business-ecomm_clubhouse/_subsections/01-select_a_niche/c01-intro.org

#+title: S01|LO1 - introduction to the comm clubhouse
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* Links
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- [[../../toc.org][TOC]]
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=705770f79b075de767c06795afbaab97&serverId=99488804638e465693eed17924c57b60][video]]
  https://jellyfin.ronnyabraham.com/Items/705770f79b075de767c06795afbaab97/Download?api_key=059836d9407743cfa70e23f497820eed

* Notes
** housekeeping

*** contact:
- [[mailto://theecommclubhouse@wholesaleted.com][theecommclubhouse@wholesaleted.com]]
- [[mailto://theecommclubhouse@gmail.com][theecommclubhouse@gmail.com]]

*** business hours
- 9am - 5pm NZ
- monday to friday

*** live QA hangout
- for members of ecomm
- email questions
- you can watch previous hangouts

*** support for other platforms
**** live
- printtify
- printful
- shopify

**** email
- canvas
  - you can also ask to speak to a human and they are fast

** description of steps

*** step 1
- choosing your niche
- particular section of market
  - dogs
  - customer niche ie stay at home moms
  - type of customer: boho aesthetic

- three step process

*** step 2
- product research

*** step 3
- how to build stores
- two types of stores
  - etsy
  - shopify

- better to do both

*** step 4
- how to increase conversions

*** step 5
- generating traffic to stores

*** step 6
- manage store sales

** doing business
*** process
1. find source or create products that customers want
2. put the product in front of the right customer
2. give those customers a reason to buy in a way that is
   - professional
   - engaging

*** notes
- this is a skill
  - reading is not enough
  - you must practice

- some people are better at it than others
- no guarantee at how long it will take to get good at it

* Description
Welcome to The Ecomm Clubhouse! It is fantastic to see that you have taken action to change your life by building a real, sustainable business. Please watch this introduction video before getting started so that you can get the most out of our extensive library of training videos.

Having a technical issue? Please feel free to email us at theecommclubhouse@wholesaleted.com or theecommclubhouse@gmail.com – please don’t email any Wholesale Ted YouTube Channel Emails (such as ted@wholesaleted.com) & please note we do not offer 1-1 support (so if you have any questions about the course content, we, unfortunately, cannot answer – sorry! This is so we can keep the membership fees as low as possible) but if you are having issues accessing videos & watching them we are here to help 😀

* Review

** Summary
This is the course introduction and orientation. It explains how the program is structured, how to get support, and what to expect from each step.

** Core Idea
This is a system, not random tactics.

The course is structured as a full pipeline:
niche → product → store → traffic → scaling

** Practical Value
- Where to get support (email + monthly Q&A)
- How cancellation works
- What each step/module will cover
- High-level strategy behind the business model

** Course Structure
1. Niche selection
2. AI tools for design
3. Store setup (Etsy / Shopify / Printify)
4. Conversion tools (apps, funnels)
5. Traffic generation (mostly organic)
6. Scaling + daily operations

** Key Strategy Highlighted
Product-first strategy:
- Find gaps in the market
- Create products that fill those gaps
- Let platforms (Etsy, Google, AI systems) bring traffic

Instead of:
- running ads first
- forcing demand

** Important Concepts
- Niching helps algorithms understand your products
- Platforms (Etsy, Google, AI chatbots) drive discovery
- Automation reduces daily workload
- Diversification (Etsy + Shopify) reduces risk

** Warnings
- This is not 1-on-1 coaching
- Results depend on execution, not just watching
- AI tools are leverage, not magic
- Traffic comes from positioning, not just optimization

** Key Insight
The business works because:
- products are created strategically
- systems handle fulfillment automatically
- platforms distribute traffic

Not because:
- of a specific tool
- or a single trick

** My Take
This intro is important because it frames everything correctly.

If you misunderstand this:
→ you will focus on tools instead of strategy

If you get it:
→ you will focus on:
  - product selection
  - positioning
  - consistency

** Bottom Line
This is a systems-based, low-touch business model.

Your job:
- create the right products
- set up the system correctly
- let platforms and automation do the rest

* Transcript
#+begin_example
00:00
Hello, everybody, and welcome to The Ecom Clubhouse. Inside this

00:03
course, you are gonna find the tips, tricks, and strategies

00:07
that I have been using to grow and scale my

00:10
AI print on demand business. But before we get started

00:13
on my AI tool workflows and my strategies, I would

00:17
love it if you could please just give this video

00:19
a quick watch first. Because in this video, I am

00:22
gonna be outlining some important information which will hopefully make

00:26
your experience

00:28
inside this clubhouse even better. First up, let me show

00:31
you how you can contact us. You can email us

00:34
at the ecom clubhouse at wholesale ted dot com or

00:37
at the ecom clubhouse at g mail dot com. Both

00:40
email addresses work. Our business hours are 9 AM to

00:43
5 PM, Monday to Friday in New Zealand, and we

00:46
answer all emails within 1 to 2 business days, but

00:50
usually much faster. Our time zone in New Zealand is

00:53
a bit unusual,

00:54
so you can check out the time zone calculator

00:57
to see what time it is when you email us.

01:01
And I'll try to remember to include that in the

01:03
video description. Please do note though that 1 on 1

01:06
personal support is not included because this is a video

01:09
course. It is not a mastermind.

01:11
However, we do indeed provide

01:14
great technical support. So if you're having any login issues

01:17
or you've forgotten your password or you're having any issues

01:21
accessing your account, 1 of our team will email you

01:24
back ASAP.

01:25
But I do have to say that if you do

01:27
want to ask me any questions directly, let me show

01:31
you the exclusive way that members inside of the ecom

01:34
clubhouse can do just that. It is our live q

01:37
and a hangout. Each month, I host a live q

01:40
and a hangout. In these live sessions, I answer questions

01:43
directly from the audience. You can also email in your

01:46
questions in advance, and I will answer as many questions

01:48
as I can. I also post replays of the hangouts

01:52
so you can go back and rewatch all of my

01:54
previous Hangouts.

01:56
This is the only live streaming that I'm currently doing

01:58
these days anywhere, so it is just exclusive for members

02:02
of the Econ Clubhouse. And something else that I want

02:05
everybody to know is that while I am indeed very

02:08
glad to have you here, if at any time you

02:11
do decide that it is time to cancel,

02:13
you can cancel

02:14
at any time by yourself. Just click the manage subscription

02:18
button on the left menu, then you can enter in

02:20
your email address you registered with to access your Stripe

02:23
billing profile.

02:24
And here, you can click to cancel your account. And

02:27
here's the thing. If you do decide that you want

02:29
to cancel, I highly recommend that you just click that

02:32
cancel button

02:33
rather than emailing us because if you click that cancel

02:36
button, it's instant.

02:38
If you email us, there will be a delay, but

02:40
if you click cancel yourself, it will happen immediately.

02:44
So then, now that we've gotten the housekeeping out of

02:46
the way, let me show you about all the exciting

02:49
things that we are going to be talking about inside

02:51
the ecom clubhouse. Step 1 is all about niche selection.

02:55
I explain why I personally choose to pick a niche

02:59
for my AI print on demand stores and my methods

03:02
for doing so. And spoiler alert, as you will see,

03:05
it's because these days, content platforms and marketplace platforms like

03:08
Etsy are all adding in AI powered algorithms.

03:12
By niching down, it makes it easier to get these

03:14
AI powered algorithms to to understand what my products are

03:17
and which customers they are best for so that the

03:19
AI systems can recommend my products to those customers to

03:22
buy. And let me also be clear about something. If

03:25
you're watching this thinking, Sarah, I would also like to

03:28
start my own print on demand store, but I don't

03:31
want to choose a store niche. That is absolutely fine.

03:34
You don't have to. I just personally find that it's

03:37
easier to do so and it's easier for me to

03:40
get free traffic,

03:41
which is something that I talk about in the step

03:44
1 module series.

03:45
Next in step 2, we'll really start to dig into

03:48
the AI tools. In this step, I'll be focusing on

03:50
the tools, strategies, and AI workflows I'm using right now

03:54
to create my winning print on demand designs. Then in

03:57
step 3, I will show you the methods and apps

03:59
that I use like Printify to create

04:02
my AI print on demand stores that pretty much just

04:05
run autonomously

04:06
by themselves.

04:07
And there are 2 platforms that I personally like to

04:09
use to build my stores on. The first is Etsy,

04:12
and I do include a step by step tutorial series

04:15
on how to set up an Etsy store. And the

04:17
second is that I like to set up my stores

04:19
as their own private Shopify store. So I do include

04:23
a Shopify step by step series

04:25
as part of the course. And it's, of course, totally

04:27
up to you where you choose to start your stores.

04:30
Some people watching this will choose Etsy. Some people will

04:33
choose Shopify. Some might choose a different platform altogether. Some

04:37
might choose both Shopify and Etsy like me. It's totally

04:40
up to you. I personally like to do both though

04:43
because that way the money I earn from 1 store

04:45
is not at the mercy of a single platform. This

04:48
means that my income is diversified.

04:50
Having diversified income sources is powerful.

04:54
So that is why personally, I like to sell on

04:56
both. And then in step 4, I'll share some of

04:59
my favorite apps for increasing conversions in a Shopify store

05:02
such as setting up email marketing funnels. And then in

05:05
step 5, the module that I know a lot of

05:07
people will be very interested in, I share my strategies

05:10
that I use to get traffic to my products. And

05:13
as you'll see, these days I'm mostly focused on generating

05:16
free organic traffic by utilizing free AI tools. I use

05:20
these AI tools to help me optimize my products for

05:22
both Google search engine and for AI chatbots. Yes. AI

05:25
chatbots like ChatGPT also recommend products to customers. It is

05:29
a big source of traffic for ecommerce stores and it's

05:32
important to know about. Plus, as you will see, my

05:35
traffic strategy is quite unique because unlike the typical approach

05:39
of doing an advertising

05:41
first strategy,

05:42
I get traffic to my products by focusing on a

05:45
product first strategy. Basically, by being careful and strategic about

05:49
the types of products that I create, it means that

05:52
they can do something that's actually very important for getting

05:55
free traffic, which is this, they fill a gap in

05:58
the market. As I explain in this step, by creating

06:01
and designing products that fill a gap in the market,

06:04
it has made it much easier for me to get

06:06
traffic to them. No advertising required. And then in step

06:10
6, you will learn my strategies that I use for

06:12
utilizing AI to help me grow my stores and how

06:15
I run my stores day to day. Although,

06:18
honestly,

06:19
since my stores run mostly autonomously,

06:21
there really isn't a lot that I have to do

06:24
day to day. Because, well, the tools and settings that

06:28
we use in step 3 means that the stores pretty

06:31
much run themselves

06:33
mostly on autopilot.

06:34
My print on demand suppliers print, package, and ship my

06:37
products to my customers automatically,

06:40
and my ecommerce platforms, Shopify and Etsy, will automatically email

06:44
customers a notification

06:46
saying their product is shipped

06:48
along with a tracking code. I love it. So then,

06:51
if you're ready to get started, go ahead and click

06:54
on the next video lesson now, and I will see

06:56
you in the next video.
#+end_example