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#+title : S05|L11 - how to find low competition keywords
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* Links
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- [[../../toc.org ][TOC - ecomm clubhouse ]]
2026-03-20 03:17:56 +02:00
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=bcee02ce4acebeaa90c0a27cefc76492&serverId=99488804638e465693eed17924c57b60 ][video ]]
2026-03-13 13:54:39 +02:00
* Notes
2026-06-30 00:45:02 +03:00
* Tutorial Notes
2026-03-13 13:54:39 +02:00
Now, we’
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A ’
And if we do a search of the keyword doctor mugs, we’
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The page that’
So for each of the main pages of our site, we’ ’
To do this, we are going to use the MOZ Keyword Research Tool.
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To access it, you usually need to purchase a MOZ Medium subscription. MOZ has a cheaper subscription you can sign up for but you can only do 150 keyword searches which are unlikely not going to be enough for us. The chances are we would end to be doing around 300 to a thousand keywords searches by the time we’
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Medium subscription is expensive so I recommend you take up the Medium subscription 30-day trial and find the keywords that you need and then cancel your subscription before they bill you.
When we complete our keyword research, we are going to prioritize keywords that have low competition. Low competition keywords have fewer websites competing for the keywords or the websites that are currently ranking for the keyword are not well optimized around it. We want to choose low competition keywords because it gives us the chance to optimize our pages better than our competitors so that we can outrank them. The more difficult the keyword, the longer it going to take to rank for them.
The metrics that we want to focus on are the monthly traffic volume and the difficulty score. Our ultimate goal is to find keywords with traffic that have difficulty scores below 40.
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This site Mugdom is not well optimized but it’ ’
The lowest search volume we will choose for a keyword is a volume of 11 to 50. This means that MOZ predicted to have 11 to 50 each month search for this keyword. This may look small but keep in mind that most people use long phrases that we call long-tail keyword. Long-tail keywords make up the majority of traffic around 70%.
** keyword searching
*** homepage / store
Let’ – ’
Once logged in to your MOZ account, come and click on the Keyword Explorer research tool.
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What you want to do for your homepage is to try to choose a keyword that matches the types of items that you’
Type in your keyword in the search bar and make sure to choose the US, then click the Search icon.
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From the search results, you can see that the difficulty rating is pretty good and the monthly search volume is pretty nice as well.
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You can also check the suggestions from MOZ. Click on see all suggestions.
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I’ ’
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So let’ ’
Let’ –
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*** product category keywords
Next, we will do research for each of our product category pages. We have three categories in Brewed Treats –
Repeat the same process we did for finding the keyword for the homepage. Just keep in mind that we want keywords with high monthly volume and low difficulty score. Also, don’
After we’
I’ –
Let’ ’
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The monthly search volume of the suggestions doesn’ ’
So let’
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Now, we are going to look for a keyword for our Camera Lens Travel Mug. Let’ ’ ’
#+caption : camera lens keyword results
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Let’ ’ ’ ’ – ’
So let’ ’
Keep in mind that you have to go through multiple keywords to find the best one. Sometimes it’
There you have it! Go ahead and find the keywords for your homepage, product category pages and each of your product pages.
2026-06-30 00:45:02 +03:00
* Review
** Summary
This lesson explains how to do keyword research for SEO by choosing one target keyword for each major store page.
** Core Goal
Choose keywords that each page can realistically rank for in Google.
Pages that need keywords:
- homepage
- product category pages
- product pages
** What A Keyword Means
A keyword is the search phrase someone types into Google.
Example:
#+begin_example
doctor mugs
#+end_example
Even though it has two words, it counts as one keyword phrase.
** Pages To Optimize
Each important page should have its own target keyword.
*** Homepage
Use a broad keyword that matches the overall store.
Example:
#+begin_example
coffee gifts
#+end_example
*** Category Pages
Use keywords for product groups.
Examples:
#+begin_example
best coffee mugs
best travel mug
#+end_example
*** Product Pages
Use more specific keywords for individual products.
Examples:
#+begin_example
cat spoon
camera lens thermos
#+end_example
** Tool Used
Use Moz Keyword Explorer.
The course recommends:
- Moz Medium plan
- use the 30-day free trial
- cancel before rebilling if you do not want to keep it
Reason:
- keyword research may require 300–
- cheaper plan may not provide enough searches
** Main Metrics To Check
Focus on:
1. Monthly volume
2. Difficulty score
** Difficulty Score Rules
Moz gives difficulty from 0–
Target:
- best: under 40
- acceptable: 40–
- only if necessary: 45–
- avoid: over 50
Rule:
#+begin_example
Lower difficulty matters more than higher volume.
#+end_example
** Keyword Selection Principle
Choose the lowest-competition keyword that is still relevant and has search volume.
Ideal keyword:
- relevant
- low difficulty
- decent traffic
** Minimum Search Volume
Lowest acceptable Moz volume:
#+begin_example
11–
#+end_example
This seems small, but it can still be useful because of long-tail traffic.
** Long-Tail Keywords
A long-tail keyword is a longer, more specific search phrase.
Example:
#+begin_example
funny mug for a doctor
#+end_example
The transcript says long-tail keywords make up most search traffic.
So ranking for a shorter keyword can also help you rank for related longer phrases.
** Traffic Reality
Moz volume only estimates the obvious keyword traffic.
Actual traffic may be higher because:
- people search longer variations
- related phrases also bring visitors
- many pages together add up
** How To Choose Between Two Keywords
If one keyword has much more traffic and only slightly higher difficulty, it may be worth choosing.
Transcript rule of thumb:
- if traffic is about double
- and difficulty is only within about 3 points higher
- choose the higher-traffic keyword
But:
- there is no exact formula
- use judgment
** Homepage Keyword Process
Start with a broad store keyword.
Example starting keyword:
#+begin_example
novelty coffee mugs
#+end_example
Then check Moz suggestions.
Examples checked:
- funny coffee mugs
- unique coffee mugs
- coffee gifts
Chosen example:
#+begin_example
coffee gifts
#+end_example
Reason:
- high monthly volume
- low difficulty
- broad enough for homepage
** Category Page Keyword Process
Pick keywords matching each product category.
Example category:
#+begin_example
coffee mugs
#+end_example
Checked:
- unique coffee mugs
- funny coffee mugs
- best coffee mugs
- cool coffee mugs
Chosen:
#+begin_example
best coffee mugs
#+end_example
Reason:
- strong volume
- low difficulty
- relevant to the category
Example category:
#+begin_example
travel mugs
#+end_example
Chosen:
#+begin_example
best travel mug
#+end_example
Reason:
- best balance found
- not perfect, but usable
** Product Page Keyword Process
Product keywords are more specific.
Expect:
- lower traffic
- fewer keyword options
- more compromise
Example product:
#+begin_example
cat coffee spoons
#+end_example
Chosen:
#+begin_example
cat spoon
#+end_example
Reason:
- difficulty below 40
- relevant enough
- better volume than the more specific phrase
Example product:
#+begin_example
camera lens travel mug
#+end_example
Better final keyword:
#+begin_example
camera lens thermos
#+end_example
Reason:
- “mug” keywords were too competitive
- “thermos” was less obvious but better
- keyword research revealed a better angle
** Keywords To Avoid
*** Irrelevant Keywords
Do not choose keywords that do not truly match the page.
Example:
- do not use “cute mugs” if not all mugs are cute
- do not use “tea mugs” if the page is mainly coffee mugs
*** Wrong Search Intent
Avoid keywords where the searcher wants something you do not provide.
Example:
#+begin_example
camera lens coffee mug in stores
#+end_example
Reason:
- searcher wants to buy in a physical store
- your online store does not match that intent
*** Misspelled Keywords
Avoid spelling mistakes even if they have traffic.
Reason:
- they look unprofessional on your site
*** Trademark Keywords
Avoid trademark keywords unless the product is genuinely that branded item.
Examples:
- Canon
- Nikon
Reason:
- your product may be inspired by those items
- but it is not actually those branded products
** Practical Workflow
For each page:
1. Identify what the page is really about
2. Search a broad keyword in Moz
3. Check monthly volume
4. Check difficulty
5. Open keyword suggestions
6. Test related keywords
7. Reject irrelevant keywords
8. Reject wrong-intent keywords
9. Reject trademark keywords
10. Choose the best realistic keyword
11. Record the keyword for that page
** Keyword Research Table Template
| Page | Page Type | Starting Keyword | Chosen Keyword | Volume | Difficulty | Notes |
|------+-----------+------------------+----------------+--------+------------+-------|
| | Homepage | | | | | |
| | Category | | | | | |
| | Product | | | | | |
** Research Checklist [0/9]
- [ ] Choose homepage keyword
- [ ] Choose keyword for each category page
- [ ] Choose keyword for each product page
- [ ] Check monthly volume
- [ ] Check difficulty score
- [ ] Prefer difficulty under 40
- [ ] Avoid irrelevant keywords
- [ ] Avoid misspellings
- [ ] Avoid trademarks
** Key Insight
Keyword research is not perfect.
You will often compromise between:
- relevance
- traffic
- difficulty
** Bottom Line
Do not chase the biggest keyword.
Choose keywords that are:
- relevant
- low competition
- realistic to rank for
Then optimize each page around one chosen keyword.
* Transcript
#+begin_example
00:00
In this video, we are gonna do the first phase
00:02
of search engine optimization,
00:03
otherwise known as SEO.
00:05
We are going to be researching and picking keywords that
00:08
we will optimize each of the pages in our store
00:11
around. A keyword is a string of words that you
00:14
type into Google to search for. So So if we
00:16
come to Google and type in Doctor. Muggs, this phrase
00:18
here, Doctor. Muggs, would be called a single keyword even
00:22
though it's actually 2 words. And of course, if we
00:25
do a search for the keyword Doctor. Muggs, we'll find
00:27
that a flex store doing both AliExpress drop shipping and
00:30
print on demand is currently ranking number 2 in the
00:33
organic results for this keyword. The page of theirs that
00:36
is ranking for this keyword is actually a category page
00:39
featuring different mugs aimed at doctors. Most of these are
00:42
custom mugs that they've created with print on demand services,
00:45
but they are also dropshipping this mug from AliExpress as
00:48
well. So what we're gonna do is for each of
00:50
the main pages on our site, we're gonna choose a
00:53
keyword for each of them and then optimize those pages
00:56
around that keyword. We're gonna choose a keyword for each
00:59
of our product pages and we're gonna choose a keyword
01:01
for each of our category pages. And we are also
01:04
gonna be choosing a keyword for our homepage.
01:07
To do that, we're gonna use the Moz keyword research
01:09
tool. To access it, you usually need to purchase a
01:12
Moz medium subscription.
01:13
Moz do have a cheaper subscription you can sign up
01:16
for, but they only include 150
01:18
keyword research searches, which is unlikely to be enough for
01:21
us. The chances are we'll end up doing 300 to
01:24
1000 keyword searches by the time we've identified our keywords,
01:27
so we will need the medium subscription, which has up
01:30
to 5000 searches a month. But this is expensive, isn't
01:34
it? Luckily, Moz do have a free 30 day trial
01:37
for their Medium plan. It currently lasts 30 days. I
01:40
recommend you take out the trial, find the keywords that
01:43
you need, and then cancel before it rebills you. It
01:45
will rebill automatically so you'll need to remember to cancel
01:48
if you don't want it for longer than 30 days.
01:51
I'll have a link to Moz and its trial on
01:53
this page. When we are completing keyword research, we're gonna
01:56
be prioritizing
01:57
keywords that have low competition.
01:59
Low competition keywords are when there are either less websites
02:02
competing for the keyword or the websites that are currently
02:05
ranking for the keyword
02:06
are not well optimized around it. We want to choose
02:09
those low competition keywords because it gives us an opportunity
02:12
to optimize our pages for that keyword better than our
02:15
competitors so that we can outrank them. The more difficult
02:19
a keyword, the longer it's going to take to rank
02:21
for them. And honestly, we really just wanna be getting
02:24
traffic and sales flowing into our site with less effort,
02:27
so the low competition keywords
02:29
are our main focus here. Manually checking for this for
02:32
all of our keywords would take a very long time,
02:34
which is why we are going to use the Moz
02:36
Keyword Explorer tool to speed up the process for us.
02:39
The metrics we want to focus on are the monthly
02:42
traffic volume and the difficulty score. The Moz keyword tool
02:45
is gonna give us a difficulty score out of 100.
02:47
Our real ultimate goal is to find keywords with traffic
02:50
that have a difficulty score below 40. Sometimes we are
02:53
gonna have to compromise on traffic numbers to target a
02:56
lower competition keyword.
02:57
But remember, the lower the competition, the easier it is
03:00
to rank for it and the faster you will make
03:02
money in sales. Sometimes it's just not possible to find
03:05
easy keywords like this. So then we'll look for keywords
03:08
with a difficulty rating of between 40 to 50. And
03:11
for some, it's just gonna be too tough to stick
03:13
to that. So the most we'll ever go up to
03:15
for a page is 50. But really, the difference between
03:19
50 and 40 is huge. So we want to stay
03:21
away from anything over 45 if we can and truly
03:25
prioritize keywords below 40. In an ideal world, we would
03:29
find a keyword that has low competition yet lots of
03:32
traffic, but sometimes this just isn't possible.
03:35
And in those cases, we're going to have to strike
03:37
a balance.
03:38
Now usually, if there is a keyword that's got double
03:41
the traffic numbers and is only within 3 points of
03:45
difficulty
03:46
to the lower competition keyword,
03:48
I would choose the 1 that's more difficult but has
03:50
the most traffic.
03:51
But there's honestly no set formula here. It's gonna be
03:54
a process of researching and weighing up and dealing with
03:58
compromise.
03:58
In fact, my video tutorials are usually highly curated,
04:03
but for this 1 here, I've decided to do true
04:05
over the shoulder style videos so that you can see
04:08
my exact process throughout it. I wanted to show it
04:11
in this way because as you're gonna see, the process
04:13
isn't perfect. It's about weighing these 2 things up. You're
04:17
not always going to find the perfect keyword and the
04:20
process itself is not always perfect. But that's absolutely fine.
04:24
The site here, Mugdom, well, you know, this site isn't
04:27
actually the most well optimized, but it's still getting SEO
04:30
traffic.
04:31
Why? Because it's trying its best, and most stores don't
04:34
even try at all. So just putting any effort to
04:37
your SEO at all already puts you leaps and bounds
04:40
ahead of your competition.
04:41
The lowest search volume we will choose for a keyword
04:44
is a volume of 11 to 50. This means that
04:46
Moz predicts that between 11 to 50 people each month
04:49
search for this keyword. Now this may seem small, but
04:52
there's something to keep in mind. Most people use much
04:55
longer phrases. Instead of the keyword doctor mugs, they might
04:58
search funny mug for a doctor. That would be a
05:01
keyword featuring 5 words. We would call this a long
05:03
tail keyword. Long tail keywords, as you can see, make
05:07
up the majority of traffic, about 70 percent. By ranking
05:10
well for a keyword like Doctor. Mugs, you will also
05:12
rank well for these long tail keywords too and get
05:15
traffic from them. The thing though is that long tail
05:17
keywords are difficult for tools like Moz to analyze because
05:22
of the fact that they only get a handful of
05:24
searches a month. So what you need to keep in
05:26
mind through this process is it's not just 11 to
05:28
50 people you'll be reaching by ranking for a keyword
05:31
with an estimated amount of traffic. That's only 30 percent
05:34
of the traffic you'll be getting. In reality, it's more
05:37
like 36 to 166
05:39
people. And that's just for 1 keyword. Remember, we're gonna
05:42
be selecting lots of keywords here, and they are going
05:46
to add up collectively.
05:47
And over time, you can add in more pages and
05:50
rank for those as well and you will build up
05:53
your traffic empire. So yes, it's gonna be about striking
05:56
a balance. Low competition is our primary reason for choosing
05:59
a keyword. But But if another keyword is just a
06:01
few points higher on the difficulty scale but has substantially
06:05
more traffic,
06:06
then we would choose that 1 usually instead.
06:09
All right. Let's start out by picking a keyword for
06:11
our homepage. Remember, my example store throughout this tutorial series
06:15
is Brewed Treats and it sells coffee items and accessories.
06:19
So let's go and find a keyword for it.
06:22
Fantastic. So once you've logged into your Moz account, I've
06:25
come and, clicked on the Keyword Explorer Research tool.
06:29
So what you wanna do for your homepage is you
06:31
wanna try to think of a broad keyword
06:34
that matches the types of items that you're selling in
06:36
your store. So for brewed treats, our primary item is
06:40
novelty coffee mugs. So so that would be a good
06:42
keyword to start with.
06:44
And, you know, we're also selling items that are fantastic
06:48
as gifts,
06:49
so coffee gifts could be another 1. We don't need
06:51
to get this keyword right. We don't need to choose
06:53
the best keyword to start with because as you're going
06:56
to discover, Moz is going to recommend to us,
07:00
similar keywords
07:01
that we can then do research on. So we just
07:04
need to get 1 in there to get started. So
07:07
we're going to start with novelty
07:10
coffee
07:11
mugs, and you wanna make sure that you've got this
07:13
set to the United States.
07:15
And once you've done that, do a search.
07:18
Okay. So your this is not bad. This difficulty rating
07:21
is pretty good. It's not below 40, which is what
07:24
we really, really want, but this is still very low.
07:27
And the monthly search volume is pretty nice as well.
07:30
There's a good chance that your homepage keyword is going
07:33
to have the highest monthly search volume out of all
07:36
the keywords that you end up choosing because usually it's
07:38
the broadest.
07:39
So it's nice to pick a high volume keyword.
07:42
But as I said, we can, take suggestions from Moz
07:45
and check out what keywords Sabre can be. So we're
07:48
gonna come and click see all suggestions.
07:52
Now here's the list they've given us.
07:54
Because we want to go after a higher monthly search
07:57
volume,
07:58
since this is our homepage keyword, I'm gonna sort this
08:01
by monthly volume.
08:04
Here, here's 1 that they recommended
08:06
that's
08:07
quite relevant.
08:08
Your funny coffee mugs. Most of our coffee mugs are
08:11
funny by nature because they are novelty.
08:14
So let's do a search for it.
08:16
We're not gonna do this anyway. I mean, this is
08:18
was already sort of pushing it because not all of
08:21
our coffee mugs are funny, and we're not just selling
08:24
coffee mugs. And, it's a big no because this is
08:27
really high. As I said, we can go above 45
08:31
difficulty, but only if we have to. We really want
08:34
to be sticking to,
08:36
45 and below and ideally,
08:39
below 40. This is a nice monthly search volume, but
08:42
this offsets it far too much when we could pick
08:45
a much easier keyword that we've already discovered.
08:48
So let's come back and, try this 1 here.
08:53
Unique coffee mugs.
09:00
This is much better. I would choose this 1 over
09:02
the other 1 any day.
09:04
It's only within a 3 point difference to our earlier,
09:08
keyword that we found, and the monthly search volume for
09:10
it is really high. So,
09:13
it's still a little bit more difficult than I'd ideally
09:15
love it to be. I'd love it to be below
09:17
40, but this here, you know, this is manageable.
09:21
I do think though that we need to check my
09:23
other idea, which was coffee gifts.
09:29
Alright. So,
09:30
this is much better. Look at this here. This is
09:33
kind of a unicorn keyword. This is a keyword that's
09:36
extremely good because the monthly search volume is really high,
09:39
yet the difficulty,
09:41
level is
09:42
really low. 33
09:44
is extremely low.
09:46
So I don't think we're gonna find anything better than
09:48
this. So we're gonna stick with this as our primary
09:51
keyword for the homepage.
09:53
Next, you wanna do product research for each of your
09:55
product category pages. If you've been following along with the
09:58
video tutorial series, you will know that I added a
10:00
category for coffee mugs in my example store and I
10:04
added a category for travel mugs. Plus I added a
10:06
category for coffee spoons. So that is 3 different keywords
10:09
that I now need to find for each of those
10:11
pages. Just like before, I want to strike a balance
10:14
between traffic numbers and the difficulty score with low competition
10:19
being my primary reason for choosing a keyword. All right.
10:21
I'm gonna switch over to my computer and you can
10:24
watch me complete keyword research in real time. I'm gonna
10:27
show you how I found a keyword for 2 of
10:29
my product category pages, the first being coffee mugs and
10:32
the second being my travel mug category page. So I'm
10:36
gonna start out by doing keyword research for, what's probably
10:40
gonna be my biggest category page, which is coffee mugs.
10:43
Now of course, we did find a keyword before that
10:45
was quite suitable, didn't we?
10:50
This here is a keyword that would be great for
10:55
my,
10:56
coffee category.
10:58
But, the difficulty
11:00
this is fine, but it's not great. I definitely wanna
11:03
see if we can do better, so
11:06
I'm gonna come and click on all suggestions.
11:10
And we might find that this is the best balance,
11:12
but it's definitely worth, taking a look see. So we
11:16
know we don't wanna do funny coffee mugs,
11:19
but what about best coffee mugs?
11:27
Well, this is much better, isn't it? This is why
11:29
you check. Look at this here. Difficulty
11:32
34, yet still has a huge monthly volume. So right
11:35
now, this keyword is definitely winning.
11:40
Let's check out cool coffee mugs.
11:46
I mean, this is great. I'd normally be happy to
11:48
see this, but why would I go for a harder
11:49
keyword that has has less search volume?
11:52
So cool coffee mugs is not going to be our
11:55
keyword.
11:56
I'm gonna stay away from cute mugs because while some
11:59
of my mugs are cute, they're not all cute and
12:02
it's the same for this 1 here. Some of my
12:05
mugs are suitable for tea but some aren't.
12:08
Definitely gonna stay away from travel coffee mug because that's
12:12
a whole other category that we're gonna research
12:15
shortly. And, you know, best coffee mug, this is extremely
12:18
similar to our other winning keyword.
12:21
Sure, we sell some big coffee mugs, but not all
12:23
of the mugs in our category page are going to
12:26
be big ones. You know? So I think we've definitely
12:29
found our winner here. It's going to be best coffee
12:32
mugs.
12:34
So the question now is, what about our travel mug
12:37
category?
12:39
Let's see if we can find a good keyword for
12:42
that. So let's start off by, typing in
12:45
cool
12:47
travel mugs just to give us some ideas.
12:51
Well, that's not so good, is it?
12:53
The monthly search volume,
12:55
is pretty low. I think this is a great indication
12:59
that the travel mug
13:01
keyword
13:02
is not going to be as widely searched for as
13:06
coffee mugs. So we need to make sure that we
13:09
don't
13:10
try to pick keywords with the same traffic volume as
13:13
coffee mugs because we're unlikely to find it.
13:17
So let's come and
13:19
see what we've got.
13:22
Best travel mug.
13:31
Yeah. So, you know, the difficulty,
13:34
isn't great, but, I mean, it's fine. And but the
13:37
monthly search volume is really good. I'm just gonna tie
13:41
try putting an easel onto that.
13:43
Yeah.
13:45
So we would
13:46
we would focus on the word mug over mugs, but,
13:50
you know, this is looking pretty good. So right now,
13:52
this is currently our winner, but it's worthwhile
13:57
going and taking a look at what other ones we've
13:59
got.
14:00
Best travel coffee mug.
14:08
Nah. This 1 is just a little bit harder for
14:10
no reason.
14:22
Same deal. Yeah. More it's it's trickier, but,
14:26
it's just not it's not necessary.
14:30
So
14:31
a lot of these
14:32
are just variations
14:34
on the same. So
14:36
I think we've got it. We've got our we're gonna
14:38
go with,
14:41
guest
14:43
travel
14:45
mug.
14:46
Yep. This is the 1. So,
14:49
we've found our keywords for our 2 category pages.
14:53
We're gonna go with best travel mug for travel mugs,
14:56
and we're gonna go with best coffee mugs for our
14:59
coffee mug category.
15:00
So there you go. I had great luck finding a
15:03
keyword for my coffee mug category page, but not my
15:06
travel mug category page. That's just how it is. Sometimes
15:09
we're not always gonna find unicorn keywords for each of
15:12
them. We need to compromise. So after you've chosen a
15:15
keyword for each of your product category pages, we now
15:18
need to choose a keyword for each of our product
15:22
pages. It's okay to target keywords. Remember, with lower search
15:25
volumes, this is just a fraction of its actual traffic
15:27
volume, plus all of the traffic across our pages will
15:30
add up. Our goal is to look for the lowest
15:32
competition keyword we can find that is still relevant to
15:35
our item that also gets traffic. And as you're going
15:38
to discover, because we're getting more and more specific
15:41
with the types of searches that we're doing, the traffic
15:44
numbers are likely to decrease during this keyword research phase
15:48
and that is okay. I'm gonna show you in real
15:50
time how I completed keyword research for 2 of my
15:53
products. The first is my cat coffee spoons and the
15:56
second is the Camberlands travel mug. Okay. So let's start
15:59
out by looking for a keyword,
16:01
for cat coffee spoons. So
16:05
cat coffee
16:09
spoons to get us started.
16:11
So, you know, great difficulty,
16:13
horrible monthly volume search traffic.
16:17
So let's come and see what suggestions we have from
16:20
Moz.
16:23
So in this case here, in the past, I've been
16:25
searching by monthly volume.
16:27
But as you can see,
16:30
we are not getting good
16:32
keyword suggestions from that. We're getting lots of things that
16:35
are quite irrelevant,
16:36
and we're targeting down very specific here. So we really
16:40
want to be searching for relevancy,
16:42
and we're just gonna have to go through
16:45
and look at the monthly volume
16:47
ourselves.
16:48
So we really don't have too many to choose from
16:51
here, which makes sense because
16:53
this is a very niche keyword.
16:57
So let's try cat spoon.
17:05
You know what?
17:07
This here,
17:08
pretty good.
17:09
We're below 40. Obviously, this is lower, but the reason
17:12
why it's lower is because of the fact that we
17:15
are looking,
17:17
for very specific, very niche keywords here. So we shouldn't
17:21
be concerned about the fact that this is much lower
17:23
than usual.
17:24
So,
17:25
we'll definitely go with this keyword here for cat spoons.
17:29
So now it's time to look for our second example,
17:32
product, the camera lens travel mug. So let's just get
17:36
started by typing that in.
17:39
Oops. Sorry.
17:47
This is not so good.
17:48
Look at this difficulty, 50. Remember, 50 is our absolute
17:52
maximum
17:53
when we're desperate desperate,
17:55
for a keyword and we can't find anything
17:58
lower.
18:00
And, of course, you know, the monthly search volume
18:03
isn't so great.
18:04
But now that we've had the keyword suggestions loaded up,
18:08
we'll take a look at those
18:09
and see what Moz has for us.
18:13
So,
18:15
we wanna look for ones over here with monthly volume.
18:18
So,
18:20
let's try well, actually, no. We don't wanna try this.
18:22
So look at this here. This here is a great
18:25
example of a keyword you want to avoid,
18:27
camera lens travel mug. This is a spelling mistake.
18:32
And sure, spelling mistakes
18:34
have,
18:36
traffic
18:37
but and you might get traffic for those keywords, but
18:41
anyone else is going to look at
18:43
your store and think it's extremely unprofessional so
18:47
avoid that.
18:49
So let's try camera lens coffee mug. This 1 has
18:51
a lot more
18:52
monthly search volume as a bonus.
19:00
Yeah. It's got more monthly search volume, and it's slightly
19:03
easier, but not really. This is still extremely,
19:06
extremely high.
19:08
Would definitely rather go with this keyword because of the
19:11
fact that it's got more search volume and it's slightly
19:14
easier. But really, I wanna try to find something simple
19:17
something easier than that. 49 is really pushing it.
19:22
So,
19:25
let's see.
19:26
Camera lens
19:28
mug.
19:32
Yeah. Look at this here. Difficulty 50.
19:35
This is a more challenging keyword and I'm glad that
19:38
we've come across this because you're definitely going to find
19:40
this. Not all keywords are easy. We've had some we've
19:43
had a pretty good time finding
19:45
low competition,
19:46
high traffic keywords so far, but it's just not always
19:50
the case.
19:51
And we're going to have to
19:54
make some sacrifices and we're going to have to make
19:56
some compromises.
19:58
This is a keyword I'll avoid because sometimes when you
20:01
look at a keyword, you can very easily see the
20:04
buyer's intent or the searcher's intent. Camera lens coffee mug
20:07
in stores.
20:09
Clearly, this person is looking for all the people that
20:11
are searching for this are looking for 1 of, travel
20:15
mugs,
20:16
that they can buy immediately in a physical store, but
20:19
that's why they say in stores.
20:21
So we don't want to rank for this keyword because
20:23
the types of people that come into our store won't
20:26
want to buy it anyway because they're looking to purchase
20:28
it in a physical store.
20:31
So we're going to skip this keyword.
20:34
Let's try this
20:40
1. No. No. Less monthly volume,
20:44
same difficulty.
20:45
Definitely not going for that.
20:48
Once again, a spelling mistake. And you may have noticed
20:51
I keep it going
20:52
like, Canon,
20:54
camera lens mug. So I am avoiding anything with the
20:58
word Canon in it,
21:00
and Nikon in it because those number 1, they're trademarked
21:04
phrases.
21:05
And you can still, I believe, legally
21:08
use them because, of course, you're able to sell Canon,
21:12
cameras and you're allowed to mark them as being Canon
21:14
cameras. But our travel mug doesn't actually feature the Canon
21:17
logo because that would be illegal,
21:19
and it's a fake logo.
21:22
It is inspired by Canon, but it's not the Canon
21:24
logo. It's almost like a satirical version of this. So,
21:29
we don't want to do that because we're not actually
21:32
selling a Canon camera lens mug. So we're gonna stay
21:35
away from that.
21:42
Yeah. And sometimes you just gotta keep
21:45
keep looking.
21:54
Here we go. So,
21:55
the DSLR coffee mug, that's interesting. DSLR is not a
22:01
trademark phrase.
22:04
But I thought we were gonna maybe get lucky here,
22:06
but, no, it's still quite difficult.
22:10
What about this 1 here? Can we find something that's
22:12
closer to
22:17
to 45?
22:22
Okay. Here we go.
22:23
So this year is definitely not perfect. 46 definitely higher
22:27
than I'd like, obviously. I've been calling 44 fine, but
22:30
46 is definitely a whole lot bigger than 50.
22:33
And the monthly search volume for this is still really
22:36
good.
22:37
The other thing I like about this too is that
22:39
there are other long tail keywords we can see for
22:41
the word thermos.
22:43
So,
22:44
you know, everyone is clearly trying to target words like
22:47
mugs
22:50
whereas not as many people are trying to target this.
22:53
And,
22:54
this here will then give us a competitive edge
22:57
when it comes to not just ranking for a short
23:00
a short tail keyword but also for the long tail
23:03
keywords related.
23:04
So, you know, looking at this here, we're starting to
23:07
well, we're pretty much running out of keywords
23:09
that have minimum traffic data. And so based on that,
23:14
this is definitely going to be our winner,
23:17
and this is gonna be the keyword that we're gonna
23:19
be targeting for our cameraman's travel mug. Now I know
23:23
I had to go through quite a lot of keywords
23:24
that time but I wanted to keep it in so
23:26
that you can see that sometimes there is quite a
23:28
bit of research involved and you're gonna go through multiple
23:31
keywords
23:32
during that phase to find the best 1. Sometimes you
23:35
will get really lucky and very early on in the
23:37
process, you're gonna find a very obvious keyword that you
23:40
should focus on like I did for the cat spoons.
23:42
But sometimes it'll be a bit trickier and you'll have
23:44
to go through multiple keywords and make more sacrifices,
23:48
and this was the process that we went through actually
23:50
for the camera lens travel mug. And of course, through
23:52
the research phase, I discovered that it was better to
23:55
focus on the keyword thermos
23:57
instead of the word mug, which is something I had
24:00
not considered
24:01
until I had started the research phase. So don't rush
24:05
this step. Like me, you might end up being surprised
24:08
at what you discover. Alright. So go ahead now and
24:11
research and find a keyword for your homepage,
24:14
for each of your product category pages, and each of
24:17
your product pages.
#+end_example
