
|
||||
- continue improving pages
|
||||
Example given:
|
||||
- adding blog posts
|
||||
---
|
||||
** 2. Backlinks (Off-Site Optimization)
|
||||
Definition:
|
||||
- another website links to your website
|
||||
Example from transcript:
|
||||
- article on entrepreneur.com linking to a site
|
||||
---
|
||||
** Why Backlinks Matter
|
||||
Google logic:
|
||||
- if a respected site links to you
|
||||
- you must be valuable/trustworthy
|
||||
So:
|
||||
→ more backlinks = more trust
|
||||
---
|
||||
** Practical Action Mentioned
|
||||
Method given:
|
||||
- build large Instagram pages
|
||||
- use them to create backlinks
|
||||
(This is explicitly stated as the strategy in the transcript)
|
||||
---
|
||||
** Timeline (Important Reality Check)
|
||||
Transcript clearly states:
|
||||
- no fixed timeline
|
||||
- could be:
|
||||
- weeks
|
||||
- months
|
||||
- longer
|
||||
---
|
||||
** What Actually Makes It Work
|
||||
From transcript:
|
||||
- ongoing improvements
|
||||
- adding more content
|
||||
- making site “Google-friendly”
|
||||
---
|
||||
** Low Competition Keywords
|
||||
Definition:
|
||||
- fewer websites competing
|
||||
Why important:
|
||||
- easier to rank
|
||||
- faster results
|
||||
---
|
||||
** Key Advantage (Important Point)
|
||||
Transcript emphasizes:
|
||||
Most stores:
|
||||
- do little or no SEO
|
||||
Therefore:
|
||||
- even basic effort gives advantage
|
||||
Example:
|
||||
- Mugdom ranks without perfect optimization
|
||||
- just by doing more than others
|
||||
---
|
||||
** Working Method (Directly From Transcript Logic)
|
||||
Do this repeatedly:
|
||||
1. choose keyword
|
||||
2. optimize page for that keyword
|
||||
3. add text/content
|
||||
4. improve site over time
|
||||
5. build backlinks
|
||||
6. repeat
|
||||
---
|
||||
** Mindset
|
||||
From transcript:
|
||||
- do not be intimidated
|
||||
- you do not need perfection
|
||||
- effort alone puts you ahead
|
||||
---
|
||||
** Bottom Line (From Transcript)
|
||||
SEO works by:
|
||||
- making pages easier for Google to understand (on-site)
|
||||
- making your site more trusted (backlinks)
|
||||
- continuing to improve over time
|
||||
Result:
|
||||
→ higher rankings
|
||||
→ free traffic
|
||||
→ free customers
|
||||
|
||||
If you want next step, we can:
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
00:00
|
||||
You know, there is 1 word that pretty much everyone
|
||||
|
||||
00:02
|
||||
likes to hear, and that is the word free,
|
||||
|
||||
00:06
|
||||
free, free.
|
||||
|
||||
00:07
|
||||
Yes, everyone loves things that are free, and in the
|
||||
|
||||
00:10
|
||||
next series of videos, I'm gonna be teaching you how
|
||||
|
||||
00:12
|
||||
to get free traffic and free potential customers into your
|
||||
|
||||
00:16
|
||||
store utilizing a traffic technique called search engine optimization,
|
||||
|
||||
00:20
|
||||
otherwise known as SEO. Now that's a big scary phrase,
|
||||
|
||||
00:23
|
||||
isn't it? Search engine optimization,
|
||||
|
||||
00:25
|
||||
what does that mean? Well, let me show you. Let's
|
||||
|
||||
00:28
|
||||
say you come to Google and type in lawyer mugs
|
||||
|
||||
00:30
|
||||
and do a search. If you do that, you'll see
|
||||
|
||||
00:33
|
||||
that Google has recommended to us a bunch of websites
|
||||
|
||||
00:35
|
||||
and links. At the top of the results, you'll see
|
||||
|
||||
00:37
|
||||
the paid advertisements.
|
||||
|
||||
00:39
|
||||
Businesses pay money to Google to have their website featured
|
||||
|
||||
00:42
|
||||
here, which is why they have the word ad and
|
||||
|
||||
00:44
|
||||
sponsored next to them. Down below those ads, you'll see
|
||||
|
||||
00:47
|
||||
Google has shown some images that they've collected around the
|
||||
|
||||
00:50
|
||||
web related to our search, and if we scroll past
|
||||
|
||||
00:52
|
||||
those, we'll find these websites here. See how there is
|
||||
|
||||
00:55
|
||||
no ad sign next to them? That's because they aren't
|
||||
|
||||
00:58
|
||||
advertisements. These are a list of websites and stores that
|
||||
|
||||
01:01
|
||||
Google recommends the most to people who are searching for
|
||||
|
||||
01:04
|
||||
the phrase lawyer mugs. These websites paid nothing to be
|
||||
|
||||
01:07
|
||||
recommended.
|
||||
|
||||
01:08
|
||||
Google is just showing them off because it likes them
|
||||
|
||||
01:11
|
||||
the most. These free recommendations
|
||||
|
||||
01:13
|
||||
are clicked on the most by Google users even though
|
||||
|
||||
01:16
|
||||
they are below the ad results. In the SEO world,
|
||||
|
||||
01:19
|
||||
we call these the organic listings or the organic results,
|
||||
|
||||
01:22
|
||||
And each time someone clicks on these listings, they get
|
||||
|
||||
01:25
|
||||
free traffic that they didn't have to pay for. And
|
||||
|
||||
01:28
|
||||
check this out. This store here, Mugdom, it's actually a
|
||||
|
||||
01:31
|
||||
flex store built with Shopify.
|
||||
|
||||
01:32
|
||||
It sells mugs at designs with print on demand services
|
||||
|
||||
01:35
|
||||
like Printify,
|
||||
|
||||
01:36
|
||||
and it even dropships some of these mugs from AliExpress
|
||||
|
||||
01:39
|
||||
too. Hence, it's a flex store as it sources its
|
||||
|
||||
01:42
|
||||
products in multiple ways. Your goal, like Mugdom, is to
|
||||
|
||||
01:45
|
||||
rank as high as you can in the website listings
|
||||
|
||||
01:47
|
||||
for your chosen keywords. The higher you rank, usually, the
|
||||
|
||||
01:51
|
||||
easier it is for people to find you and click
|
||||
|
||||
01:53
|
||||
on you. Down here, you'll see that there are lots
|
||||
|
||||
01:55
|
||||
of other pages of results. Almost no 1 clicks on
|
||||
|
||||
01:58
|
||||
these. So really, you don't wanna be on page 2
|
||||
|
||||
02:01
|
||||
or page 3 or page 4. No, you want to
|
||||
|
||||
02:04
|
||||
be on page 1 for your chosen keywords
|
||||
|
||||
02:06
|
||||
just like Magnum is, and it's my goal in these
|
||||
|
||||
02:09
|
||||
series of videos to teach you how to do this.
|
||||
|
||||
02:11
|
||||
So yes, in the next series of videos, you're going
|
||||
|
||||
02:14
|
||||
to learn how to get Google to like your website
|
||||
|
||||
02:16
|
||||
even more so that it's going to be more likely
|
||||
|
||||
02:19
|
||||
to show it in its organic search results. If you
|
||||
|
||||
02:21
|
||||
have a limited startup budget for your new store, then
|
||||
|
||||
02:24
|
||||
focusing on SEO traffic is a great way to get
|
||||
|
||||
02:27
|
||||
started. However, something to keep in mind is this. Yes,
|
||||
|
||||
02:30
|
||||
SEO traffic is free, which is great. However, it does
|
||||
|
||||
02:33
|
||||
take time to both implement these changes and to get
|
||||
|
||||
02:36
|
||||
Google to see and recognize these changes.
|
||||
|
||||
02:39
|
||||
So just a warning, while this is indeed a free
|
||||
|
||||
02:42
|
||||
source of traffic, there is a trade off for it
|
||||
|
||||
02:45
|
||||
and that is your time. But that doesn't mean that
|
||||
|
||||
02:47
|
||||
you have to choose between Facebook ads and search engine
|
||||
|
||||
02:50
|
||||
optimization.
|
||||
|
||||
02:51
|
||||
If you've got the time and the money, then you
|
||||
|
||||
02:53
|
||||
could choose to run both Facebook ads and you could
|
||||
|
||||
02:56
|
||||
optimize your store for Google and take advantage of both
|
||||
|
||||
02:59
|
||||
sources of traffic.
|
||||
|
||||
03:00
|
||||
So all this begs the question, why does Google prefer
|
||||
|
||||
03:04
|
||||
some websites to others? Why does Google like the flex
|
||||
|
||||
03:07
|
||||
store mugged in more than other websites selling mugs for
|
||||
|
||||
03:09
|
||||
lawyers? Well, Google actually looks for 2 things when it's
|
||||
|
||||
03:12
|
||||
picking its favorite websites and stores. The first thing it
|
||||
|
||||
03:15
|
||||
looks for is to see if your website has something
|
||||
|
||||
03:18
|
||||
called on-site optimization.
|
||||
|
||||
03:20
|
||||
Now that's a scary phrase, isn't it? On-site optimization.
|
||||
|
||||
03:23
|
||||
Well, something you'll quickly discover when it comes to SEO
|
||||
|
||||
03:26
|
||||
is that the industry has a lot of jargony phrases.
|
||||
|
||||
03:30
|
||||
The funny thing though is that each of those jargony
|
||||
|
||||
03:33
|
||||
words and phrases
|
||||
|
||||
03:35
|
||||
actually have really simple meanings, so
|
||||
|
||||
03:38
|
||||
don't worry, I will explain the meaning to each 1
|
||||
|
||||
03:41
|
||||
after I first use it. All right, so on-site optimization
|
||||
|
||||
03:45
|
||||
is referring to these tweaks and modifications that you can
|
||||
|
||||
03:48
|
||||
make to your store so that Google will like it
|
||||
|
||||
03:51
|
||||
more. For example, remember how if we search for the
|
||||
|
||||
03:54
|
||||
phrase lawyer mugs that the Shopify Flex Store mugged in
|
||||
|
||||
03:57
|
||||
pops up? Well, they have made some tweaks and modifications
|
||||
|
||||
03:59
|
||||
to this page in their store to rank highly for
|
||||
|
||||
04:02
|
||||
that phrase. In the SEO industry, we would say that
|
||||
|
||||
04:05
|
||||
they have optimized their page around the search phrase lawyer
|
||||
|
||||
04:08
|
||||
mugs. 1 of the ways that they did this was
|
||||
|
||||
04:10
|
||||
they put that specific exact phrase, lawyer mugs, in the
|
||||
|
||||
04:14
|
||||
first 50 words on the page. This is 1 tweak
|
||||
|
||||
04:16
|
||||
that Google likes to see.
|
||||
|
||||
04:18
|
||||
In this series of advanced training videos, I'm gonna tell
|
||||
|
||||
04:21
|
||||
you the most important tweaks and modifications that you should
|
||||
|
||||
04:24
|
||||
make. As you're going to discover, most of these will
|
||||
|
||||
04:26
|
||||
be changes to the text in your store. Just a
|
||||
|
||||
04:29
|
||||
warning, we will be adding lots of text. The reason
|
||||
|
||||
04:32
|
||||
for this is because Google is a robot, a machine.
|
||||
|
||||
04:35
|
||||
Because of that, it reads text very well, and so
|
||||
|
||||
04:37
|
||||
it favors websites and pages that have it. On-site optimization
|
||||
|
||||
04:42
|
||||
is free to do, which is great, and you know
|
||||
|
||||
04:45
|
||||
something that's actually quite funny?
|
||||
|
||||
04:47
|
||||
Most online stores, despite the fact that it's free to
|
||||
|
||||
04:49
|
||||
do this, don't make these tweaks and modifications
|
||||
|
||||
04:52
|
||||
at all. Yes, very few stores take the time and
|
||||
|
||||
04:55
|
||||
effort to become
|
||||
|
||||
04:57
|
||||
Google friendly, and so it means then that if you're
|
||||
|
||||
04:59
|
||||
willing to do these tweaks and modifications, that will give
|
||||
|
||||
05:02
|
||||
you a big leg up on your competition.
|
||||
|
||||
05:04
|
||||
To complete our on-site optimization,
|
||||
|
||||
05:06
|
||||
the first thing we're gonna be doing is choosing what
|
||||
|
||||
05:09
|
||||
keywords we want each page in our store to be
|
||||
|
||||
05:11
|
||||
focused around, and in the SEO industry we call that
|
||||
|
||||
05:15
|
||||
keyword research. Next we will then optimize our product pages,
|
||||
|
||||
05:18
|
||||
our product category pages, and our homepage
|
||||
|
||||
05:22
|
||||
around our chosen keywords.
|
||||
|
||||
05:24
|
||||
And don't worry, in the videos to come I'm gonna
|
||||
|
||||
05:26
|
||||
be giving you an over the shoulder tutorial about how
|
||||
|
||||
05:29
|
||||
I optimized my example store brewed treats around my chosen
|
||||
|
||||
05:33
|
||||
keywords. So that is 1 thing that Google likes to
|
||||
|
||||
05:36
|
||||
see. It likes to see on-site optimization,
|
||||
|
||||
05:39
|
||||
but there is something else that Google likes to see
|
||||
|
||||
05:41
|
||||
and that is called backlinks.
|
||||
|
||||
05:44
|
||||
Now that's a big scary jargony word, isn't it? Backlinks.
|
||||
|
||||
05:47
|
||||
Don't worry, as I promised, I'm gonna explain what it
|
||||
|
||||
05:50
|
||||
means. A backlink is simply when another website links to
|
||||
|
||||
05:53
|
||||
another external website. So for example, I was featured in
|
||||
|
||||
05:57
|
||||
an article on entrepreneur dot com about burnout.
|
||||
|
||||
06:00
|
||||
Inside the article was a link to my website, Wholesale
|
||||
|
||||
06:03
|
||||
Ted. That link on entrepreneur dot com to my website
|
||||
|
||||
06:06
|
||||
is called a backlink.
|
||||
|
||||
06:07
|
||||
Google likes to see respected websites
|
||||
|
||||
06:11
|
||||
linking to your website.
|
||||
|
||||
06:13
|
||||
That's because Google is pretty rational. It thinks, hey, if
|
||||
|
||||
06:16
|
||||
you're entrepreneur
|
||||
|
||||
06:17
|
||||
dot com, you probably want all of your readers to
|
||||
|
||||
06:19
|
||||
stay on your site, right? After all, the longer they
|
||||
|
||||
06:23
|
||||
stay, the more ads they see, and thus, the more
|
||||
|
||||
06:26
|
||||
money you make. If entrepreneur dot com is therefore linking
|
||||
|
||||
06:29
|
||||
to another website and sending its visitors over there instead,
|
||||
|
||||
06:33
|
||||
they must really like it and respect it. Getting these
|
||||
|
||||
06:36
|
||||
backlinks in the SEO industry is called off-site optimization.
|
||||
|
||||
06:41
|
||||
As this is a very important thing to do, I
|
||||
|
||||
06:43
|
||||
am gonna show you how to get some really well
|
||||
|
||||
06:45
|
||||
respected backlinks to your store, and that is by building
|
||||
|
||||
06:49
|
||||
big Instagram pages. Something else I also want to answer
|
||||
|
||||
06:53
|
||||
is a question I get asked a lot.
|
||||
|
||||
06:55
|
||||
Sarah, how long is it gonna take for Google to
|
||||
|
||||
06:57
|
||||
choose my website as 1 of its favorite websites?
|
||||
|
||||
07:00
|
||||
The honest answer is that nobody knows. It might take
|
||||
|
||||
07:04
|
||||
a few weeks, it might take 2 months, it could
|
||||
|
||||
07:06
|
||||
take longer.
|
||||
|
||||
07:08
|
||||
There is no set formula here. What I will be
|
||||
|
||||
07:10
|
||||
teaching you though in this advanced SEO tutorial series is
|
||||
|
||||
07:13
|
||||
not how to make just 1 off changes to your
|
||||
|
||||
07:16
|
||||
website.
|
||||
|
||||
07:17
|
||||
No, I will be teaching you how to make ongoing
|
||||
|
||||
07:20
|
||||
modifications, how to keep adding things to your website that
|
||||
|
||||
07:23
|
||||
Google likes, such as adding Google optimized blog posts. And
|
||||
|
||||
07:28
|
||||
as you keep doing these things, as you keep adding
|
||||
|
||||
07:30
|
||||
more and more Google friendly content
|
||||
|
||||
07:33
|
||||
to your website, Google likes it more and more. And
|
||||
|
||||
07:37
|
||||
the more it likes your website, the higher the chances
|
||||
|
||||
07:39
|
||||
are that it will rank for your chosen keywords, which
|
||||
|
||||
07:42
|
||||
of course brings in your free traffic and your free
|
||||
|
||||
07:44
|
||||
customers.
|
||||
|
||||
07:45
|
||||
So unfortunately,
|
||||
|
||||
07:47
|
||||
it is impossible to know exactly how long it's gonna
|
||||
|
||||
07:50
|
||||
take for Google to choose your website as 1 of
|
||||
|
||||
07:53
|
||||
its favorite websites to rank for your chosen keyword. The
|
||||
|
||||
07:56
|
||||
key though is to be consistent and to keep making
|
||||
|
||||
07:58
|
||||
your website bigger and better and to continuously
|
||||
|
||||
08:01
|
||||
add more Google friendly content to it. That's also why
|
||||
|
||||
08:05
|
||||
as part of the keyword research video, you're gonna see
|
||||
|
||||
08:08
|
||||
that I'm gonna place a really big emphasis on low
|
||||
|
||||
08:10
|
||||
competition keywords.
|
||||
|
||||
08:12
|
||||
Low competition keywords are when there are less websites competing
|
||||
|
||||
08:15
|
||||
for that specific keyword phrase, and so that means then
|
||||
|
||||
08:19
|
||||
that it should be very quicker and easier for us
|
||||
|
||||
08:22
|
||||
to become Google's favorite website within it. There is also
|
||||
|
||||
08:25
|
||||
something else that I want to say, and that is
|
||||
|
||||
08:27
|
||||
that you should not be intimidated
|
||||
|
||||
08:29
|
||||
by SEO. Very, very few other online stores out there
|
||||
|
||||
08:33
|
||||
put any effort into their SEO at all. They make
|
||||
|
||||
08:35
|
||||
very few, if any, tweaks. As you go through this
|
||||
|
||||
08:38
|
||||
advanced SEO tutorial series, you'll be able to see that
|
||||
|
||||
08:41
|
||||
this page here by Mugdom doesn't even do everything that
|
||||
|
||||
08:44
|
||||
I'm gonna teach you, and yet it ranks really highly
|
||||
|
||||
08:47
|
||||
for its chosen keyword that it's optimized around, lawyer mugs.
|
||||
|
||||
08:50
|
||||
Why? Well, it may not have the perfect on-site optimization,
|
||||
|
||||
08:54
|
||||
but it tries a lot harder than almost every other
|
||||
|
||||
08:57
|
||||
online store out there, and that puts it leaps and
|
||||
|
||||
09:00
|
||||
bounds ahead of its competition.
|
||||
|
||||
09:01
|
||||
So the moral of the story here is this. Maybe
|
||||
|
||||
09:04
|
||||
you won't end up following my instructions absolutely perfectly,
|
||||
|
||||
09:08
|
||||
but even just trying it all puts you leaps ahead
|
||||
|
||||
09:11
|
||||
of your competition.
|
||||
|
||||
09:13
|
||||
So don't be intimidated.
|
||||
|
||||
09:14
|
||||
Just do your best. Luckily though, I do think that
|
||||
|
||||
09:17
|
||||
most of you watching out there will be able to
|
||||
|
||||
09:19
|
||||
follow my instructions absolutely fine. My tutorials are gonna be
|
||||
|
||||
09:23
|
||||
over the shoulder style, so you'll be able to follow
|
||||
|
||||
09:25
|
||||
along with me on my computer as I make the
|
||||
|
||||
09:28
|
||||
modifications to my own website, and I think you're gonna
|
||||
|
||||
09:30
|
||||
discover that making them is a whole lot easier than
|
||||
|
||||
09:33
|
||||
you might have thought. So are you ready to start
|
||||
|
||||
09:36
|
||||
optimizing your store to get free traffic and free customers
|
||||
|
||||
09:39
|
||||
into it?
|
||||
|
||||
09:41
|
||||
If you are, let's go. I'll see you on the
|
||||
|
||||
09:43
|
||||
next video.
|
||||
#+end_example
|
||||
|
|
|
|||
File diff suppressed because it is too large
Load diff
|
|
@ -9,4 +9,86 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
00:00
|
||||
Okay. In this video, I'm gonna answer a question that
|
||||
|
||||
00:02
|
||||
I get asked a lot which is this. What happens
|
||||
|
||||
00:05
|
||||
when someone actually buys something from my store?
|
||||
|
||||
00:08
|
||||
How does Printify actually handle everything? It's a good question.
|
||||
|
||||
00:12
|
||||
So this is 1 of my favorite parts of the
|
||||
|
||||
00:14
|
||||
whole business model because it is so hands off. Right
|
||||
|
||||
00:18
|
||||
after I bought a t shirt, the order instantly appeared
|
||||
|
||||
00:20
|
||||
in my Shopify dashboard and within a minute, Shopify had
|
||||
|
||||
00:24
|
||||
already handed it off to Printify and then that was
|
||||
|
||||
00:27
|
||||
pretty much it. It was very late at night so
|
||||
|
||||
00:29
|
||||
I literally decided to just shut my laptop and I
|
||||
|
||||
00:32
|
||||
just went to bed. And when I woke up the
|
||||
|
||||
00:34
|
||||
next morning and checked my order status within Printify, the
|
||||
|
||||
00:37
|
||||
supplier that I was using, Monster Digital,
|
||||
|
||||
00:40
|
||||
had already printed the shirt,
|
||||
|
||||
00:42
|
||||
packaged it, and shipped it out while I was sleeping.
|
||||
|
||||
00:45
|
||||
Printify updated the order automatically and the order tracker showed
|
||||
|
||||
00:49
|
||||
that it had been shipped and Shopify updated it too
|
||||
|
||||
00:52
|
||||
and sent me the shipping confirmation email complete with a
|
||||
|
||||
00:56
|
||||
tracking number. And so as you can see, other than
|
||||
|
||||
00:58
|
||||
creating products and answering customer emails or doing marketing, I
|
||||
|
||||
01:02
|
||||
don't have much else that I have to do. My
|
||||
|
||||
01:04
|
||||
stores run almost entirely on autopilot
|
||||
|
||||
01:07
|
||||
and so that's genuinely how easy it is when your
|
||||
|
||||
01:10
|
||||
store is already set up correctly and your customers start
|
||||
|
||||
01:13
|
||||
placing orders from it. It all just happens on autopilot.
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,4 +9,568 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
|
||||
* Review
|
||||
|
||||
** Summary
|
||||
This lesson explains the basic operating routine for managing and growing an online store.
|
||||
|
||||
** Daily Store Management
|
||||
The main daily task is checking customer emails.
|
||||
|
||||
Check for:
|
||||
- customer questions
|
||||
- support requests
|
||||
- pre-sale questions
|
||||
- order issues
|
||||
- failed orders
|
||||
- print-on-demand supplier warnings
|
||||
|
||||
Recommended rhythm:
|
||||
- ideally every business day
|
||||
- at minimum every second business day
|
||||
|
||||
** Email Time Estimate
|
||||
Typical email volume:
|
||||
- about 1 email per 6–20 orders
|
||||
|
||||
Daily time estimate:
|
||||
- normal days: often under 10 minutes
|
||||
- busy days: 10–30 minutes
|
||||
- peak season: plan for up to 30 minutes
|
||||
|
||||
Peak season example:
|
||||
- Christmas
|
||||
|
||||
Common Christmas question:
|
||||
- will the gift arrive in time?
|
||||
|
||||
** Use AI For Customer Emails
|
||||
AI can speed up customer support replies.
|
||||
|
||||
Suggested use:
|
||||
- draft email responses
|
||||
- rewrite replies more naturally
|
||||
- answer simple customer questions faster
|
||||
|
||||
The transcript mentions Claude as the preferred email-writing tool because it sounds natural, but any good chatbot can be used.
|
||||
|
||||
** Supplier / Order Checks
|
||||
Also check emails from print-on-demand suppliers.
|
||||
|
||||
Look for:
|
||||
- failed orders
|
||||
- production errors
|
||||
- address problems
|
||||
- missing or incorrect customer details
|
||||
|
||||
Example:
|
||||
- customer entered address incorrectly
|
||||
- customer entered email incorrectly
|
||||
- order cannot be delivered until corrected
|
||||
|
||||
** Optional Outsourcing
|
||||
Customer support can later be outsourced to a virtual assistant.
|
||||
|
||||
Good VA tasks:
|
||||
- answer customer emails
|
||||
- check supplier issue emails
|
||||
- contact customers about order problems
|
||||
|
||||
** Store Growth Activity
|
||||
The main growth activity is adding new products.
|
||||
|
||||
Reason:
|
||||
- new products create more pages
|
||||
- more pages create more chances for SEO traffic
|
||||
- more products create more chances for AI/GEO recommendations
|
||||
- active stores send a freshness signal
|
||||
|
||||
** Why Fresh Products Matter
|
||||
Search engines and AI systems like fresh content.
|
||||
|
||||
Freshness signals:
|
||||
- new products
|
||||
- updated store pages
|
||||
- regular activity
|
||||
|
||||
Practical target:
|
||||
- update store at least once a week
|
||||
- better: multiple times per week
|
||||
|
||||
** Why Regular Updates Help
|
||||
Regular updates signal that the store is active.
|
||||
|
||||
An active store looks:
|
||||
- maintained
|
||||
- current
|
||||
- more trustworthy
|
||||
- less likely to be abandoned
|
||||
|
||||
** Periodic Analytics Review
|
||||
Periodically do a deeper review of store data.
|
||||
|
||||
Export data from:
|
||||
- Etsy
|
||||
- Shopify
|
||||
|
||||
Use AI to analyze:
|
||||
- sales trends
|
||||
- niche trends
|
||||
- product winners
|
||||
- weak products
|
||||
- growth opportunities
|
||||
- scaling ideas
|
||||
|
||||
** AI Analytics Workflow
|
||||
1. Download sales data from Etsy / Shopify
|
||||
2. Upload data into Gemini Deep Research
|
||||
3. Ask for a business growth report / CFO-style report
|
||||
4. Review the findings
|
||||
5. Upload the report into NotebookLM
|
||||
6. Generate an audio overview
|
||||
7. Listen while doing other tasks
|
||||
|
||||
** NotebookLM Use
|
||||
NotebookLM can turn dense reports into easier-to-digest summaries.
|
||||
|
||||
Useful feature:
|
||||
- Audio Overview
|
||||
|
||||
Use it like:
|
||||
- an AI podcast
|
||||
- two business coaches discussing the report
|
||||
- passive review while cooking, cleaning, or doing errands
|
||||
|
||||
** Practical Weekly Routine
|
||||
|
||||
*** Daily / Every Other Business Day
|
||||
- [ ] Check customer emails
|
||||
- [ ] Answer support questions
|
||||
- [ ] Check supplier emails
|
||||
- [ ] Fix failed order issues
|
||||
|
||||
*** Weekly
|
||||
- [ ] Add new products
|
||||
- [ ] Update existing listings if needed
|
||||
- [ ] Check which products are getting views
|
||||
- [ ] Check which products are getting sales
|
||||
- [ ] Look for product ideas based on performance
|
||||
|
||||
*** Periodically
|
||||
- [ ] Export Etsy sales data
|
||||
- [ ] Export Shopify sales data
|
||||
- [ ] Run AI sales analysis
|
||||
- [ ] Identify winning niches
|
||||
- [ ] Identify weak product types
|
||||
- [ ] Plan next product batch
|
||||
- [ ] Create NotebookLM audio overview
|
||||
|
||||
** Key Insight
|
||||
The store can mostly run on autopilot once the systems are set up.
|
||||
|
||||
But growth still comes from:
|
||||
- adding products
|
||||
- checking customer support
|
||||
- reviewing data
|
||||
- improving based on what sells
|
||||
|
||||
** Bottom Line
|
||||
Daily management is mostly email and order issue checks.
|
||||
|
||||
Store growth comes from regularly adding new products and periodically using analytics to decide what to make next.
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
00:00
|
||||
Hey, everyone, and welcome back. In this video, I'm gonna
|
||||
|
||||
00:02
|
||||
be going through what I do day to day and
|
||||
|
||||
00:05
|
||||
what I do periodically
|
||||
|
||||
00:06
|
||||
to grow and manage my stores. So first of all,
|
||||
|
||||
00:11
|
||||
I'll usually check my email accounts and see if any
|
||||
|
||||
00:13
|
||||
customers have emailed me with any questions or if they
|
||||
|
||||
00:15
|
||||
need support. This is the main daily activity that I
|
||||
|
||||
00:18
|
||||
have to do. Otherwise, pretty much everything else is optional.
|
||||
|
||||
00:21
|
||||
I only do them if I want to. But I
|
||||
|
||||
00:23
|
||||
do try to answer emails every day and check them
|
||||
|
||||
00:25
|
||||
or if I can't, every second day. Now obviously for
|
||||
|
||||
00:29
|
||||
this, AI is fantastic at speeding up the process. For
|
||||
|
||||
00:32
|
||||
me, my personal AI chatbot of choice right now for
|
||||
|
||||
00:35
|
||||
writing emails is Claude. I find it writes more naturally
|
||||
|
||||
00:38
|
||||
right now than ChatGPT or Gemini. This could, of course,
|
||||
|
||||
00:41
|
||||
change in the future. So for this, you can use
|
||||
|
||||
00:44
|
||||
any AI chatbot that you prefer. Now I've done the
|
||||
|
||||
00:47
|
||||
numbers, and what I've discovered is that for every roughly
|
||||
|
||||
00:50
|
||||
6 to 20 orders that I get, I'll, on average,
|
||||
|
||||
00:53
|
||||
get 1 email, whether that's an email from a preexisting
|
||||
|
||||
00:57
|
||||
customer or a new potential customer. So as you can
|
||||
|
||||
01:00
|
||||
see, that means how many emails you can expect to
|
||||
|
||||
01:03
|
||||
get can vary a lot. Some days you might get
|
||||
|
||||
01:05
|
||||
a lot of emails. Some days you might get none.
|
||||
|
||||
01:08
|
||||
The main variance is time sensitive gift giving holidays like
|
||||
|
||||
01:11
|
||||
Christmas.
|
||||
|
||||
01:12
|
||||
Over Christmas, I'll get a lot more emails because some
|
||||
|
||||
01:14
|
||||
people will want to know whether their gifts will arrive
|
||||
|
||||
01:17
|
||||
in time for Christmas or not. That sort of thing.
|
||||
|
||||
01:20
|
||||
And honestly, I am pretty quick at answering emails these
|
||||
|
||||
01:23
|
||||
days, especially with the help of Claude. If the email
|
||||
|
||||
01:26
|
||||
or message is easy, it literally can take me less
|
||||
|
||||
01:29
|
||||
than a minute to answer it. So for me, since
|
||||
|
||||
01:32
|
||||
I have multiple stores that I answer messages for, I
|
||||
|
||||
01:35
|
||||
usually try to set aside at least 10 minutes to
|
||||
|
||||
01:38
|
||||
up to 30 minutes a day during peak season
|
||||
|
||||
01:41
|
||||
to answer my emails and messages,
|
||||
|
||||
01:43
|
||||
peak season, of course, being Christmas.
|
||||
|
||||
01:45
|
||||
And don't get me wrong, it certainly doesn't always take
|
||||
|
||||
01:48
|
||||
me 30 minutes a day to answer emails, but I
|
||||
|
||||
01:50
|
||||
like to plan it into my day just in case.
|
||||
|
||||
01:53
|
||||
I also check-in my emails to see if I've received
|
||||
|
||||
01:55
|
||||
any messages from my print on demand supplies telling me
|
||||
|
||||
01:58
|
||||
that there has been an error with an order or
|
||||
|
||||
02:00
|
||||
if an order has failed. For example, sometimes customers don't
|
||||
|
||||
02:04
|
||||
correctly enter their email address and you'll need to email
|
||||
|
||||
02:06
|
||||
the customer to get the correct address from them so
|
||||
|
||||
02:09
|
||||
that it can be delivered. So I also check for
|
||||
|
||||
02:11
|
||||
that as well. And by the way, both of these
|
||||
|
||||
02:14
|
||||
email tasks are tasks which, if you want to, you
|
||||
|
||||
02:17
|
||||
can at any time choose to outsource to a virtual
|
||||
|
||||
02:19
|
||||
assistant. So as your store grows, if you decide that
|
||||
|
||||
02:22
|
||||
you don't mind moving away from being a 1 person
|
||||
|
||||
02:25
|
||||
business into having some stuff, a part time virtual assistant
|
||||
|
||||
02:29
|
||||
can easily answer emails for you. So those are 2
|
||||
|
||||
02:32
|
||||
activities which I try to do every business day or
|
||||
|
||||
02:36
|
||||
at least every second business day as part of general
|
||||
|
||||
02:38
|
||||
store management. And there isn't really anything else that I
|
||||
|
||||
02:41
|
||||
have to do other than those 2 things, since as
|
||||
|
||||
02:44
|
||||
I showed in step 3, my stores do run autonomously
|
||||
|
||||
02:48
|
||||
without me. But of course, chances are you're probably thinking,
|
||||
|
||||
02:51
|
||||
well, I would also like to grow my store rather
|
||||
|
||||
02:54
|
||||
than just manage it. And so frankly, the way that
|
||||
|
||||
02:57
|
||||
I grow my store is by creating and adding new
|
||||
|
||||
03:00
|
||||
products. Because remember, there are 2 main ways that I
|
||||
|
||||
03:03
|
||||
get traffic these days, free search engine traffic and free
|
||||
|
||||
03:06
|
||||
AI recommendation traffic, as in GEO traffic. And both search
|
||||
|
||||
03:10
|
||||
engines and AI like to see that a store is
|
||||
|
||||
03:14
|
||||
being updated regularly, and there are 2 reasons for this.
|
||||
|
||||
03:17
|
||||
1 reason is this content freshness.
|
||||
|
||||
03:20
|
||||
Having new, fresh content and products is a positive signal
|
||||
|
||||
03:23
|
||||
to both search engines such as Google and AI chatbots,
|
||||
|
||||
03:26
|
||||
and this has been proven in studies published by search
|
||||
|
||||
03:29
|
||||
engine tools and trackers like HREFS.
|
||||
|
||||
03:32
|
||||
And it makes sense. After all, it's a fair assumption
|
||||
|
||||
03:34
|
||||
for algorithms to make that fresh content like new product
|
||||
|
||||
03:38
|
||||
pages have a greater chance at being relevant to what
|
||||
|
||||
03:41
|
||||
users want right now. But secondly, remember, AI powered search
|
||||
|
||||
03:45
|
||||
engine algorithms and GEO algorithms,
|
||||
|
||||
03:48
|
||||
they want to prioritize their users having a great experience,
|
||||
|
||||
03:51
|
||||
and again, you think about it from the perspective of
|
||||
|
||||
03:53
|
||||
the algorithm. Right? If a store is updating its store
|
||||
|
||||
03:56
|
||||
regularly, like once a week or even better, multiple times
|
||||
|
||||
03:59
|
||||
a week, then that sends a good signal to the
|
||||
|
||||
04:01
|
||||
algorithms
|
||||
|
||||
04:02
|
||||
that your store is active, which of course means then
|
||||
|
||||
04:05
|
||||
that you care enough about your store to be actively
|
||||
|
||||
04:07
|
||||
growing it, which also means that you're probably not someone
|
||||
|
||||
04:11
|
||||
who is going to be running some sort of scam
|
||||
|
||||
04:15
|
||||
where you're taking money from customers and then not sending
|
||||
|
||||
04:18
|
||||
them their products.
|
||||
|
||||
04:19
|
||||
And then periodically, I'll do a big deep dive into
|
||||
|
||||
04:22
|
||||
my analytics with the help of AI and right now,
|
||||
|
||||
04:25
|
||||
there are 2 main tools I use to do that.
|
||||
|
||||
04:27
|
||||
I'll use Gemini Deep Research which is a tool included
|
||||
|
||||
04:30
|
||||
in the pro version of Gemini to do a deep
|
||||
|
||||
04:33
|
||||
dive analysis of sales data that I download from my
|
||||
|
||||
04:36
|
||||
stores. And so basically what I do is I download
|
||||
|
||||
04:39
|
||||
sales data from my Etsy and Shopify stores and then
|
||||
|
||||
04:42
|
||||
upload the sales data into Gemini Deep Research. Then I
|
||||
|
||||
04:47
|
||||
get it to analyze the data and turn it into
|
||||
|
||||
04:49
|
||||
a business growth report or basically
|
||||
|
||||
04:52
|
||||
a CFO report. I get it to identify sales trends
|
||||
|
||||
04:55
|
||||
and niche trends and try to come up with ideas
|
||||
|
||||
04:58
|
||||
from that data on how I can better grow and
|
||||
|
||||
05:01
|
||||
scale the store. And to help make the report easy
|
||||
|
||||
05:04
|
||||
to read and understand,
|
||||
|
||||
05:05
|
||||
as it's usually very information dense, I will then upload
|
||||
|
||||
05:08
|
||||
this into another AI tool that Google has created called
|
||||
|
||||
05:11
|
||||
Notebook Alem. This is a free tool that has been
|
||||
|
||||
05:14
|
||||
designed to make it easy to read and understand research
|
||||
|
||||
05:17
|
||||
materials.
|
||||
|
||||
05:18
|
||||
Initially designed for students, a lot of people, myself included,
|
||||
|
||||
05:21
|
||||
have adapted it for business purposes. 1 tool in particular
|
||||
|
||||
05:24
|
||||
I love inside of Notebook. Io is the audio overview
|
||||
|
||||
05:28
|
||||
feature which lets you create an AI chatty podcast for
|
||||
|
||||
05:31
|
||||
free between 2 hosts. So what I like to do
|
||||
|
||||
05:34
|
||||
is upload my deep dive store report into notebook. Lm
|
||||
|
||||
05:37
|
||||
and get it to create an AI podcast episode discussing
|
||||
|
||||
05:40
|
||||
the highlights of the report for me, which I then
|
||||
|
||||
05:43
|
||||
listen to while doing things around my house like cooking
|
||||
|
||||
05:46
|
||||
or doing the laundry. I like to think of it
|
||||
|
||||
05:49
|
||||
as basically listening to a conversation
|
||||
|
||||
05:51
|
||||
between 2 business coaches,
|
||||
|
||||
05:54
|
||||
except usually a business coach would cost thousands of dollars,
|
||||
|
||||
05:57
|
||||
but my AI business coaches,
|
||||
|
||||
05:59
|
||||
they are free and I love it. So I hope
|
||||
|
||||
06:02
|
||||
that this video has helped you and I will include
|
||||
|
||||
06:05
|
||||
links to these tools that I've talked about in the
|
||||
|
||||
06:08
|
||||
video description.
|
||||
#+end_example
|
||||
|
|
|
|||
File diff suppressed because it is too large
Load diff
File diff suppressed because it is too large
Load diff
|
|
@ -9,7 +9,7 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
In this video, we’re going to talk about how to fulfill orders through DSers. So you’ve made a sale with an Aliexpress product that you’ve added through DSers and how do you fulfill it?
|
||||
|
||||
You have to keep in mind that this not happen automatically. But it only takes a few button clicks to do this.
|
||||
|
|
@ -113,3 +113,8 @@ Now, I will show you how to fulfill orders using the DSers app.
|
|||
The customer will get notified and your Shopify page orders page will also update the order status to ‘Fulfilled’.
|
||||
|
||||
And that’s it! You have successfully fulfilled an order using the DSers App.
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,7 +9,7 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
In this video, I purchased an order with Printify, to show you what happens when a customer purchases a product that Printify fulfill. As you’ll see, the process is hands-off!
|
||||
|
||||
#+attr_html: :width 800
|
||||
|
|
@ -26,3 +26,8 @@ You’ll be able to see what happened. Shopify received the order, then it moves
|
|||
file:../../_share/media/img/step_06/lesson_02/ex01c-processing.png
|
||||
|
||||
As you can see, Printify fulfills orders automatically. You don’t have to do anything – but you can track it’s progress as it is being fulfilled.
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,7 +9,7 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
Congratulations on opening your new store!
|
||||
|
||||
Very few people actually make it to the end, so you should be very proud of what you’ve achieved.
|
||||
|
|
@ -52,3 +52,8 @@ If it’s a Monday or Thursday, send out an email newsletter. The most effective
|
|||
As your store grows and you’re starting to make several sales a day, you’ll need to commit more and more time to management. This is non-negotiable.
|
||||
|
||||
Now you’ve learned how to manage your store, it’s your turn.
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -9,7 +9,7 @@
|
|||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
|
||||
[[https://wholesaleted.com/go/onlinejobsph/][Hire Freelancers At OnlineJobs.ph]] (Aff Link)
|
||||
|
||||
|
|
@ -155,3 +155,8 @@ Sarah: I remember hiring employees is one of the tasks that I’m not great at!
|
|||
Thank you so much John for coming on. It’s really great to have you here!
|
||||
|
||||
John: Thank you! It’s been great!
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
#+end_example
|
||||
|
|
|
|||
150
toc.org
150
toc.org
|
|
@ -12,14 +12,14 @@
|
|||
|
||||
* login info
|
||||
|
||||
** credentials
|
||||
** credentials [0/1]
|
||||
| field | value |
|
||||
|----------+----------------------|
|
||||
| username | this.ronny@gmail.com |
|
||||
| password | 2Reishit2ara! |
|
||||
|
||||
|
||||
** access links
|
||||
** access links [0/1]
|
||||
| Section | Link |
|
||||
|-----------------+------------------------------------------------------------------------|
|
||||
| login page | https://members.theecommclubhouse.com |
|
||||
|
|
@ -28,19 +28,19 @@
|
|||
|
||||
|
||||
* chapters
|
||||
** welcome
|
||||
** welcome [0/1]
|
||||
#+attr_html: :class contents-overview
|
||||
- [[./_subsections/welcome.org][welcome]]
|
||||
- [ ] [[./_subsections/welcome.org][welcome]]
|
||||
|
||||
** step 1 - select a niche
|
||||
** step 1 - select a niche [0/7]
|
||||
#+attr_html: :class contents-overview
|
||||
- [[./_subsections/01-select_a_niche/c01-intro.org][introduction]]
|
||||
- [[./_subsections/01-select_a_niche/S01|02 - ai pod strategy.org][my ai print on demand business strategy]]
|
||||
- [[./_subsections/01-select_a_niche/c03-hack_algorithms.org][how i hack algorithms by choosing a store niche]]
|
||||
- [[./_subsections/01-select_a_niche/c04-phase_1_brainstorm.org][phase 1 of niche selection: brainstorm 20 ideas]]
|
||||
- [[./_subsections/01-select_a_niche/c05-phase_2_narrow_ideas.org][phase 2 of niche selection: narrow 20 ideas to 5]]
|
||||
- [[./_subsections/01-select_a_niche/c06-phase_3_pick_niche.org][phase 3 of niche selection: pick your winning niche]]
|
||||
- [[./_subsections/01-select_a_niche/S01|07 - shopify vs etsy.org][shopify vs etsy (which should you sell with?)]]
|
||||
- [ ] [[./_subsections/01-select_a_niche/c01-intro.org][introduction]]
|
||||
- [ ] [[./_subsections/01-select_a_niche/S01|02 - ai pod strategy.org][my ai print on demand business strategy]]
|
||||
- [ ] [[./_subsections/01-select_a_niche/c03-hack_algorithms.org][how i hack algorithms by choosing a store niche]]
|
||||
- [ ] [[./_subsections/01-select_a_niche/c04-phase_1_brainstorm.org][phase 1 of niche selection: brainstorm 20 ideas]]
|
||||
- [ ] [[./_subsections/01-select_a_niche/c05-phase_2_narrow_ideas.org][phase 2 of niche selection: narrow 20 ideas to 5]]
|
||||
- [ ] [[./_subsections/01-select_a_niche/c06-phase_3_pick_niche.org][phase 3 of niche selection: pick your winning niche]]
|
||||
- [ ] [[./_subsections/01-select_a_niche/S01|07 - shopify vs etsy.org][shopify vs etsy (which should you sell with?)]]
|
||||
|
||||
*** archive
|
||||
:PROPERTIES:
|
||||
|
|
@ -50,25 +50,25 @@
|
|||
#+attr_html: :class playlist
|
||||
- [[./_subsections/01-select_a_niche/c07-choose_name.org][choose a store name (that you wont regret!)]]
|
||||
|
||||
** step 2 - source & choose products to sell!
|
||||
** step 2 - source & choose products to sell! [0/13]
|
||||
#+attr_html: :class contents-overview
|
||||
- [[./_subsections/02-source_and_choose/S02|L01 - how i use ai + cross idea formula.org][S02|L01 - how i use ai + cross idea formula]]
|
||||
- [[./_subsections/02-source_and_choose/S02|L02 - how to create product designs with canva.org][S02|L02 - how to create product designs with canva]]
|
||||
- [ ] [[./_subsections/02-source_and_choose/S02|L01 - how i use ai + cross idea formula.org][S02|L01 - how i use ai + cross idea formula]]
|
||||
- [ ] [[./_subsections/02-source_and_choose/S02|L02 - how to create product designs with canva.org][S02|L02 - how to create product designs with canva]]
|
||||
|
||||
- [[./_subsections/02-source_and_choose/S02|L03 - create ai images.org][S02|L03 - create images with nano banana]]
|
||||
- [[./_subsections/02-source_and_choose/S02|L04 - canva ai optimization tools.org][S02|L04 - use canva ai to optimize]]
|
||||
- [ ] [[./_subsections/02-source_and_choose/S02|L03 - create ai images.org][S02|L03 - create images with nano banana]]
|
||||
- [ ] [[./_subsections/02-source_and_choose/S02|L04 - canva ai optimization tools.org][S02|L04 - use canva ai to optimize]]
|
||||
|
||||
- [[./_subsections/02-source_and_choose/S02|L05 - how i download free pictures and photos.org][S02|L05 - How to Download Free Pictures & Photos to Turn into Products]]
|
||||
- [[./_subsections/02-source_and_choose/S02|L06 - how to add distressed vintage textures for free.org][S02|L06 - how to add distressed vintage textures for free]]
|
||||
- [[./_subsections/02-source_and_choose/S02|L07 - how to research and spy on winning print designs.org][S02|L07 - how to research and spy on winning print on demand designs]]
|
||||
- [[./_subsections/02-source_and_choose/S02|L08 - how to price products.org][S02|L08 - How to Price Products]]
|
||||
- [ ] [[./_subsections/02-source_and_choose/S02|L05 - how i download free pictures and photos.org][S02|L05 - How to Download Free Pictures & Photos to Turn into Products]]
|
||||
- [ ] [[./_subsections/02-source_and_choose/S02|L06 - how to add distressed vintage textures for free.org][S02|L06 - how to add distressed vintage textures for free]]
|
||||
- [ ] [[./_subsections/02-source_and_choose/S02|L07 - how to research and spy on winning print designs.org][S02|L07 - how to research and spy on winning print on demand designs]]
|
||||
- [ ] [[./_subsections/02-source_and_choose/S02|L08 - how to price products.org][S02|L08 - How to Price Products]]
|
||||
|
||||
- [[./_subsections/02-source_and_choose/S02|L09 - custom designs from fiverr.org][S02|L09 - use fiverr to create custom designs]]
|
||||
- [ ] [[./_subsections/02-source_and_choose/S02|L09 - custom designs from fiverr.org][S02|L09 - use fiverr to create custom designs]]
|
||||
|
||||
- [[./_subsections/02-source_and_choose/S02|L10 - midjourney pt1 - generate art using midjourney.org][S02|L10 - midjourney pt1 - generate art using midjourney]]
|
||||
- [[./_subsections/02-source_and_choose/S02|L11 - midjourney pt2 - create midjourney prompts.org][S02|L11 - midjourney pt2 - create midjourney prompts]]
|
||||
- [[./_subsections/02-source_and_choose/S02|L12 - midjourney pt3 - make ai image with reference prompts.org][S02|L12 - midjourney pt3 - make ai image with reference prompts]]
|
||||
- [[./_subsections/02-source_and_choose/S02|L13 - midjourney pt4 - turn midjourney art into hires.org][S02|L13 - midjourney pt4 - turn midjourney art into hires]]
|
||||
- [ ] [[./_subsections/02-source_and_choose/S02|L10 - midjourney pt1 - generate art using midjourney.org][S02|L10 - midjourney pt1 - generate art using midjourney]]
|
||||
- [ ] [[./_subsections/02-source_and_choose/S02|L11 - midjourney pt2 - create midjourney prompts.org][S02|L11 - midjourney pt2 - create midjourney prompts]]
|
||||
- [ ] [[./_subsections/02-source_and_choose/S02|L12 - midjourney pt3 - make ai image with reference prompts.org][S02|L12 - midjourney pt3 - make ai image with reference prompts]]
|
||||
- [ ] [[./_subsections/02-source_and_choose/S02|L13 - midjourney pt4 - turn midjourney art into hires.org][S02|L13 - midjourney pt4 - turn midjourney art into hires]]
|
||||
|
||||
*** archive
|
||||
:PROPERTIES:
|
||||
|
|
@ -84,34 +84,34 @@
|
|||
6. [[./_subsections/02-source_and_choose/c15-select_aliexpress_supplier_china.org][How to Choose the Best China AliExpress Supplier]]
|
||||
7. [[./_subsections/02-source_and_choose/c16-select_aliexpress_supplier_usa.org][How to Choose the Best USA AliExpress Supplier]]
|
||||
|
||||
** step 3 - create & run your store
|
||||
** step 3 - create & run your store [0/26]
|
||||
#+attr_html: :class contents-overview
|
||||
- [[./_subsections/03-create_run_store/S03|L01 - introduction.org][S03|L01 - introduction (please watch first)]]
|
||||
- [[./_subsections/03-create_run_store/S03|L02 - create a printify account & product for etsy.org][S03|L02 - create a printify account & product for etsy]]
|
||||
- [[./_subsections/03-create_run_store/S03|L03 - create a free etsy store.org][S03|L03 - create a free etsy store]]
|
||||
- [[./_subsections/03-create_run_store/S03|L04 - connect printify products to etsy.org][S03|L04 - connect printify products to etsy]]
|
||||
- [[./_subsections/03-create_run_store/S03|L05 - optimize products for esty search engine traffic.org][S03|L05 - optimize etsy products for etsy search engine traffic]]
|
||||
- [[./_subsections/03-create_run_store/S03|L06 - use placeit to create lifestyle photos.org][S03|L06 - use placeit to create lifestyle photos]]
|
||||
- [[./_subsections/03-create_run_store/S03|L07 - how to create a logo.org][S03|L07 - how to create a logo]]
|
||||
- [[./_subsections/03-create_run_store/S03|L08 - create a shopify account.org][S03|L08 - how to create a shopify account]]
|
||||
- [[./_subsections/03-create_run_store/S03|L09 - install shopify theme craft.org][S03|L09 - how to install the free shopify theme craft]]
|
||||
- [[./_subsections/03-create_run_store/S03|L10 - create printify account.org][S03|L10 - how to create a printify account]]
|
||||
- [[./_subsections/03-create_run_store/S03|L11 - how to connect your printify account with shopify.org][S03|L11 - how to connect your printify account with shopify]]
|
||||
- [[./_subsections/03-create_run_store/S03|L12 - how to create and add a tshirt with printify.org][S03|L12 - create and add a tshirt with printify]]
|
||||
- [[./_subsections/03-create_run_store/S03|L13 - how to create mugs with printify.org][S03|L13 - create mugs with printify]]
|
||||
- [[./_subsections/03-create_run_store/S03|L14 - printify free vs printify premium.org][S03|L14 - printify free vs printify premium]]
|
||||
- [[./_subsections/03-create_run_store/S03|L15 - how to edit product pages in shopify.org][S03|L15 - how to edit product pages in shopify]]
|
||||
- [[./_subsections/03-create_run_store/S03|L16 - how to add collections in shopify.org][S03|L16 - how to add collections in shopify]]
|
||||
- [[./_subsections/03-create_run_store/S03|L17 - how to add extra pages in your shopify store.org][S03|L17 - how to add extra pages in your shopify store]]
|
||||
- [[./_subsections/03-create_run_store/S03|L18 - how to create a contact us page.org][S03|L18 - how to create a contact us page]]
|
||||
- [[./_subsections/03-create_run_store/S03|L19 - how to set up shopify payments.org][S03|L19 - how to set up shopify payments]]
|
||||
- [[./_subsections/03-create_run_store/S03|L20 - how to buy and install a domain name for just 99c.org][S03|L20 - how to buy and install a domain name for just 99c]]
|
||||
- [[./_subsections/03-create_run_store/S03|L21 - how to add legal pages.org][S03|L21 - how to add legal pages]]
|
||||
- [[./_subsections/03-create_run_store/S03|L22 - how edit your store menu.org][S03|L22 - how to edit your store menu]]
|
||||
- [[./_subsections/03-create_run_store/S03|L23 - customize design settings and homepage for craft theme.org][S03|L23 - customize design settings and homepage for craft theme]]
|
||||
- [[./_subsections/03-create_run_store/S03|L24 - edit markets and global shipping options.org][S03|L24 - how to edit markets and global shipping options]]
|
||||
- [[./_subsections/03-create_run_store/S03|L25 - final store settings and tweaks.org][S03|L25 - final store settings and tweaks]]
|
||||
- [[./_subsections/03-create_run_store/S03|L26 - make shopify store live.org][S03|L26 - make shopify store live]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L01 - introduction.org][S03|L01 - introduction (please watch first)]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L02 - create a printify account & product for etsy.org][S03|L02 - create a printify account & product for etsy]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L03 - create a free etsy store.org][S03|L03 - create a free etsy store]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L04 - connect printify products to etsy.org][S03|L04 - connect printify products to etsy]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L05 - optimize products for esty search engine traffic.org][S03|L05 - optimize etsy products for etsy search engine traffic]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L06 - use placeit to create lifestyle photos.org][S03|L06 - use placeit to create lifestyle photos]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L07 - how to create a logo.org][S03|L07 - how to create a logo]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L08 - create a shopify account.org][S03|L08 - how to create a shopify account]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L09 - install shopify theme craft.org][S03|L09 - how to install the free shopify theme craft]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L10 - create printify account.org][S03|L10 - how to create a printify account]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L11 - how to connect your printify account with shopify.org][S03|L11 - how to connect your printify account with shopify]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L12 - how to create and add a tshirt with printify.org][S03|L12 - create and add a tshirt with printify]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L13 - how to create mugs with printify.org][S03|L13 - create mugs with printify]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L14 - printify free vs printify premium.org][S03|L14 - printify free vs printify premium]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L15 - how to edit product pages in shopify.org][S03|L15 - how to edit product pages in shopify]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L16 - how to add collections in shopify.org][S03|L16 - how to add collections in shopify]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L17 - how to add extra pages in your shopify store.org][S03|L17 - how to add extra pages in your shopify store]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L18 - how to create a contact us page.org][S03|L18 - how to create a contact us page]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L19 - how to set up shopify payments.org][S03|L19 - how to set up shopify payments]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L20 - how to buy and install a domain name for just 99c.org][S03|L20 - how to buy and install a domain name for just 99c]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L21 - how to add legal pages.org][S03|L21 - how to add legal pages]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L22 - how edit your store menu.org][S03|L22 - how to edit your store menu]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L23 - customize design settings and homepage for craft theme.org][S03|L23 - customize design settings and homepage for craft theme]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L24 - edit markets and global shipping options.org][S03|L24 - how to edit markets and global shipping options]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L25 - final store settings and tweaks.org][S03|L25 - final store settings and tweaks]]
|
||||
- [ ] [[./_subsections/03-create_run_store/S03|L26 - make shopify store live.org][S03|L26 - make shopify store live]]
|
||||
|
||||
*** archive
|
||||
:PROPERTIES:
|
||||
|
|
@ -132,26 +132,26 @@
|
|||
- [[./_subsections/03-create_run_store/c25-add_live_chat.org][shopify - how to add live chat]]
|
||||
- [[./_subsections/03-create_run_store/c33-etsy_store-appeal_temporary_ban.org][etsy - how to successfully appeal a temporary etsy]]
|
||||
|
||||
** step 4 - upselling to BIG orders
|
||||
** step 4 - upselling to BIG orders [0/3]
|
||||
#+attr_html: :class contents-overview
|
||||
- [[./_subsections/04-upselling_big_orders/S04|L01 - how to make extra sales from automatic_discount_coupons.org][how to make extra sales from automatic discount coupons]]
|
||||
- [[./_subsections/04-upselling_big_orders/S04|L02 - how to add voyager to upsell customers to big orders.org][how to add voyager to upsell customers to big orders]]
|
||||
- [[./_subsections/04-upselling_big_orders/S04|L03 - how to add spin-a-sale app to trigger the law of reciprocation.org][how to add spin-a-sale app to trigger the law of reciprocation]]
|
||||
- [ ] [[./_subsections/04-upselling_big_orders/S04|L01 - how to make extra sales from automatic_discount_coupons.org][how to make extra sales from automatic discount coupons]]
|
||||
- [ ] [[./_subsections/04-upselling_big_orders/S04|L02 - how to add voyager to upsell customers to big orders.org][how to add voyager to upsell customers to big orders]]
|
||||
- [ ] [[./_subsections/04-upselling_big_orders/S04|L03 - how to add spin-a-sale app to trigger the law of reciprocation.org][how to add spin-a-sale app to trigger the law of reciprocation]]
|
||||
|
||||
** step 5 - how to Get TRAFFIC & BUYERS to your store
|
||||
** step 5 - how to Get TRAFFIC & BUYERS to your store [0/12]
|
||||
#+attr_html: :class contents-overview
|
||||
- [[./_subsections/05-traffic_buyers/S05|L01 - my product first traffic strategy.org][S05|L01 - my product first traffic strategy]]
|
||||
- [[./_subsections/05-traffic_buyers/S05|L02 - how i get free traffic & sales to a new etsy store.org][S05|L02 - how i get free traffic & sales to a new etsy store]]
|
||||
- [[./_subsections/05-traffic_buyers/S05|L03 - what free geo traffic is.org][S05|L03 - what free geo traffic is]]
|
||||
- [[./_subsections/05-traffic_buyers/S05|L04 - my 3 point system to optimize etsy products for free traffic.org][S05|L04 - my 3 point system to optimize etsy products for free traffic]]
|
||||
- [[./_subsections/05-traffic_buyers/S05|L05 - how i optimize etsy store profiles for free traffic.org][S05|L05 - how i optimize etsy store profiles for free traffic]]
|
||||
- [[./_subsections/05-traffic_buyers/S05|L06 - my ai workflow to optimize etsy listings for free traffic.org][S05|L06 - my ai workflow to optimize etsy listings for free traffic]]
|
||||
- [[./_subsections/05-traffic_buyers/S05|L07 - how i use etsy ads to boost my free traffic & sales.org][S05|L07 - how i use etsy ads to boost my free traffic & sales]]
|
||||
- [[./_subsections/05-traffic_buyers/S05|L08 - my exact low budget etsy ad strategy.org][S05|L08 - my exact low budget etsy ad strategy]]
|
||||
- [[./_subsections/05-traffic_buyers/S05|L09 - how i use ai to optimize shopify product pages for free seo geo traffic.org][S05|L09 - ai optimize shopify product pages for free seo/ geo traffic]]
|
||||
- [[./_subsections/05-traffic_buyers/S05|L10 - how i use ai to optimize shopify homepages for free seo geo traffic.org][S05|L10 - ai optimize shopify homepages for free seo/ geo traffic]]
|
||||
- [[./_subsections/05-traffic_buyers/S05|L11 - what is seo.org][S05|L11 - what is seo]]
|
||||
- [[./_subsections/05-traffic_buyers/S05|L12 - how to find low competition keywords.org][S05|L12 - how to find low competition keywords]]
|
||||
- [ ] [[./_subsections/05-traffic_buyers/S05|L01 - my product first traffic strategy.org][S05|L01 - my product first traffic strategy]]
|
||||
- [ ] [[./_subsections/05-traffic_buyers/S05|L02 - how i get free traffic & sales to a new etsy store.org][S05|L02 - how i get free traffic & sales to a new etsy store]]
|
||||
- [ ] [[./_subsections/05-traffic_buyers/S05|L03 - what free geo traffic is.org][S05|L03 - what free geo traffic is]]
|
||||
- [ ] [[./_subsections/05-traffic_buyers/S05|L04 - my 3 point system to optimize etsy products for free traffic.org][S05|L04 - my 3 point system to optimize etsy products for free traffic]]
|
||||
- [ ] [[./_subsections/05-traffic_buyers/S05|L05 - how i optimize etsy store profiles for free traffic.org][S05|L05 - how i optimize etsy store profiles for free traffic]]
|
||||
- [ ] [[./_subsections/05-traffic_buyers/S05|L06 - my ai workflow to optimize etsy listings for free traffic.org][S05|L06 - my ai workflow to optimize etsy listings for free traffic]]
|
||||
- [ ] [[./_subsections/05-traffic_buyers/S05|L07 - how i use etsy ads to boost my free traffic & sales.org][S05|L07 - how i use etsy ads to boost my free traffic & sales]]
|
||||
- [ ] [[./_subsections/05-traffic_buyers/S05|L08 - my exact low budget etsy ad strategy.org][S05|L08 - my exact low budget etsy ad strategy]]
|
||||
- [ ] [[./_subsections/05-traffic_buyers/S05|L09 - how i use ai to optimize shopify product pages for free seo geo traffic.org][S05|L09 - ai optimize shopify product pages for free seo/ geo traffic]]
|
||||
- [ ] [[./_subsections/05-traffic_buyers/S05|L10 - how i use ai to optimize shopify homepages for free seo geo traffic.org][S05|L10 - ai optimize shopify homepages for free seo/ geo traffic]]
|
||||
- [ ] [[./_subsections/05-traffic_buyers/S05|L11 - what is seo.org][S05|L11 - what is seo]]
|
||||
- [ ] [[./_subsections/05-traffic_buyers/S05|L12 - how to find low competition keywords.org][S05|L12 - how to find low competition keywords]]
|
||||
|
||||
*** archive
|
||||
:PROPERTIES:
|
||||
|
|
@ -177,12 +177,12 @@
|
|||
16. [[./_subsections/05-traffic_buyers/S05|24 - how to create a 3-ad creative facebook ad campaign.org][how to create a 3-ad creative facebook ad campaign]]
|
||||
17. [[./_subsections/05-traffic_buyers/S05|25 - how to scale facebook ads.org][how to scale facebook ads]]
|
||||
|
||||
** step 6 - run and manage your store
|
||||
** step 6 - run and manage your store [0/4]
|
||||
#+attr_html: :class contents-overview
|
||||
- [[./_subsections/06-run_and_manage_store/S06|L01 - process of customers buy printify products.org][S06|L01 - What Happens When Customers Buy Products From You?! (Printify)]]
|
||||
- [[./_subsections/06-run_and_manage_store/S06|L02 - daily store management and growth.org][S06|L02 - daily store management and growth]]
|
||||
- [[./_subsections/06-run_and_manage_store/S06|L03 - how i create ai cfo reports.org][S06|L03 - how i create ai cfo reports with gemini and notebook LM]]
|
||||
- [[./_subsections/06-run_and_manage_store/S06|L04 - tips for hiring freelancers.org][S06|L04 - tips for hiring freelancers (interview)]]
|
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- [ ] [[./_subsections/06-run_and_manage_store/S06|L01 - process of customers buy printify products.org][S06|L01 - What Happens When Customers Buy Products From You?! (Printify)]]
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- [ ] [[./_subsections/06-run_and_manage_store/S06|L02 - daily store management and growth.org][S06|L02 - daily store management and growth]]
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- [ ] [[./_subsections/06-run_and_manage_store/S06|L03 - how i create ai cfo reports.org][S06|L03 - how i create ai cfo reports with gemini and notebook LM]]
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- [ ] [[./_subsections/06-run_and_manage_store/S06|L04 - tips for hiring freelancers.org][S06|L04 - tips for hiring freelancers (interview)]]
|
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|
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*** archive
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:PROPERTIES:
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Add table
Reference in a new issue