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@use "sass:map"
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@use "sass:color"
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@use './org-media-sass/categories/relaxed.sass'
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@use './org-media-sass/categories/business.sass'
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* Description
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* Tutorial Notes
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For this video, I just wanted to explain why as part of this course in Step 3, you’ll see that I will show how to build two different types of stores.
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@ -80,3 +80,556 @@ You also don’t have to sell with Etsy if you don’t want to. I know a lot of
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However, if you would like to build both types of stores, that’s absolutely fine. You can set up your Shopify store with my tutorial videos and then you can follow along with my Etsy tutorial videos to create your Etsy store so that you can combine the two together .But don’t worry. You don’t have to make that decision now. It’s just something to keep in mind for later on once you reach the Step 3 videos. So head on over to my next video and I’ll see you over there.
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* Review
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** Summary
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This lesson explains why the course teaches both Shopify and Etsy, and how they serve different roles in your business.
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** Core Idea
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Use Etsy for traffic.
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Use Shopify for control and profit.
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They are not competitors — they are complementary.
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** Platform Roles
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*** Shopify (Your Store)
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- your domain
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- your brand
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- your customer data
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- full control over products and pricing
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- supports:
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- print on demand
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- dropshipping
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- digital products
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*** Etsy (Marketplace)
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- built-in traffic
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- large customer base
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- higher trust for buyers
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- restricted to:
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- handmade
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- designed
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- creative products
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** Key Differences
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| Feature | Shopify | Etsy |
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|--------------------|---------------------|---------------------|
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| Traffic | you generate | built-in |
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| Ownership | full | limited |
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| Customer emails | yours | Etsy owns |
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| Upsells | full control | limited |
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| Fees | lower long-term | per-transaction |
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| Rules | flexible | strict |
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** Why Shopify is Recommended for Everyone
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- You own the business fully
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- No platform dependency
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- You control:
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- branding
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- pricing
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- customer relationships
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- You can sell anything (within legal limits)
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** Why Etsy is Optional
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Etsy only works if:
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- you design the product
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- or you customize it
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You CANNOT:
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- resell AliExpress items
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- purely dropship generic products
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If you try → risk account ban
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** Main Risk of Etsy
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You do NOT own:
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- customer relationship
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- email list
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- long-term retention
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Also:
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- Etsy promotes competing products on your listings
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- you lose potential sales to competitors
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** Why Combining Both is Powerful
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Etsy:
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- brings traffic
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- validates products
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- generates early sales
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Shopify:
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- captures customers
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- builds brand
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- increases lifetime value
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** Funnel Strategy
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1. Customer finds product on Etsy
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2. Visits your listing
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3. Sees your brand/store name
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4. Clicks through to your Shopify store
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5. Sees:
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- better pricing (coupon)
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- stronger branding
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6. Buys on Shopify
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7. Becomes YOUR customer
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** Profit Advantage
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On Shopify:
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- no competitor ads
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- upsells possible
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- bundles possible
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- email marketing enabled
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Result:
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- higher profit per customer
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- repeat purchases
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** Email Ownership Advantage
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Etsy:
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- customer belongs to Etsy
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Shopify:
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- customer belongs to you
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This enables:
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- follow-up emails
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- promotions
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- long-term revenue
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** Strategy Checklist [0/6]
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- [ ] Set up Shopify store (mandatory)
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- [ ] Decide whether Etsy fits your product type
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- [ ] If using Etsy, ensure products meet rules
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- [ ] Match branding between Etsy and Shopify
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- [ ] Add Shopify link to Etsy profile
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- [ ] Prepare incentive (discount/coupon)
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** Traffic Strategy Checklist [0/5]
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- [ ] Use Etsy for initial exposure
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- [ ] Optimize listings for clicks
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- [ ] Build recognizable brand name
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- [ ] Encourage off-platform movement
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- [ ] Capture traffic into Shopify
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** Conversion Strategy Checklist [0/5]
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- [ ] Offer better pricing on Shopify
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- [ ] Use discount for first purchase
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- [ ] Set up email capture
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- [ ] Add upsells/bundles
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- [ ] Optimize product pages
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** Decision Paths
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*** Path 1 (Simplest)
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- Shopify only
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- full control
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- slower start
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*** Path 2 (Balanced)
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- Etsy + Shopify
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- faster traffic + long-term control
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- recommended
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*** Path 3 (Marketplace Only)
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- Etsy only
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- fastest start
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- weakest long-term position
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** My Take
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Etsy is a traffic source.
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Shopify is the actual business.
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Relying only on Etsy:
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- limits growth
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- limits profit
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- risks platform dependency
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Using both:
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- gives speed + control
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** Bottom Line
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Always build your own store.
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Then decide:
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- use Etsy as a feeder channel
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- or skip it if it doesn’t fit your model
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* Transcript
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#+begin_example
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00:00
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Hey, everyone. So for this video, I just wanted to
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00:02
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explain why as part of this course in step 3,
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00:05
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you'll see that I will show how to build 2
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00:07
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different types of stores. 1 is a store with Etsy,
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00:10
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and the other is a store with Shopify.
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00:13
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So initially, the Ecom Clubhouse didn't start out with any
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00:16
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training on Etsy. However, over time, there was a lot
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00:19
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of demand for it and so I have since added
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00:22
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in the Etsy store training. But that is the reason
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00:25
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why throughout the course that you're often gonna hear me
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00:28
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refer to Shopify for videos
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00:30
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even though a lot of the training also applies to
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00:33
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Etsy as well. But there's another reason for that as
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00:36
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well, and that's because I recommend that everybody set up
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00:40
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their own store with Shopify,
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00:42
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but I don't recommend
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00:44
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that everybody sets up a store with Etsy, and here
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00:48
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is why. So if you've never heard of Shopify before,
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00:50
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it's an amazing ecommerce platform for creating a store on
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00:53
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your own website and your own domain. So for example,
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00:56
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as part of this tutorial course, I'll be creating an
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00:59
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example store called Brewed Treats, which will be themed around
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01:02
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the coffee niche. This will be on its own entirely
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01:05
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separate website and URL. Whereas Etsy is a very different
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01:08
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platform. It's an amazing third party marketplace that lets you
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01:11
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list and sell products on
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01:13
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their pre existing website. Now this website gets hundreds of
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01:17
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millions of visits from customers each month, so there's lots
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01:20
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of free traffic and customers take advantage of. And because
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01:23
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you could only sell products that you design or create
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01:25
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on here, it means that the average price that products
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01:28
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sell for is much, much higher than other third party
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01:31
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marketplaces
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01:32
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such as Amazon or Redbubble. So as part of this
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|
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01:35
|
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tutorial course, I'll be showing you how to set up
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01:37
|
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an Etsy store. And when I do that, the example
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01:40
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store niche that I'll be theming it around is the
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01:42
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camping and hiking niche.
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01:44
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But here is the thing, right? Because you have to
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01:47
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be part of either the product design or creation process,
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01:50
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if you're only gonna be drop shipping products from AliExpress,
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01:53
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that means that you cannot sell them on Etsy. And
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01:56
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that's because the rule is you have to part the
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01:59
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design or creation process. And when you're just reselling a
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02:02
|
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product from AliExpress,
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02:04
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you have no part of that process. And so if
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02:06
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you do try to sell them on Etsy,
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02:09
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you will get banned. Whereas when you set up your
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02:11
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own store using Shopify,
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02:13
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you can sell products however you like. You can drop
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02:16
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ship them from AliExpress.
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02:18
|
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You can use print on demand services. You can even
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02:20
|
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sell digital products, and so what that means then is
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02:23
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that while Etsy is not for everybody,
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02:26
|
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Shopify is. There's also something else to keep in mind.
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02:29
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Even if you are selling products that you can sell
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02:32
|
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on Etsy,
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|
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02:33
|
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I do not recommend that you only sell them on
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|
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02:36
|
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Etsy. I always recommend that Etsy sellers
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02:39
|
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also set up their own store. And that's because if
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|
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02:42
|
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you come to a product listing on Etsy, you'll notice
|
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|
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02:45
|
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that Etsy is advertising other products on it, right? Well,
|
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|
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02:48
|
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that's the thing. These products often aren't products that the
|
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|
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02:51
|
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seller is selling themselves.
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|
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02:53
|
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Instead, Etsy advertises other people's products on your own listings,
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02:58
|
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which means that you are losing money from people being
|
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|
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03:00
|
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upsold to other people's products and not yours,
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|
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03:03
|
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which is why you can make a lot more money
|
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|
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03:05
|
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per sale in your own store since you can upsell
|
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03:08
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customers into buying multiple products at once.
|
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|
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03:11
|
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And something else that's important is that when a customer
|
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|
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03:14
|
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buys an item on Etsy, they will give Etsy their
|
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|
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03:16
|
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email address, not you. And so it's Etsy that gets
|
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|
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03:19
|
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to keep them as a long term customer and email
|
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|
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03:22
|
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them products to buy in the future,
|
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|
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03:24
|
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not you.
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03:25
|
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Whereas if you get a customer into your own store,
|
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|
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03:28
|
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then you are in control. That means that you can
|
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|
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03:30
|
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collect the customer's email address, and you can then get
|
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|
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03:33
|
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them to be a long term customer
|
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|
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03:35
|
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of your store through follow-up email marketing.
|
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|
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03:38
|
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And this is a huge part about how I earn
|
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|
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03:40
|
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money with print on demand through email marketing and creating
|
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|
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03:44
|
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long term customers that buy from you years to come.
|
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|
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03:48
|
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That is why I personally believe that if you wanna
|
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|
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03:51
|
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set up an Etsy store that you should also combine
|
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|
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03:53
|
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it
|
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|
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03:54
|
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with your own online store
|
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|
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03:56
|
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with Shopify.
|
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|
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03:57
|
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That way, you can get to take advantage of the
|
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|
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04:00
|
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large amounts of free traffic that you can get on
|
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|
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04:02
|
||||
Etsy as they do get hundreds of millions of visitors
|
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|
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04:05
|
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each month. And you can then place a link to
|
||||
|
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04:07
|
||||
your Shopify store in your Etsy profile, and you can
|
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|
||||
04:11
|
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also name your stores the same name so that you
|
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|
||||
04:13
|
||||
can funnel customers from Etsy
|
||||
|
||||
04:16
|
||||
into your own online store. And then in step 4,
|
||||
|
||||
04:19
|
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as you will see, we'll be adding in a discount
|
||||
|
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04:21
|
||||
coupon to new customers into our Shopify store. So that
|
||||
|
||||
04:25
|
||||
means that Etsy visitors who click through to your store
|
||||
|
||||
04:27
|
||||
will see that it will be cheaper for them to
|
||||
|
||||
04:29
|
||||
buy directly through you. And this will then encourage them
|
||||
|
||||
04:32
|
||||
to purchase directly from your store rather than Etsy, and
|
||||
|
||||
04:35
|
||||
now they become your customer, not a customer on Etsy.
|
||||
|
||||
04:39
|
||||
Yay. You also don't have to sell with Etsy if
|
||||
|
||||
04:42
|
||||
you don't want to. I know a lot of people
|
||||
|
||||
04:44
|
||||
would prefer to not sell on a third party marketplace
|
||||
|
||||
04:46
|
||||
because there are rules and there are also seller fees,
|
||||
|
||||
04:50
|
||||
and so selling on Etsy is entirely optional. If you're
|
||||
|
||||
04:53
|
||||
1 of those people, that's absolutely fine. You can just
|
||||
|
||||
04:56
|
||||
skip over the Etsy tutorial videos and you can just
|
||||
|
||||
04:59
|
||||
stick to the Shopify tutorial videos. However, if you would
|
||||
|
||||
05:02
|
||||
like to build both types of stores, that's absolutely fine.
|
||||
|
||||
05:04
|
||||
You can set up your Shopify store with my tutorial
|
||||
|
||||
05:06
|
||||
videos and then you can follow along with my Etsy
|
||||
|
||||
05:09
|
||||
tutorial videos to create your Etsy store so that you
|
||||
|
||||
05:11
|
||||
can combine the 2 together.
|
||||
|
||||
05:14
|
||||
But don't worry, you don't have to make that decision
|
||||
|
||||
05:16
|
||||
now. It's just something to keep in mind for later
|
||||
|
||||
05:19
|
||||
on once you reach the step 3 video. So head
|
||||
|
||||
05:22
|
||||
on over to my next video and I'll see you
|
||||
|
||||
05:24
|
||||
over there.
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -6,8 +6,8 @@
|
|||
#+attr_html: :class links
|
||||
- [[../../toc.org][TOC]]
|
||||
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=705770f79b075de767c06795afbaab97&serverId=99488804638e465693eed17924c57b60][video]]
|
||||
|
||||
https://jellyfin.ronnyabraham.com/Items/705770f79b075de767c06795afbaab97/Download?api_key=059836d9407743cfa70e23f497820eed
|
||||
|
||||
* Notes
|
||||
** housekeeping
|
||||
|
||||
|
|
@ -86,3 +86,538 @@ Welcome to The Ecomm Clubhouse! It is fantastic to see that you have taken actio
|
|||
|
||||
Having a technical issue? Please feel free to email us at theecommclubhouse@wholesaleted.com or theecommclubhouse@gmail.com – please don’t email any Wholesale Ted YouTube Channel Emails (such as ted@wholesaleted.com) & please note we do not offer 1-1 support (so if you have any questions about the course content, we, unfortunately, cannot answer – sorry! This is so we can keep the membership fees as low as possible) but if you are having issues accessing videos & watching them we are here to help 😀
|
||||
|
||||
* Review
|
||||
|
||||
** Summary
|
||||
This is the course introduction and orientation. It explains how the program is structured, how to get support, and what to expect from each step.
|
||||
|
||||
** Core Idea
|
||||
This is a system, not random tactics.
|
||||
|
||||
The course is structured as a full pipeline:
|
||||
niche → product → store → traffic → scaling
|
||||
|
||||
** Practical Value
|
||||
- Where to get support (email + monthly Q&A)
|
||||
- How cancellation works
|
||||
- What each step/module will cover
|
||||
- High-level strategy behind the business model
|
||||
|
||||
** Course Structure
|
||||
1. Niche selection
|
||||
2. AI tools for design
|
||||
3. Store setup (Etsy / Shopify / Printify)
|
||||
4. Conversion tools (apps, funnels)
|
||||
5. Traffic generation (mostly organic)
|
||||
6. Scaling + daily operations
|
||||
|
||||
** Key Strategy Highlighted
|
||||
Product-first strategy:
|
||||
- Find gaps in the market
|
||||
- Create products that fill those gaps
|
||||
- Let platforms (Etsy, Google, AI systems) bring traffic
|
||||
|
||||
Instead of:
|
||||
- running ads first
|
||||
- forcing demand
|
||||
|
||||
** Important Concepts
|
||||
- Niching helps algorithms understand your products
|
||||
- Platforms (Etsy, Google, AI chatbots) drive discovery
|
||||
- Automation reduces daily workload
|
||||
- Diversification (Etsy + Shopify) reduces risk
|
||||
|
||||
** Warnings
|
||||
- This is not 1-on-1 coaching
|
||||
- Results depend on execution, not just watching
|
||||
- AI tools are leverage, not magic
|
||||
- Traffic comes from positioning, not just optimization
|
||||
|
||||
** Key Insight
|
||||
The business works because:
|
||||
- products are created strategically
|
||||
- systems handle fulfillment automatically
|
||||
- platforms distribute traffic
|
||||
|
||||
Not because:
|
||||
- of a specific tool
|
||||
- or a single trick
|
||||
|
||||
** My Take
|
||||
This intro is important because it frames everything correctly.
|
||||
|
||||
If you misunderstand this:
|
||||
→ you will focus on tools instead of strategy
|
||||
|
||||
If you get it:
|
||||
→ you will focus on:
|
||||
- product selection
|
||||
- positioning
|
||||
- consistency
|
||||
|
||||
** Bottom Line
|
||||
This is a systems-based, low-touch business model.
|
||||
|
||||
Your job:
|
||||
- create the right products
|
||||
- set up the system correctly
|
||||
- let platforms and automation do the rest
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
00:00
|
||||
Hello, everybody, and welcome to The Ecom Clubhouse. Inside this
|
||||
|
||||
00:03
|
||||
course, you are gonna find the tips, tricks, and strategies
|
||||
|
||||
00:07
|
||||
that I have been using to grow and scale my
|
||||
|
||||
00:10
|
||||
AI print on demand business. But before we get started
|
||||
|
||||
00:13
|
||||
on my AI tool workflows and my strategies, I would
|
||||
|
||||
00:17
|
||||
love it if you could please just give this video
|
||||
|
||||
00:19
|
||||
a quick watch first. Because in this video, I am
|
||||
|
||||
00:22
|
||||
gonna be outlining some important information which will hopefully make
|
||||
|
||||
00:26
|
||||
your experience
|
||||
|
||||
00:28
|
||||
inside this clubhouse even better. First up, let me show
|
||||
|
||||
00:31
|
||||
you how you can contact us. You can email us
|
||||
|
||||
00:34
|
||||
at the ecom clubhouse at wholesale ted dot com or
|
||||
|
||||
00:37
|
||||
at the ecom clubhouse at g mail dot com. Both
|
||||
|
||||
00:40
|
||||
email addresses work. Our business hours are 9 AM to
|
||||
|
||||
00:43
|
||||
5 PM, Monday to Friday in New Zealand, and we
|
||||
|
||||
00:46
|
||||
answer all emails within 1 to 2 business days, but
|
||||
|
||||
00:50
|
||||
usually much faster. Our time zone in New Zealand is
|
||||
|
||||
00:53
|
||||
a bit unusual,
|
||||
|
||||
00:54
|
||||
so you can check out the time zone calculator
|
||||
|
||||
00:57
|
||||
to see what time it is when you email us.
|
||||
|
||||
01:01
|
||||
And I'll try to remember to include that in the
|
||||
|
||||
01:03
|
||||
video description. Please do note though that 1 on 1
|
||||
|
||||
01:06
|
||||
personal support is not included because this is a video
|
||||
|
||||
01:09
|
||||
course. It is not a mastermind.
|
||||
|
||||
01:11
|
||||
However, we do indeed provide
|
||||
|
||||
01:14
|
||||
great technical support. So if you're having any login issues
|
||||
|
||||
01:17
|
||||
or you've forgotten your password or you're having any issues
|
||||
|
||||
01:21
|
||||
accessing your account, 1 of our team will email you
|
||||
|
||||
01:24
|
||||
back ASAP.
|
||||
|
||||
01:25
|
||||
But I do have to say that if you do
|
||||
|
||||
01:27
|
||||
want to ask me any questions directly, let me show
|
||||
|
||||
01:31
|
||||
you the exclusive way that members inside of the ecom
|
||||
|
||||
01:34
|
||||
clubhouse can do just that. It is our live q
|
||||
|
||||
01:37
|
||||
and a hangout. Each month, I host a live q
|
||||
|
||||
01:40
|
||||
and a hangout. In these live sessions, I answer questions
|
||||
|
||||
01:43
|
||||
directly from the audience. You can also email in your
|
||||
|
||||
01:46
|
||||
questions in advance, and I will answer as many questions
|
||||
|
||||
01:48
|
||||
as I can. I also post replays of the hangouts
|
||||
|
||||
01:52
|
||||
so you can go back and rewatch all of my
|
||||
|
||||
01:54
|
||||
previous Hangouts.
|
||||
|
||||
01:56
|
||||
This is the only live streaming that I'm currently doing
|
||||
|
||||
01:58
|
||||
these days anywhere, so it is just exclusive for members
|
||||
|
||||
02:02
|
||||
of the Econ Clubhouse. And something else that I want
|
||||
|
||||
02:05
|
||||
everybody to know is that while I am indeed very
|
||||
|
||||
02:08
|
||||
glad to have you here, if at any time you
|
||||
|
||||
02:11
|
||||
do decide that it is time to cancel,
|
||||
|
||||
02:13
|
||||
you can cancel
|
||||
|
||||
02:14
|
||||
at any time by yourself. Just click the manage subscription
|
||||
|
||||
02:18
|
||||
button on the left menu, then you can enter in
|
||||
|
||||
02:20
|
||||
your email address you registered with to access your Stripe
|
||||
|
||||
02:23
|
||||
billing profile.
|
||||
|
||||
02:24
|
||||
And here, you can click to cancel your account. And
|
||||
|
||||
02:27
|
||||
here's the thing. If you do decide that you want
|
||||
|
||||
02:29
|
||||
to cancel, I highly recommend that you just click that
|
||||
|
||||
02:32
|
||||
cancel button
|
||||
|
||||
02:33
|
||||
rather than emailing us because if you click that cancel
|
||||
|
||||
02:36
|
||||
button, it's instant.
|
||||
|
||||
02:38
|
||||
If you email us, there will be a delay, but
|
||||
|
||||
02:40
|
||||
if you click cancel yourself, it will happen immediately.
|
||||
|
||||
02:44
|
||||
So then, now that we've gotten the housekeeping out of
|
||||
|
||||
02:46
|
||||
the way, let me show you about all the exciting
|
||||
|
||||
02:49
|
||||
things that we are going to be talking about inside
|
||||
|
||||
02:51
|
||||
the ecom clubhouse. Step 1 is all about niche selection.
|
||||
|
||||
02:55
|
||||
I explain why I personally choose to pick a niche
|
||||
|
||||
02:59
|
||||
for my AI print on demand stores and my methods
|
||||
|
||||
03:02
|
||||
for doing so. And spoiler alert, as you will see,
|
||||
|
||||
03:05
|
||||
it's because these days, content platforms and marketplace platforms like
|
||||
|
||||
03:08
|
||||
Etsy are all adding in AI powered algorithms.
|
||||
|
||||
03:12
|
||||
By niching down, it makes it easier to get these
|
||||
|
||||
03:14
|
||||
AI powered algorithms to to understand what my products are
|
||||
|
||||
03:17
|
||||
and which customers they are best for so that the
|
||||
|
||||
03:19
|
||||
AI systems can recommend my products to those customers to
|
||||
|
||||
03:22
|
||||
buy. And let me also be clear about something. If
|
||||
|
||||
03:25
|
||||
you're watching this thinking, Sarah, I would also like to
|
||||
|
||||
03:28
|
||||
start my own print on demand store, but I don't
|
||||
|
||||
03:31
|
||||
want to choose a store niche. That is absolutely fine.
|
||||
|
||||
03:34
|
||||
You don't have to. I just personally find that it's
|
||||
|
||||
03:37
|
||||
easier to do so and it's easier for me to
|
||||
|
||||
03:40
|
||||
get free traffic,
|
||||
|
||||
03:41
|
||||
which is something that I talk about in the step
|
||||
|
||||
03:44
|
||||
1 module series.
|
||||
|
||||
03:45
|
||||
Next in step 2, we'll really start to dig into
|
||||
|
||||
03:48
|
||||
the AI tools. In this step, I'll be focusing on
|
||||
|
||||
03:50
|
||||
the tools, strategies, and AI workflows I'm using right now
|
||||
|
||||
03:54
|
||||
to create my winning print on demand designs. Then in
|
||||
|
||||
03:57
|
||||
step 3, I will show you the methods and apps
|
||||
|
||||
03:59
|
||||
that I use like Printify to create
|
||||
|
||||
04:02
|
||||
my AI print on demand stores that pretty much just
|
||||
|
||||
04:05
|
||||
run autonomously
|
||||
|
||||
04:06
|
||||
by themselves.
|
||||
|
||||
04:07
|
||||
And there are 2 platforms that I personally like to
|
||||
|
||||
04:09
|
||||
use to build my stores on. The first is Etsy,
|
||||
|
||||
04:12
|
||||
and I do include a step by step tutorial series
|
||||
|
||||
04:15
|
||||
on how to set up an Etsy store. And the
|
||||
|
||||
04:17
|
||||
second is that I like to set up my stores
|
||||
|
||||
04:19
|
||||
as their own private Shopify store. So I do include
|
||||
|
||||
04:23
|
||||
a Shopify step by step series
|
||||
|
||||
04:25
|
||||
as part of the course. And it's, of course, totally
|
||||
|
||||
04:27
|
||||
up to you where you choose to start your stores.
|
||||
|
||||
04:30
|
||||
Some people watching this will choose Etsy. Some people will
|
||||
|
||||
04:33
|
||||
choose Shopify. Some might choose a different platform altogether. Some
|
||||
|
||||
04:37
|
||||
might choose both Shopify and Etsy like me. It's totally
|
||||
|
||||
04:40
|
||||
up to you. I personally like to do both though
|
||||
|
||||
04:43
|
||||
because that way the money I earn from 1 store
|
||||
|
||||
04:45
|
||||
is not at the mercy of a single platform. This
|
||||
|
||||
04:48
|
||||
means that my income is diversified.
|
||||
|
||||
04:50
|
||||
Having diversified income sources is powerful.
|
||||
|
||||
04:54
|
||||
So that is why personally, I like to sell on
|
||||
|
||||
04:56
|
||||
both. And then in step 4, I'll share some of
|
||||
|
||||
04:59
|
||||
my favorite apps for increasing conversions in a Shopify store
|
||||
|
||||
05:02
|
||||
such as setting up email marketing funnels. And then in
|
||||
|
||||
05:05
|
||||
step 5, the module that I know a lot of
|
||||
|
||||
05:07
|
||||
people will be very interested in, I share my strategies
|
||||
|
||||
05:10
|
||||
that I use to get traffic to my products. And
|
||||
|
||||
05:13
|
||||
as you'll see, these days I'm mostly focused on generating
|
||||
|
||||
05:16
|
||||
free organic traffic by utilizing free AI tools. I use
|
||||
|
||||
05:20
|
||||
these AI tools to help me optimize my products for
|
||||
|
||||
05:22
|
||||
both Google search engine and for AI chatbots. Yes. AI
|
||||
|
||||
05:25
|
||||
chatbots like ChatGPT also recommend products to customers. It is
|
||||
|
||||
05:29
|
||||
a big source of traffic for ecommerce stores and it's
|
||||
|
||||
05:32
|
||||
important to know about. Plus, as you will see, my
|
||||
|
||||
05:35
|
||||
traffic strategy is quite unique because unlike the typical approach
|
||||
|
||||
05:39
|
||||
of doing an advertising
|
||||
|
||||
05:41
|
||||
first strategy,
|
||||
|
||||
05:42
|
||||
I get traffic to my products by focusing on a
|
||||
|
||||
05:45
|
||||
product first strategy. Basically, by being careful and strategic about
|
||||
|
||||
05:49
|
||||
the types of products that I create, it means that
|
||||
|
||||
05:52
|
||||
they can do something that's actually very important for getting
|
||||
|
||||
05:55
|
||||
free traffic, which is this, they fill a gap in
|
||||
|
||||
05:58
|
||||
the market. As I explain in this step, by creating
|
||||
|
||||
06:01
|
||||
and designing products that fill a gap in the market,
|
||||
|
||||
06:04
|
||||
it has made it much easier for me to get
|
||||
|
||||
06:06
|
||||
traffic to them. No advertising required. And then in step
|
||||
|
||||
06:10
|
||||
6, you will learn my strategies that I use for
|
||||
|
||||
06:12
|
||||
utilizing AI to help me grow my stores and how
|
||||
|
||||
06:15
|
||||
I run my stores day to day. Although,
|
||||
|
||||
06:18
|
||||
honestly,
|
||||
|
||||
06:19
|
||||
since my stores run mostly autonomously,
|
||||
|
||||
06:21
|
||||
there really isn't a lot that I have to do
|
||||
|
||||
06:24
|
||||
day to day. Because, well, the tools and settings that
|
||||
|
||||
06:28
|
||||
we use in step 3 means that the stores pretty
|
||||
|
||||
06:31
|
||||
much run themselves
|
||||
|
||||
06:33
|
||||
mostly on autopilot.
|
||||
|
||||
06:34
|
||||
My print on demand suppliers print, package, and ship my
|
||||
|
||||
06:37
|
||||
products to my customers automatically,
|
||||
|
||||
06:40
|
||||
and my ecommerce platforms, Shopify and Etsy, will automatically email
|
||||
|
||||
06:44
|
||||
customers a notification
|
||||
|
||||
06:46
|
||||
saying their product is shipped
|
||||
|
||||
06:48
|
||||
along with a tracking code. I love it. So then,
|
||||
|
||||
06:51
|
||||
if you're ready to get started, go ahead and click
|
||||
|
||||
06:54
|
||||
on the next video lesson now, and I will see
|
||||
|
||||
06:56
|
||||
you in the next video.
|
||||
#+end_example
|
||||
|
|
|
|||
File diff suppressed because it is too large
Load diff
File diff suppressed because it is too large
Load diff
|
|
@ -46,7 +46,8 @@
|
|||
- competitive niche it's harder to stand out
|
||||
- an underserved niche is easier to stand out
|
||||
|
||||
* Description
|
||||
|
||||
* Tutorial Notes
|
||||
We’re going to take our big list of niche ideas that we have brainstormed, and narrow it down to just 5 ideas.What we’re going to do is take our big list of ideas, and identify the ones where we think we might have a unique ADVANTAGE in them.
|
||||
|
||||
And to do this, we will NOT be using research data because using research data is actually quite time-intensive. For most people it isn’t realistic to come and take all of their niches and deep dive into them, it would take too long.
|
||||
|
|
@ -97,3 +98,617 @@ Whereas, if you instead pick a niche with very few products in it, then that mea
|
|||
But if you would rather not have as much competition, then keep this in mind when narrowing down your 5 niches.
|
||||
|
||||
So then, narrow down your list to 5, and I’ll see you in the next video! 🙂
|
||||
|
||||
|
||||
* Review
|
||||
|
||||
** Summary
|
||||
This lesson explains how to narrow a brainstormed list of niche ideas down to 5 stronger candidates before doing deeper research.
|
||||
|
||||
** Core Idea
|
||||
Do not research every niche deeply.
|
||||
|
||||
First, filter your big list by personal advantage.
|
||||
|
||||
** Main Filtering Criteria
|
||||
|
||||
*** 1. Passion / Interest
|
||||
Choose niches you actually care about.
|
||||
|
||||
This matters because:
|
||||
- you are more likely to persist
|
||||
- you already understand the audience
|
||||
- you may know niche-specific language, jokes, pain points, and desires
|
||||
- you can more easily spot missing products
|
||||
|
||||
*** 2. Profit Potential
|
||||
Some niches are attractive because they seem likely to make money.
|
||||
|
||||
Even if you are not personally passionate about a niche, strong financial motivation may push you to learn it deeply.
|
||||
|
||||
*** 3. Underserved Opportunity
|
||||
Look for niches where existing products are weak, repetitive, generic, or limited.
|
||||
|
||||
An underserved niche can be easier than a competitive niche because the bar for standing out is lower.
|
||||
|
||||
** Important Concept
|
||||
Gap in the market:
|
||||
|
||||
A product customers would like to buy, but that currently does not exist — or does not exist in a good enough form.
|
||||
|
||||
** Competitive vs Underserved
|
||||
Competitive niche:
|
||||
- large customer base
|
||||
- many existing products
|
||||
- higher quality bar
|
||||
|
||||
Underserved niche:
|
||||
- fewer strong options
|
||||
- easier to stand out
|
||||
- may require less clever execution
|
||||
|
||||
** Warnings
|
||||
- Do not confuse competition with impossibility.
|
||||
- Big niches are not automatically “too saturated.”
|
||||
- Competitive niches can still work if your product is strong enough.
|
||||
- Underserved niches still need real demand.
|
||||
- Passion alone is not enough; the niche must have buyers.
|
||||
|
||||
** Narrowing Checklist [0/5]
|
||||
- [ ] Mark niches I am personally interested in
|
||||
- [ ] Mark niches where I have insider knowledge
|
||||
- [ ] Mark niches that seem likely to have strong buyer demand
|
||||
- [ ] Mark niches that looked underserved during browsing
|
||||
- [ ] Choose top 5 niches for deeper research
|
||||
|
||||
** Niche Advantage Checklist [0/6]
|
||||
- [ ] I understand the audience
|
||||
- [ ] I know the language/slang/jokes of the niche
|
||||
- [ ] I can imagine products I would personally want
|
||||
- [ ] I noticed missing or weak product ideas
|
||||
- [ ] I can create adjacent products in this niche
|
||||
- [ ] I would be willing to keep working on this niche if early results are slow
|
||||
|
||||
** My Take
|
||||
This is a smart filtering step because it prevents wasting time researching every possible idea.
|
||||
|
||||
The best niche candidates are not just “popular.”
|
||||
|
||||
They are niches where you have some advantage:
|
||||
- knowledge
|
||||
- taste
|
||||
- motivation
|
||||
- insight
|
||||
- ability to spot gaps
|
||||
|
||||
** Bottom Line
|
||||
Reduce the list from 20 to 5 by asking:
|
||||
|
||||
1. Do I care about this?
|
||||
2. Could this make money?
|
||||
3. Is there a visible gap or weak competition?
|
||||
|
||||
Then research only the strongest 5.
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
00:00
|
||||
Hey, everyone, and welcome back. In this video, we're gonna
|
||||
|
||||
00:02
|
||||
take our big list of niche ideas that we have
|
||||
|
||||
00:04
|
||||
brainstormed
|
||||
|
||||
00:05
|
||||
and narrow it down to just 5 ideas. So if
|
||||
|
||||
00:08
|
||||
you haven't watched the previous video and you haven't written
|
||||
|
||||
00:11
|
||||
out your list of ideas, then I recommend going back
|
||||
|
||||
00:14
|
||||
and creating that list. It is absolutely a crucial prerequisite
|
||||
|
||||
00:18
|
||||
for watching and following this video because what we're now
|
||||
|
||||
00:22
|
||||
gonna do is we're gonna take our big list of
|
||||
|
||||
00:24
|
||||
ideas and we're going to identify
|
||||
|
||||
00:27
|
||||
which of these ideas that we think we have a
|
||||
|
||||
00:30
|
||||
big advantage in. Advantage in. And to do this, we
|
||||
|
||||
00:33
|
||||
will actually not be using research data, and that is
|
||||
|
||||
00:36
|
||||
because using research data is actually quite time intensive.
|
||||
|
||||
00:40
|
||||
For most people, it isn't realistic to come and take
|
||||
|
||||
00:42
|
||||
all of their niches and to deep dive into them
|
||||
|
||||
00:45
|
||||
with extensive research because this would take too long. And
|
||||
|
||||
00:49
|
||||
so instead, what we're gonna do is we're gonna take
|
||||
|
||||
00:51
|
||||
our big list of ideas and we're gonna narrow down
|
||||
|
||||
00:54
|
||||
which of these we think we might have a big
|
||||
|
||||
00:57
|
||||
advantage in by just asking ourselves some very important questions.
|
||||
|
||||
01:01
|
||||
And these questions are about you. Yes, you. And so
|
||||
|
||||
01:05
|
||||
my first question is actually pretty simple.
|
||||
|
||||
01:08
|
||||
Which of the ideas on your list
|
||||
|
||||
01:10
|
||||
are you passionate about? This is probably the number 1,
|
||||
|
||||
01:14
|
||||
yes, the number 1 factor to consider
|
||||
|
||||
01:17
|
||||
when you're narrowing down your ideas, and that is for
|
||||
|
||||
01:20
|
||||
3 reasons. The first is that it's because the number
|
||||
|
||||
01:23
|
||||
1 trait that has been identified by researchers when researching
|
||||
|
||||
01:26
|
||||
people who are successful in all endeavors in life, whether
|
||||
|
||||
01:29
|
||||
it be financial
|
||||
|
||||
01:30
|
||||
and business success or whether it is, instead, sporting success
|
||||
|
||||
01:34
|
||||
or artistic success, is that they all share the same
|
||||
|
||||
01:37
|
||||
number 1 trait,
|
||||
|
||||
01:38
|
||||
grit. Grit is the willingness to stick at something even
|
||||
|
||||
01:41
|
||||
when it's tough, and 1 of the easiest ways to
|
||||
|
||||
01:43
|
||||
have grit is to actually enjoy what you're doing and
|
||||
|
||||
01:46
|
||||
to have it make you smile and to be having
|
||||
|
||||
01:49
|
||||
fun with it, and the second reason why it's good
|
||||
|
||||
01:51
|
||||
to consider niches that you're passionate about is because you
|
||||
|
||||
01:54
|
||||
often have a lot of secret knowledge about it.
|
||||
|
||||
01:58
|
||||
So for example, I am personally a travel geek. I
|
||||
|
||||
02:02
|
||||
love all forms of transport
|
||||
|
||||
02:04
|
||||
such as cool buses or cool trains or cool planes.
|
||||
|
||||
02:07
|
||||
Me being obsessed with planes then means that I have
|
||||
|
||||
02:10
|
||||
a lot of secret knowledge about the niche that most
|
||||
|
||||
02:13
|
||||
people with only a surface level of knowledge
|
||||
|
||||
02:16
|
||||
would not know. For example, most people who get onto
|
||||
|
||||
02:19
|
||||
a plane
|
||||
|
||||
02:20
|
||||
don't know the model of the plane that they are
|
||||
|
||||
02:22
|
||||
flying on or its significance,
|
||||
|
||||
02:25
|
||||
but I know the different jargon of the different plane
|
||||
|
||||
02:27
|
||||
model names, and I know each of their advantages and
|
||||
|
||||
02:31
|
||||
disadvantages.
|
||||
|
||||
02:32
|
||||
And I also know a bunch of frequent flyer slang
|
||||
|
||||
02:34
|
||||
as well, such as the phrase mileage run, which refers
|
||||
|
||||
02:37
|
||||
to taking a series of flights just for the sake
|
||||
|
||||
02:40
|
||||
of getting more air miles so that you can have
|
||||
|
||||
02:43
|
||||
a higher status on airlines.
|
||||
|
||||
02:45
|
||||
It's slang and knowledge like this that is going to
|
||||
|
||||
02:48
|
||||
help you create unique products
|
||||
|
||||
02:51
|
||||
that your niche will identify with. And the third possibly
|
||||
|
||||
02:55
|
||||
most important reason is because if you are passionate about
|
||||
|
||||
02:57
|
||||
a niche or you like it, then you are a
|
||||
|
||||
03:00
|
||||
target customer, and this makes it easier for you to
|
||||
|
||||
03:03
|
||||
create products that fill a gap in the market.
|
||||
|
||||
03:07
|
||||
So what does that phrase then, gap in the market,
|
||||
|
||||
03:09
|
||||
actually mean?
|
||||
|
||||
03:11
|
||||
Well, it means to create a product that a customer
|
||||
|
||||
03:13
|
||||
would like but that they currently can't get. So for
|
||||
|
||||
03:16
|
||||
example, you could potentially come up with a brand new
|
||||
|
||||
03:18
|
||||
product idea
|
||||
|
||||
03:20
|
||||
or you could take a preexisting product and make it
|
||||
|
||||
03:22
|
||||
better or put a twist on a design that people
|
||||
|
||||
03:25
|
||||
would like but currently cannot buy, and it's when you
|
||||
|
||||
03:28
|
||||
fill a gap in the market that you can make
|
||||
|
||||
03:30
|
||||
a lot of money because that means then that even
|
||||
|
||||
03:33
|
||||
if you are a brand new store, if people see
|
||||
|
||||
03:35
|
||||
your design that is unique and original to you, they
|
||||
|
||||
03:38
|
||||
go, oh, I want to buy it, and the only
|
||||
|
||||
03:41
|
||||
way that they can buy it is to buy it
|
||||
|
||||
03:43
|
||||
from you. This is why, in my opinion, filling gaps
|
||||
|
||||
03:46
|
||||
in the market is 1 of the best ways to
|
||||
|
||||
03:48
|
||||
succeed with a brand new store. Rather than just competing
|
||||
|
||||
03:52
|
||||
with other stores by copying their ideas,
|
||||
|
||||
03:55
|
||||
you want to instead create a reason that a customer
|
||||
|
||||
03:58
|
||||
has to come and buy from you. But to do
|
||||
|
||||
04:02
|
||||
this and to identify a gap in the market, you
|
||||
|
||||
04:04
|
||||
have to already be able to put yourself into the
|
||||
|
||||
04:06
|
||||
mind and brain of your potential customer. And so rather
|
||||
|
||||
04:10
|
||||
than having to just try and guess what a customer
|
||||
|
||||
04:12
|
||||
wants but that they can't already buy, you can just
|
||||
|
||||
04:15
|
||||
ask yourself a simple question. What product would I like
|
||||
|
||||
04:19
|
||||
to buy in my niche that I'm interested in that
|
||||
|
||||
04:23
|
||||
currently does not exist?
|
||||
|
||||
04:25
|
||||
And then you can go ahead and design that product
|
||||
|
||||
04:27
|
||||
or source that product yourself. So narrowing down your niches
|
||||
|
||||
04:31
|
||||
by picking ones that you yourself are passionate about is
|
||||
|
||||
04:35
|
||||
a great way to do that. But there is actually
|
||||
|
||||
04:37
|
||||
another way that you can do it too and that
|
||||
|
||||
04:40
|
||||
is by trying to guess which niches you think will
|
||||
|
||||
04:42
|
||||
make the most money because chances are you can probably
|
||||
|
||||
04:45
|
||||
take a look at your list of ideas and identify
|
||||
|
||||
04:47
|
||||
which ones you think have the most customers
|
||||
|
||||
04:50
|
||||
and the most profit potential. And don't worry. We will
|
||||
|
||||
04:53
|
||||
indeed use data later on in this course to help
|
||||
|
||||
04:56
|
||||
you see if your suspicions were true, but usually, the
|
||||
|
||||
04:59
|
||||
truth is your suspicions
|
||||
|
||||
05:01
|
||||
are correct,
|
||||
|
||||
05:02
|
||||
and you see, here is why money can be so
|
||||
|
||||
05:05
|
||||
important.
|
||||
|
||||
05:06
|
||||
Even if you yourself are not personally interested in a
|
||||
|
||||
05:08
|
||||
niche, if it makes a lot of money, for many
|
||||
|
||||
05:11
|
||||
people, that can be a very strong motivating factor to
|
||||
|
||||
05:14
|
||||
quickly become an expert in that niche even if they
|
||||
|
||||
05:17
|
||||
weren't before. So if you don't have enough niches on
|
||||
|
||||
05:20
|
||||
this list that you are interested in, then money can
|
||||
|
||||
05:23
|
||||
be a great way to narrow them down. And there
|
||||
|
||||
05:26
|
||||
is a third way that you could help narrow down
|
||||
|
||||
05:29
|
||||
your list of niches,
|
||||
|
||||
05:30
|
||||
and that is to ask yourself a question. Were there
|
||||
|
||||
05:33
|
||||
any niches that, while I was researching,
|
||||
|
||||
05:36
|
||||
seemed to have a lack of options?
|
||||
|
||||
05:39
|
||||
Because if you found a niche which seems to be
|
||||
|
||||
05:42
|
||||
underserved with not a lot of good ideas, then that
|
||||
|
||||
05:46
|
||||
could be an amazing untapped opportunity
|
||||
|
||||
05:49
|
||||
because here's the thing, right? On, say, Etsy, a lot
|
||||
|
||||
05:52
|
||||
of people will say things like, It's impossible to sell
|
||||
|
||||
05:55
|
||||
dog themed products, because dogs are such a popular niche
|
||||
|
||||
05:59
|
||||
on Etsy and that they are too saturated
|
||||
|
||||
06:02
|
||||
for new products to succeed in, but I personally think
|
||||
|
||||
06:06
|
||||
that this is absolutely ridiculous to say. Dog products aren't
|
||||
|
||||
06:09
|
||||
too
|
||||
|
||||
06:10
|
||||
saturated to compete in. They are just competitive.
|
||||
|
||||
06:14
|
||||
Because the customer base is so big, lots of people
|
||||
|
||||
06:16
|
||||
have come in and made dog mugs. So that means
|
||||
|
||||
06:20
|
||||
then that there are a lot of really great mugs
|
||||
|
||||
06:22
|
||||
that are themed around dogs on Etsy.
|
||||
|
||||
06:25
|
||||
But if you were to come in and make an
|
||||
|
||||
06:28
|
||||
awesome, new, unique dog themed mug, then thanks to the
|
||||
|
||||
06:31
|
||||
Etsy new product boost, your dog mug could also take
|
||||
|
||||
06:34
|
||||
off too. But the only way that that will be
|
||||
|
||||
06:37
|
||||
possible is if your mug is clever enough or well
|
||||
|
||||
06:40
|
||||
designed enough to be able to match or be even
|
||||
|
||||
06:43
|
||||
better than most of the dog mugs that are up
|
||||
|
||||
06:46
|
||||
on Etsy. Whereas if you go ahead and pick a
|
||||
|
||||
06:50
|
||||
niche that is underserved
|
||||
|
||||
06:51
|
||||
and doesn't have a lot of good designs in it
|
||||
|
||||
06:54
|
||||
already, then it's a lot easier to come out with
|
||||
|
||||
06:57
|
||||
a less clever design that still takes off because it
|
||||
|
||||
07:00
|
||||
is already much better than what other people have already
|
||||
|
||||
07:05
|
||||
created
|
||||
|
||||
07:06
|
||||
within the niche. So from my experience, I've been able
|
||||
|
||||
07:09
|
||||
to have a lot of success by selling products in
|
||||
|
||||
07:12
|
||||
a new store, by targeting these underserved niches because of
|
||||
|
||||
07:15
|
||||
the fact that customers don't already have a lot of
|
||||
|
||||
07:18
|
||||
good options,
|
||||
|
||||
07:19
|
||||
so I don't have to create such an intricate or
|
||||
|
||||
07:22
|
||||
clever design for my design to already be better than
|
||||
|
||||
07:26
|
||||
what's out there, which, of course, might not matter to
|
||||
|
||||
07:28
|
||||
you if you have amazing graphic design skills or you're
|
||||
|
||||
07:31
|
||||
an amazing artist or you have some really clever ideas
|
||||
|
||||
07:33
|
||||
ready for a niche. You might know that you do
|
||||
|
||||
07:37
|
||||
indeed have the skills to beat out the competition
|
||||
|
||||
07:40
|
||||
for big competitive niches. But if you'd rather have less
|
||||
|
||||
07:44
|
||||
competition to compete in, then this is also something to
|
||||
|
||||
07:47
|
||||
keep in mind when you are narrowing down your niches.
|
||||
|
||||
07:51
|
||||
So I recommend that you go through your big list
|
||||
|
||||
07:54
|
||||
of niches now and you narrow it down to your
|
||||
|
||||
07:57
|
||||
top 5 niches that you're gonna go deep into research
|
||||
|
||||
08:00
|
||||
on. So go ahead,
|
||||
|
||||
08:03
|
||||
narrow down your niches, and I will see you in
|
||||
|
||||
08:06
|
||||
the next video.
|
||||
#+end_example
|
||||
|
|
|
|||
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|
|
@ -55,7 +55,484 @@
|
|||
*** save image
|
||||
- save it as a png
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
Please note – as a bonus, unadvertised extra feature, we try to add written descriptions to videos. We are still in the process of adding a description to this video. We are aiming to complete this soon!
|
||||
|
||||
In this video, I’ll show you step-by-step how I take my favorite grunge texture that I got for free on Creative Fabrica, and then add it to print on demand designs for free using Photopea to give my products a trendy vintage look!
|
||||
|
||||
|
||||
* Review
|
||||
|
||||
** Summary
|
||||
This lesson shows how to add distressed vintage texture effects to print-on-demand designs using Creative Fabrica and Photopea.
|
||||
|
||||
** Core Idea
|
||||
A distressed overlay can make some designs look more premium, vintage, and visually interesting.
|
||||
|
||||
But it should only be used when it fits the design style.
|
||||
|
||||
** Practical Value
|
||||
- Find distressed texture packs
|
||||
- Use Photopea for advanced editing
|
||||
- Apply texture as transparency, not just a black overlay
|
||||
- Export final design as PNG
|
||||
- Create vintage-style POD designs for free or cheaply
|
||||
|
||||
** Tools Used
|
||||
- Creative Fabrica
|
||||
- Photopea
|
||||
- PNG export
|
||||
|
||||
** Important Warning
|
||||
Do not just place a black grunge texture on top of the design.
|
||||
|
||||
That may look okay on black shirts, but it can look terrible on other shirt colors.
|
||||
|
||||
The distressed effect should remove parts of the design transparently.
|
||||
|
||||
** Distressed Texture Checklist [0/5]
|
||||
- [ ] Design style fits vintage/distressed look
|
||||
- [ ] Texture file downloaded
|
||||
- [ ] Texture covers full design
|
||||
- [ ] Distress applied as transparency
|
||||
- [ ] Final file exported as PNG
|
||||
|
||||
** Photopea Workflow Checklist [0/8]
|
||||
- [ ] Open design in Photopea
|
||||
- [ ] Add distressed texture layer
|
||||
- [ ] Resize texture to cover full design
|
||||
- [ ] Rasterize texture layer
|
||||
- [ ] Hide main design layer
|
||||
- [ ] Use Select → Color Range
|
||||
- [ ] Clear selected texture from design
|
||||
- [ ] Delete texture layer
|
||||
|
||||
** Export Checklist [0/4]
|
||||
- [ ] Export as PNG
|
||||
- [ ] Preserve transparent background
|
||||
- [ ] Test on product mockup
|
||||
- [ ] Check effect on multiple shirt colors if needed
|
||||
|
||||
** Warnings
|
||||
- Not every design should be distressed
|
||||
- Distressing can make clean/cute designs worse
|
||||
- JPEG does not support transparency
|
||||
- Use PNG for POD designs
|
||||
- Strong distress effects may reduce readability
|
||||
- Always test the final design on the product
|
||||
|
||||
** Key Insight
|
||||
Distressing is a style choice, not a requirement.
|
||||
|
||||
It works best when the product should feel:
|
||||
- vintage
|
||||
- worn
|
||||
- retro
|
||||
- rugged
|
||||
- premium casual
|
||||
|
||||
** My Take
|
||||
This is a useful finishing technique, especially for text-heavy or retro-style shirts.
|
||||
|
||||
But it should be applied deliberately.
|
||||
|
||||
A distressed texture should improve the design’s feel, not just be added because it is trendy.
|
||||
|
||||
** Bottom Line
|
||||
Use distressed overlays when they fit the product.
|
||||
|
||||
Apply them as transparent texture, export as PNG, and always test the final result on the product mockup.
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
00:00
|
||||
Hey, everyone, and welcome back. And in this video, I'm
|
||||
|
||||
00:02
|
||||
gonna show you 1 of the simplest and easiest tricks
|
||||
|
||||
00:05
|
||||
that we use in the print on demand industry to
|
||||
|
||||
00:07
|
||||
make our products look a lot more visually stunning. And
|
||||
|
||||
00:11
|
||||
that trick is using distressed
|
||||
|
||||
00:14
|
||||
overlays.
|
||||
|
||||
00:15
|
||||
Yes. By using a distressed overlay, you can take a
|
||||
|
||||
00:17
|
||||
pretty good looking t shirt design like this 1 here
|
||||
|
||||
00:20
|
||||
and make it look even cooler by making it look
|
||||
|
||||
00:23
|
||||
like this. This looks way more interesting because now it
|
||||
|
||||
00:27
|
||||
has that trendy vintage feel to it. And even better,
|
||||
|
||||
00:30
|
||||
as I will show you, you can do this 100
|
||||
|
||||
00:33
|
||||
percent for free. Yes, for free. But before I show
|
||||
|
||||
00:37
|
||||
you how to do that, I do just wanna point
|
||||
|
||||
00:39
|
||||
something out, and that is that not every design needs
|
||||
|
||||
00:43
|
||||
to have a distressed
|
||||
|
||||
00:45
|
||||
look. Nope. This here, for example, is a top selling
|
||||
|
||||
00:47
|
||||
t shirt on Etsy, and as you can see, it's
|
||||
|
||||
00:50
|
||||
not distressed at all. The style it is in does
|
||||
|
||||
00:53
|
||||
not match it, so it's not required. And in this
|
||||
|
||||
00:56
|
||||
case here, if you added a distressed luxe's t shirt,
|
||||
|
||||
00:59
|
||||
it would probably make the t shirt worse, not better.
|
||||
|
||||
01:02
|
||||
But for the right product styles, it can really elevate
|
||||
|
||||
01:05
|
||||
a design and the product. I think, for example, of
|
||||
|
||||
01:08
|
||||
Crazy Dog T shirt, 1 of the most successful print
|
||||
|
||||
01:11
|
||||
on demand brands in the industry.
|
||||
|
||||
01:13
|
||||
If you browse through their store, you will see that
|
||||
|
||||
01:15
|
||||
they use distressed overlays a lot. It allows them to
|
||||
|
||||
01:19
|
||||
take a simple text based design and give it a
|
||||
|
||||
01:22
|
||||
more premium feel, which is great because the more a
|
||||
|
||||
01:25
|
||||
customer feels that your product is premium,
|
||||
|
||||
01:29
|
||||
the higher the price that you can charge for it,
|
||||
|
||||
01:31
|
||||
and the higher the price that you charge, the more
|
||||
|
||||
01:33
|
||||
money that you can make. So then how can we
|
||||
|
||||
01:36
|
||||
do this for our own products? Well, to do this
|
||||
|
||||
01:38
|
||||
for free, I use a workaround trick. I download my
|
||||
|
||||
01:42
|
||||
distressed textures from this website here, Creative Fabrica. On here,
|
||||
|
||||
01:46
|
||||
they have amazing premium distressed texture images like this that
|
||||
|
||||
01:49
|
||||
you can combine with your designs to turn it into
|
||||
|
||||
01:52
|
||||
a distressed look.
|
||||
|
||||
01:54
|
||||
But I do have to straight up be honest with
|
||||
|
||||
01:56
|
||||
you. Creative Fabrica
|
||||
|
||||
01:58
|
||||
is not a free website.
|
||||
|
||||
02:01
|
||||
Nope. They are a marketplace for creative people to sell
|
||||
|
||||
02:04
|
||||
digital downloads that they create.
|
||||
|
||||
02:06
|
||||
So usually, you have to pay individually for these files
|
||||
|
||||
02:09
|
||||
or purchase a monthly 4 dollar a month membership
|
||||
|
||||
02:12
|
||||
that lets you download as many files as you like,
|
||||
|
||||
02:15
|
||||
but you don't have to buy this or pay for
|
||||
|
||||
02:17
|
||||
any images if you don't want to because currently
|
||||
|
||||
02:20
|
||||
Creative Fabrica gives all new accounts that sign up with
|
||||
|
||||
02:23
|
||||
them free downloads.
|
||||
|
||||
02:25
|
||||
Yep. You can currently register a new account with them
|
||||
|
||||
02:29
|
||||
and download any free files that you want from their
|
||||
|
||||
02:32
|
||||
website,
|
||||
|
||||
02:33
|
||||
including
|
||||
|
||||
02:34
|
||||
the distressed image texture packs. It's an incredible bargain either
|
||||
|
||||
02:38
|
||||
way, and so whether you choose to just take advantage
|
||||
|
||||
02:41
|
||||
of the free downloads or you want to have access
|
||||
|
||||
02:43
|
||||
to unlimited downloads every month, I will have a link
|
||||
|
||||
02:47
|
||||
to Creative Fabrica in the video description below. It will
|
||||
|
||||
02:50
|
||||
be an affiliate link. Using that link, as always, is
|
||||
|
||||
02:53
|
||||
entirely optional, but it is appreciated if you choose to
|
||||
|
||||
02:56
|
||||
use it. So thank you if you do choose choose
|
||||
|
||||
02:58
|
||||
to do so. But yes, either way, you just come
|
||||
|
||||
03:00
|
||||
to the website, and you get yourself a Creative Fabrica
|
||||
|
||||
03:03
|
||||
account, and then you do a search, and you find
|
||||
|
||||
03:05
|
||||
a grunge texture pack that you like. I quite like
|
||||
|
||||
03:08
|
||||
this 1, so I will also have an affiliate link
|
||||
|
||||
03:11
|
||||
to this texture pack in the video description below. Then
|
||||
|
||||
03:14
|
||||
once you have your distressed texture image pack, we can
|
||||
|
||||
03:18
|
||||
then move on to the next free website,
|
||||
|
||||
03:20
|
||||
which is this website here, Photopea. Photopea is a free
|
||||
|
||||
03:23
|
||||
Photoshop clone that you do not need to download and
|
||||
|
||||
03:26
|
||||
that you can easily access access in your internet browser.
|
||||
|
||||
03:29
|
||||
Using Photopea or Photoshop,
|
||||
|
||||
03:31
|
||||
you can do advanced image editing that you can't do
|
||||
|
||||
03:34
|
||||
in a drag and drop app like Canva. So yes,
|
||||
|
||||
03:38
|
||||
come to Photopea and open up the image design that
|
||||
|
||||
03:41
|
||||
you would like to turn into a distressed vintage design.
|
||||
|
||||
03:44
|
||||
Next, open up the distressed texture image, and then drag
|
||||
|
||||
03:48
|
||||
it in the corners to increase the size of the
|
||||
|
||||
03:50
|
||||
image to make sure that you have covered your entire
|
||||
|
||||
03:53
|
||||
design with it. Then come on over to this little
|
||||
|
||||
03:56
|
||||
box here that lets you edit different image layers.
|
||||
|
||||
04:00
|
||||
Right click the layer that has your distressed texture,
|
||||
|
||||
04:03
|
||||
and in the menu, click to rasterize the layer. Next,
|
||||
|
||||
04:07
|
||||
there is a little eye icon next to each layer.
|
||||
|
||||
04:10
|
||||
Select it on the layer that has your image design.
|
||||
|
||||
04:13
|
||||
This will now hide it. Then come to the top
|
||||
|
||||
04:16
|
||||
menu in Photopea and click on the select menu item
|
||||
|
||||
04:20
|
||||
and choose the color range option. Then on the pop
|
||||
|
||||
04:23
|
||||
up screen, dial this option as far as you can
|
||||
|
||||
04:26
|
||||
go, all the way up to 200.
|
||||
|
||||
04:29
|
||||
Then come back to the layer with the image design.
|
||||
|
||||
04:32
|
||||
Click on it. Then in the top menu, select the
|
||||
|
||||
04:35
|
||||
edit option, and from the drop down menu, click clear.
|
||||
|
||||
04:39
|
||||
Now come back to the image layer box, and once
|
||||
|
||||
04:41
|
||||
again, click the eye icon next to the layer with
|
||||
|
||||
04:44
|
||||
the image design, and now come and click on the
|
||||
|
||||
04:47
|
||||
layer that has your distressed vintage texture,
|
||||
|
||||
04:50
|
||||
and click the delete button to delete this layer and
|
||||
|
||||
04:53
|
||||
to delete the texture, and then
|
||||
|
||||
04:55
|
||||
that's it. The screen will probably look similar to this.
|
||||
|
||||
04:59
|
||||
Don't worry. That is normal. Some people get a bit
|
||||
|
||||
05:02
|
||||
confused at this point, but this is how it is
|
||||
|
||||
05:06
|
||||
supposed to look. Now you can just come to file
|
||||
|
||||
05:09
|
||||
and click to save and export the file, and select
|
||||
|
||||
05:12
|
||||
to save it as a PNG.
|
||||
|
||||
05:14
|
||||
Do not choose a JPEG because JPEG images cannot save
|
||||
|
||||
05:19
|
||||
with a transparent background. To save your image with a
|
||||
|
||||
05:22
|
||||
transparent background, you will need to select to save it
|
||||
|
||||
05:25
|
||||
as a PNG file, and then that's it. We have
|
||||
|
||||
05:29
|
||||
now taken a design that looks like this when it
|
||||
|
||||
05:31
|
||||
is printed, and instead, we have now turned it into
|
||||
|
||||
05:35
|
||||
a design that has this cool vintage distressed look to
|
||||
|
||||
05:38
|
||||
it, and you can also experiment with lots of other
|
||||
|
||||
05:40
|
||||
cool different types of textures as well. Yes. So this
|
||||
|
||||
05:44
|
||||
here, as you can see, is a very lightly distressed
|
||||
|
||||
05:47
|
||||
filter, so it adds subtle transparent flex to the image,
|
||||
|
||||
05:50
|
||||
which gives it the look of having had the design
|
||||
|
||||
05:53
|
||||
slightly chipped at over time. But you can choose to
|
||||
|
||||
05:56
|
||||
go with the much more extreme textures like this 1
|
||||
|
||||
05:59
|
||||
here that has a much more dramatic effect.
|
||||
|
||||
06:02
|
||||
So it's great to experiment with different types of textures
|
||||
|
||||
06:05
|
||||
to see which style you like best and which 1
|
||||
|
||||
06:09
|
||||
fits your image the best. So then go ahead. It
|
||||
|
||||
06:11
|
||||
is free to do, and it's actually quite a lot
|
||||
|
||||
06:14
|
||||
of fun. So give it a try for yourself, and
|
||||
|
||||
06:17
|
||||
I will see you in the next video.
|
||||
#+end_example
|
||||
|
|
|
|||
File diff suppressed because it is too large
Load diff
File diff suppressed because it is too large
Load diff
|
|
@ -10,9 +10,8 @@
|
|||
- [[https://track.fiverr.com/visit/?bta=10312&brand=fiverrcpa&campaign=26801][hire a low cost designer on fiverr]]
|
||||
- [[https://wholesaleted.com/go/printify][printify link]]
|
||||
|
||||
* Notes
|
||||
|
||||
* Description
|
||||
* Tutorial Notes
|
||||
|
||||
** contact template
|
||||
Here is the template used in the video:
|
||||
|
|
@ -249,3 +248,835 @@ Remember to include the file type you want, which is a PNG file without interlac
|
|||
And be sure to include the image size. And, again, if you don’t know what this should be, it’s a great idea to use Printify to help you.
|
||||
|
||||
And include an example image of the design you want them to get inspiration from, along with any notes about changes you want them to make, such as color variations or additional images. And boom – you are ready to go. So head on over to Fiverr now, and start finding your perfect designer now!
|
||||
|
||||
|
||||
* Review
|
||||
** Summary
|
||||
This lesson explains how to get custom designs made using Fiverr, and how to choose between stock images and custom freelance work.
|
||||
** Core Idea
|
||||
You have two main ways to get designs:
|
||||
- stock images (fast, but not unique)
|
||||
- custom designs (slower, but exclusive and flexible)
|
||||
Best approach:
|
||||
Use custom designs for differentiation and long-term advantage.
|
||||
** Design Sources
|
||||
*** Stock Images
|
||||
- purchased from sites like Shutterstock
|
||||
- instant access
|
||||
- known quality upfront
|
||||
Downside:
|
||||
- non-exclusive
|
||||
- competitors can use the same design
|
||||
*** Custom Designs (Fiverr)
|
||||
- created specifically for you
|
||||
- exclusive usage
|
||||
- more flexible
|
||||
Advantages:
|
||||
- unique designs
|
||||
- better protection from competitors
|
||||
- can use niche-specific phrases and ideas
|
||||
** Cost Expectations
|
||||
- $10–$30 → slower delivery (about 1 week)
|
||||
- $30–$100 → faster delivery (1–2 days)
|
||||
Insight:
|
||||
Custom designs are often cheaper than stock images.
|
||||
** Strategy: Finding Designers
|
||||
*** Step 1: Choose ONE Design
|
||||
- pick a single design idea
|
||||
- based on previous research (Etsy, etc.)
|
||||
*** Step 2: Search Fiverr
|
||||
Search for style, not product:
|
||||
- typography design
|
||||
- cartoon illustration
|
||||
- t-shirt design
|
||||
*** Step 3: Apply Filters
|
||||
- commercial use allowed
|
||||
- rated sellers only
|
||||
- avoid new/unrated sellers
|
||||
*** Step 4: Evaluate Designers
|
||||
Look for:
|
||||
- 4.8+ rating
|
||||
- 50+ reviews (minimum)
|
||||
- strong portfolio in your style
|
||||
** Contact Strategy
|
||||
*** Message Multiple Designers
|
||||
- contact 5–10 designers
|
||||
- send same request
|
||||
Include:
|
||||
- design description
|
||||
- image inspiration
|
||||
- required size
|
||||
- file type (PNG)
|
||||
*** Response Filter
|
||||
- prioritize designers who reply within 24 hours
|
||||
- communication quality matters
|
||||
*** Selection
|
||||
- choose 3–5 designers to test
|
||||
- order same design from all
|
||||
Goal:
|
||||
Find best designer for long-term use.
|
||||
** Order Process
|
||||
*** Custom Offer Flow
|
||||
- receive custom offer
|
||||
- click “order now”
|
||||
- complete payment
|
||||
*** Direct Order (later)
|
||||
- use saved designer
|
||||
- order directly from their page
|
||||
** Design Specifications
|
||||
Always include:
|
||||
- file type: PNG
|
||||
- transparent background
|
||||
- correct dimensions (from Printify)
|
||||
- no interlacing
|
||||
Provide:
|
||||
- reference image
|
||||
- clear instructions
|
||||
- desired changes (not copies)
|
||||
** Key Principle
|
||||
Do NOT copy designs exactly.
|
||||
Instead:
|
||||
- use as inspiration
|
||||
- modify layout, font, visuals
|
||||
- create a new version
|
||||
** Designer Strategy
|
||||
*** Long-Term Approach
|
||||
- build relationship with 1–2 designers
|
||||
- reuse them consistently
|
||||
Benefits:
|
||||
- faster work
|
||||
- better understanding
|
||||
- higher quality over time
|
||||
*** Style Specialization
|
||||
Different designers excel at different styles:
|
||||
- typography
|
||||
- cartoon
|
||||
- illustration
|
||||
You may need multiple designers over time.
|
||||
** Workflow Summary
|
||||
*** Fiverr Workflow [0/7]
|
||||
- [ ] choose one design idea
|
||||
- [ ] search Fiverr by style
|
||||
- [ ] filter for quality sellers
|
||||
- [ ] contact 5–10 designers
|
||||
- [ ] select 3–5 to test
|
||||
- [ ] order designs
|
||||
- [ ] choose best designer
|
||||
*** Design Brief Checklist [0/6]
|
||||
- [ ] include inspiration image
|
||||
- [ ] specify dimensions
|
||||
- [ ] request PNG format
|
||||
- [ ] explain desired changes
|
||||
- [ ] avoid exact copying
|
||||
- [ ] confirm commercial use
|
||||
** Common Mistakes
|
||||
- hiring only one designer
|
||||
- choosing cheapest option blindly
|
||||
- unclear instructions
|
||||
- copying designs directly
|
||||
- ignoring communication speed
|
||||
** Key Insight
|
||||
This is NOT just about getting designs.
|
||||
This is about:
|
||||
- building a reliable design pipeline
|
||||
- finding long-term collaborators
|
||||
** My Take
|
||||
Treat designers as partners, not one-time hires.
|
||||
The goal is not just one good design,
|
||||
but a repeatable system for producing many.
|
||||
** Bottom Line
|
||||
Test multiple designers → choose the best → build a relationship → scale design production.
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
00:00
|
||||
Welcome to the next video in our print on demand
|
||||
|
||||
00:02
|
||||
video tutorial series, and this is where I'm gonna teach
|
||||
|
||||
00:04
|
||||
you how to get custom designs made using Fiverr. Now
|
||||
|
||||
00:07
|
||||
you see, if you wanna create your own custom print
|
||||
|
||||
00:09
|
||||
on demand products using professional designed images, you've usually got
|
||||
|
||||
00:14
|
||||
2 choices.
|
||||
|
||||
00:15
|
||||
The first is that you can purchase stock images on
|
||||
|
||||
00:17
|
||||
websites like Shutterstock.
|
||||
|
||||
00:18
|
||||
Artists create professional images and put the licenses to use
|
||||
|
||||
00:21
|
||||
them up for sale on there. I'll teach you how
|
||||
|
||||
00:24
|
||||
to buy these. And yes, when you do buy them,
|
||||
|
||||
00:26
|
||||
you'll also be able to purchase the legal rights to
|
||||
|
||||
00:29
|
||||
use them commercially as well. This is the easiest and
|
||||
|
||||
00:32
|
||||
fastest way to get pictures. The second way is you
|
||||
|
||||
00:34
|
||||
can purchase unique original designs that have been custom made
|
||||
|
||||
00:37
|
||||
for you directly from freelancers on websites like Fiverr. If
|
||||
|
||||
00:41
|
||||
you don't know what Fiverr is, it is an amazing
|
||||
|
||||
00:43
|
||||
website where talented freelancers let you purchase projects from them.
|
||||
|
||||
00:46
|
||||
On Fiverr, there are a lot of fantastic graphic designers
|
||||
|
||||
00:49
|
||||
specializing in creating graphics for merchandise.
|
||||
|
||||
00:52
|
||||
The advantage, of course, to using stock images is that
|
||||
|
||||
00:54
|
||||
you can purchase them and get them right now, and
|
||||
|
||||
00:57
|
||||
you will know exactly what you are buying. The downside
|
||||
|
||||
01:01
|
||||
though, of course, is that anyone else can come in
|
||||
|
||||
01:03
|
||||
and purchase the license to use the exact same pictures
|
||||
|
||||
01:07
|
||||
and to copy your products.
|
||||
|
||||
01:09
|
||||
The chances are if you have a top selling product,
|
||||
|
||||
01:11
|
||||
your competitors are probably going to come in and try
|
||||
|
||||
01:13
|
||||
to sell the exact same product that you are. And
|
||||
|
||||
01:16
|
||||
so by purchasing a custom design, your design will be
|
||||
|
||||
01:19
|
||||
copyrighted and only you will be able to use it,
|
||||
|
||||
01:21
|
||||
and so that puts up an extra barrier of protection
|
||||
|
||||
01:25
|
||||
between you and your competitors.
|
||||
|
||||
01:27
|
||||
In addition, having custom made designs gives you a lot
|
||||
|
||||
01:30
|
||||
more flexibility.
|
||||
|
||||
01:31
|
||||
For example, this product is a regular seller on Etsy.
|
||||
|
||||
01:34
|
||||
It's perfect for people who are both bunny owners and
|
||||
|
||||
01:36
|
||||
introverts.
|
||||
|
||||
01:37
|
||||
The phrase choice is quite funny. However, it's very niche
|
||||
|
||||
01:40
|
||||
specific, isn't it? It's unlikely you'd find anything saying this
|
||||
|
||||
01:44
|
||||
exact same phrase on a stock image site. But if
|
||||
|
||||
01:47
|
||||
you purchase a custom design from Fiverr, you can use
|
||||
|
||||
01:50
|
||||
this phrase yourself.
|
||||
|
||||
01:51
|
||||
Fiverr is a website that I use a lot. I
|
||||
|
||||
01:53
|
||||
spend thousands of dollars every year hiring talented freelancers,
|
||||
|
||||
01:58
|
||||
including
|
||||
|
||||
01:59
|
||||
artists, graphic designers.
|
||||
|
||||
02:01
|
||||
It's a website that I truly think is the easiest
|
||||
|
||||
02:03
|
||||
for beginners to use when initially hiring freelancers.
|
||||
|
||||
02:07
|
||||
In fact, I use Fiverr so much that I'm a
|
||||
|
||||
02:10
|
||||
part of a secret invitation only VIP group for Fiverr
|
||||
|
||||
02:13
|
||||
called vid, which stands for very important doers.
|
||||
|
||||
02:16
|
||||
Once you reach your vid level, you get your own
|
||||
|
||||
02:18
|
||||
Fiverr rep who'll search out the perfect freelancers for you,
|
||||
|
||||
02:21
|
||||
which is nice. But yes, basically to become a part
|
||||
|
||||
02:24
|
||||
of this, I've had to use Fiverr a lot. So
|
||||
|
||||
02:27
|
||||
I know quite a lot about hiring the best designers
|
||||
|
||||
02:30
|
||||
on there. On Fiverr, you can usually expect to pay
|
||||
|
||||
02:32
|
||||
between 10 dollars to 30 dollars if you're willing to
|
||||
|
||||
02:34
|
||||
wait up for a week for a design, and if
|
||||
|
||||
02:36
|
||||
you need a design fast within 1 to 2 days,
|
||||
|
||||
02:39
|
||||
you can expect to pay between 30 dollars and 100
|
||||
|
||||
02:41
|
||||
dollars And so yes, if you want to save some
|
||||
|
||||
02:44
|
||||
money, then I highly recommend that you be a little
|
||||
|
||||
02:46
|
||||
bit patient and you wait a few extra days for
|
||||
|
||||
02:49
|
||||
your design. This also means it's cheaper than purchasing premade
|
||||
|
||||
02:52
|
||||
designs on Shutterstock. On Shutterstock, it costs just under 100
|
||||
|
||||
02:55
|
||||
dollars per design and you have to buy at minimum
|
||||
|
||||
02:58
|
||||
2 licenses at a time. So believe it or not,
|
||||
|
||||
03:01
|
||||
custom ones are cheaper. When it's your first time hiring
|
||||
|
||||
03:04
|
||||
a designer, I recommend that you start out by focusing
|
||||
|
||||
03:06
|
||||
on just 1 product design and that you hire 3
|
||||
|
||||
03:10
|
||||
to 5 designers for that 1 product. And I recommend
|
||||
|
||||
03:13
|
||||
that you hire as many as you can afford. You
|
||||
|
||||
03:16
|
||||
see, I gain my vid status not from hiring lots
|
||||
|
||||
03:18
|
||||
of freelancers,
|
||||
|
||||
03:19
|
||||
but by forming a relationship with a handful of really
|
||||
|
||||
03:22
|
||||
great ones. I come back to them regularly. We've formed
|
||||
|
||||
03:25
|
||||
a relationship over time. They know what I want and
|
||||
|
||||
03:28
|
||||
can design it for me. And so your goal here
|
||||
|
||||
03:30
|
||||
is to find 1, maybe 2 designers that you truly
|
||||
|
||||
03:33
|
||||
connect with so that you can use them regularly
|
||||
|
||||
03:35
|
||||
when designing your products. Now something else you'll also discover
|
||||
|
||||
03:38
|
||||
is that some designers are particularly good at certain styles
|
||||
|
||||
03:41
|
||||
or specialize in certain styles. For example, this seller here
|
||||
|
||||
03:45
|
||||
is very good at creating typography t shirts. You might
|
||||
|
||||
03:48
|
||||
find that you want different types of styles for different
|
||||
|
||||
03:50
|
||||
types of products. You might want some designs to be
|
||||
|
||||
03:53
|
||||
typography designs and you might want some designs to be
|
||||
|
||||
03:55
|
||||
cartoony.
|
||||
|
||||
03:56
|
||||
That's absolutely fine. When you wanna hire an artist for
|
||||
|
||||
03:59
|
||||
a particular type of style, I recommend that you go
|
||||
|
||||
04:02
|
||||
through the same process we're about to do and that
|
||||
|
||||
04:04
|
||||
you use it to find the best artist that specializes
|
||||
|
||||
04:08
|
||||
in the style you are looking for. Over time, the
|
||||
|
||||
04:10
|
||||
number of freelancers that you will work with will grow
|
||||
|
||||
04:13
|
||||
and grow. For now though, it's a great idea to
|
||||
|
||||
04:15
|
||||
just focus on finding 1 great freelancer to work with.
|
||||
|
||||
04:19
|
||||
Of course, it's entirely up to you. If you would
|
||||
|
||||
04:21
|
||||
like to work with lots of different freelancers and lots
|
||||
|
||||
04:24
|
||||
of different artists to get products made faster, then go
|
||||
|
||||
04:27
|
||||
ahead.
|
||||
|
||||
04:28
|
||||
But honestly, I don't think business should be a sprint.
|
||||
|
||||
04:31
|
||||
I think business is a marathon. I think it's a
|
||||
|
||||
04:34
|
||||
lot better to take things slower and to find 1
|
||||
|
||||
04:36
|
||||
great freelancer to work with and to form a relationship
|
||||
|
||||
04:39
|
||||
with them. But again, it's entirely up to you.
|
||||
|
||||
04:42
|
||||
Anyway, back to the tutorial. The first thing you want
|
||||
|
||||
04:45
|
||||
to do is pick which 1 product and design that
|
||||
|
||||
04:49
|
||||
you want made for you. So perhaps you've seen this
|
||||
|
||||
04:51
|
||||
sweatshirt. You know that this design and phrase has been
|
||||
|
||||
04:54
|
||||
successful, so you want to use this as inspiration for
|
||||
|
||||
04:56
|
||||
your own design.
|
||||
|
||||
04:58
|
||||
Awesome. What we now want to do is we want
|
||||
|
||||
05:00
|
||||
to go on to Fiverr and we want to find
|
||||
|
||||
05:02
|
||||
freelancers that are really good at this particular style,
|
||||
|
||||
05:05
|
||||
I. E. Word art or typography designs, and we ideally
|
||||
|
||||
05:08
|
||||
want to find between 5 to 10 freelancers if we
|
||||
|
||||
05:11
|
||||
can that are good at the style. And what we're
|
||||
|
||||
05:14
|
||||
gonna do is we're gonna take those 5 to 10
|
||||
|
||||
05:16
|
||||
freelancers and we're going to message them directly
|
||||
|
||||
05:19
|
||||
and tell them what we want them to make. Here
|
||||
|
||||
05:22
|
||||
is an example of an email template that you could
|
||||
|
||||
05:24
|
||||
send out. I will post this template on this video
|
||||
|
||||
05:27
|
||||
lesson page. I've included very important specifications on here. In
|
||||
|
||||
05:30
|
||||
particular, I've noted the size of the design. You should,
|
||||
|
||||
05:33
|
||||
of course, insert your own specifications into here where I've
|
||||
|
||||
05:36
|
||||
written the square brackets. The way you figure out what
|
||||
|
||||
05:38
|
||||
size you want your design to be is to come
|
||||
|
||||
05:40
|
||||
to Printify and click on the product you want to
|
||||
|
||||
05:42
|
||||
create, such as a sweatshirt, and to start designing it.
|
||||
|
||||
05:45
|
||||
In the bottom right of the design mock up page,
|
||||
|
||||
05:47
|
||||
you'll see Printify's suggested sizing. As a beginner, it's great
|
||||
|
||||
05:50
|
||||
to stick to this initially. You'll also want to include
|
||||
|
||||
05:53
|
||||
a picture of what design you would like the designer
|
||||
|
||||
05:55
|
||||
to get inspiration from. Again, we don't want to copy
|
||||
|
||||
05:58
|
||||
it exactly. We want them to make their own similar
|
||||
|
||||
06:00
|
||||
but different version of it. So for this design, you
|
||||
|
||||
06:03
|
||||
could keep a similar font, but change up the sizing
|
||||
|
||||
06:06
|
||||
and change the image of the bunny.
|
||||
|
||||
06:08
|
||||
So let's do this.
|
||||
|
||||
06:09
|
||||
Okay. So come to Fiverr. I'll have a link to
|
||||
|
||||
06:12
|
||||
Fiverr on this page. Please note that it is an
|
||||
|
||||
06:14
|
||||
affiliate link. Using it is optional, but it is always
|
||||
|
||||
06:17
|
||||
appreciated. In the search bar, type in what style of
|
||||
|
||||
06:19
|
||||
artwork you want made. From the drop down suggested menu,
|
||||
|
||||
06:22
|
||||
you might find a search phrase that more specifically defines
|
||||
|
||||
06:25
|
||||
what you want. If so, select that. For me, I'm
|
||||
|
||||
06:28
|
||||
going to type typography design. Next, we want to come
|
||||
|
||||
06:31
|
||||
to the search filters and change it so that we
|
||||
|
||||
06:33
|
||||
are only seeing sellers that produce designs for commercial products.
|
||||
|
||||
06:37
|
||||
Next, we want to set it so that we are
|
||||
|
||||
06:38
|
||||
only seeing sellers that have been rated by other customers.
|
||||
|
||||
06:42
|
||||
We don't want to work with new sellers. And now
|
||||
|
||||
06:44
|
||||
you've got a big list of sellers to browse through.
|
||||
|
||||
06:46
|
||||
If possible, try and work with sellers that have 4.8
|
||||
|
||||
06:49
|
||||
plus star ratings with at least 50 reviews. The more,
|
||||
|
||||
06:52
|
||||
the better. When you see a designer that you like,
|
||||
|
||||
06:55
|
||||
open up their listing and browse through their designs. Check
|
||||
|
||||
06:58
|
||||
over their portfolio and see if they are right for
|
||||
|
||||
07:00
|
||||
you.
|
||||
|
||||
07:01
|
||||
If you like the look of the design and the
|
||||
|
||||
07:03
|
||||
pricing is within your range, then click the contact me
|
||||
|
||||
07:05
|
||||
button. You can then send them a message explaining what
|
||||
|
||||
07:08
|
||||
you want. Be sure to upload the photo of the
|
||||
|
||||
07:10
|
||||
example product image or images you want them to get
|
||||
|
||||
07:13
|
||||
inspiration from. Again, I recommend that you contact between 5
|
||||
|
||||
07:16
|
||||
to 10 freelancers and that you see who responds within
|
||||
|
||||
07:20
|
||||
24 hours.
|
||||
|
||||
07:21
|
||||
Freelancers on Fiverr live all around the world, and they're
|
||||
|
||||
07:24
|
||||
often busy on projects, so it's normal for them not
|
||||
|
||||
07:27
|
||||
to respond to you immediately. But having good communication between
|
||||
|
||||
07:31
|
||||
you and your chosen freelancer is important when forming a
|
||||
|
||||
07:34
|
||||
great relationship so that they can keep making you great
|
||||
|
||||
07:37
|
||||
money making designs. So when choosing which 3 to 5
|
||||
|
||||
07:40
|
||||
freelancers that you're ultimately going to work with, prioritize the
|
||||
|
||||
07:43
|
||||
ones that get back to you within 24 hours. Now
|
||||
|
||||
07:46
|
||||
you may find that more freelancers get back to you
|
||||
|
||||
07:48
|
||||
within 24 hours than you can afford to hire for
|
||||
|
||||
07:51
|
||||
a project and that's absolutely fine. Take the ones that
|
||||
|
||||
07:54
|
||||
did reply within 24 hours and browse through their portfolios
|
||||
|
||||
07:58
|
||||
and pick the 3 to 5 freelancers
|
||||
|
||||
08:00
|
||||
whose portfolios
|
||||
|
||||
08:01
|
||||
you like the best. As part of our message, we
|
||||
|
||||
08:04
|
||||
ask them to send us a custom offer. This is
|
||||
|
||||
08:06
|
||||
how we'll be ordering our design from them. I'll show
|
||||
|
||||
08:09
|
||||
you now how to accept this custom offer and start
|
||||
|
||||
08:11
|
||||
the project.
|
||||
|
||||
08:12
|
||||
Click messages.
|
||||
|
||||
08:16
|
||||
Click inbox.
|
||||
|
||||
08:17
|
||||
Next, click the message from the designer.
|
||||
|
||||
08:20
|
||||
To start, simply click order now.
|
||||
|
||||
08:22
|
||||
Scroll down to the custom offer message and click continue.
|
||||
|
||||
08:26
|
||||
You can either pay through PayPal or by using your
|
||||
|
||||
08:29
|
||||
credit card. Type in your credit card details if you're
|
||||
|
||||
08:31
|
||||
using 1,
|
||||
|
||||
08:33
|
||||
then click confirm and pay.
|
||||
|
||||
08:35
|
||||
And that's it. Now that you've hired your 3 to
|
||||
|
||||
08:37
|
||||
5 designers, you just got to wait for them to
|
||||
|
||||
08:40
|
||||
come back with your design, choose which 1 you like
|
||||
|
||||
08:42
|
||||
the best, and then pick which freelancer you're going to
|
||||
|
||||
08:45
|
||||
form an ongoing relationship with. Once you've chosen your freelancer,
|
||||
|
||||
08:49
|
||||
in the future, you don't necessarily have to message them
|
||||
|
||||
08:52
|
||||
to get a custom order going. Instead, you can order
|
||||
|
||||
08:55
|
||||
directly from their seller page. Let me switch over to
|
||||
|
||||
08:57
|
||||
my computer and show you how to do this.
|
||||
|
||||
09:00
|
||||
Go back to the designers page, select the package you
|
||||
|
||||
09:02
|
||||
want, then click the green continue button here to proceed
|
||||
|
||||
09:06
|
||||
to your order. On the checkout page, you can tick
|
||||
|
||||
09:08
|
||||
any of these extras, though these are not entirely necessary
|
||||
|
||||
09:11
|
||||
if you know exactly what design you want created.
|
||||
|
||||
09:15
|
||||
To checkout, click order now. Enter your card details so
|
||||
|
||||
09:19
|
||||
that you can start this job, then click confirm and
|
||||
|
||||
09:22
|
||||
pay.
|
||||
|
||||
09:23
|
||||
Once you order from your freelancer though, you will need
|
||||
|
||||
09:26
|
||||
to let them know on the order page what specifications
|
||||
|
||||
09:28
|
||||
you want. When you're doing this, remember to include the
|
||||
|
||||
09:31
|
||||
file type that you want which is a PNG file
|
||||
|
||||
09:34
|
||||
without interlacing
|
||||
|
||||
09:35
|
||||
as this is what print on demand providers such as
|
||||
|
||||
09:37
|
||||
Printify
|
||||
|
||||
09:38
|
||||
need from you. And you'll need to let them know
|
||||
|
||||
09:40
|
||||
what the image size should be, and of course you
|
||||
|
||||
09:42
|
||||
can find that information on Printify.
|
||||
|
||||
09:44
|
||||
And as always, include an example image of another successful
|
||||
|
||||
09:48
|
||||
product that you want them to use as inspiration
|
||||
|
||||
09:51
|
||||
for creating your own custom design.
|
||||
|
||||
09:54
|
||||
And boom, you are ready to go. So head on
|
||||
|
||||
09:57
|
||||
over to 5 for now, and I will see you
|
||||
|
||||
09:59
|
||||
on the next video.
|
||||
#+end_example
|
||||
|
|
|
|||
File diff suppressed because it is too large
Load diff
File diff suppressed because it is too large
Load diff
|
|
@ -30,3 +30,967 @@
|
|||
|
||||
** other purpose
|
||||
- you can use the reference as way to determine the pose
|
||||
|
||||
|
||||
* Review - Using Reference Images in Midjourney
|
||||
|
||||
** Summary
|
||||
This lesson explains how to use reference images in Midjourney to get closer to the image you want faster.
|
||||
|
||||
Reference images help Midjourney understand:
|
||||
- pose
|
||||
- composition
|
||||
- structure
|
||||
- style direction
|
||||
- what should or should not appear
|
||||
|
||||
** Core Idea
|
||||
Reference images reduce wasted generations.
|
||||
|
||||
Instead of relying only on text prompts, you give Midjourney a visual example.
|
||||
|
||||
This helps it skip many wrong outputs.
|
||||
|
||||
** Why Reference Images Help
|
||||
Text prompts can be vague.
|
||||
|
||||
Example:
|
||||
#+begin_example
|
||||
minimalist black line art of a sunflower top down on a white background
|
||||
#+end_example
|
||||
|
||||
Problem:
|
||||
Midjourney may still add:
|
||||
- stems
|
||||
- leaves
|
||||
- extra angles
|
||||
- details you did not want
|
||||
|
||||
A reference image can show:
|
||||
- only petals
|
||||
- no stem
|
||||
- no leaves
|
||||
- top-down composition
|
||||
|
||||
** Basic Reference Image Workflow [0/5]
|
||||
- [ ] upload reference image into Midjourney / Discord
|
||||
- [ ] open the uploaded image
|
||||
- [ ] right-click and copy image address
|
||||
- [ ] start a new =/imagine= prompt
|
||||
- [ ] paste image URL before the text prompt
|
||||
|
||||
** Example Prompt
|
||||
#+begin_example
|
||||
[image URL] minimalist black line art of a sunflower top down on a white background
|
||||
#+end_example
|
||||
|
||||
** Important Point
|
||||
Midjourney does not simply copy the reference image.
|
||||
|
||||
It uses the image as guidance while also following your text prompt.
|
||||
|
||||
So the result is influenced by:
|
||||
- the uploaded image
|
||||
- the written prompt
|
||||
- Midjourney’s own generation process
|
||||
|
||||
** Flower Example
|
||||
Without reference image:
|
||||
- many outputs had stems
|
||||
- many outputs had leaves
|
||||
- several images were not close enough
|
||||
|
||||
With reference image:
|
||||
- outputs stayed closer to the petal-only flower
|
||||
- no unwanted stems
|
||||
- no unwanted leaves
|
||||
- fewer wasted generations
|
||||
|
||||
** Using Internet Images as References
|
||||
A reference image can be:
|
||||
- something you generated earlier
|
||||
- a public domain image
|
||||
- a product/design reference
|
||||
- an image found online
|
||||
|
||||
Warning:
|
||||
Use reference images carefully.
|
||||
|
||||
Do not copy protected artwork directly. Use them for structure, style direction, or composition, not pixel-copying.
|
||||
|
||||
** Corgi Example
|
||||
The tutorial uses a corgi image as a pose/style reference.
|
||||
|
||||
Goal:
|
||||
Create a new corgi image in a specific artist/style direction while keeping the pose closer to the reference.
|
||||
|
||||
** Image Weight
|
||||
|
||||
Image weight controls how strongly Midjourney follows the reference image.
|
||||
|
||||
Format:
|
||||
#+begin_example
|
||||
--iw 2
|
||||
#+end_example
|
||||
|
||||
In the tutorial:
|
||||
- =--iw 2= was used
|
||||
- this was the maximum image weight in that Midjourney version
|
||||
|
||||
** Image Weight Effect
|
||||
|
||||
*** With High Image Weight
|
||||
Midjourney prioritizes the reference image.
|
||||
|
||||
Result:
|
||||
- closer pose
|
||||
- closer structure
|
||||
- closer overall composition
|
||||
- less reinterpretation
|
||||
|
||||
*** Without Image Weight
|
||||
Midjourney uses the reference more loosely.
|
||||
|
||||
Result:
|
||||
- more influence from the written style prompt
|
||||
- more freedom
|
||||
- less resemblance to the reference image
|
||||
- more reinterpretation
|
||||
|
||||
** Example With Image Weight
|
||||
#+begin_example
|
||||
[image URL] corgi character by [artist name] --iw 2
|
||||
#+end_example
|
||||
|
||||
** Example Without Image Weight
|
||||
#+begin_example
|
||||
[image URL] corgi character by [artist name]
|
||||
#+end_example
|
||||
|
||||
** Practical Difference
|
||||
With =--iw 2=:
|
||||
- “make something close to this image, but in this style”
|
||||
|
||||
Without image weight:
|
||||
- “use this image as loose inspiration, but interpret it more freely”
|
||||
|
||||
** When To Use High Image Weight
|
||||
Use high image weight when you care about:
|
||||
- pose
|
||||
- shape
|
||||
- layout
|
||||
- composition
|
||||
- specific object arrangement
|
||||
|
||||
** When To Avoid High Image Weight
|
||||
Avoid or lower image weight when you want:
|
||||
- more creative interpretation
|
||||
- stronger style transformation
|
||||
- more variation
|
||||
- less dependence on the original image
|
||||
|
||||
** Reference Image Checklist [0/6]
|
||||
- [ ] choose image close to desired structure
|
||||
- [ ] upload image
|
||||
- [ ] copy image address
|
||||
- [ ] paste image URL into prompt
|
||||
- [ ] add clear text instruction
|
||||
- [ ] decide whether to use image weight
|
||||
|
||||
** Key Insight
|
||||
Reference images are especially useful when words are not enough.
|
||||
|
||||
They help Midjourney understand what you mean visually.
|
||||
|
||||
** Bottom Line
|
||||
Use reference images when you already have:
|
||||
- a pose you like
|
||||
- a composition you like
|
||||
- a style direction you like
|
||||
- a previous generation that is close but not perfect
|
||||
|
||||
Then use text prompts and image weight to guide Midjourney toward the final result.
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
00:00
|
||||
Okay. In this video, we are gonna talk about how
|
||||
|
||||
00:03
|
||||
you can use reference images
|
||||
|
||||
00:06
|
||||
to help you
|
||||
|
||||
00:08
|
||||
quickly generate the images
|
||||
|
||||
00:10
|
||||
that you want.
|
||||
|
||||
00:12
|
||||
So reference images allow MidJourney
|
||||
|
||||
00:15
|
||||
to skip a lot of,
|
||||
|
||||
00:17
|
||||
the process
|
||||
|
||||
00:18
|
||||
of,
|
||||
|
||||
00:19
|
||||
creating images that don't match what you want because it
|
||||
|
||||
00:22
|
||||
can use a reference
|
||||
|
||||
00:23
|
||||
to help better create,
|
||||
|
||||
00:25
|
||||
what you are looking for. So let me show you
|
||||
|
||||
00:27
|
||||
an example of this. So I've got 2 reference images
|
||||
|
||||
00:31
|
||||
here that I'm gonna be using as part of this
|
||||
|
||||
00:32
|
||||
tutorial video.
|
||||
|
||||
00:34
|
||||
Let's start out with this flower. So,
|
||||
|
||||
00:38
|
||||
if we come here remember how earlier
|
||||
|
||||
00:42
|
||||
we generated a bunch of minimalist
|
||||
|
||||
00:45
|
||||
flowers.
|
||||
|
||||
00:47
|
||||
And,
|
||||
|
||||
00:48
|
||||
these were fine,
|
||||
|
||||
00:49
|
||||
but they weren't quite, you know, what these ones here
|
||||
|
||||
00:53
|
||||
looked like. Well, I've actually,
|
||||
|
||||
00:56
|
||||
prior to this already done a lot
|
||||
|
||||
00:58
|
||||
of generations of this. And I was able to create
|
||||
|
||||
01:02
|
||||
a flower which was much more closer through doing through
|
||||
|
||||
01:05
|
||||
repeating this a lot of times because that is really
|
||||
|
||||
01:07
|
||||
what you wanna use my journey to do. You wanna
|
||||
|
||||
01:09
|
||||
create images a lot of times. For these tutorial videos,
|
||||
|
||||
01:12
|
||||
I only do it a couple of times.
|
||||
|
||||
01:15
|
||||
But really, I should be doing it a lot of
|
||||
|
||||
01:16
|
||||
different times to get a lot of different takes.
|
||||
|
||||
01:19
|
||||
And so,
|
||||
|
||||
01:20
|
||||
I did that for this and I got something much
|
||||
|
||||
01:23
|
||||
closer to what I wanted.
|
||||
|
||||
01:25
|
||||
And so,
|
||||
|
||||
01:26
|
||||
so I got I made this through Midjourney but let's
|
||||
|
||||
01:28
|
||||
say for example that you found this on the Internet,
|
||||
|
||||
01:30
|
||||
you could save this.
|
||||
|
||||
01:31
|
||||
And then what we do
|
||||
|
||||
01:34
|
||||
is we're gonna upload it
|
||||
|
||||
01:37
|
||||
to MidJourney.
|
||||
|
||||
01:39
|
||||
Come and drag it in.
|
||||
|
||||
01:41
|
||||
Click enter.
|
||||
|
||||
01:45
|
||||
Now it has been uploaded.
|
||||
|
||||
01:47
|
||||
So what we can do is we can click on
|
||||
|
||||
01:49
|
||||
it
|
||||
|
||||
01:51
|
||||
and then,
|
||||
|
||||
01:52
|
||||
we can right click it and we can copy image
|
||||
|
||||
01:55
|
||||
address.
|
||||
|
||||
01:56
|
||||
And now we can go imagine
|
||||
|
||||
02:00
|
||||
and we can paste in
|
||||
|
||||
02:03
|
||||
the code for it.
|
||||
|
||||
02:05
|
||||
And then we can come in and type in what
|
||||
|
||||
02:07
|
||||
we want.
|
||||
|
||||
02:08
|
||||
So minimalist
|
||||
|
||||
02:11
|
||||
black line art of
|
||||
|
||||
02:14
|
||||
a sunflower
|
||||
|
||||
02:15
|
||||
top down on a white
|
||||
|
||||
02:18
|
||||
background.
|
||||
|
||||
02:22
|
||||
So now what it's doing
|
||||
|
||||
02:24
|
||||
is it's using this
|
||||
|
||||
02:26
|
||||
image that I uploaded
|
||||
|
||||
02:28
|
||||
as a reference
|
||||
|
||||
02:30
|
||||
while also
|
||||
|
||||
02:32
|
||||
applying
|
||||
|
||||
02:34
|
||||
my prompt request.
|
||||
|
||||
02:36
|
||||
So,
|
||||
|
||||
02:38
|
||||
it's not just generating different versions of this. It is
|
||||
|
||||
02:41
|
||||
taking,
|
||||
|
||||
02:43
|
||||
the prompt text that I gave it, but it's using
|
||||
|
||||
02:45
|
||||
this image as a reference guide.
|
||||
|
||||
02:49
|
||||
And we're gonna see
|
||||
|
||||
02:51
|
||||
why that is very helpful in a minute once it
|
||||
|
||||
02:56
|
||||
has finished,
|
||||
|
||||
02:57
|
||||
using it
|
||||
|
||||
02:58
|
||||
and once it has generated for us the images.
|
||||
|
||||
03:03
|
||||
And you'll see why this can save you
|
||||
|
||||
03:06
|
||||
a lot of time.
|
||||
|
||||
03:19
|
||||
Almost there.
|
||||
|
||||
03:22
|
||||
Okay.
|
||||
|
||||
03:23
|
||||
Here is why it's so helpful.
|
||||
|
||||
03:25
|
||||
So
|
||||
|
||||
03:27
|
||||
you look at this
|
||||
|
||||
03:29
|
||||
because the reference image that I gave for it through
|
||||
|
||||
03:32
|
||||
that I had generated by doing a lot of different
|
||||
|
||||
03:34
|
||||
generations on the journey, but again, you know, if I
|
||||
|
||||
03:37
|
||||
found this on the internet. So this here,
|
||||
|
||||
03:41
|
||||
it's a sun you come here.
|
||||
|
||||
03:44
|
||||
There are no there is no stem.
|
||||
|
||||
03:46
|
||||
There are no leaves. There's just, you know, the petals.
|
||||
|
||||
03:50
|
||||
I managed to generate something similar to that here with
|
||||
|
||||
03:53
|
||||
Midjourney.
|
||||
|
||||
03:54
|
||||
Now
|
||||
|
||||
03:55
|
||||
and I saved it.
|
||||
|
||||
03:57
|
||||
And so you come back here. When I did it
|
||||
|
||||
04:00
|
||||
before, when I was generating these before, a lot of
|
||||
|
||||
04:02
|
||||
these had,
|
||||
|
||||
04:03
|
||||
you know, had the stems, it had the leaves.
|
||||
|
||||
04:06
|
||||
And so we were essentially kind of, you could say,
|
||||
|
||||
04:09
|
||||
wasting time by not wasting time because it's still good
|
||||
|
||||
04:11
|
||||
to do it, but you have to generate lots of
|
||||
|
||||
04:13
|
||||
images. But it was frustrating because a lot of the
|
||||
|
||||
04:16
|
||||
images we were getting were not what we wanted because
|
||||
|
||||
04:18
|
||||
even though it was on a top down, it was
|
||||
|
||||
04:19
|
||||
including the leads and it was including the stem. But
|
||||
|
||||
04:22
|
||||
by adding in a reference image that doesn't have those
|
||||
|
||||
04:26
|
||||
for my journey
|
||||
|
||||
04:28
|
||||
to use as a reference, then it didn't generate those
|
||||
|
||||
04:31
|
||||
for me. And instead it generated
|
||||
|
||||
04:34
|
||||
versions of it that matched,
|
||||
|
||||
04:37
|
||||
what I wanted so much more closely.
|
||||
|
||||
04:40
|
||||
And so that
|
||||
|
||||
04:41
|
||||
is how you can use reference images
|
||||
|
||||
04:44
|
||||
to save you a lot of time.
|
||||
|
||||
04:46
|
||||
You can also use reference images in another very fun
|
||||
|
||||
04:50
|
||||
way too.
|
||||
|
||||
04:52
|
||||
So
|
||||
|
||||
04:53
|
||||
let's come and take our next image.
|
||||
|
||||
04:55
|
||||
So this is another image that I generated earlier using
|
||||
|
||||
04:59
|
||||
Midjourney.
|
||||
|
||||
05:01
|
||||
A cookie. What would you expect?
|
||||
|
||||
05:03
|
||||
Anything less from me. Absolutely
|
||||
|
||||
05:06
|
||||
love dogs. Adore cookies.
|
||||
|
||||
05:10
|
||||
So we now have this cookie.
|
||||
|
||||
05:12
|
||||
We can use this as a reference
|
||||
|
||||
05:15
|
||||
to help us get
|
||||
|
||||
05:17
|
||||
the
|
||||
|
||||
05:19
|
||||
type of cookie that we want, but in a particular
|
||||
|
||||
05:21
|
||||
style.
|
||||
|
||||
05:22
|
||||
So I've uploaded this version of a Corgi and it's
|
||||
|
||||
05:24
|
||||
in this particular pose.
|
||||
|
||||
05:26
|
||||
Now remember earlier,
|
||||
|
||||
05:27
|
||||
we generated Corgis,
|
||||
|
||||
05:29
|
||||
using Elsa,
|
||||
|
||||
05:31
|
||||
or
|
||||
|
||||
05:32
|
||||
I don't know if I pronounced her name right. I'm
|
||||
|
||||
05:34
|
||||
sorry if I didn't.
|
||||
|
||||
05:36
|
||||
And we got
|
||||
|
||||
05:37
|
||||
what a cute little 1 with a little hat.
|
||||
|
||||
05:40
|
||||
We got them in different poses.
|
||||
|
||||
05:42
|
||||
We didn't specify to be fair what pose we wanted
|
||||
|
||||
05:44
|
||||
it in. So we just got a bunch of different
|
||||
|
||||
05:47
|
||||
poses. Well,
|
||||
|
||||
05:49
|
||||
what we're gonna do,
|
||||
|
||||
05:51
|
||||
click this, right click it,
|
||||
|
||||
05:53
|
||||
copy image address,
|
||||
|
||||
05:57
|
||||
imagine
|
||||
|
||||
06:01
|
||||
character
|
||||
|
||||
06:02
|
||||
by
|
||||
|
||||
06:13
|
||||
and
|
||||
|
||||
06:14
|
||||
we're gonna add in something else.
|
||||
|
||||
06:18
|
||||
Image, weight,
|
||||
|
||||
06:19
|
||||
and we're gonna do
|
||||
|
||||
06:21
|
||||
2.
|
||||
|
||||
06:25
|
||||
So
|
||||
|
||||
06:27
|
||||
what we have done
|
||||
|
||||
06:28
|
||||
is we have asked
|
||||
|
||||
06:30
|
||||
Midjourney
|
||||
|
||||
06:32
|
||||
to,
|
||||
|
||||
06:34
|
||||
draw us,
|
||||
|
||||
06:36
|
||||
a picture
|
||||
|
||||
06:41
|
||||
using this cookie as a reference guide,
|
||||
|
||||
06:45
|
||||
And we've asked it to do it in
|
||||
|
||||
06:48
|
||||
the style
|
||||
|
||||
06:50
|
||||
of,
|
||||
|
||||
06:51
|
||||
this incredible artist.
|
||||
|
||||
06:54
|
||||
And we've also given it an image weight of 2,
|
||||
|
||||
06:57
|
||||
which is the maximum that you can give it right
|
||||
|
||||
06:59
|
||||
now on the journey version 5. It could change in
|
||||
|
||||
07:02
|
||||
different versions.
|
||||
|
||||
07:03
|
||||
But the image weight is
|
||||
|
||||
07:06
|
||||
us saying that we want it to look as closer
|
||||
|
||||
07:09
|
||||
to this
|
||||
|
||||
07:10
|
||||
as possible.
|
||||
|
||||
07:11
|
||||
If we'd given it a lower image weight of 1
|
||||
|
||||
07:13
|
||||
you don't have to give it an image weight, by
|
||||
|
||||
07:15
|
||||
the way, and we'll we'll do it again without giving
|
||||
|
||||
07:16
|
||||
it an image weight. But by giving it an image
|
||||
|
||||
07:19
|
||||
weight,
|
||||
|
||||
07:20
|
||||
of 2, it means then that,
|
||||
|
||||
07:23
|
||||
Midjourney is prioritizing
|
||||
|
||||
07:25
|
||||
making it
|
||||
|
||||
07:26
|
||||
as close to the reference image as possible.
|
||||
|
||||
07:29
|
||||
And so this is what we've been able to achieve.
|
||||
|
||||
07:32
|
||||
Now, let's
|
||||
|
||||
07:34
|
||||
come
|
||||
|
||||
07:35
|
||||
and we'll do this again. We'll copy this.
|
||||
|
||||
07:38
|
||||
This, by the way, is just
|
||||
|
||||
07:40
|
||||
MidJourney,
|
||||
|
||||
07:41
|
||||
has
|
||||
|
||||
07:42
|
||||
URL shortened it,
|
||||
|
||||
07:44
|
||||
which is fine. We can use the URL shortened version
|
||||
|
||||
07:47
|
||||
of it.
|
||||
|
||||
07:51
|
||||
And we're not gonna add an image weight.
|
||||
|
||||
07:56
|
||||
So it's using our reference image again.
|
||||
|
||||
08:03
|
||||
And,
|
||||
|
||||
08:05
|
||||
this time it's got free rein
|
||||
|
||||
08:07
|
||||
to,
|
||||
|
||||
08:09
|
||||
use this image, but create its own,
|
||||
|
||||
08:12
|
||||
pictures
|
||||
|
||||
08:13
|
||||
based upon
|
||||
|
||||
08:15
|
||||
her art style.
|
||||
|
||||
08:17
|
||||
And you'll see that we'll get,
|
||||
|
||||
08:19
|
||||
different results again.
|
||||
|
||||
08:25
|
||||
Loading.
|
||||
|
||||
08:35
|
||||
And they're gonna be quite different
|
||||
|
||||
08:37
|
||||
and I'll explain why they're quite different.
|
||||
|
||||
08:41
|
||||
You can already see that they're very different.
|
||||
|
||||
08:47
|
||||
And we're almost there.
|
||||
|
||||
08:55
|
||||
Okay. So very, very different.
|
||||
|
||||
09:00
|
||||
This is what we got by not giving it an
|
||||
|
||||
09:02
|
||||
image weight,
|
||||
|
||||
09:03
|
||||
And
|
||||
|
||||
09:04
|
||||
this is what we got by doing it.
|
||||
|
||||
09:07
|
||||
As you can see, this is much, much closer
|
||||
|
||||
09:10
|
||||
to our original image than this 1 here. This 1
|
||||
|
||||
09:14
|
||||
here
|
||||
|
||||
09:15
|
||||
takes our original image but redoes it quite substantially.
|
||||
|
||||
09:20
|
||||
And it adds a lot more of the artist
|
||||
|
||||
09:23
|
||||
and how she would have interpreted it,
|
||||
|
||||
09:28
|
||||
than, this 1 here, where this 1 here takes the
|
||||
|
||||
09:31
|
||||
image and
|
||||
|
||||
09:32
|
||||
makes a version of it that's inspired
|
||||
|
||||
09:35
|
||||
by her, whereas this 1 here takes more of her
|
||||
|
||||
09:38
|
||||
art and then uses the image.
|
||||
|
||||
09:41
|
||||
But,
|
||||
|
||||
09:42
|
||||
but rather than you know, that's what I mean. Like,
|
||||
|
||||
09:44
|
||||
this is focused more on the artist herself. This 1
|
||||
|
||||
09:47
|
||||
here is focused more on the image
|
||||
|
||||
09:49
|
||||
itself.
|
||||
|
||||
09:51
|
||||
And so,
|
||||
|
||||
09:53
|
||||
if you want to just see what the artist themselves
|
||||
|
||||
09:57
|
||||
would create, then you don't have to add in an
|
||||
|
||||
09:59
|
||||
image weight and you can do this.
|
||||
|
||||
10:01
|
||||
Or you can do this here and you can add
|
||||
|
||||
10:04
|
||||
in the image weight and get a very different image.
|
||||
|
||||
10:08
|
||||
As you can see, it can save you a lot
|
||||
|
||||
10:10
|
||||
of time because you can imagine
|
||||
|
||||
10:12
|
||||
that if you found a pose that you like
|
||||
|
||||
10:16
|
||||
that by adding in a reference image, then you're gonna
|
||||
|
||||
10:18
|
||||
save a lot of time
|
||||
|
||||
10:20
|
||||
by skipping the generation process
|
||||
|
||||
10:23
|
||||
of,
|
||||
|
||||
10:25
|
||||
of having to, like, find
|
||||
|
||||
10:27
|
||||
to get images that match that pose.
|
||||
|
||||
10:30
|
||||
You can just tell MidJourney the pose that you already
|
||||
|
||||
10:34
|
||||
like.
|
||||
|
||||
10:35
|
||||
So, yes,
|
||||
|
||||
10:37
|
||||
in this video series, we're also gonna discuss how to
|
||||
|
||||
10:39
|
||||
save these images. That's not something that I've discussed, but
|
||||
|
||||
10:42
|
||||
it's very, very important because once you've got your image,
|
||||
|
||||
10:45
|
||||
you then need to save it. So,
|
||||
|
||||
10:48
|
||||
that
|
||||
|
||||
10:50
|
||||
is the next video that I'm going to create. Whether
|
||||
|
||||
10:52
|
||||
that's the next video you watch in the series or
|
||||
|
||||
10:54
|
||||
not, I'm not sure. But either way, I hope that
|
||||
|
||||
10:57
|
||||
you enjoy it and I will see you on the
|
||||
|
||||
10:59
|
||||
next video.
|
||||
#+end_example
|
||||
|
|
|
|||
File diff suppressed because it is too large
Load diff
|
|
@ -24,5 +24,312 @@
|
|||
- etsy doesn't let you save customer info
|
||||
- if you have their email address you can use it to get a resale
|
||||
|
||||
* Transcript
|
||||
|
||||
* Description
|
||||
** Overview
|
||||
|
||||
- Topic :: Choosing between Shopify and Etsy stores
|
||||
|
||||
- Context :: Step 3 video series introduction
|
||||
|
||||
- Key Decision :: Etsy vs Shopify vs both
|
||||
|
||||
** Key Points
|
||||
|
||||
- Etsy requires involvement in design/manufacturing (no AliExpress dropshipping)
|
||||
|
||||
- Print-on-demand is allowed and encouraged on Etsy
|
||||
|
||||
- Shopify gives control over customer data (especially emails)
|
||||
|
||||
- Etsy promotes competitors on your listings
|
||||
|
||||
- Best strategy: use Etsy for traffic → funnel to Shopify
|
||||
|
||||
- Email collection is critical for profit (repeat customers)
|
||||
|
||||
|
||||
* Transcript
|
||||
#+begin_quote
|
||||
00:00
|
||||
Hey, everyone, and welcome back. So I just wanted to
|
||||
|
||||
00:02
|
||||
create this quick little introduction video for the step 3
|
||||
|
||||
00:05
|
||||
video series because in here, you're gonna find out how
|
||||
|
||||
00:08
|
||||
to create multiple types of stores. The first set of
|
||||
|
||||
00:11
|
||||
video tutorials will show how to set up and create
|
||||
|
||||
00:13
|
||||
a store with Shopify. And then the second set of
|
||||
|
||||
00:16
|
||||
video tutorials will show how to create and set up
|
||||
|
||||
00:18
|
||||
a store with Etsy. For some of you, you're gonna
|
||||
|
||||
00:21
|
||||
wanna set up both stores, in which case, that's great.
|
||||
|
||||
00:23
|
||||
You can go ahead and you can watch the Shopify
|
||||
|
||||
00:25
|
||||
video tutorial series, set up a store with that, and
|
||||
|
||||
00:28
|
||||
then move on to the Etsy video tutorial series and
|
||||
|
||||
00:31
|
||||
set up an Etsy store. For others of you though,
|
||||
|
||||
00:33
|
||||
you've decided that you only wanna set up either a
|
||||
|
||||
00:35
|
||||
Shopify store or an Etsy store, in which case, that's
|
||||
|
||||
00:38
|
||||
absolutely fine. You can just go ahead and watch the
|
||||
|
||||
00:40
|
||||
video tutorials for the type of store that you want
|
||||
|
||||
00:43
|
||||
to build. There are some videos though that I think
|
||||
|
||||
00:46
|
||||
will help everyone regardless of what type of store that
|
||||
|
||||
00:49
|
||||
they would like to create. And so if that's you
|
||||
|
||||
00:51
|
||||
and you're only gonna say build an Etsy store and
|
||||
|
||||
00:53
|
||||
not a Shopify store or only a Shopify store or
|
||||
|
||||
00:55
|
||||
not an Etsy store, I highly recommend that everybody check
|
||||
|
||||
00:58
|
||||
out these video tutorials
|
||||
|
||||
01:00
|
||||
regardless.
|
||||
|
||||
01:01
|
||||
Now if you're not sure yet whether you just wanna
|
||||
|
||||
01:03
|
||||
build a Shopify store or an Etsy store or both,
|
||||
|
||||
01:07
|
||||
here are a few things to keep in mind. The
|
||||
|
||||
01:09
|
||||
first is that Etsy's terms and conditions state that you
|
||||
|
||||
01:11
|
||||
need to be a part of the design or manufacturing
|
||||
|
||||
01:13
|
||||
process, which means that you cannot sell items dropship from
|
||||
|
||||
01:16
|
||||
AliExpress.
|
||||
|
||||
01:17
|
||||
And so if this is the only way that you're
|
||||
|
||||
01:19
|
||||
gonna be selling products, I don't recommend starting an Etsy
|
||||
|
||||
01:21
|
||||
store.
|
||||
|
||||
01:22
|
||||
Etsy does, however, allow and encourage
|
||||
|
||||
01:25
|
||||
people to sell print on demand products thanks to their
|
||||
|
||||
01:27
|
||||
great integrations.
|
||||
|
||||
01:28
|
||||
So if you're selling these products, you can list them
|
||||
|
||||
01:31
|
||||
on here. The next thing to keep in mind is
|
||||
|
||||
01:33
|
||||
that while some of you are only gonna set up
|
||||
|
||||
01:35
|
||||
an Etsy store and that's fine, it's not something that
|
||||
|
||||
01:38
|
||||
I recommend. I recommend that if you're gonna set up
|
||||
|
||||
01:41
|
||||
an Etsy store that you also combine it with a
|
||||
|
||||
01:44
|
||||
Shopify store. And that's because if you take a look
|
||||
|
||||
01:47
|
||||
at this Etsy store here, you'll see that Etsy is
|
||||
|
||||
01:49
|
||||
advertising products on it as upsells and cross sells, but
|
||||
|
||||
01:52
|
||||
these are not products that the store is selling. They
|
||||
|
||||
01:55
|
||||
are their competitors' products.
|
||||
|
||||
01:57
|
||||
Etsy doesn't care who gets the sales, and so they'll
|
||||
|
||||
01:59
|
||||
advertise competitors' products on top of your own listings. In
|
||||
|
||||
02:02
|
||||
addition, when a customer buys an item from you on
|
||||
|
||||
02:04
|
||||
Etsy, they're giving their email address to Etsy, not to
|
||||
|
||||
02:07
|
||||
you. A huge amount of the money that I make
|
||||
|
||||
02:10
|
||||
from print on demand is from repeat customers.
|
||||
|
||||
02:13
|
||||
Repeat customers are how big profits are made. Because think
|
||||
|
||||
02:16
|
||||
about it. Let's say that you paid for ads to
|
||||
|
||||
02:18
|
||||
see the customer in the door to buy an item.
|
||||
|
||||
02:20
|
||||
Well, that was money you had to spend to make
|
||||
|
||||
02:21
|
||||
that sale, right? But once you have their email address,
|
||||
|
||||
02:24
|
||||
you can just send an email newsletter to the customer
|
||||
|
||||
02:26
|
||||
being like, Hey, we've had a new merch drop. Check
|
||||
|
||||
02:29
|
||||
it out. That cost to send out that email was
|
||||
|
||||
02:31
|
||||
negligible, and so most of the money that you're gonna
|
||||
|
||||
02:34
|
||||
earn from the sale from that newsletter is profit. That's
|
||||
|
||||
02:37
|
||||
why collecting emails is something I highly recommend doing, which
|
||||
|
||||
02:41
|
||||
you unfortunately just can't do on Etsy. And so my
|
||||
|
||||
02:43
|
||||
recommendation is that, yes, Etsy can be a great way
|
||||
|
||||
02:46
|
||||
to get traffic since, well, they do get hundreds of
|
||||
|
||||
02:49
|
||||
millions of visitors each month, but that having just an
|
||||
|
||||
02:51
|
||||
Etsy store shouldn't be your main goal. Instead, you should
|
||||
|
||||
02:54
|
||||
be seeing Etsy as a way to help you build
|
||||
|
||||
02:57
|
||||
your own brand
|
||||
|
||||
02:58
|
||||
off of the platform as well. So you can create
|
||||
|
||||
03:01
|
||||
an Etsy store and take advantage of the free traffic
|
||||
|
||||
03:03
|
||||
and get sales and build up brand authority
|
||||
|
||||
03:06
|
||||
while also linking in your store profile to your external
|
||||
|
||||
03:10
|
||||
store on your own domain with Shopify. Plus, you can
|
||||
|
||||
03:13
|
||||
also name your stores the same name so that customers
|
||||
|
||||
03:16
|
||||
can be funneled from Etsy
|
||||
|
||||
03:18
|
||||
over onto your own store. Then you can use our
|
||||
|
||||
03:21
|
||||
email apps in step 4 that we'll install to get
|
||||
|
||||
03:23
|
||||
a customer to purchase directly from you with a discount
|
||||
|
||||
03:26
|
||||
coupon code rather than from your Etsy store. And so
|
||||
|
||||
03:29
|
||||
now you have that customer's email address which means that
|
||||
|
||||
03:32
|
||||
you can send follow-up emails to them. Yay. And so
|
||||
|
||||
03:35
|
||||
because of the fact that I recommend that everybody set
|
||||
|
||||
03:37
|
||||
up a Shopify store, that is why I have included
|
||||
|
||||
03:39
|
||||
the Shopify tutorial videos first. And then after that, I
|
||||
|
||||
03:43
|
||||
have also included the Etsy tutorial videos for those of
|
||||
|
||||
03:46
|
||||
you out there that want to combine them together.
|
||||
|
||||
03:48
|
||||
But either way, it's up to you. So go ahead,
|
||||
|
||||
03:52
|
||||
choose which set of videos that you would like to
|
||||
|
||||
03:53
|
||||
start with and I will see you over there.
|
||||
#+end_quote
|
||||
|
|
|
|||
|
|
@ -165,3 +165,694 @@ And also, by the way, when it comes to creating t-shirts within America, Monster
|
|||
file:../../_share/media/img/step_03/lesson_29/ex06b-credit_card_info.png
|
||||
|
||||
3. Or you could choose to add money to your account with PayPal. It’s up to you. Either way, you’re going to need some form of payment. Once you’ve gone ahead and you’ve added in that,it’s time to move on to the next step. Description
|
||||
|
||||
|
||||
|
||||
* Assessment
|
||||
|
||||
** Summary
|
||||
|
||||
This lesson explains why an Etsy seller should create a Printify account and draft product before completing Etsy store setup. The core reason is that Etsy requires a product listing during store creation.
|
||||
|
||||
** Practical Value
|
||||
|
||||
- Correct sequencing: Printify first, Etsy second.
|
||||
|
||||
- Create a draft product before connecting the store.
|
||||
|
||||
- Save a product image for the Etsy setup flow.
|
||||
|
||||
- Add Printify account details and payment method early.
|
||||
|
||||
** Warnings
|
||||
|
||||
- Do not assume the course’s exact product recommendations are permanent.
|
||||
|
||||
- Re-check whether Bella+Canvas 3001 is still the best shirt for your target market.
|
||||
|
||||
- Be careful with credit-card float: rewards are only useful if the card is paid off fully and on time.
|
||||
|
||||
- The “maximum 5 colors” advice is useful, but should be tested per product/design.
|
||||
|
||||
** My Recommendation
|
||||
|
||||
For Samuraicat Boutique, use this lesson as a setup checklist, not as final product strategy. Create the Printify account, make one simple draft product, save the mockup, and move on to Etsy setup. Do not spend too much time perfecting this first product yet.
|
||||
|
||||
** Follow-up Tasks
|
||||
|
||||
- [] Create / confirm Printify account.
|
||||
|
||||
- [] Choose initial POD product.
|
||||
|
||||
- [] Upload test design.
|
||||
|
||||
- [] Select no more than 5 colors.
|
||||
|
||||
- [] Save mockup image for Etsy setup.
|
||||
|
||||
- [] Add Printify billing/payment details.
|
||||
|
||||
- [] Re-check product choice before real launch.
|
||||
|
||||
* Transcript
|
||||
00:00
|
||||
Hey, everyone, and welcome to the Etsy tutorial video series.
|
||||
|
||||
00:03
|
||||
Yay. If you haven't watched it already, please go back
|
||||
|
||||
00:06
|
||||
and watch the step 3 introduction video. As I explained
|
||||
|
||||
00:08
|
||||
in this video, creating an Etsy store is not gonna
|
||||
|
||||
00:11
|
||||
be the right choice for everyone. So if you want
|
||||
|
||||
00:13
|
||||
to decide whether it's right for you, please go back
|
||||
|
||||
00:15
|
||||
and check out that video.
|
||||
|
||||
00:17
|
||||
But if you have decided that it's right for you,
|
||||
|
||||
00:19
|
||||
let's get started. So an interesting quirk about setting up
|
||||
|
||||
00:23
|
||||
a store on Etsy is that as part of the
|
||||
|
||||
00:25
|
||||
store creation process,
|
||||
|
||||
00:26
|
||||
you need to have a product first which is why
|
||||
|
||||
00:29
|
||||
for those of you that haven't already, we need to
|
||||
|
||||
00:32
|
||||
get started by actually creating an account with Printify.
|
||||
|
||||
00:35
|
||||
If you've never heard of Printify, it's 1 of my
|
||||
|
||||
00:37
|
||||
favorite print on demand apps. I usually recommend that beginners
|
||||
|
||||
00:40
|
||||
start with this app as you can get very high
|
||||
|
||||
00:42
|
||||
quality products printed here for much lower prices than the
|
||||
|
||||
00:44
|
||||
alternative app Printful. Now of course in my Shopify video
|
||||
|
||||
00:47
|
||||
series, I start everyone off first by creating a Shopify
|
||||
|
||||
00:50
|
||||
account and then creating a Printify account. However, for starting
|
||||
|
||||
00:54
|
||||
an Etsy store, I of course recommend doing the opposite,
|
||||
|
||||
00:57
|
||||
and that's because as part of the process of creating
|
||||
|
||||
00:59
|
||||
an Etsy account, as I said, you need to add
|
||||
|
||||
01:02
|
||||
in a product listing
|
||||
|
||||
01:03
|
||||
before you can finish creating your store. And so that
|
||||
|
||||
01:06
|
||||
is why if you haven't already, we're gonna set up
|
||||
|
||||
01:09
|
||||
a Printify account and then create a product in it
|
||||
|
||||
01:12
|
||||
so that we can then add that product
|
||||
|
||||
01:15
|
||||
while we are setting up our store. But of course,
|
||||
|
||||
01:17
|
||||
if you've already watched the Shopify tutorial video series and
|
||||
|
||||
01:20
|
||||
you already have a Printify account and you already have
|
||||
|
||||
01:22
|
||||
products in it, you can go ahead and you can
|
||||
|
||||
01:24
|
||||
skip this video. But if you haven't watched that video
|
||||
|
||||
01:27
|
||||
and you need to do that, I'll have a link
|
||||
|
||||
01:29
|
||||
to Printify in the description. Please note that it's an
|
||||
|
||||
01:32
|
||||
affiliate link, which means that I may get a commission
|
||||
|
||||
01:35
|
||||
if you click on it and then purchase something. Using
|
||||
|
||||
01:37
|
||||
it is entirely optional, but it's always appreciated, so thank
|
||||
|
||||
01:41
|
||||
you.
|
||||
|
||||
01:42
|
||||
But for now, let's get started and I'm gonna show
|
||||
|
||||
01:44
|
||||
you just how easy it is to do this.
|
||||
|
||||
01:47
|
||||
So let's go ahead and create our Printify account if
|
||||
|
||||
01:50
|
||||
we don't have 1 already. So just come and click
|
||||
|
||||
01:52
|
||||
on the sign up button
|
||||
|
||||
01:54
|
||||
and you'll be able to register,
|
||||
|
||||
01:56
|
||||
with either, your Google account or you can enter in
|
||||
|
||||
01:59
|
||||
an email address and a password
|
||||
|
||||
02:03
|
||||
and create 1 that way, which is the way that
|
||||
|
||||
02:05
|
||||
I personally opted to do it. But either way is
|
||||
|
||||
02:09
|
||||
absolutely fine.
|
||||
|
||||
02:12
|
||||
And of course, it goes without saying, make sure you
|
||||
|
||||
02:14
|
||||
choose a strong password,
|
||||
|
||||
02:16
|
||||
to protect,
|
||||
|
||||
02:17
|
||||
your account.
|
||||
|
||||
02:18
|
||||
And then you just need to come and click then
|
||||
|
||||
02:20
|
||||
prove that you're not a robot, and then you can
|
||||
|
||||
02:22
|
||||
sign up.
|
||||
|
||||
02:24
|
||||
Now, once it's finished loading up and creating our account,
|
||||
|
||||
02:27
|
||||
it is gonna require that we complete a little survey.
|
||||
|
||||
02:30
|
||||
This little survey doesn't help us at all. It just
|
||||
|
||||
02:32
|
||||
simply helps Printify's
|
||||
|
||||
02:34
|
||||
own internal marketing team gather data.
|
||||
|
||||
02:37
|
||||
So
|
||||
|
||||
02:38
|
||||
you can fill this in however you like. However, you
|
||||
|
||||
02:41
|
||||
do have to answer every single question on here.
|
||||
|
||||
02:44
|
||||
There is no skip button.
|
||||
|
||||
02:47
|
||||
I hope that 1 day they do add in a
|
||||
|
||||
02:48
|
||||
skip button,
|
||||
|
||||
02:50
|
||||
but I don't expect it anytime soon.
|
||||
|
||||
02:54
|
||||
Now on here, you wanna come and click on the
|
||||
|
||||
02:56
|
||||
start designing button,
|
||||
|
||||
02:58
|
||||
because we can't connect our store to Etsy yet. We
|
||||
|
||||
03:00
|
||||
have to actually have an Etsy store first and we
|
||||
|
||||
03:02
|
||||
don't wanna order a sample.
|
||||
|
||||
03:04
|
||||
So on here, you just go through and you choose,
|
||||
|
||||
03:06
|
||||
the product that you like.
|
||||
|
||||
03:08
|
||||
Now there is a particular type of t shirt that
|
||||
|
||||
03:10
|
||||
I chose. So if you were just setting up your
|
||||
|
||||
03:12
|
||||
own store on, say, Shopify,
|
||||
|
||||
03:14
|
||||
I'd tell people that they should choose the right t
|
||||
|
||||
03:16
|
||||
shirt brand for them. For Etsy, I'd have a very
|
||||
|
||||
03:19
|
||||
strong recommendation to choose the Bella Canvas 3001
|
||||
|
||||
03:21
|
||||
t shirt because it's a t shirt that's most popular
|
||||
|
||||
03:24
|
||||
with Etsy customers because it's made with RAP certification,
|
||||
|
||||
03:27
|
||||
which means that it's made in an environmentally friendly way
|
||||
|
||||
03:30
|
||||
while being low cost
|
||||
|
||||
03:31
|
||||
and also being really comfortable. They're really comfortable to wear.
|
||||
|
||||
03:35
|
||||
So this is easily the most popular t shirt with
|
||||
|
||||
03:37
|
||||
Etsy customers.
|
||||
|
||||
03:38
|
||||
Once you've chosen your product, you just come and upload,
|
||||
|
||||
03:42
|
||||
the design that you created
|
||||
|
||||
03:43
|
||||
onto it.
|
||||
|
||||
03:47
|
||||
Loading.
|
||||
|
||||
03:50
|
||||
And then you wanna come in and you wanna choose,
|
||||
|
||||
03:52
|
||||
the different variations of it if the product has different
|
||||
|
||||
03:55
|
||||
variations. So for this 1 here, there are different variations
|
||||
|
||||
03:58
|
||||
with colors, so you can choose different types of t
|
||||
|
||||
04:00
|
||||
shirts. I usually recommend selecting a maximum of 5. If
|
||||
|
||||
04:03
|
||||
you select too many colors customers can get easily overwhelmed.
|
||||
|
||||
04:07
|
||||
It's been well studied,
|
||||
|
||||
04:08
|
||||
with marketing psychology.
|
||||
|
||||
04:10
|
||||
So choose your 5 favorite colors and black is easily
|
||||
|
||||
04:13
|
||||
the most popular color by far. If your design can
|
||||
|
||||
04:16
|
||||
be printed onto black, please sell it in a black
|
||||
|
||||
04:18
|
||||
version. Blank easily outsells any other color. And then you
|
||||
|
||||
04:22
|
||||
can just come and save it.
|
||||
|
||||
04:24
|
||||
And also by the way, when it comes to creating
|
||||
|
||||
04:27
|
||||
t shirts within America,
|
||||
|
||||
04:28
|
||||
Monster Digital is easily my favorite print on demand provider
|
||||
|
||||
04:32
|
||||
here on Printify.
|
||||
|
||||
04:33
|
||||
So, you can pretty much ignore all of this. I
|
||||
|
||||
04:35
|
||||
would, however, recommend
|
||||
|
||||
04:37
|
||||
giving it a title just so that you can easily
|
||||
|
||||
04:40
|
||||
identify it in the future when you're using the Printify
|
||||
|
||||
04:43
|
||||
app.
|
||||
|
||||
04:46
|
||||
And the 1 thing you don't wanna ignore is the
|
||||
|
||||
04:48
|
||||
price. This is it's really quick and easy to update
|
||||
|
||||
04:50
|
||||
the pricing
|
||||
|
||||
04:52
|
||||
of your t shirts now.
|
||||
|
||||
04:53
|
||||
So I've got a whole video on pricing if you
|
||||
|
||||
04:56
|
||||
would like to check it out.
|
||||
|
||||
04:59
|
||||
Now Printify is gonna ask us if we wanna connect
|
||||
|
||||
05:02
|
||||
this to an external store. Sadly, we can't because we
|
||||
|
||||
05:05
|
||||
don't yet have our Etsy account, but we will soon
|
||||
|
||||
05:08
|
||||
and we will connect it later.
|
||||
|
||||
05:11
|
||||
So we've created our product so we'll be able to
|
||||
|
||||
05:14
|
||||
use this to set up an Etsy store. When we
|
||||
|
||||
05:16
|
||||
do, we're gonna need to add in a picture of
|
||||
|
||||
05:18
|
||||
our product. So if you don't have a picture for
|
||||
|
||||
05:21
|
||||
it, this is a good opportunity just to grab 1
|
||||
|
||||
05:23
|
||||
right now. You can just save this and when we're
|
||||
|
||||
05:25
|
||||
setting up our dummy listing for the for this product,
|
||||
|
||||
05:28
|
||||
when we're creating our Etsy store, you can then use
|
||||
|
||||
05:30
|
||||
that picture for free.
|
||||
|
||||
05:32
|
||||
But for now, we're gonna come and click on, my
|
||||
|
||||
05:35
|
||||
account. I accidentally clicked on
|
||||
|
||||
05:38
|
||||
the dashboard,
|
||||
|
||||
05:39
|
||||
so I went ahead and navigated to my account.
|
||||
|
||||
05:42
|
||||
Now, here you need to give some information to Printify.
|
||||
|
||||
05:45
|
||||
This is not information that's gonna be disclosed to your
|
||||
|
||||
05:47
|
||||
customers.
|
||||
|
||||
05:48
|
||||
When you purchase a product from Printify, they're gonna invoice
|
||||
|
||||
05:51
|
||||
you for the product
|
||||
|
||||
05:52
|
||||
that you've purchased. So they need to have some information
|
||||
|
||||
05:55
|
||||
to create those invoices and so that's what you're giving
|
||||
|
||||
05:57
|
||||
them here.
|
||||
|
||||
05:59
|
||||
Now I didn't actually add in my real phone number.
|
||||
|
||||
06:01
|
||||
Please don't call this. I don't know who has this
|
||||
|
||||
06:03
|
||||
phone number if anyone actually
|
||||
|
||||
06:06
|
||||
does, so please do not call it. I didn't blur
|
||||
|
||||
06:08
|
||||
it out because
|
||||
|
||||
06:10
|
||||
it's not,
|
||||
|
||||
06:11
|
||||
a real phone number.
|
||||
|
||||
06:14
|
||||
I actually didn't give,
|
||||
|
||||
06:16
|
||||
my, real address but I still, opted to blur this
|
||||
|
||||
06:17
|
||||
section anyway. I'm not quite sure why.
|
||||
|
||||
06:19
|
||||
Still opted to blur this section anyway. I'm not quite
|
||||
|
||||
06:22
|
||||
sure why.
|
||||
|
||||
06:23
|
||||
But yes, again, this is information that you're going to
|
||||
|
||||
06:26
|
||||
Printify so that they can create invoices for you,
|
||||
|
||||
06:29
|
||||
not for your customers.
|
||||
|
||||
06:31
|
||||
And once we've filled this out, the next thing that
|
||||
|
||||
06:33
|
||||
we need to give Printify to get started with is
|
||||
|
||||
06:36
|
||||
a form of payment. And that's because when a customer
|
||||
|
||||
06:39
|
||||
purchases an item from us on, Etsy,
|
||||
|
||||
06:42
|
||||
Etsy is the 1 that collects the money, not Printify.
|
||||
|
||||
06:45
|
||||
So Printify has no access to that money so they
|
||||
|
||||
06:47
|
||||
have to still pay for the item that the customer
|
||||
|
||||
06:50
|
||||
orders. So to do that they use either PayPal balance
|
||||
|
||||
06:53
|
||||
which you can add to your account, you can top
|
||||
|
||||
06:55
|
||||
it up with PayPal,
|
||||
|
||||
06:57
|
||||
or they use a card, a credit card or a
|
||||
|
||||
06:59
|
||||
debit card. A credit card is easily the, most simplest
|
||||
|
||||
07:03
|
||||
solution.
|
||||
|
||||
07:04
|
||||
It is also the best solution if you want to
|
||||
|
||||
07:06
|
||||
maximize the value that you're getting. So this is how
|
||||
|
||||
07:09
|
||||
I get a huge amount
|
||||
|
||||
07:11
|
||||
of,
|
||||
|
||||
07:12
|
||||
free air miles so that I can fly business class,
|
||||
|
||||
07:15
|
||||
first class, and then I can fly my family around
|
||||
|
||||
07:18
|
||||
the world in business class and first class. Massively reduced
|
||||
|
||||
07:21
|
||||
prices
|
||||
|
||||
07:22
|
||||
because I am getting a ton of air miles,
|
||||
|
||||
07:26
|
||||
because every time a customer purchases a product from me,
|
||||
|
||||
07:30
|
||||
with a print on demand app my credit card is
|
||||
|
||||
07:32
|
||||
charged for that sale
|
||||
|
||||
07:34
|
||||
and then I get to earn credit card rewards on
|
||||
|
||||
07:36
|
||||
that. And so what will happen is that a customer
|
||||
|
||||
07:39
|
||||
will pay you money on Etsy, Etsy's payment processor will
|
||||
|
||||
07:42
|
||||
be processing that money, and it will then distribute that
|
||||
|
||||
07:45
|
||||
to your bank account. But in the meantime what you
|
||||
|
||||
07:47
|
||||
can do is you can use your credit card to
|
||||
|
||||
07:49
|
||||
purchase the products for the customer,
|
||||
|
||||
07:52
|
||||
and then,
|
||||
|
||||
07:53
|
||||
you know,
|
||||
|
||||
07:55
|
||||
Etsy will then deposit the money that the customer paid
|
||||
|
||||
07:57
|
||||
into your bank account. You can then use that money
|
||||
|
||||
08:00
|
||||
to pay off the credit card bill, and then you've
|
||||
|
||||
08:02
|
||||
incurred no interest because you paid off your credit card
|
||||
|
||||
08:04
|
||||
bill well before it's due,
|
||||
|
||||
08:06
|
||||
and you've gotten to get extra bonuses. You can get
|
||||
|
||||
08:08
|
||||
cashback bonuses or you can get credit card rewards bonuses
|
||||
|
||||
08:13
|
||||
for
|
||||
|
||||
08:14
|
||||
free. So that's why I highly recommend a credit card
|
||||
|
||||
08:17
|
||||
if you can, but you can also just use a
|
||||
|
||||
08:19
|
||||
debit card
|
||||
|
||||
08:20
|
||||
if you have that or you could choose to use
|
||||
|
||||
08:22
|
||||
to,
|
||||
|
||||
08:23
|
||||
add money to your account
|
||||
|
||||
08:25
|
||||
with PayPal. It's up to you. Either way, you're going
|
||||
|
||||
08:28
|
||||
to need some form of payment.
|
||||
|
||||
08:30
|
||||
Once you've gone ahead and you've added in that, it's
|
||||
|
||||
08:33
|
||||
time to move on to the next step.
|
||||
|
|
|
|||
File diff suppressed because it is too large
Load diff
|
|
@ -73,3 +73,160 @@ So now I’ll show you how you can push products from your Printify account into
|
|||
|
||||
|
||||
And then that is it. You have successfully deleted the copy and now you only have the print by version of the product in your store. In the next video, I’m going to show you how you can go in and optimize this product listing to maximize the free search engine traffic that you get from it. So go ahead, watch my next video and I’ll see you over there.
|
||||
|
||||
|
||||
* Review
|
||||
|
||||
** Summary
|
||||
This lesson shows how to connect Printify to Etsy, publish a product directly from Printify, and remove the earlier dummy listing.
|
||||
|
||||
** Core Flow
|
||||
- Connect Printify → Etsy
|
||||
- Publish product from Printify
|
||||
- Delete dummy listing created during setup
|
||||
|
||||
** Practical Value
|
||||
- This is the real activation step: your store becomes functional
|
||||
- Printify handles product creation, syncing, and fulfillment
|
||||
- Eliminates manual listing duplication
|
||||
|
||||
** Warnings
|
||||
- Forgetting to delete the dummy listing creates duplicate products
|
||||
- Always verify the correct product was pushed before deleting anything
|
||||
- Publishing may take a few moments — don’t spam actions
|
||||
|
||||
** My Recommendation
|
||||
After publishing the product, immediately:
|
||||
1. Verify it appears correctly in Etsy
|
||||
2. Check images, title, and variants
|
||||
3. Then delete the dummy listing
|
||||
|
||||
Do NOT skip verification — this is your first real product.
|
||||
|
||||
* Transcript
|
||||
|
||||
00:00
|
||||
Connecting your Printify account to your Etsy store is really
|
||||
|
||||
00:02
|
||||
simple. Just come into your Printify account and click the
|
||||
|
||||
00:05
|
||||
connect store button, and then come and click on the
|
||||
|
||||
00:07
|
||||
connect button.
|
||||
|
||||
00:08
|
||||
From here, you'll want to find the Etsy connect button
|
||||
|
||||
00:11
|
||||
and select it from the list.
|
||||
|
||||
00:15
|
||||
And now as long as you are logged in you
|
||||
|
||||
00:17
|
||||
will be able to see this screen here and you
|
||||
|
||||
00:19
|
||||
can just scroll down to the bottom of it and
|
||||
|
||||
00:21
|
||||
you can grant access to Printify.
|
||||
|
||||
00:28
|
||||
And we'll just give it a few moments.
|
||||
|
||||
00:30
|
||||
Success.
|
||||
|
||||
00:31
|
||||
Super easy. So now I'll show you how you can
|
||||
|
||||
00:33
|
||||
push products from your Printify account into your Etsy store.
|
||||
|
||||
00:36
|
||||
So, just come on over and click on the my
|
||||
|
||||
00:38
|
||||
products tab,
|
||||
|
||||
00:39
|
||||
and then come to a product that you want to
|
||||
|
||||
00:42
|
||||
push to your store and click the little 3 dot
|
||||
|
||||
00:44
|
||||
button, and then come and click the publish button.
|
||||
|
||||
00:49
|
||||
Now, this will take a few moments because,
|
||||
|
||||
00:52
|
||||
Printify is pushing it to your Etsy store so it's
|
||||
|
||||
00:54
|
||||
loading all of it up for you. So just be,
|
||||
|
||||
00:58
|
||||
a little patient.
|
||||
|
||||
01:00
|
||||
Done.
|
||||
|
||||
01:01
|
||||
Now, if this was the product that you created a
|
||||
|
||||
01:04
|
||||
draft copy of before you will need to go in
|
||||
|
||||
01:06
|
||||
and delete that. So just come into your Etsy profile
|
||||
|
||||
01:09
|
||||
account and then come and click on the listings tab.
|
||||
|
||||
01:13
|
||||
And inside of here you're gonna see 2 products. You're
|
||||
|
||||
01:15
|
||||
gonna see the Printify product that we just pushed into
|
||||
|
||||
01:18
|
||||
our store and you'll see the copy that we created
|
||||
|
||||
01:21
|
||||
earlier. So just go in and tick that and then
|
||||
|
||||
01:23
|
||||
come and click the delete button,
|
||||
|
||||
01:26
|
||||
and then confirm that you do want to delete this.
|
||||
|
||||
01:29
|
||||
And then that is it. You have successfully deleted the
|
||||
|
||||
01:32
|
||||
copy and now you only have the Printify version of
|
||||
|
||||
01:35
|
||||
the product,
|
||||
|
||||
01:36
|
||||
in your store. And so in the next video I'm
|
||||
|
||||
01:39
|
||||
gonna show you how you can go in and optimize
|
||||
|
||||
01:42
|
||||
this product listing to maximize the free search engine traffic
|
||||
|
||||
01:46
|
||||
that you get from it. Yay. So go ahead, watch
|
||||
|
||||
01:49
|
||||
my next video, and I'll see you over there.
|
||||
|
|
|
|||
|
|
@ -155,3 +155,560 @@ And actually, if you don’t want to take videos yourself, fair enough. You can
|
|||
file:../../_share/media/img/step_03/lesson_32/ex08b-banner.png
|
||||
|
||||
And yet we’ve got the simple yet beautiful store up on Etsy within that short time frame. So you can see that this is something that is very beginner-friendly. So go ahead, optimize your product listings and I’ll see you on the next video. Description
|
||||
|
||||
* Review
|
||||
|
||||
** Summary
|
||||
This lesson explains how to optimize Etsy product listings to improve search ranking and conversions by focusing on images, keywords, and overall presentation quality.
|
||||
|
||||
** Core Idea
|
||||
Etsy ranking is based on:
|
||||
1. Relevance (keywords)
|
||||
2. Conversion rate (how well the listing sells)
|
||||
|
||||
You need both — not just keywords.
|
||||
|
||||
** Practical Value
|
||||
- Upload multiple product images (different angles, models, contexts)
|
||||
- Center and zoom your design for thumbnail visibility
|
||||
- Use mockups (preferably Placeit over Printify defaults)
|
||||
- Add a sizing chart image
|
||||
- Fill all available keyword/tag space
|
||||
- Customize the product description (do not use Printify default)
|
||||
- Select correct production partner
|
||||
- Use accurate materials and tags
|
||||
|
||||
** Conversion Strategy
|
||||
- More images → higher conversion
|
||||
- Better visuals → more clicks
|
||||
- Better conversion → higher ranking
|
||||
|
||||
Etsy promotes listings that SELL, not just listings with keywords.
|
||||
|
||||
** Warnings
|
||||
- Printify default images look generic and widely reused
|
||||
- Default descriptions should NOT be used
|
||||
- Forgetting to select production partner may cause issues
|
||||
- Keywords alone will not rank a listing if conversion is poor
|
||||
- Etsy UI has occasional glitches (retry actions if needed)
|
||||
|
||||
** Key Insight
|
||||
The main ranking lever is NOT keywords — it is conversion rate.
|
||||
|
||||
Keywords get you seen.
|
||||
Conversion gets you ranked.
|
||||
|
||||
** My Recommendation
|
||||
Focus on visuals first:
|
||||
- Strong mockups
|
||||
- Clear, zoomed thumbnail
|
||||
- Multiple images showing real usage
|
||||
|
||||
Then:
|
||||
- Max out tags and keywords
|
||||
- Rewrite description clearly and simply
|
||||
|
||||
Do not over-optimize text while ignoring visuals — that is a common beginner mistake.
|
||||
|
||||
** Additional Insight
|
||||
This is the first step where you transition from:
|
||||
- “store setup”
|
||||
|
||||
to:
|
||||
|
||||
- “product optimization and sales”
|
||||
|
||||
This is where actual performance begins.
|
||||
|
||||
* Transcript
|
||||
00:00
|
||||
So for this video, I'm gonna show you how you
|
||||
|
||||
00:02
|
||||
can come in and optimize your Etsy listings to maximize
|
||||
|
||||
00:05
|
||||
the free search engine traffic you get from within Etsy.
|
||||
|
||||
00:08
|
||||
And a big part of that is adding in photos.
|
||||
|
||||
00:10
|
||||
So you can see here that I'm gonna be uploading
|
||||
|
||||
00:13
|
||||
photos showing,
|
||||
|
||||
00:14
|
||||
my t shirt on different types of models and also
|
||||
|
||||
00:17
|
||||
at different angles. Now, I'll show you something that you
|
||||
|
||||
00:20
|
||||
can do with your photo once you've uploaded it. So
|
||||
|
||||
00:23
|
||||
what you can do is you can come in and
|
||||
|
||||
00:25
|
||||
you can see how it would be laid out in
|
||||
|
||||
00:27
|
||||
different screen ratios so that you can make sure that
|
||||
|
||||
00:30
|
||||
your design is within the center or close to the
|
||||
|
||||
00:33
|
||||
center so that people will be able to see it,
|
||||
|
||||
00:35
|
||||
because that is going to be what gets people to
|
||||
|
||||
00:39
|
||||
click on your listing. You can also come in and
|
||||
|
||||
00:42
|
||||
you can adjust the thumbnail because your primary picture is
|
||||
|
||||
00:45
|
||||
going to be your thumbnail. So you can come in
|
||||
|
||||
00:48
|
||||
and you can zoom in on it, which is generally
|
||||
|
||||
00:50
|
||||
a good idea because you want your design to be
|
||||
|
||||
00:52
|
||||
nice and big so that people will be able to
|
||||
|
||||
00:54
|
||||
easily see it while they are browsing through Etsy search
|
||||
|
||||
00:58
|
||||
results.
|
||||
|
||||
00:59
|
||||
Now, something that Printify does do is they do provide
|
||||
|
||||
01:02
|
||||
you with free photos, although generally I don't recommend using
|
||||
|
||||
01:05
|
||||
these because a lot of people use these and so
|
||||
|
||||
01:08
|
||||
they do look quite generic since they show up on
|
||||
|
||||
01:10
|
||||
a lot of websites.
|
||||
|
||||
01:12
|
||||
Instead, I recommend that you go on over to Placeit
|
||||
|
||||
01:15
|
||||
and that you use their mock up photos to create
|
||||
|
||||
01:17
|
||||
the pictures for your Etsy listing.
|
||||
|
||||
01:19
|
||||
Now the really cool thing about Placeit is that while
|
||||
|
||||
01:22
|
||||
they do have a paid plan with a ton of
|
||||
|
||||
01:24
|
||||
different photos,
|
||||
|
||||
01:26
|
||||
they also have a free plan which still has quite
|
||||
|
||||
01:28
|
||||
a few photos on it, nowhere near as many as
|
||||
|
||||
01:30
|
||||
a paid plan. But if you're on a low startup
|
||||
|
||||
01:33
|
||||
budget you can still create free mock up photos with
|
||||
|
||||
01:36
|
||||
Placeit. So I have a tutorial video
|
||||
|
||||
01:39
|
||||
inside,
|
||||
|
||||
01:40
|
||||
step 3 video series, I highly recommend checking it out.
|
||||
|
||||
01:43
|
||||
Something else that you can also see is that I'm
|
||||
|
||||
01:45
|
||||
about to upload,
|
||||
|
||||
01:47
|
||||
the sizing chart. It's often good to upload it as
|
||||
|
||||
01:50
|
||||
a picture just so that you can make sure that
|
||||
|
||||
01:52
|
||||
customers do choose the right size before they purchase a
|
||||
|
||||
01:55
|
||||
product. But yes, the more photos you have the higher
|
||||
|
||||
01:58
|
||||
the conversions of your listing, which is why in the
|
||||
|
||||
02:01
|
||||
future adding in a video for it could also be
|
||||
|
||||
02:03
|
||||
a really good idea because a video will help improve
|
||||
|
||||
02:06
|
||||
the conversions for your product as well.
|
||||
|
||||
02:08
|
||||
Because while you can see here that I have added
|
||||
|
||||
02:11
|
||||
in as many keywords as I can, I've used up
|
||||
|
||||
02:13
|
||||
all of my characters, I highly recommend that you do
|
||||
|
||||
02:15
|
||||
as well, keywords are not the only factor as to
|
||||
|
||||
02:18
|
||||
why a product ranks. A big part about why a
|
||||
|
||||
02:21
|
||||
product ranks is because of the fact that it converts
|
||||
|
||||
02:24
|
||||
well. Etsy's search engine looks to see, does this product
|
||||
|
||||
02:27
|
||||
convert well? If it does, it's going to push it
|
||||
|
||||
02:29
|
||||
up in the rankings. And you can see here that
|
||||
|
||||
02:31
|
||||
a lot of the settings for us have actually been
|
||||
|
||||
02:33
|
||||
added in for us and that's Printify. Printify automatically selects
|
||||
|
||||
02:36
|
||||
the right settings there for us so that we don't
|
||||
|
||||
02:38
|
||||
have to worry about that. However, you do need to
|
||||
|
||||
02:41
|
||||
come in and modify the description. You don't just want
|
||||
|
||||
02:43
|
||||
to have the stock description that Printify adds in. So
|
||||
|
||||
02:46
|
||||
go in and change it up and create your own
|
||||
|
||||
02:48
|
||||
description.
|
||||
|
||||
02:49
|
||||
And make sure that you do select a printing partner
|
||||
|
||||
02:52
|
||||
because it is
|
||||
|
||||
02:56
|
||||
printing partner. So I already added in Monster Digital so
|
||||
|
||||
02:59
|
||||
I just went and select that since they are the
|
||||
|
||||
03:01
|
||||
supplier I'm using within Printify here.
|
||||
|
||||
03:04
|
||||
And so, come in here and add in as many
|
||||
|
||||
03:06
|
||||
tags as you can. So for here, you want to
|
||||
|
||||
03:09
|
||||
add in tags that,
|
||||
|
||||
03:11
|
||||
relate to a few things. You want to add in
|
||||
|
||||
03:13
|
||||
tags that are related to your niche, but you also
|
||||
|
||||
03:16
|
||||
want to add in tags that are relevant to the
|
||||
|
||||
03:18
|
||||
type of product that you're selling. So, you know, for
|
||||
|
||||
03:21
|
||||
example,
|
||||
|
||||
03:22
|
||||
here we're selling a unisex t shirt, so I'm gonna
|
||||
|
||||
03:25
|
||||
add in the keyword,
|
||||
|
||||
03:26
|
||||
unisex into it as you'll see.
|
||||
|
||||
03:31
|
||||
Now for materials, you also want to, just put in
|
||||
|
||||
03:35
|
||||
tags related to, the materials that you're selling. So for
|
||||
|
||||
03:39
|
||||
example, if you're selling a soft cotton t shirt, you
|
||||
|
||||
03:41
|
||||
would come in here and you would put in soft
|
||||
|
||||
03:43
|
||||
cotton.
|
||||
|
||||
03:45
|
||||
Now, scrolling down, we don't have to go in and
|
||||
|
||||
03:48
|
||||
modify,
|
||||
|
||||
03:49
|
||||
the pricing
|
||||
|
||||
03:50
|
||||
of of the different variations
|
||||
|
||||
03:52
|
||||
because of the fact that Printify has already done that
|
||||
|
||||
03:55
|
||||
for us, which is really, really convenient.
|
||||
|
||||
03:58
|
||||
Something else that's also very convenient that Printify does is
|
||||
|
||||
04:02
|
||||
they add in your printing partner's
|
||||
|
||||
04:04
|
||||
shipping costs. So, here for example,
|
||||
|
||||
04:07
|
||||
Monster Digital charge 4 dollars and 35 cents for domestic
|
||||
|
||||
04:10
|
||||
USA shipping for a single t shirt, so it's added
|
||||
|
||||
04:13
|
||||
in there for us automatically.
|
||||
|
||||
04:16
|
||||
And here you will also want to select,
|
||||
|
||||
04:18
|
||||
the policy that you set up earlier. So I set
|
||||
|
||||
04:21
|
||||
this up for no returns or exchanges.
|
||||
|
||||
04:24
|
||||
And then you just go ahead and publish your listing.
|
||||
|
||||
04:27
|
||||
So you definitely want to go in and just double
|
||||
|
||||
04:29
|
||||
check it to make sure that it's looking the way,
|
||||
|
||||
04:32
|
||||
that you want it to look.
|
||||
|
||||
04:34
|
||||
And I think that you'll see here that by having
|
||||
|
||||
04:36
|
||||
all of these different pictures that we've uploaded that it
|
||||
|
||||
04:38
|
||||
makes the listing look a lot more professional and also
|
||||
|
||||
04:41
|
||||
a lot more enticing because we're showing it at different
|
||||
|
||||
04:44
|
||||
angles,
|
||||
|
||||
04:45
|
||||
plus we're showing it on both a female model and
|
||||
|
||||
04:49
|
||||
a male model so that people can see how it
|
||||
|
||||
04:51
|
||||
would look like on them. The more a customer can
|
||||
|
||||
04:55
|
||||
visualize a product and themselves wearing it, the more likely
|
||||
|
||||
04:58
|
||||
they are to purchase it.
|
||||
|
||||
05:00
|
||||
Now, something that I did notice while I was reviewing
|
||||
|
||||
05:03
|
||||
this product was that I didn't add in the correct
|
||||
|
||||
05:07
|
||||
title, so I just went back in to, change that.
|
||||
|
||||
05:10
|
||||
And while I was doing that, I actually encountered a
|
||||
|
||||
05:13
|
||||
very common glitch with an Etsy. I'll show it to
|
||||
|
||||
05:16
|
||||
you. So sometimes if you click publish or you click
|
||||
|
||||
05:19
|
||||
preview, you'll get this error message.
|
||||
|
||||
05:21
|
||||
What you should try to do is just try and
|
||||
|
||||
05:23
|
||||
click the button again and it will usually work. It's
|
||||
|
||||
05:26
|
||||
just a funny little glitch within the system where if
|
||||
|
||||
05:28
|
||||
you press it too fast,
|
||||
|
||||
05:30
|
||||
the system needs you to press it a second time.
|
||||
|
||||
05:33
|
||||
But, yes, those are the 2 main things to keep
|
||||
|
||||
05:36
|
||||
in mind. The things to keep in mind are 1,
|
||||
|
||||
05:40
|
||||
having a title that has lots of different keywords in
|
||||
|
||||
05:43
|
||||
it, and 2, adding in pictures and in the future
|
||||
|
||||
05:47
|
||||
videos into your listing to help increase its conversions
|
||||
|
||||
05:51
|
||||
because what the Etsy algorithm does is it looks at
|
||||
|
||||
05:54
|
||||
the relevancy
|
||||
|
||||
05:56
|
||||
of your product to the keywords that the customer searched,
|
||||
|
||||
05:58
|
||||
and then it looks to see which items that were
|
||||
|
||||
06:00
|
||||
relevant to, that search term converted well with customers. So
|
||||
|
||||
06:04
|
||||
creating a beautiful listing that has pictures and potentially videos
|
||||
|
||||
06:08
|
||||
will help increase conversions, which will help your search engine
|
||||
|
||||
06:11
|
||||
rankings.
|
||||
|
||||
06:12
|
||||
And actually,
|
||||
|
||||
06:13
|
||||
if you don't want to take videos yourself, fair enough,
|
||||
|
||||
06:16
|
||||
you can get beautiful product videos over on Placeit as
|
||||
|
||||
06:20
|
||||
well, which is a little tip that a lot of
|
||||
|
||||
06:22
|
||||
people don't realize, but it can greatly help you increase
|
||||
|
||||
06:25
|
||||
your conversions too. But I'm sure that some of you
|
||||
|
||||
06:28
|
||||
want to see, how the product looks inside of our
|
||||
|
||||
06:30
|
||||
store, so let's actually just go ahead and take a
|
||||
|
||||
06:33
|
||||
look at, the store that we built throughout this tutorial
|
||||
|
||||
06:36
|
||||
series. You'll see that it's simple yet beautiful.
|
||||
|
||||
06:39
|
||||
And, the really cool thing is that creating the store
|
||||
|
||||
06:42
|
||||
did not take long at all. It took me less
|
||||
|
||||
06:45
|
||||
than 30 minutes to create this, and yet we've got
|
||||
|
||||
06:48
|
||||
this simple yet beautiful store up on Etsy within that
|
||||
|
||||
06:51
|
||||
short time frame. So you can see that this is
|
||||
|
||||
06:54
|
||||
something
|
||||
|
||||
06:54
|
||||
that is very beginner friendly.
|
||||
|
||||
06:57
|
||||
So
|
||||
|
||||
06:58
|
||||
go ahead,
|
||||
|
||||
06:59
|
||||
optimize your product listings, and I'll see you on the
|
||||
|
||||
07:02
|
||||
next video.
|
||||
|
|
|
|||
File diff suppressed because it is too large
Load diff
|
|
@ -70,3 +70,393 @@ Once you have created a Fiverr account and chosen a color for your logo then you
|
|||
5. Go to the color preference section and type in the colors that you want. Scroll down and type in additional notes for the designer. And click Start Order button. And that’s it! You now started the order for the design.
|
||||
|
||||
In this video, I’m going to show you how to order a great looking logo from Fiverr for as little as $5 plus transaction fees. Of course, if you are a graphic designer then you can feel free to create your own logo and you can skip this video.
|
||||
|
||||
* Review
|
||||
|
||||
** Summary
|
||||
This lesson explains how to get a professional logo made quickly and cheaply using Fiverr, even with minimal input.
|
||||
|
||||
** Core Idea
|
||||
You do not need to design your own logo. A simple, clear brief is enough for a freelancer to create a usable logo for your store.
|
||||
|
||||
** Practical Value
|
||||
- Use Fiverr to get a logo for ~$5–$10
|
||||
- Provide minimal inputs:
|
||||
- Store name
|
||||
- Main color
|
||||
- Basic concept (optional)
|
||||
- Select "pictorial mark/icon" style for better branding
|
||||
- Use hex color codes for accuracy
|
||||
- Choose designers with strong reviews (Level 2, high ratings)
|
||||
|
||||
** Required Inputs
|
||||
- Store name
|
||||
- Primary brand color
|
||||
- Optional:
|
||||
- Tagline
|
||||
- Style direction (masculine, feminine, playful, etc.)
|
||||
- Concept idea (e.g., symbol related to niche)
|
||||
|
||||
** Warnings
|
||||
- Very cheap logos may not be unique or deeply customized
|
||||
- Do not overthink the logo at this stage — it is not the main driver of sales
|
||||
- Avoid spending too much time or money early on
|
||||
- Some Fiverr gigs use templates or reuse elements
|
||||
|
||||
** Key Insight
|
||||
A logo is not what makes a store successful.
|
||||
|
||||
It helps with:
|
||||
- credibility
|
||||
- visual identity
|
||||
|
||||
But it does NOT drive conversions nearly as much as:
|
||||
- product design
|
||||
- mockups
|
||||
- listing quality
|
||||
|
||||
** My Recommendation
|
||||
Get a simple, clean logo quickly and move on.
|
||||
|
||||
Focus on:
|
||||
- readability
|
||||
- basic visual identity
|
||||
- matching your store’s main color
|
||||
|
||||
Do NOT delay store launch trying to perfect branding.
|
||||
|
||||
** Additional Insight
|
||||
The most valuable input you control is the color.
|
||||
|
||||
A consistent color:
|
||||
- ties together your store
|
||||
- improves perceived professionalism
|
||||
- makes even simple logos look intentional
|
||||
|
||||
* Transcript
|
||||
00:00
|
||||
All right. So in this video, I'm gonna show you
|
||||
|
||||
00:02
|
||||
how to order a great looking logo from Fiverr for
|
||||
|
||||
00:04
|
||||
as little as 5 dollars plus transaction fees. Of course,
|
||||
|
||||
00:08
|
||||
if you are a graphic designer, then you can feel
|
||||
|
||||
00:10
|
||||
free to make your own logo and you can skip
|
||||
|
||||
00:12
|
||||
this video. However, if you are not a graphic designer,
|
||||
|
||||
00:15
|
||||
then I highly recommend that you get 1 made from
|
||||
|
||||
00:17
|
||||
a professional for your store. Fiverr is my favorite place
|
||||
|
||||
00:21
|
||||
to go to get this done. If you don't know
|
||||
|
||||
00:22
|
||||
what Fiverr is, it's a site that lets freelancers create
|
||||
|
||||
00:25
|
||||
gigs that you can purchase.
|
||||
|
||||
00:27
|
||||
It's a fast way to get content and graphics created,
|
||||
|
||||
00:30
|
||||
and I use the site a lot. And this here
|
||||
|
||||
00:32
|
||||
is 1 of my favorite current low cost logo design
|
||||
|
||||
00:35
|
||||
gigs on Fiverr. As of the making of this video,
|
||||
|
||||
00:38
|
||||
they only charge 5 dollars plus transaction fees for their
|
||||
|
||||
00:40
|
||||
basic logo package, which is all you need to get
|
||||
|
||||
00:43
|
||||
started. I will link to the Spivak gig on this
|
||||
|
||||
00:46
|
||||
video lesson page. Please be aware that description contains affiliate
|
||||
|
||||
00:49
|
||||
links which give us commissions if you use them. Using
|
||||
|
||||
00:52
|
||||
them is optional, but we always appreciate it. The reason
|
||||
|
||||
00:55
|
||||
why I recommend this provider is because with minimal information,
|
||||
|
||||
00:59
|
||||
their designers are very good at using their own creative
|
||||
|
||||
01:02
|
||||
ideas to create awesome logo designs for your store. For
|
||||
|
||||
01:06
|
||||
example, here was an example store I showed off in
|
||||
|
||||
01:08
|
||||
a wholesale TED video tutorial,
|
||||
|
||||
01:10
|
||||
musical note gifts. This Fiverr creator made the store logo,
|
||||
|
||||
01:14
|
||||
and as you can see it features a unique icon
|
||||
|
||||
01:16
|
||||
that looks like a present made out of musical notes,
|
||||
|
||||
01:19
|
||||
which was perfect. All I told them was the name
|
||||
|
||||
01:22
|
||||
of the store and that I wanted the design to
|
||||
|
||||
01:25
|
||||
feature musical notes, and I told them the colors that
|
||||
|
||||
01:27
|
||||
I wanted it to be. And that's it. From just
|
||||
|
||||
01:30
|
||||
that little bit of information alone, they were able to
|
||||
|
||||
01:32
|
||||
create a super unique perfect logo. Before you create a
|
||||
|
||||
01:36
|
||||
logo with them though, you're going to need to do
|
||||
|
||||
01:38
|
||||
2 things. Firstly, you're going to need to create a
|
||||
|
||||
01:40
|
||||
Fiverr account if you don't have 1 already. So you're
|
||||
|
||||
01:43
|
||||
going to need to choose what colors you want your
|
||||
|
||||
01:45
|
||||
logo to be. If you don't have a color scheme
|
||||
|
||||
01:48
|
||||
in mind, then a really good idea is to choose
|
||||
|
||||
01:51
|
||||
black,
|
||||
|
||||
01:51
|
||||
white, and your store's main color. Choosing your store's main
|
||||
|
||||
01:55
|
||||
color is something that I talk about in my video
|
||||
|
||||
01:58
|
||||
on updating your store's homepage and theme design settings.
|
||||
|
||||
02:02
|
||||
Basically, as part of the tutorial series for the Ecom
|
||||
|
||||
02:04
|
||||
Clubhouse,
|
||||
|
||||
02:05
|
||||
you're going to want to be choosing 1 color that's
|
||||
|
||||
02:08
|
||||
going to represent your store, and this color should be
|
||||
|
||||
02:11
|
||||
related to the types of items that you were selling.
|
||||
|
||||
02:14
|
||||
So for example, because Brewed Treats sells coffee items and
|
||||
|
||||
02:17
|
||||
accessories, I chose this coffee brown color. So pick a
|
||||
|
||||
02:20
|
||||
color that matches the types of items that you are
|
||||
|
||||
02:22
|
||||
selling. If you can't pick what this color is going
|
||||
|
||||
02:25
|
||||
to be, then I highly recommend going to Google and
|
||||
|
||||
02:27
|
||||
looking for sites that sell similar items to what you
|
||||
|
||||
02:31
|
||||
are selling. Check out the different colors that each of
|
||||
|
||||
02:33
|
||||
the stores are using and pick the color that you
|
||||
|
||||
02:36
|
||||
like the most.
|
||||
|
||||
02:37
|
||||
Alright. So once you have done those 2 things, once
|
||||
|
||||
02:39
|
||||
you have created an account and picked your store's main
|
||||
|
||||
02:42
|
||||
color, you can follow along with this over the shoulder
|
||||
|
||||
02:44
|
||||
tutorial video. I'm I'm gonna switch over to my computer
|
||||
|
||||
02:47
|
||||
now and show you how to do this.
|
||||
|
||||
02:50
|
||||
In the designers page, select the package you want,
|
||||
|
||||
02:52
|
||||
then click the green continue button here to proceed to
|
||||
|
||||
02:55
|
||||
your order. On the checkout page, you can tick any
|
||||
|
||||
02:58
|
||||
of these extras, though these are not entirely necessary if
|
||||
|
||||
03:01
|
||||
you know exactly what design you want created.
|
||||
|
||||
03:04
|
||||
To checkout, click order now. Enter your card details so
|
||||
|
||||
03:07
|
||||
you can start this job, then click confirm and pay.
|
||||
|
||||
03:11
|
||||
In the next page you can start adding details for
|
||||
|
||||
03:14
|
||||
your order. Enter the name you want to incorporate in
|
||||
|
||||
03:16
|
||||
your design. Let's type in brew treats for this order.
|
||||
|
||||
03:19
|
||||
You can add a tagline if you want. For now,
|
||||
|
||||
03:21
|
||||
let's leave this blank. Then proceed to add your store's
|
||||
|
||||
03:24
|
||||
website.
|
||||
|
||||
03:26
|
||||
Scroll down to preferred logo style and check the box
|
||||
|
||||
03:29
|
||||
for 'pictorial markicon'.
|
||||
|
||||
03:32
|
||||
Go to the color preference and type in the details
|
||||
|
||||
03:34
|
||||
of the colors you want. Adding the color code will
|
||||
|
||||
03:37
|
||||
be very helpful for the designer to get the color
|
||||
|
||||
03:39
|
||||
scheme correctly.
|
||||
|
||||
03:41
|
||||
Now scroll down and type in additional notes for the
|
||||
|
||||
03:43
|
||||
designer.
|
||||
|
||||
03:46
|
||||
Then click this box. Click start order, and that's it.
|
||||
|
||||
03:50
|
||||
We've now started our order for the design.
|
||||
|
||||
03:53
|
||||
Something else to keep in mind is that if you've
|
||||
|
||||
03:55
|
||||
got more specific ideas for your logo, such as you
|
||||
|
||||
03:58
|
||||
want it to have a masculine quality or you want
|
||||
|
||||
04:01
|
||||
it to be more feminine, then be sure to fill
|
||||
|
||||
04:03
|
||||
out those boxes as well. Those are optional boxes that
|
||||
|
||||
04:06
|
||||
are great to fill out if you know the information.
|
||||
|
||||
04:08
|
||||
I was just showing you how to get a logo
|
||||
|
||||
04:10
|
||||
made with the most basic information possible. Now I understand
|
||||
|
||||
04:14
|
||||
that some of you out there might not want to
|
||||
|
||||
04:16
|
||||
work with a specific Fiverr provider and you might want
|
||||
|
||||
04:18
|
||||
to check out your different options, and for whatever reason,
|
||||
|
||||
04:21
|
||||
you might want to choose a different Fiverr gig. And
|
||||
|
||||
04:24
|
||||
that's totally fine. I'm gonna switch back to my computer
|
||||
|
||||
04:26
|
||||
now and show you how to use Fiverr search filters
|
||||
|
||||
04:29
|
||||
to find logo service providers that have over 1000 positive
|
||||
|
||||
04:33
|
||||
reviews.
|
||||
|
||||
04:34
|
||||
Go to the Fiverr homepage and click graphics and design,
|
||||
|
||||
04:38
|
||||
then select logo design.
|
||||
|
||||
04:40
|
||||
Now scroll down and select level 2 for seller level.
|
||||
|
||||
04:44
|
||||
Sort the results by best selling designers.
|
||||
|
||||
04:47
|
||||
As we can see, the designers in the search results
|
||||
|
||||
04:49
|
||||
are now rated with 4 stars and up.
|
||||
|
|
|
|||
|
|
@ -56,3 +56,172 @@ file:../../_share/media/img/step_03/lesson_02/Step-3.1-04.png
|
|||
#+caption: shopify setup - done!
|
||||
#+attr_html: :width 600px
|
||||
file:../../_share/media/img/step_03/lesson_02/Step-3.1-05.png
|
||||
|
||||
|
||||
* Review
|
||||
|
||||
** Summary
|
||||
This lesson shows how to create a Shopify account using a free trial and promotional pricing, and how to complete the initial setup steps.
|
||||
|
||||
** Core Idea
|
||||
Shopify lowers the barrier to entry with a free trial and discounted early months, allowing you to launch a store with minimal upfront cost.
|
||||
|
||||
** Practical Value
|
||||
- Create Shopify account quickly
|
||||
- Use free trial (typically ~3 days)
|
||||
- Continue with discounted plan (e.g., $1/month for first months)
|
||||
- Choose basic plan for starting
|
||||
- Enter business details (can use home address)
|
||||
- Skip optional survey
|
||||
|
||||
** Required Inputs
|
||||
- Email address
|
||||
- Password
|
||||
- Payment method (card or PayPal)
|
||||
- Business address
|
||||
|
||||
** Warnings
|
||||
- You must cancel before the trial ends if you don’t want to be charged
|
||||
- Promotions may change depending on timing
|
||||
- Shopify collects payment details upfront even during the free trial
|
||||
- Do not overthink plan selection — you can change later
|
||||
|
||||
** Key Insight
|
||||
The cost of starting a Shopify store is extremely low.
|
||||
|
||||
The real investment is not:
|
||||
- platform cost
|
||||
|
||||
It is:
|
||||
- product quality
|
||||
- marketing
|
||||
- execution
|
||||
|
||||
** My Recommendation
|
||||
Choose the basic plan and move forward quickly.
|
||||
|
||||
Do not spend time optimizing:
|
||||
- plans
|
||||
- settings
|
||||
- minor details
|
||||
|
||||
The goal here is:
|
||||
→ get access to the dashboard and start building
|
||||
|
||||
** Additional Insight
|
||||
This step is purely administrative.
|
||||
|
||||
It has zero impact on:
|
||||
- conversions
|
||||
- sales performance
|
||||
|
||||
So it should be completed quickly and without hesitation.
|
||||
|
||||
* Transcript
|
||||
00:00
|
||||
Let's start off then by getting a free Shopify trial
|
||||
|
||||
00:02
|
||||
account. And it's pretty crazy because as of me filming
|
||||
|
||||
00:05
|
||||
this video, Shopify are still offering possibly the best deal
|
||||
|
||||
00:09
|
||||
that they've ever had. You get a free 3 day
|
||||
|
||||
00:11
|
||||
trial account right now, and then once it ends, you
|
||||
|
||||
00:14
|
||||
only pay 1 dollar a month for the first 3
|
||||
|
||||
00:16
|
||||
months. So in total, you can run your store for
|
||||
|
||||
00:19
|
||||
the first 3 months for just 3 dollars However,
|
||||
|
||||
00:22
|
||||
Shopify does change their special offers and so depending upon
|
||||
|
||||
00:25
|
||||
when you're watching this, their special offer might be different.
|
||||
|
||||
00:28
|
||||
But either way, just click my affiliate link in the
|
||||
|
||||
00:31
|
||||
video description and you'll land on that page. Enter your
|
||||
|
||||
00:34
|
||||
email address and click to get started. Next, create a
|
||||
|
||||
00:37
|
||||
password, confirm it, and go to the next page. You'll
|
||||
|
||||
00:40
|
||||
then be taken to a payment page. Here, you can
|
||||
|
||||
00:42
|
||||
choose whether to register with a credit card, debit card,
|
||||
|
||||
00:44
|
||||
or PayPal. And just to clear up any confusion, you
|
||||
|
||||
00:48
|
||||
will not be charged 1 dollar when you add this.
|
||||
|
||||
00:50
|
||||
You still get to have your free 3 day subscription.
|
||||
|
||||
00:53
|
||||
Shopify is just collecting your card now so that if
|
||||
|
||||
00:55
|
||||
you don't cancel within those 3 days, you will then
|
||||
|
||||
00:57
|
||||
move over to paying 1 dollar a month for the
|
||||
|
||||
00:59
|
||||
first 3 months. But if you do choose to cancel,
|
||||
|
||||
01:02
|
||||
then you won't get charged anything. Next, choose which plan
|
||||
|
||||
01:05
|
||||
you want. At the time of filming, all the plans
|
||||
|
||||
01:08
|
||||
you see have that same 1 dollar per month for
|
||||
|
||||
01:10
|
||||
3 months promotion. However, once those 3 months have finished,
|
||||
|
||||
01:14
|
||||
most people are probably going to want to be on
|
||||
|
||||
01:16
|
||||
their lowest cost plan. So for this tutorial, because most
|
||||
|
||||
01:19
|
||||
people will just need the basic plan, that's the 1
|
||||
|
||||
01:22
|
||||
that I chose. After that, you'll then need to enter
|
||||
|
||||
01:24
|
||||
in your business address. If you don't have a separate
|
||||
|
||||
01:27
|
||||
business location or office, you can simply use your home
|
||||
|
||||
01:30
|
||||
address, then click continue. You'll then see a short survey.
|
||||
|
||||
01:33
|
||||
You can either answer it or skip it. It's optional.
|
||||
|
||||
01:36
|
||||
Once that's done, Shopify will load your dashboard.
|
||||
|
|
|
|||
|
|
@ -59,3 +59,118 @@ file:../../_share/media/img/step_03/lesson_03/3.3.7.png
|
|||
file:../../_share/media/img/step_03/lesson_03/3.3.8.png
|
||||
|
||||
And that’s it! You’ve now successfully installed and selected Craft to be your Shopify theme:w
|
||||
|
||||
|
||||
* Transcript
|
||||
|
||||
|
||||
00:00
|
||||
We can start customizing your store by installing a free
|
||||
|
||||
00:02
|
||||
high converting Shopify theme. This part is easy. On the
|
||||
|
||||
00:06
|
||||
left hand menu, click Online Store. You'll land on the
|
||||
|
||||
00:09
|
||||
Themes page. You'll notice Shopify has already installed a default
|
||||
|
||||
00:12
|
||||
theme for you. Right now, that's the Horizon theme and
|
||||
|
||||
00:15
|
||||
if you want, you can change it. If you scroll
|
||||
|
||||
00:18
|
||||
down a bit, you'll find a link to the theme
|
||||
|
||||
00:20
|
||||
store. From here, you can browse through all of Shopify's
|
||||
|
||||
00:22
|
||||
premade themes. You can install any of them and then
|
||||
|
||||
00:25
|
||||
tweak them to match your branding, which is very convenient.
|
||||
|
||||
00:29
|
||||
Most of them are paid and some of them are
|
||||
|
||||
00:31
|
||||
quite pricey.
|
||||
|
||||
00:32
|
||||
But since we're keeping costs low, you can just click
|
||||
|
||||
00:35
|
||||
the free themes button to filter the results to only
|
||||
|
||||
00:38
|
||||
show free options.
|
||||
|
||||
00:39
|
||||
If any of the free themes catch your eye, you
|
||||
|
||||
00:42
|
||||
can preview them. To do that, just click on the
|
||||
|
||||
00:44
|
||||
theme and then click the demo store button. Shopify will
|
||||
|
||||
00:47
|
||||
open a live demo store using that theme and you
|
||||
|
||||
00:49
|
||||
can scroll around to see how it looks. You can
|
||||
|
||||
00:52
|
||||
click on other pages in the demo too. So for
|
||||
|
||||
00:54
|
||||
example, you can see how a product page would look
|
||||
|
||||
00:57
|
||||
using that theme.
|
||||
|
||||
00:59
|
||||
However, for this tutorial, we're gonna be using a specific
|
||||
|
||||
01:01
|
||||
free theme and that theme is craft. With the free
|
||||
|
||||
01:05
|
||||
themes filter still active, scroll down until you find craft.
|
||||
|
||||
01:08
|
||||
It's 1 of the highest rated free themes and in
|
||||
|
||||
01:10
|
||||
my experience, it's fantastic.
|
||||
|
||||
01:13
|
||||
When you open it, click to try the theme. Shopify
|
||||
|
||||
01:15
|
||||
will now add the theme files to your store. At
|
||||
|
||||
01:18
|
||||
first, it will be installed as a draft theme and
|
||||
|
||||
01:20
|
||||
it won't be live yet. But once it's done loading,
|
||||
|
||||
01:23
|
||||
click Publish. Confirm that you want to publish it again
|
||||
|
||||
01:26
|
||||
in the pop up and after a short moment, you'll
|
||||
|
||||
01:29
|
||||
see that the old default theme has now been swapped
|
||||
|
||||
01:31
|
||||
out for your new free theme, Craft.
|
||||
|
||||
01:34
|
||||
Yay.
|
||||
|
|
|
|||
|
|
@ -84,3 +84,368 @@ file:../../_share/media/img/step_03/lesson_04/Create-a-store-name.png
|
|||
#+caption: verify email
|
||||
#+attr_html: :width 600px
|
||||
file:../../_share/media/img/step_03/lesson_04/Inbox.png
|
||||
|
||||
* Review
|
||||
|
||||
** Summary
|
||||
This lesson explains how Printify works, how to set up an account, and how the payment flow operates between Shopify, Printify, and the customer.
|
||||
|
||||
** Core Idea
|
||||
Print-on-demand works by selling first and paying later:
|
||||
- Customer pays you (via Shopify)
|
||||
- You pay Printify (production + shipping)
|
||||
- Printify fulfills the order automatically
|
||||
|
||||
** Practical Value
|
||||
- Create Printify account
|
||||
- Understand product sourcing (e.g. $8–$11 t-shirts)
|
||||
- Set retail price in Shopify
|
||||
- Add payment method to Printify
|
||||
- Configure basic account settings
|
||||
- Understand fulfillment flow (automated printing + shipping)
|
||||
|
||||
** Payment Flow (Important)
|
||||
1. Customer pays Shopify
|
||||
2. Shopify sends money to your bank (delay: ~2–3 days)
|
||||
3. Printify charges your card immediately
|
||||
4. Product is produced and shipped
|
||||
|
||||
You must cover upfront cost temporarily.
|
||||
|
||||
** Required Inputs
|
||||
- Email / account creation
|
||||
- Store name (optional but recommended early)
|
||||
- Payment method (credit or debit card)
|
||||
- Basic survey answers (required)
|
||||
|
||||
** Warnings
|
||||
- Printify does NOT take money directly from customer payments
|
||||
- You must have funds available (card or balance)
|
||||
- Misunderstanding this flow can cause failed orders
|
||||
- EU legal disclaimer may be required depending on market
|
||||
- Do not ignore payment setup — orders will fail without it
|
||||
|
||||
** Key Insight
|
||||
Print-on-demand is low risk, but not “zero cash flow.”
|
||||
|
||||
You still need:
|
||||
→ short-term liquidity to fulfill orders
|
||||
|
||||
However:
|
||||
→ you are not holding inventory
|
||||
→ you are not paying before a sale
|
||||
|
||||
** My Recommendation
|
||||
Use a credit card if possible:
|
||||
- smoother cash flow
|
||||
- builds buffer between payment in/out
|
||||
- potential rewards
|
||||
|
||||
If using debit:
|
||||
- ensure sufficient balance at all times
|
||||
|
||||
Set this up correctly once, then ignore it — fulfillment becomes automatic.
|
||||
|
||||
** Additional Insight
|
||||
This model is powerful because:
|
||||
- no inventory risk
|
||||
- no shipping handling
|
||||
- minimal daily operations
|
||||
|
||||
Most of your effort should go toward:
|
||||
- product quality
|
||||
- listings
|
||||
- marketing
|
||||
|
||||
NOT logistics.
|
||||
* Transcript
|
||||
00:00
|
||||
Now we're gonna get a free Printify account for your
|
||||
|
||||
00:02
|
||||
store. Printify is 1 of the biggest and most popular
|
||||
|
||||
00:05
|
||||
print on demand platforms and apps. Inside of their catalog,
|
||||
|
||||
00:08
|
||||
you'll find hundreds of different blank products that you can
|
||||
|
||||
00:11
|
||||
customize and sell.
|
||||
|
||||
00:13
|
||||
For example, 1 of the products we'll be adding in
|
||||
|
||||
00:15
|
||||
later is a t shirt. Right now, you can buy
|
||||
|
||||
00:17
|
||||
a t shirt from Printify for around 8 dollars to
|
||||
|
||||
00:20
|
||||
11 dollars per shirt and customizing it is simple. You
|
||||
|
||||
00:24
|
||||
simply upload the artwork that you want printed onto it.
|
||||
|
||||
00:27
|
||||
Then in your Shopify store, you set your own selling
|
||||
|
||||
00:30
|
||||
price.
|
||||
|
||||
00:30
|
||||
For instance, you might sell it for 19.95
|
||||
|
||||
00:33
|
||||
dollars with shipping set to 5 dollars Then whenever a
|
||||
|
||||
00:37
|
||||
customer buys that t shirt from you, Shopify collects the
|
||||
|
||||
00:39
|
||||
payment from them. So in this example, Shopify would collect
|
||||
|
||||
00:42
|
||||
25 dollars They process the payment and then deposit it
|
||||
|
||||
00:46
|
||||
into your bank account and at the same time, Printify
|
||||
|
||||
00:49
|
||||
is doing its thing in autopilot.
|
||||
|
||||
00:51
|
||||
So when the order comes in, Printify picks it up
|
||||
|
||||
00:54
|
||||
and essentially says, Cool. Let's produce and ship this shirt.
|
||||
|
||||
00:57
|
||||
They charge the payment method you added to your Printify
|
||||
|
||||
01:00
|
||||
account for the wholesale printing and shipping costs. They then
|
||||
|
||||
01:03
|
||||
send the order to 1 of the print shops in
|
||||
|
||||
01:06
|
||||
their network. That print shop prints your design onto the
|
||||
|
||||
01:09
|
||||
shirt, packages it up, and ships it out to the
|
||||
|
||||
01:12
|
||||
customer.
|
||||
|
||||
01:13
|
||||
You don't have to physically do any of it. So
|
||||
|
||||
01:16
|
||||
yes, that is how it works, and I personally love
|
||||
|
||||
01:19
|
||||
print on demand for 2 reasons.
|
||||
|
||||
01:21
|
||||
Firstly, as you can clearly see, compared to other forms
|
||||
|
||||
01:24
|
||||
of ecommerce,
|
||||
|
||||
01:25
|
||||
print on demand has very little risk. And Printify only
|
||||
|
||||
01:29
|
||||
charges you to print and ship the product
|
||||
|
||||
01:31
|
||||
after a customer has already paid you and paid your
|
||||
|
||||
01:35
|
||||
market price. Once my stores are up and running, apart
|
||||
|
||||
01:38
|
||||
from having to respond to any customer emails, there isn't
|
||||
|
||||
01:41
|
||||
really a lot I have to do daily. That's a
|
||||
|
||||
01:44
|
||||
big part of why I'm able to travel so much.
|
||||
|
||||
01:47
|
||||
So, yes. I'll put my Printify affiliate link in the
|
||||
|
||||
01:50
|
||||
description.
|
||||
|
||||
01:51
|
||||
Just click it and then click the sign up button.
|
||||
|
||||
01:53
|
||||
You can create an account using your email or sign
|
||||
|
||||
01:56
|
||||
up with Google or an Apple account. After that, you'll
|
||||
|
||||
01:59
|
||||
be taken to a quick survey.
|
||||
|
||||
02:00
|
||||
Unlike Shopify's,
|
||||
|
||||
02:02
|
||||
this 1 can't be skipped, so just answer the questions
|
||||
|
||||
02:05
|
||||
as best as you can. Once you're finished, you'll land
|
||||
|
||||
02:07
|
||||
on your Printify dashboard. And you're almost done. Now you
|
||||
|
||||
02:10
|
||||
can go in and you can tweak any settings that
|
||||
|
||||
02:12
|
||||
you like. A lot of these settings are optional, but
|
||||
|
||||
02:15
|
||||
there are a few setting tweaks that I recommend.
|
||||
|
||||
02:19
|
||||
So first up, install settings. Add in your store name.
|
||||
|
||||
02:22
|
||||
If you already know what you want to call it,
|
||||
|
||||
02:24
|
||||
That helps with branding. You can always come back and
|
||||
|
||||
02:27
|
||||
change this later. Secondly, you'll see an option to add
|
||||
|
||||
02:30
|
||||
a legal disclaimer if you plan to ship to EU
|
||||
|
||||
02:32
|
||||
countries. If you're planning to sell in the European Union,
|
||||
|
||||
02:35
|
||||
you can tick this. If not, you can leave it
|
||||
|
||||
02:38
|
||||
off. Either way, click save.
|
||||
|
||||
02:41
|
||||
Next, click on wallet and under payments, add your payment
|
||||
|
||||
02:44
|
||||
method. This can be either a credit or debit card
|
||||
|
||||
02:47
|
||||
and by the way, this is the part that confuses
|
||||
|
||||
02:49
|
||||
a lot of people since, well, a lot of people
|
||||
|
||||
02:52
|
||||
think that the way that Printify works is that they
|
||||
|
||||
02:54
|
||||
will automatically
|
||||
|
||||
02:55
|
||||
deduct the cost of the production and shipping for the
|
||||
|
||||
02:58
|
||||
item from the money that the customer has paid you.
|
||||
|
||||
03:02
|
||||
But that's not how it works because Printify is not
|
||||
|
||||
03:05
|
||||
the 1 collecting the customer's payment.
|
||||
|
||||
03:07
|
||||
Shopify is. Legally, Shopify owes you the money because it's
|
||||
|
||||
03:11
|
||||
your store, not Printify's.
|
||||
|
||||
03:13
|
||||
So here's how it actually plays out. When you make
|
||||
|
||||
03:15
|
||||
a sale, Shopify pays you daily and transfers that money
|
||||
|
||||
03:19
|
||||
to your bank account. The bank transfer usually takes 2
|
||||
|
||||
03:22
|
||||
to 3 business days to clear. But, ideally, you want
|
||||
|
||||
03:25
|
||||
Printify to start production right away, so your customer gets
|
||||
|
||||
03:29
|
||||
their order as soon as possible. Right? That's why we
|
||||
|
||||
03:31
|
||||
add a credit or debit card to Printify. This lets
|
||||
|
||||
03:34
|
||||
you pay for the wholesale and shipping costs upfront.
|
||||
|
||||
03:37
|
||||
Now, personally, I actually like paying this cost upfront because
|
||||
|
||||
03:40
|
||||
I use a credit card for rewards like my Amex
|
||||
|
||||
03:43
|
||||
Platinum. Every time I use it to pay for orders,
|
||||
|
||||
03:45
|
||||
I earn reward points I can convert into airline miles,
|
||||
|
||||
03:48
|
||||
which I then use for discounted or free flights and
|
||||
|
||||
03:51
|
||||
upgrades.
|
||||
|
||||
03:52
|
||||
Those miles are how I've managed to fly myself and
|
||||
|
||||
03:54
|
||||
my family business class around the world at no extra
|
||||
|
||||
03:57
|
||||
cost. So for me, paying upfront with my card is
|
||||
|
||||
04:00
|
||||
a benefit, not a downside.
|
||||
|
||||
04:01
|
||||
Then once the money from Shopify hits my bank account
|
||||
|
||||
04:04
|
||||
a couple of days later, I pay off the card
|
||||
|
||||
04:07
|
||||
before any interest is charged. So you could do the
|
||||
|
||||
04:10
|
||||
same thing with a rewards credit card if you have
|
||||
|
||||
04:12
|
||||
1 or you can just use a debit card with
|
||||
|
||||
04:14
|
||||
enough balance to cover the upfront costs. It's totally up
|
||||
|
||||
04:18
|
||||
to you.
|
||||
|
|
|
|||
|
|
@ -10,3 +10,73 @@
|
|||
* Notes
|
||||
|
||||
* Description
|
||||
|
||||
* Transcript
|
||||
00:00
|
||||
Next, we're gonna connect Printify to your Shopify store so
|
||||
|
||||
00:02
|
||||
orders can be fulfilled on Autopilot for you. This part
|
||||
|
||||
00:06
|
||||
is very simple. In Printify, click to add a new
|
||||
|
||||
00:08
|
||||
store to your account. Choose the option to connect a
|
||||
|
||||
00:11
|
||||
Shopify store and make sure you select the option to
|
||||
|
||||
00:13
|
||||
connect your existing Printify account, which is the 1 that
|
||||
|
||||
00:16
|
||||
you just created, to your Shopify store. Now, we just
|
||||
|
||||
00:19
|
||||
need to paste in your Shopify store URL into Printify
|
||||
|
||||
00:23
|
||||
to complete the connection. To find it, go back to
|
||||
|
||||
00:25
|
||||
your Shopify dashboard. Next to Online Store in the left
|
||||
|
||||
00:28
|
||||
hand menu, click to view your store. Shopify will open
|
||||
|
||||
00:31
|
||||
your storefront in a new tab. Just copy the URL
|
||||
|
||||
00:34
|
||||
from your browser's address bar and then go back to
|
||||
|
||||
00:36
|
||||
the Printify connection screen and paste that URL in and
|
||||
|
||||
00:39
|
||||
click to connect. Shopify will pop up with a window
|
||||
|
||||
00:42
|
||||
asking if you want to install the Printify app. Confirm
|
||||
|
||||
00:45
|
||||
that you do. It might take a moment, but once
|
||||
|
||||
00:48
|
||||
it's installed, you'll see Printify in your Shopify apps showing
|
||||
|
||||
00:51
|
||||
that it's now connected. Finally, just return to Printify and
|
||||
|
||||
00:54
|
||||
click the button to confirm that you've connected to your
|
||||
|
||||
00:57
|
||||
Shopify store and that's it. In your Printify dashboard, you'll
|
||||
|
||||
01:00
|
||||
now see a Shopify icon next to your store name
|
||||
|
||||
01:04
|
||||
confirming that Printify and Shopify are linked. Nice.
|
||||
|
|
|
|||
|
|
@ -10,3 +10,521 @@
|
|||
* Notes
|
||||
|
||||
* Description
|
||||
|
||||
* Review
|
||||
|
||||
** Summary
|
||||
This lesson shows how to create your first product in Printify (a t-shirt), choose a supplier, upload a design, configure variants, and publish it to Shopify.
|
||||
|
||||
** Core Idea
|
||||
Creating a product is straightforward:
|
||||
- Choose a blank product
|
||||
- Select a supplier (or use Printify Choice)
|
||||
- Upload and position your design
|
||||
- Select colors and variants
|
||||
- Publish to Shopify
|
||||
|
||||
** Practical Value
|
||||
- Navigate Printify catalog
|
||||
- Choose between popular shirts (Comfort Colors vs Bella Canvas)
|
||||
- Understand supplier selection vs Printify Choice
|
||||
- Upload high-resolution design
|
||||
- Adjust placement and sizing
|
||||
- Select color variants (focus on best-performing ones)
|
||||
- Preview product before publishing
|
||||
- Publish product to Shopify
|
||||
|
||||
** Product Selection Insight
|
||||
- Comfort Colors 1717 → thicker, vintage look
|
||||
- Bella Canvas 3001 → softer, thinner, more modern
|
||||
- Preference depends on niche and customer taste
|
||||
|
||||
** Supplier Model (Important)
|
||||
Printify is NOT the manufacturer.
|
||||
|
||||
- Printify = platform
|
||||
- Print providers = actual printers
|
||||
|
||||
This affects:
|
||||
- quality
|
||||
- shipping time
|
||||
- consistency
|
||||
|
||||
** Warnings
|
||||
- Low-resolution designs will print poorly
|
||||
- Too many color options can overwhelm customers
|
||||
- White shirts often expose design weaknesses
|
||||
- Express shipping may override your chosen supplier
|
||||
- Different suppliers = different quality levels
|
||||
|
||||
** Key Insight
|
||||
You are not just uploading a product.
|
||||
|
||||
You are making decisions about:
|
||||
- product quality
|
||||
- customer experience
|
||||
- brand consistency
|
||||
|
||||
** My Recommendation
|
||||
Start simple:
|
||||
- Use one shirt type (e.g., Bella Canvas 3001)
|
||||
- Use 3–5 color variants max
|
||||
- Prioritize black if it fits the design
|
||||
- Place design in upper center
|
||||
- Always preview before publishing
|
||||
|
||||
Choose ONE supplier and stay consistent unless you have a reason to change.
|
||||
|
||||
** Additional Insight
|
||||
This is your first real product creation step.
|
||||
|
||||
From here on:
|
||||
- quality matters
|
||||
- consistency matters
|
||||
- decisions compound
|
||||
|
||||
This is where your store begins to take shape.
|
||||
* Transcript
|
||||
00:00
|
||||
Now let's add in our very first product to the
|
||||
|
||||
00:02
|
||||
store, a t shirt. And this is actually quite nice
|
||||
|
||||
00:05
|
||||
and simple to do. First, make sure you've got your
|
||||
|
||||
00:08
|
||||
design file ready, which is the image that you want
|
||||
|
||||
00:10
|
||||
to upload and sell onto your products. Then we'll come
|
||||
|
||||
00:13
|
||||
back to Printify. Click on the catalog button in the
|
||||
|
||||
00:15
|
||||
menu. A list of product categories will appear. We're gonna
|
||||
|
||||
00:18
|
||||
start with t shirts, so click on t shirts under
|
||||
|
||||
00:21
|
||||
either men's or women's clothing since we're gonna be selling
|
||||
|
||||
00:24
|
||||
a unisex t shirt. Either is fine. When you do,
|
||||
|
||||
00:27
|
||||
you'll see a big list of t shirts to choose
|
||||
|
||||
00:29
|
||||
from. If you already know which blank t shirt you
|
||||
|
||||
00:31
|
||||
want to use, that's great. But for most beginners,
|
||||
|
||||
00:35
|
||||
this can be a little bit overwhelming. So to help
|
||||
|
||||
00:38
|
||||
you make your choice, here are 2 of the most
|
||||
|
||||
00:40
|
||||
popular t shirt options right now. The first is the
|
||||
|
||||
00:43
|
||||
Comfort Colors 1 7 1 7 by Gildan. Its big
|
||||
|
||||
00:46
|
||||
selling point is that it's soft and has a vintage
|
||||
|
||||
00:49
|
||||
look and feel with vintage inspired colors that are super
|
||||
|
||||
00:52
|
||||
trendy.
|
||||
|
||||
00:53
|
||||
This vintage style, though, does mean it's a thicker style
|
||||
|
||||
00:56
|
||||
shirt. The second is the Bella Canvas 2001.
|
||||
|
||||
00:59
|
||||
Its claim to fame is that it's not just soft.
|
||||
|
||||
01:02
|
||||
It's extremely
|
||||
|
||||
01:03
|
||||
soft. Bella Canvas is also a sweatshop free brand, which
|
||||
|
||||
01:06
|
||||
Gildan is not.
|
||||
|
||||
01:08
|
||||
Because of the fabric, this t shirt is thinner though
|
||||
|
||||
01:10
|
||||
than Comfort Colors. Whether people prefer thicker or thinner t
|
||||
|
||||
01:14
|
||||
shirts comes down really to personal preference.
|
||||
|
||||
01:17
|
||||
So which should you choose? Well, it's entirely up to
|
||||
|
||||
01:20
|
||||
you. Personally,
|
||||
|
||||
01:22
|
||||
I love the Bella Canvas 3001
|
||||
|
||||
01:24
|
||||
and the Bella Canvas brand overall, so that's what I'm
|
||||
|
||||
01:27
|
||||
going to use for this video. Once you've chosen your
|
||||
|
||||
01:29
|
||||
shirt, click to open it up in the product page.
|
||||
|
||||
01:32
|
||||
Now, here's something most people don't realize. Many people think
|
||||
|
||||
01:36
|
||||
Printify is the 1 actually printing and shipping these shirts,
|
||||
|
||||
01:39
|
||||
but it's not. If you scroll down and look at
|
||||
|
||||
01:42
|
||||
the list of print providers for this shirt, you'll see
|
||||
|
||||
01:45
|
||||
that the products are printed and shipped by external print
|
||||
|
||||
01:49
|
||||
shops. Printify itself is not a print shop and they
|
||||
|
||||
01:52
|
||||
don't have any of their own printing facilities. If you
|
||||
|
||||
01:55
|
||||
visited Printify's headquarters,
|
||||
|
||||
01:57
|
||||
you'd find offices, not printers. Printify is a tech company.
|
||||
|
||||
02:01
|
||||
Their job is to build the platform that these external
|
||||
|
||||
02:04
|
||||
print shops can then use to sell their products to
|
||||
|
||||
02:07
|
||||
the public. Think of Printify like Uber Eats, but for
|
||||
|
||||
02:10
|
||||
print on demand. Uber Eats doesn't cook the food. Right?
|
||||
|
||||
02:13
|
||||
It just connects customers with restaurants through its app. In
|
||||
|
||||
02:17
|
||||
the same way, when you order a burger through Uber
|
||||
|
||||
02:19
|
||||
Eats, Uber Eats doesn't make your burger. The restaurant does.
|
||||
|
||||
02:23
|
||||
Printify works exactly like that. All of these print shops
|
||||
|
||||
02:26
|
||||
that you see listed under the print provider section are
|
||||
|
||||
02:29
|
||||
separate suppliers
|
||||
|
||||
02:30
|
||||
listing their products through Printify
|
||||
|
||||
02:32
|
||||
and this is important because when you pick a product
|
||||
|
||||
02:34
|
||||
like the Bella Canvas 3001
|
||||
|
||||
02:36
|
||||
and you see that multiple suppliers are offering it, well,
|
||||
|
||||
02:40
|
||||
you've got 2 choices.
|
||||
|
||||
02:41
|
||||
First, you can choose to use the Printify choice option.
|
||||
|
||||
02:44
|
||||
This means that you are going to let Printify's algorithm
|
||||
|
||||
02:47
|
||||
decide which supplier to use for each order. If you
|
||||
|
||||
02:51
|
||||
want to go down this route, click start designing
|
||||
|
||||
02:53
|
||||
under Printify choice. But secondly, you can instead choose to
|
||||
|
||||
02:57
|
||||
pick a specific supplier yourself
|
||||
|
||||
02:59
|
||||
by clicking choose manually
|
||||
|
||||
03:01
|
||||
and selecting from the list. Now, there's no right or
|
||||
|
||||
03:04
|
||||
wrong choice here. If you're not sure which to choose
|
||||
|
||||
03:08
|
||||
or if you expect to have customers from different countries
|
||||
|
||||
03:10
|
||||
and want Printify to route borders to local print shops
|
||||
|
||||
03:13
|
||||
for faster shipping, Printify Choice can be a fantastic option.
|
||||
|
||||
03:17
|
||||
But if you've already watched reviews or you have your
|
||||
|
||||
03:19
|
||||
own preferences, for example, if you've watched my Printify review
|
||||
|
||||
03:23
|
||||
where I reviewed different print suppliers, you might want to
|
||||
|
||||
03:26
|
||||
select a particular supplier. Because as a lot of my
|
||||
|
||||
03:29
|
||||
longtime viewers will know, for apparel, I've actually had really
|
||||
|
||||
03:33
|
||||
good experiences with Monster Digital, who are also known as
|
||||
|
||||
03:36
|
||||
TSC Miami.
|
||||
|
||||
03:37
|
||||
My customers have really liked the shirts that they've produced.
|
||||
|
||||
03:41
|
||||
So for me, I usually choose them manually.
|
||||
|
||||
03:44
|
||||
But again, that's my personal preference.
|
||||
|
||||
03:46
|
||||
So once you've made your choice on who is going
|
||||
|
||||
03:49
|
||||
to make your t shirt, you will then come to
|
||||
|
||||
03:52
|
||||
the product design editor. From here, you can just find
|
||||
|
||||
03:55
|
||||
your design file on your computer and upload it. Once
|
||||
|
||||
03:57
|
||||
it finishes uploading, make sure it's in high resolution.
|
||||
|
||||
04:00
|
||||
I only recommend using high resolution designs for printing and
|
||||
|
||||
04:04
|
||||
then you can choose your color variants. You'll see the
|
||||
|
||||
04:06
|
||||
design previewed on different shirt colors. Some designs look terrible
|
||||
|
||||
04:10
|
||||
on white but fantastic on black or vice versa. For
|
||||
|
||||
04:13
|
||||
this particular design, it looks great on dark colors,
|
||||
|
||||
04:17
|
||||
especially black. In my experience, black t shirts tend to
|
||||
|
||||
04:20
|
||||
be the best sellers overall. If there's a color that
|
||||
|
||||
04:23
|
||||
you don't like, just untick it. For example, I didn't
|
||||
|
||||
04:26
|
||||
like how mine looked on white, so I turned that
|
||||
|
||||
04:29
|
||||
color off. You can also adjust the size and placement
|
||||
|
||||
04:32
|
||||
of your design by dragging the corners to make it
|
||||
|
||||
04:35
|
||||
larger or smaller and dragging it around to reposition it.
|
||||
|
||||
04:38
|
||||
You can also use the alignment tools to center it
|
||||
|
||||
04:41
|
||||
horizontally
|
||||
|
||||
04:42
|
||||
and choose whether to place it higher or lower or
|
||||
|
||||
04:44
|
||||
in the middle. Most t shirt designs though look best
|
||||
|
||||
04:48
|
||||
printed in the upper center. At any point too, you
|
||||
|
||||
04:51
|
||||
can click preview to see how it will look. You'll
|
||||
|
||||
04:53
|
||||
see mock ups on a flat shirt, on a hanging
|
||||
|
||||
04:56
|
||||
shirt, and even on a shirt being worn. When I
|
||||
|
||||
05:00
|
||||
previewed my initial version, I decided that the design was
|
||||
|
||||
05:03
|
||||
a bit too wide. So I went back and scaled
|
||||
|
||||
05:06
|
||||
it down slightly and I placed it again at the
|
||||
|
||||
05:09
|
||||
upper center and previewed it again. And this time, I
|
||||
|
||||
05:12
|
||||
was happy with it. So once you like how it's
|
||||
|
||||
05:15
|
||||
placed, click save. Your product should now be saved as
|
||||
|
||||
05:18
|
||||
a draft in your Printify account. So you can just
|
||||
|
||||
05:21
|
||||
click start publishing
|
||||
|
||||
05:22
|
||||
to send it to your Shopify store. And on the
|
||||
|
||||
05:24
|
||||
publishing screen, you'll see that there are lots of options
|
||||
|
||||
05:27
|
||||
for customizing your listing. Later on in this course, we'll
|
||||
|
||||
05:30
|
||||
be editing things like titles and descriptions
|
||||
|
||||
05:33
|
||||
directly inside of Shopify because Shopify gives you more control.
|
||||
|
||||
05:37
|
||||
But while we're here, there is 1 thing you might
|
||||
|
||||
05:39
|
||||
want to double check and that is the shipping options.
|
||||
|
||||
05:42
|
||||
You can choose whether to offer express shipping for the
|
||||
|
||||
05:44
|
||||
product if it's available.
|
||||
|
||||
05:46
|
||||
If you enable express shipping and a customer chooses it
|
||||
|
||||
05:49
|
||||
though, there is 1 important thing that you need to
|
||||
|
||||
05:51
|
||||
know. When express shipping is used, Printify decides which print
|
||||
|
||||
05:55
|
||||
provider will handle the order even if you chose 1
|
||||
|
||||
05:58
|
||||
manually earlier. So in my case, even though I selected
|
||||
|
||||
06:01
|
||||
Monster Digital as my supplier, if I turn on express
|
||||
|
||||
06:05
|
||||
shipping and a customer chooses that option, Printify may send
|
||||
|
||||
06:08
|
||||
that order to a different print shop. And as I've
|
||||
|
||||
06:11
|
||||
mentioned before in previous videos that I have made, I
|
||||
|
||||
06:15
|
||||
prefer to know exactly which company is printing my products.
|
||||
|
||||
06:20
|
||||
Now, some people don't mind. It's a personal preference.
|
||||
|
||||
06:23
|
||||
But since I like having that control, I untick express
|
||||
|
||||
06:26
|
||||
shipping. But again, that is completely up to you. Since
|
||||
|
||||
06:29
|
||||
we'll be doing a more detailed edit of this product
|
||||
|
||||
06:33
|
||||
listing inside of Shopify later, you can just leave everything
|
||||
|
||||
06:36
|
||||
else as is or make any tweaks that you want
|
||||
|
||||
06:39
|
||||
to now. But, yes, when you're ready, click publish. Printify
|
||||
|
||||
06:42
|
||||
will now publish the t shirt to your store. It
|
||||
|
||||
06:44
|
||||
can take a few minutes for all of the files
|
||||
|
||||
06:46
|
||||
and images to load into Shopify.
|
||||
|
||||
06:49
|
||||
You don't have to sit and stare at the screen.
|
||||
|
||||
06:51
|
||||
You can close it if you want to while it
|
||||
|
||||
06:54
|
||||
finishes on in the background.
|
||||
|
||||
06:56
|
||||
But yes, we are done with this. We can now
|
||||
|
||||
06:59
|
||||
move on to the next video.
|
||||
|
|
|
|||
|
|
@ -10,3 +10,366 @@
|
|||
* Notes
|
||||
|
||||
* Description
|
||||
|
||||
* Review
|
||||
** Summary
|
||||
This lesson shows how to add a second product (mugs) in Printify, compare suppliers, properly position designs on mugs, and publish the product to Shopify.
|
||||
** Core Idea
|
||||
Mugs are a strong secondary product, but require:
|
||||
- supplier comparison
|
||||
- correct design placement (not centered like t-shirts)
|
||||
** Practical Value
|
||||
- Navigate to mugs in Printify catalog
|
||||
- Compare similar products from different suppliers
|
||||
- Evaluate:
|
||||
- price
|
||||
- shipping cost
|
||||
- supplier rating
|
||||
- Select best value supplier
|
||||
- Upload design and adjust placement
|
||||
- Duplicate design for both sides of mug
|
||||
- Publish product to Shopify
|
||||
** Supplier Selection Insight
|
||||
Even identical-looking products:
|
||||
- come from different suppliers
|
||||
- have different costs and shipping
|
||||
Small differences compound over time.
|
||||
Always compare:
|
||||
- base cost
|
||||
- shipping cost
|
||||
- rating
|
||||
** Design Placement Insight
|
||||
Mugs ≠ t-shirts.
|
||||
Correct approach:
|
||||
- Do NOT center design
|
||||
- Place near handle (left side)
|
||||
- Duplicate to right side for symmetry
|
||||
Goal:
|
||||
→ visible when holding the mug
|
||||
** Warnings
|
||||
- Centered designs on mugs look unprofessional
|
||||
- Some products have no Printify Choice option
|
||||
- Not all suppliers offer express shipping
|
||||
- Slight price differences can reduce margins
|
||||
- Poor placement reduces perceived quality
|
||||
** Key Insight
|
||||
Product formatting is product-specific.
|
||||
What works for:
|
||||
- t-shirts → centered
|
||||
Does NOT work for:
|
||||
- mugs → side placement
|
||||
Each product type has its own “expected layout.”
|
||||
** My Recommendation
|
||||
For mugs:
|
||||
- Use one supplier consistently at first
|
||||
- Compare at least 2–3 providers before choosing
|
||||
- Place design on both sides near handle
|
||||
- Keep design readable at smaller sizes
|
||||
Treat mugs as:
|
||||
→ an upsell / expansion product, not primary
|
||||
** Additional Insight
|
||||
Mugs are ideal for:
|
||||
- testing design portability
|
||||
- increasing average order value
|
||||
- simple product expansion
|
||||
If a design works on shirts, it often works on mugs with minimal effort.
|
||||
* Transcript
|
||||
00:00
|
||||
Okay. Let's go ahead and add in another product, mugs.
|
||||
|
||||
00:03
|
||||
Yes, T shirts are definitely the most popular print on
|
||||
|
||||
00:06
|
||||
demand product overall, but mugs are also still a great
|
||||
|
||||
00:09
|
||||
seller. And adding a mug is simple. Come to the
|
||||
|
||||
00:11
|
||||
catalog section in Printify
|
||||
|
||||
00:13
|
||||
and then come under home and living and select mugs
|
||||
|
||||
00:16
|
||||
and you will see a huge variety of mugs to
|
||||
|
||||
00:18
|
||||
choose from. You'll also notice that a lot of these
|
||||
|
||||
00:21
|
||||
mugs look almost identical
|
||||
|
||||
00:23
|
||||
but they still have separate product listings. So for example,
|
||||
|
||||
00:26
|
||||
you can see here that this is a listing for
|
||||
|
||||
00:28
|
||||
a basic white mug that costs 5 dollars and 56
|
||||
|
||||
00:31
|
||||
cents or 4 dollars and 15 cents with Printify Premium.
|
||||
|
||||
00:35
|
||||
And then right next to it, there's another plain white
|
||||
|
||||
00:38
|
||||
mug that costs 5 dollars and 72 cents or 4
|
||||
|
||||
00:41
|
||||
dollars and 27 cents with Printify Premium. Now, technically, they're
|
||||
|
||||
00:45
|
||||
both just white mugs. So what's the difference? Well, in
|
||||
|
||||
00:49
|
||||
reality, they're actually made by different manufacturers and brands, and
|
||||
|
||||
00:52
|
||||
different print providers are using technically different white mugs. Although
|
||||
|
||||
00:57
|
||||
in reality,
|
||||
|
||||
00:58
|
||||
the differences are tiny and most customers would probably not
|
||||
|
||||
01:02
|
||||
notice. But since they are technically different products from different
|
||||
|
||||
01:05
|
||||
suppliers,
|
||||
|
||||
01:06
|
||||
they will get their own separate listings. So when you
|
||||
|
||||
01:08
|
||||
see a lot of similar products like this, it's often
|
||||
|
||||
01:11
|
||||
a good idea to open them up and compare the
|
||||
|
||||
01:13
|
||||
supplier reviews, the product cost, and the shipping. So for
|
||||
|
||||
01:16
|
||||
example, this white mug made by Spoke Custom Products currently
|
||||
|
||||
01:20
|
||||
has a 9.4 supplier rating and a price of 5
|
||||
|
||||
01:23
|
||||
dollars and 56 cents or 4 dollars and 15 cents
|
||||
|
||||
01:27
|
||||
premium with shipping costing 6 dollars and 39 cents. Well,
|
||||
|
||||
01:30
|
||||
let's now compare that to another white mug which happens
|
||||
|
||||
01:33
|
||||
to be coming from a provider called Taylor. They also
|
||||
|
||||
01:36
|
||||
have a pretty solid rating. It is 9.2
|
||||
|
||||
01:38
|
||||
but the mug itself is 5 dollars and 72 cents
|
||||
|
||||
01:41
|
||||
or 4 dollars and 27 cents with Printify Premium
|
||||
|
||||
01:44
|
||||
and shipping is 6 dollars and 99 cents. So per
|
||||
|
||||
01:48
|
||||
mug, Taylor actually ends up costing more money than Spoke
|
||||
|
||||
01:52
|
||||
Custom Products, about a dollar more. So in this situation,
|
||||
|
||||
01:56
|
||||
if I wanted to sell a plain white mug, I
|
||||
|
||||
01:58
|
||||
would personally go with Spoke custom products. You might also
|
||||
|
||||
02:02
|
||||
notice that for some products like these mugs, there is
|
||||
|
||||
02:05
|
||||
no Printify choice option available,
|
||||
|
||||
02:07
|
||||
unlike when we added in the t shirt, and that
|
||||
|
||||
02:10
|
||||
is because for this specific mug that is being offered
|
||||
|
||||
02:13
|
||||
here, there is only 1 provider
|
||||
|
||||
02:16
|
||||
that is selling it. So this supplier is your only
|
||||
|
||||
02:19
|
||||
choice. Either way, once you pick the mug you want
|
||||
|
||||
02:21
|
||||
to sell, you can then come and edit it in
|
||||
|
||||
02:23
|
||||
the product editor and upload the design that you want
|
||||
|
||||
02:26
|
||||
to use and you will quickly notice something important and
|
||||
|
||||
02:29
|
||||
that is that designs usually should not be placed in
|
||||
|
||||
02:32
|
||||
the center
|
||||
|
||||
02:33
|
||||
like you do with a t shirt because if you
|
||||
|
||||
02:35
|
||||
place your design in the middle of the mug and
|
||||
|
||||
02:37
|
||||
then preview it, you will see that it prints in
|
||||
|
||||
02:40
|
||||
the center of it, which is usually not what people
|
||||
|
||||
02:43
|
||||
want. Most customers expect that their mug designs will be
|
||||
|
||||
02:47
|
||||
printed on both sides near the handle so that when
|
||||
|
||||
02:50
|
||||
they're holding the mug, the design faces them or it
|
||||
|
||||
02:53
|
||||
faces outwards. So instead of leaving the design in the
|
||||
|
||||
02:56
|
||||
middle, move it over to the left side of the
|
||||
|
||||
02:58
|
||||
mug. You can use the alignment guides, which are the
|
||||
|
||||
03:00
|
||||
little lines and points in the editor, to position it
|
||||
|
||||
03:03
|
||||
correctly.
|
||||
|
||||
03:04
|
||||
Then you can click preview to see how it looks.
|
||||
|
||||
03:06
|
||||
Now you can see the design is printing on 1
|
||||
|
||||
03:09
|
||||
side near the handle, which is much better. But for
|
||||
|
||||
03:12
|
||||
mugs, it is often ideal to have the design on
|
||||
|
||||
03:14
|
||||
both sides. So to print the design twice, click on
|
||||
|
||||
03:17
|
||||
it and use the duplicate button. Now you'll have a
|
||||
|
||||
03:19
|
||||
second copy of your design that you can move over
|
||||
|
||||
03:22
|
||||
to the right side of the mug. And as you
|
||||
|
||||
03:25
|
||||
drag it, Printify's snapping guides will help you mirror the
|
||||
|
||||
03:28
|
||||
placement so both sides match. And now if we preview
|
||||
|
||||
03:31
|
||||
it again, you'll see that the design is on both
|
||||
|
||||
03:34
|
||||
the left and the right side of the handle.
|
||||
|
||||
03:37
|
||||
Perfect. And here's something that's important to know. You can
|
||||
|
||||
03:40
|
||||
put multiple images or copies of your design into the
|
||||
|
||||
03:43
|
||||
same print area and not pay anything extra. So you
|
||||
|
||||
03:47
|
||||
can combine multiple elements within a single print zone without
|
||||
|
||||
03:51
|
||||
having to pay more. But yes, once you're happy with
|
||||
|
||||
03:53
|
||||
how it looks, click save. And on the confirmation page,
|
||||
|
||||
03:57
|
||||
click publish. And just like when I uploaded the t
|
||||
|
||||
04:00
|
||||
shirt in the previous video, I usually leave most of
|
||||
|
||||
04:02
|
||||
the listing details alone here and make my detailed edits
|
||||
|
||||
04:06
|
||||
later inside of Shopify
|
||||
|
||||
04:08
|
||||
where I have more control. And if you check the
|
||||
|
||||
04:10
|
||||
shipping section for this mug here, you will notice that
|
||||
|
||||
04:13
|
||||
unlike when I filmed the t shirt video,
|
||||
|
||||
04:16
|
||||
this mug provider, Spoke Custom Products, does not offer express
|
||||
|
||||
04:19
|
||||
shipping. So not every supplier within Printify
|
||||
|
||||
04:23
|
||||
offers expedited options.
|
||||
|
||||
04:25
|
||||
So it's worth noticing that as you add in products.
|
||||
|
||||
04:28
|
||||
So when you're ready, click publish to send the mug
|
||||
|
||||
04:30
|
||||
to your Shopify store and again, Printify will just need
|
||||
|
||||
04:34
|
||||
a few minutes to upload all of the images and
|
||||
|
||||
04:37
|
||||
data.
|
||||
|
||||
04:38
|
||||
And with that, we can move on to the next
|
||||
|
||||
04:40
|
||||
video.
|
||||
|
|
|
|||
|
|
@ -10,3 +10,73 @@
|
|||
* Notes
|
||||
|
||||
* Description
|
||||
|
||||
* Transcript
|
||||
00:00
|
||||
All right. So in this video, we're gonna answer an
|
||||
|
||||
00:02
|
||||
important question, which is this. What is Printify Premium and
|
||||
|
||||
00:05
|
||||
should you get it?
|
||||
|
||||
00:07
|
||||
Now, throughout this series of videos, you might have noticed
|
||||
|
||||
00:10
|
||||
that I've been talking about 2 different account types within
|
||||
|
||||
00:12
|
||||
Printify. There is a free account and a paid premium
|
||||
|
||||
00:15
|
||||
account.
|
||||
|
||||
00:16
|
||||
So do you need the premium account? Well, the main
|
||||
|
||||
00:20
|
||||
perk of premium is simple. You get big product discounts,
|
||||
|
||||
00:24
|
||||
like really big. Take the Bella Canvas 3001
|
||||
|
||||
00:27
|
||||
t shirt as an example. If you order it from
|
||||
|
||||
00:29
|
||||
Monster Digital with a free account, the starting price is
|
||||
|
||||
00:32
|
||||
11 dollars and 54 cents. With premium, the price drops
|
||||
|
||||
00:35
|
||||
down currently to 9 dollars and 22 cents. That's a
|
||||
|
||||
00:39
|
||||
huge difference per shirt. So where the premium makes sense
|
||||
|
||||
00:43
|
||||
comes down to how many sales you are making. Once
|
||||
|
||||
00:45
|
||||
you expect to sell enough of each product each month
|
||||
|
||||
00:48
|
||||
that your product price discounts equal or ideally exceed
|
||||
|
||||
00:52
|
||||
the cost of premium,
|
||||
|
||||
00:54
|
||||
upgrading becomes a no brainer. It just boosts your profit
|
||||
|
||||
00:57
|
||||
per sale. Until then though, you absolutely do not need
|
||||
|
||||
01:00
|
||||
the premium account. You can just stay on the free
|
||||
|
||||
01:02
|
||||
plan. No problem.
|
||||
|
|
|
|||
|
|
@ -10,3 +10,382 @@
|
|||
* Notes
|
||||
|
||||
* Description
|
||||
|
||||
* Review
|
||||
|
||||
** Summary
|
||||
This lesson explains how to optimize Shopify product pages by improving titles, descriptions, images, pricing, and SEO metadata.
|
||||
|
||||
** Core Idea
|
||||
A product page should:
|
||||
- clearly communicate what the product is
|
||||
- look clean and professional
|
||||
- be optimized for both search engines and conversions
|
||||
|
||||
** Practical Value
|
||||
- Edit product title to be clear and keyword-relevant
|
||||
- Generate description using AI, then manually refine it
|
||||
- Remove unnecessary images added by Printify
|
||||
- Add custom lifestyle images (e.g. Placeit)
|
||||
- Set pricing per variant (e.g. larger sizes cost more)
|
||||
- Edit SEO metadata (title + description)
|
||||
- Optionally clean up URL
|
||||
- Change vendor name to your store name
|
||||
- Preview product before publishing
|
||||
|
||||
** Content Strategy
|
||||
- Title → clarity + keywords
|
||||
- Description → readability + persuasion
|
||||
- Images → conversion driver
|
||||
- Metadata → search visibility
|
||||
|
||||
Each serves a different purpose.
|
||||
|
||||
** AI Usage Insight
|
||||
- Claude → better for natural writing (descriptions)
|
||||
- ChatGPT → better for structured optimization (SEO metadata)
|
||||
|
||||
Both require manual cleanup:
|
||||
- remove robotic phrasing
|
||||
- simplify wording
|
||||
- ensure it sounds human
|
||||
|
||||
** Warnings
|
||||
- Do not leave Printify default descriptions
|
||||
- Too many images = clutter
|
||||
- Too few images = low conversion
|
||||
- AI-generated text must be edited
|
||||
- Tags may cause SEO inconsistencies (optional to remove)
|
||||
- Forgetting to preview can leave visible errors
|
||||
|
||||
** Key Insight
|
||||
Most beginners focus on:
|
||||
→ adding products
|
||||
|
||||
But performance comes from:
|
||||
→ optimizing product pages
|
||||
|
||||
This is where conversion actually happens.
|
||||
|
||||
** My Recommendation
|
||||
Keep it simple and effective:
|
||||
- 1 clear title
|
||||
- 1 clean description
|
||||
- 3–5 strong images
|
||||
- 1 lifestyle image minimum
|
||||
- clean metadata
|
||||
|
||||
Do not overcomplicate formatting or writing.
|
||||
|
||||
Clarity > cleverness.
|
||||
|
||||
** Additional Insight
|
||||
This step turns:
|
||||
- a “product listing”
|
||||
|
||||
into:
|
||||
|
||||
- a “sales page”
|
||||
|
||||
This is one of the highest leverage steps in the entire process.
|
||||
|
||||
* Transcript
|
||||
00:00
|
||||
Okay. In this video, we're gonna learn how to customize
|
||||
|
||||
00:02
|
||||
and optimize product pages. And this is actually quite simple
|
||||
|
||||
00:05
|
||||
to do. So click products in the left menu, then
|
||||
|
||||
00:08
|
||||
open up the product that you want to edit. So
|
||||
|
||||
00:11
|
||||
first up is the title. So we can start out
|
||||
|
||||
00:13
|
||||
by just updating our title to something that is clear
|
||||
|
||||
00:16
|
||||
and relevant to the customer. Then we will go ahead
|
||||
|
||||
00:19
|
||||
and we will write our product description. And for this,
|
||||
|
||||
00:21
|
||||
the free AI tool, Claude, is actually really great. So
|
||||
|
||||
00:24
|
||||
you can just open it up, upload a photo of
|
||||
|
||||
00:27
|
||||
your product, and give it some context, tell it what
|
||||
|
||||
00:29
|
||||
the product is, who it's for, and what you want
|
||||
|
||||
00:32
|
||||
the description to cover, and then you can let Claude
|
||||
|
||||
00:35
|
||||
generate a draft for you. And by the way, if
|
||||
|
||||
00:37
|
||||
you don't know what Claude is, it is a competitor
|
||||
|
||||
00:40
|
||||
to Chatcheapiti.
|
||||
|
||||
00:41
|
||||
It is a chatbot powered by an LLM,
|
||||
|
||||
00:44
|
||||
but it has been trained quite differently. You see, ChatGPT
|
||||
|
||||
00:48
|
||||
leans heavily into user approval, whereas Claude is trained to
|
||||
|
||||
00:52
|
||||
be focused on being helpful, honest, and harmless.
|
||||
|
||||
00:55
|
||||
So in practice, that often means that the writing that
|
||||
|
||||
00:59
|
||||
it creates is more natural and less robotic than ChatGPT,
|
||||
|
||||
01:03
|
||||
and it shows because it gave me a great first
|
||||
|
||||
01:06
|
||||
draft here for my description. So I copied it into
|
||||
|
||||
01:09
|
||||
Shopify and then I went through it line by line
|
||||
|
||||
01:12
|
||||
and made sure to tweak anything that sounded too AI
|
||||
|
||||
01:15
|
||||
generated by removing obvious
|
||||
|
||||
01:18
|
||||
AI towels like excessive em dashes.
|
||||
|
||||
01:21
|
||||
Then once you're happy with the description, we can scroll
|
||||
|
||||
01:23
|
||||
down to product images. Now, Printify usually adds a lot
|
||||
|
||||
01:27
|
||||
of images by default and you won't need all of
|
||||
|
||||
01:29
|
||||
them. So you take this t shirt. It has added
|
||||
|
||||
01:32
|
||||
in a basic front mock up for every colour, plus
|
||||
|
||||
01:35
|
||||
it's added a relaxed fit mock up for every color,
|
||||
|
||||
01:38
|
||||
and some back mock ups as well. Well, I didn't
|
||||
|
||||
01:41
|
||||
need all of these, so I went through and selected
|
||||
|
||||
01:43
|
||||
the images that I didn't want. So for this shirt,
|
||||
|
||||
01:46
|
||||
I decided to only keep the relaxed front mock ups
|
||||
|
||||
01:49
|
||||
and delete the rest
|
||||
|
||||
01:51
|
||||
since there was no design on the back anyway. Then
|
||||
|
||||
01:54
|
||||
after that, I uploaded my custom lifestyle mock up photo,
|
||||
|
||||
01:58
|
||||
which I created using Placeit. And then after that, you
|
||||
|
||||
02:01
|
||||
can come down to pricing.
|
||||
|
||||
02:03
|
||||
Now, if your product has multiple variants like mine, which
|
||||
|
||||
02:06
|
||||
has different variants for size and color, you can set
|
||||
|
||||
02:09
|
||||
the prices for each 1 separately.
|
||||
|
||||
02:12
|
||||
So for this T shirt, there are actually 24 variants.
|
||||
|
||||
02:15
|
||||
There are 6 sizes across 4 colors and it's actually
|
||||
|
||||
02:18
|
||||
pretty standard in the print on demand industry
|
||||
|
||||
02:21
|
||||
to price larger sizes slightly higher because they cost more
|
||||
|
||||
02:25
|
||||
to produce.
|
||||
|
||||
02:26
|
||||
So I adjusted the prices accordingly. Then next, we can
|
||||
|
||||
02:29
|
||||
scroll down and come to the search engine listing preview
|
||||
|
||||
02:32
|
||||
to edit the SEO metadata
|
||||
|
||||
02:34
|
||||
and description.
|
||||
|
||||
02:35
|
||||
Now, this part is important.
|
||||
|
||||
02:37
|
||||
The meta title and description are what show up in
|
||||
|
||||
02:39
|
||||
Google when your product appears in search results. They tell
|
||||
|
||||
02:43
|
||||
search engines who the product is for and what keywords
|
||||
|
||||
02:45
|
||||
it's relevant to, which helps them decide who to show
|
||||
|
||||
02:48
|
||||
it to. This data is also important for AI chatbots.
|
||||
|
||||
02:52
|
||||
These days, lots of people use tools like ChatGPT
|
||||
|
||||
02:55
|
||||
to find products to buy online
|
||||
|
||||
02:57
|
||||
and AI often uses metadata
|
||||
|
||||
02:59
|
||||
to understand
|
||||
|
||||
03:01
|
||||
what a store or product is about. That means that
|
||||
|
||||
03:04
|
||||
you want a meta title that's clear and keyword rich
|
||||
|
||||
03:07
|
||||
and a description that speaks to both Google and to
|
||||
|
||||
03:10
|
||||
AI systems. And for this, I actually prefer using Chat
|
||||
|
||||
03:13
|
||||
GPT, not Claude, because it tends to be more strategic
|
||||
|
||||
03:17
|
||||
when coming up with keyword optimization
|
||||
|
||||
03:19
|
||||
and algorithmic friendly phrasing. Google and Chatbot algorithms
|
||||
|
||||
03:23
|
||||
each look for their own different things and Chat GPT
|
||||
|
||||
03:26
|
||||
is quite good at balancing both. So I had it
|
||||
|
||||
03:29
|
||||
generate a draft meta title and description. Then I pasted
|
||||
|
||||
03:32
|
||||
them into Shopify and I simplified them a bit, so
|
||||
|
||||
03:35
|
||||
I shortened them and, again, I removed any AI quirks
|
||||
|
||||
03:39
|
||||
like overusing
|
||||
|
||||
03:40
|
||||
of em dashes. And if you want, you can also
|
||||
|
||||
03:43
|
||||
tweak the URL. I changed mine so that it ended
|
||||
|
||||
03:46
|
||||
with the word T shirt instead of the word T
|
||||
|
||||
03:48
|
||||
so that it matched the title of my product. If
|
||||
|
||||
03:51
|
||||
you change the URL, I recommend that you enable the
|
||||
|
||||
03:54
|
||||
redirect option. And before saving, I like to make a
|
||||
|
||||
03:58
|
||||
few final tweaks. So first, I like to remove all
|
||||
|
||||
04:01
|
||||
of the product tags and that's because in the past,
|
||||
|
||||
04:04
|
||||
tags have caused occasional weird issues with Google SEO,
|
||||
|
||||
04:08
|
||||
so I prefer not to use them. It's probably fine
|
||||
|
||||
04:12
|
||||
these days,
|
||||
|
||||
04:13
|
||||
but I still like to be cautious. I also like
|
||||
|
||||
04:16
|
||||
to change the vendor field from Printify to be my
|
||||
|
||||
04:19
|
||||
store name. Then once you're done, you can just go
|
||||
|
||||
04:22
|
||||
ahead and click save and I recommend that you make
|
||||
|
||||
04:25
|
||||
sure that you click preview to see how the product
|
||||
|
||||
04:27
|
||||
page looks while live and you can check for any
|
||||
|
||||
04:30
|
||||
layout issues or typos.
|
||||
|
||||
04:32
|
||||
Then once you're happy with that, you can repeat this
|
||||
|
||||
04:34
|
||||
process for all of your products. And then once you've
|
||||
|
||||
04:37
|
||||
done all that, you can move on to the next
|
||||
|
||||
04:39
|
||||
video.
|
||||
|
|
|
|||
|
|
@ -10,3 +10,103 @@
|
|||
* Notes
|
||||
|
||||
* Description
|
||||
|
||||
* Transcript
|
||||
00:00
|
||||
Okay. In this video, we're gonna learn how to put
|
||||
|
||||
00:02
|
||||
products into collections.
|
||||
|
||||
00:04
|
||||
So collections are simply groups of products that you use
|
||||
|
||||
00:06
|
||||
to organize to make your store easier to browse and
|
||||
|
||||
00:09
|
||||
there are 2 main ways that people usually set up
|
||||
|
||||
00:11
|
||||
their collections. The first is by product type. That's actually
|
||||
|
||||
00:14
|
||||
how I'm doing it here. So for this video, I'm
|
||||
|
||||
00:16
|
||||
creating 4 different types of collections,
|
||||
|
||||
00:18
|
||||
T shirts, mugs, stickers, and enamel mugs as a fourth
|
||||
|
||||
00:21
|
||||
product type that I've added into my store. The second
|
||||
|
||||
00:24
|
||||
option is that you can choose to group your collections
|
||||
|
||||
00:27
|
||||
by niche or theme. So for example, if your store
|
||||
|
||||
00:30
|
||||
focuses entirely on holiday T shirts, you might have collections
|
||||
|
||||
00:33
|
||||
like Halloween,
|
||||
|
||||
00:34
|
||||
Christmas, Valentine's Day, and so on. And creating collections is
|
||||
|
||||
00:38
|
||||
very simple. In Shopify's left menu, click Products, then Collections,
|
||||
|
||||
00:42
|
||||
and then click Create Collection. Then give your collection a
|
||||
|
||||
00:45
|
||||
name. And I recommend that when you're adding products into
|
||||
|
||||
00:47
|
||||
it, that you use manual collections for this. So click
|
||||
|
||||
00:51
|
||||
Browse and then select the products that you want to
|
||||
|
||||
00:53
|
||||
include into it. In my case, I went through and
|
||||
|
||||
00:56
|
||||
added in all of my T shirts into the T
|
||||
|
||||
00:58
|
||||
shirt collection. Then next, upload an image for the collection.
|
||||
|
||||
01:01
|
||||
I recommend using 1 of your favorite mock up photos
|
||||
|
||||
01:04
|
||||
for this. So for example, if you have a nice
|
||||
|
||||
01:06
|
||||
lifestyle image from Placeit, that often works really great here.
|
||||
|
||||
01:09
|
||||
So upload it and click done. Then click save. And
|
||||
|
||||
01:12
|
||||
that's it. You've now created your first collection. Later on
|
||||
|
||||
01:15
|
||||
in this course, when we're designing the home page, we're
|
||||
|
||||
01:18
|
||||
actually going to be using at least 3 collections in
|
||||
|
||||
01:21
|
||||
the design that I have created. So if you would
|
||||
|
||||
01:23
|
||||
like to use a design that I have made, I
|
||||
|
||||
01:25
|
||||
recommend that you create at least 3 collections.
|
||||
|
|
|
|||
|
|
@ -10,3 +10,64 @@
|
|||
* Notes
|
||||
|
||||
* Description
|
||||
|
||||
* Transcript
|
||||
00:00
|
||||
In this video, we'll add in any extra pages you
|
||||
|
||||
00:02
|
||||
want like an About Us page or an FAQ.
|
||||
|
||||
00:05
|
||||
This part is simple. In the left menu, click Online
|
||||
|
||||
00:08
|
||||
Store, then Pages, and click Add Page. Give your page
|
||||
|
||||
00:12
|
||||
a title and write the content.
|
||||
|
||||
00:14
|
||||
For example, I've created an About Us page but you
|
||||
|
||||
00:17
|
||||
might also want to create an FAQ page or a
|
||||
|
||||
00:20
|
||||
new Contact Us page or any other type of page
|
||||
|
||||
00:24
|
||||
that contains information that your customers might need. And if
|
||||
|
||||
00:27
|
||||
you're unsure what to say on this, you can always
|
||||
|
||||
00:29
|
||||
ask Chatcheapiti
|
||||
|
||||
00:30
|
||||
or Claude to help you write the content,
|
||||
|
||||
00:33
|
||||
then edit it to make it sound like you and
|
||||
|
||||
00:36
|
||||
not an AI. Then when you're done, make sure the
|
||||
|
||||
00:39
|
||||
page is set to visible instead of hidden and then
|
||||
|
||||
00:42
|
||||
click save. Then open the page to check out how
|
||||
|
||||
00:44
|
||||
it looks and reformat anything if you need to. Then,
|
||||
|
||||
00:48
|
||||
once you've added in all of the extra pages that
|
||||
|
||||
00:50
|
||||
you want, we can then move on to the next
|
||||
|
||||
00:52
|
||||
video.
|
||||
|
|
|
|||
|
|
@ -43,3 +43,5 @@ In this step, we are going to add a Contact Us page and it’s very easy to do!
|
|||
|
||||
|
||||
Your Contact Page will be shown. See you in the next video!
|
||||
|
||||
* Transcript
|
||||
|
|
|
|||
|
|
@ -10,3 +10,163 @@
|
|||
* Notes
|
||||
|
||||
* Description
|
||||
|
||||
* Transcript
|
||||
00:00
|
||||
This video, we are going to go ahead and add
|
||||
|
||||
00:02
|
||||
Shopify payments. This is Shopify's built in payment processor so
|
||||
|
||||
00:05
|
||||
customers can actually pay you. If you're unfamiliar with the
|
||||
|
||||
00:09
|
||||
term payment processor, by the way, it's basically the system
|
||||
|
||||
00:12
|
||||
that securely handles credit card payments for your store. It
|
||||
|
||||
00:15
|
||||
collects your customer's payment details like credit cards and debit
|
||||
|
||||
00:19
|
||||
cards and it charges them and then it transfers the
|
||||
|
||||
00:22
|
||||
money safely to your bank account. Because payments involve sensitive
|
||||
|
||||
00:25
|
||||
financial data, online stores use dedicated payment processes
|
||||
|
||||
00:29
|
||||
to handle this information securely. Shopify payments is Shopify's own
|
||||
|
||||
00:33
|
||||
integrated payment processor and it's the default choice for most
|
||||
|
||||
00:37
|
||||
Shopify stores and so that is the 1 that we
|
||||
|
||||
00:39
|
||||
will be setting up. To do this, click settings in
|
||||
|
||||
00:42
|
||||
the bottom left menu, then click payments. On this page,
|
||||
|
||||
00:45
|
||||
under Shopify payments,
|
||||
|
||||
00:47
|
||||
click complete setup. First, Shopify will ask you how your
|
||||
|
||||
00:51
|
||||
business is registered legally. So if you haven't set up
|
||||
|
||||
00:54
|
||||
a company or you haven't set up an LLC and
|
||||
|
||||
00:57
|
||||
you're just running this under your own name, you can
|
||||
|
||||
00:59
|
||||
choose the option that indicates that you are operating as
|
||||
|
||||
01:02
|
||||
an individual. So in some countries, for example, this is
|
||||
|
||||
01:05
|
||||
also called being a sole proprietor
|
||||
|
||||
01:08
|
||||
or being a sole trader. Then next, you'll fill out
|
||||
|
||||
01:10
|
||||
some personal details. Then you'll add a phone number that
|
||||
|
||||
01:13
|
||||
can be used on customer bank statements.
|
||||
|
||||
01:16
|
||||
Then after that, Shopify will ask you to review your
|
||||
|
||||
01:19
|
||||
information
|
||||
|
||||
01:20
|
||||
and upload supporting documents
|
||||
|
||||
01:22
|
||||
like an ID or business registration
|
||||
|
||||
01:25
|
||||
to verify your identity.
|
||||
|
||||
01:27
|
||||
And I know that some people do feel uneasy about
|
||||
|
||||
01:30
|
||||
uploading personal documents
|
||||
|
||||
01:32
|
||||
and I absolutely
|
||||
|
||||
01:33
|
||||
understand that. But Shopify is required to request this information.
|
||||
|
||||
01:38
|
||||
There are a lot of scammers online so they need
|
||||
|
||||
01:41
|
||||
to confirm that you are a real person running a
|
||||
|
||||
01:44
|
||||
legitimate business,
|
||||
|
||||
01:45
|
||||
not someone trying to steal money. Once you've completed that
|
||||
|
||||
01:49
|
||||
step, Shopify will send you back to the payment settings
|
||||
|
||||
01:52
|
||||
page. You'll now see a prompt to add your bank
|
||||
|
||||
01:55
|
||||
details.
|
||||
|
||||
01:55
|
||||
So you can click on it and if you haven't
|
||||
|
||||
01:58
|
||||
enabled 2 factor authentication
|
||||
|
||||
02:00
|
||||
yet, you will need to do that now first for
|
||||
|
||||
02:02
|
||||
security reasons. Then once you've added that in, enter the
|
||||
|
||||
02:06
|
||||
bank details where you want Shopify to deposit your payouts.
|
||||
|
||||
02:09
|
||||
Then just click save and that's it. Now, in my
|
||||
|
||||
02:12
|
||||
case, Shopify's automated systems actually verified my documents and my
|
||||
|
||||
02:17
|
||||
bank account within a few minutes
|
||||
|
||||
02:19
|
||||
and I was very quickly approved to start accepting payments.
|
||||
|
||||
02:23
|
||||
So yes, once you've done that, you will have successfully
|
||||
|
||||
02:26
|
||||
added in the Shopify payments processor.
|
||||
|
||||
02:29
|
||||
So we can now move on to the next video.
|
||||
|
|
|
|||
|
|
@ -6,7 +6,311 @@
|
|||
#+attr_html: :class links
|
||||
- [[../../toc.org][TOC - ecomm clubhouse]]
|
||||
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=729bc707c98d9540ec44b29e57adf8e1&serverId=99488804638e465693eed17924c57b60][video]]
|
||||
- https://wholesaletedgo.com/storeurl
|
||||
|
||||
* Notes
|
||||
|
||||
In this video, I installed a .store domain name as I have switched to this from .com because .store has higher conversions (and is popular with Gen Z - one of the biggest markets). If you need to use a referral code, you can use mine. [[https://wholesaletedgo.com/storeurl][Click here]] to get a .store domain name for just 99¢ for your first year (please note, that is an affiliate link).
|
||||
|
||||
* Description
|
||||
|
||||
Here’s your Review:
|
||||
|
||||
* Review
|
||||
** Summary
|
||||
This lesson explains how to purchase a custom domain and connect it to Shopify, replacing the default Shopify subdomain with a branded web address.
|
||||
** Core Idea
|
||||
A custom domain improves credibility and branding. It turns a generic store URL into something that looks legitimate and trustworthy.
|
||||
** Practical Value
|
||||
- Buy a domain (e.g. .store)
|
||||
- Use discount pricing for low-cost entry
|
||||
- Understand domain privacy (optional)
|
||||
- Connect domain to Shopify (often via 1-click setup)
|
||||
- Verify domain email to avoid suspension
|
||||
** Domain Strategy
|
||||
- Default Shopify URL → unprofessional
|
||||
- Custom domain → branded identity
|
||||
Example:
|
||||
- bad: storename.myshopify.com
|
||||
- good: storename.store
|
||||
** Practical Steps
|
||||
- Search and purchase domain
|
||||
- Decide on domain privacy
|
||||
- Create registrar account
|
||||
- Use 1-click Shopify connection
|
||||
- Connect domain inside Shopify settings
|
||||
- Verify email ownership
|
||||
** Warnings
|
||||
- You MUST verify your email or domain may be suspended
|
||||
- Promotions (e.g. $0.99 domains) are temporary
|
||||
- Domain privacy costs extra (optional)
|
||||
- Do not forget renewal pricing may be higher after first year
|
||||
** Key Insight
|
||||
The domain itself does not drive sales.
|
||||
But it strongly affects:
|
||||
- trust
|
||||
- professionalism
|
||||
- perceived legitimacy
|
||||
** My Recommendation
|
||||
Get a simple, clean domain quickly:
|
||||
- match your store name
|
||||
- keep it readable
|
||||
- avoid complexity
|
||||
Do not spend time over-optimizing domain extensions.
|
||||
Clarity and branding > clever naming.
|
||||
** Additional Insight
|
||||
This step is low effort but high perception impact.
|
||||
Customers are far more likely to trust:
|
||||
→ a clean domain
|
||||
than:
|
||||
→ a default Shopify URL
|
||||
|
||||
* Transcript
|
||||
00:00
|
||||
All right. In this video, we are gonna go ahead
|
||||
|
||||
00:01
|
||||
and purchase and connect a custom domain name for just
|
||||
|
||||
00:05
|
||||
99 cents. Yes. If you're not familiar with that term,
|
||||
|
||||
00:08
|
||||
your domain name is your store's web address. Right now,
|
||||
|
||||
00:11
|
||||
since we haven't connected a custom domain,
|
||||
|
||||
00:14
|
||||
our store is using a Shopify subdomain.
|
||||
|
||||
00:17
|
||||
So it looks something like your store name dot my
|
||||
|
||||
00:20
|
||||
shopify dot com, which does not look very professional.
|
||||
|
||||
00:24
|
||||
Instead, we want something clean and branded like your store
|
||||
|
||||
00:28
|
||||
name dot store and we're gonna use a dot store
|
||||
|
||||
00:31
|
||||
domain name for a few reasons.
|
||||
|
||||
00:33
|
||||
First, studies show that dot store domains often do get
|
||||
|
||||
00:36
|
||||
higher conversion rates and more traffic than dot com stores
|
||||
|
||||
00:39
|
||||
nowadays. And secondly, if you go ahead and buy your
|
||||
|
||||
00:42
|
||||
domain name directly from the registry that owns dot store,
|
||||
|
||||
00:45
|
||||
which is Radix, and you use a discount code like
|
||||
|
||||
00:48
|
||||
mine, which I will give you, you can get your
|
||||
|
||||
00:50
|
||||
first year for just 99 cents. Like seriously, I genuinely
|
||||
|
||||
00:55
|
||||
don't know of any other way to be able to
|
||||
|
||||
00:58
|
||||
get a domain name like this for so cheap. Plus
|
||||
|
||||
01:01
|
||||
they also have a 1 click install for Shopify which
|
||||
|
||||
01:04
|
||||
is super convenient.
|
||||
|
||||
01:06
|
||||
So here is how to do it. In the description
|
||||
|
||||
01:08
|
||||
of this video, you will find an affiliate link for
|
||||
|
||||
01:11
|
||||
dot store domains. So you can click it and you'll
|
||||
|
||||
01:13
|
||||
be taken to my referral page. Here, you can enter
|
||||
|
||||
01:16
|
||||
your store name and do a search. You'll see available
|
||||
|
||||
01:18
|
||||
domain options including your dot store domain. Add the .store
|
||||
|
||||
01:22
|
||||
1 to your cart, then proceed to the checkout. On
|
||||
|
||||
01:25
|
||||
the checkout page, you should see my discount code Sarah
|
||||
|
||||
01:28
|
||||
automatically
|
||||
|
||||
01:29
|
||||
applied. This should bring your domain's first year down to
|
||||
|
||||
01:32
|
||||
just 99 cents. You'll also have 2 options at this
|
||||
|
||||
01:35
|
||||
point. You can leave domain privacy turned on, which adds
|
||||
|
||||
01:39
|
||||
about 5 dollars or you can turn it off and
|
||||
|
||||
01:41
|
||||
just pay 99 cents. So what is domain privacy? That's
|
||||
|
||||
01:45
|
||||
a good question. So the Who is organization
|
||||
|
||||
01:49
|
||||
requires registers
|
||||
|
||||
01:50
|
||||
to collect and publicly list contact details for domain owners
|
||||
|
||||
01:54
|
||||
in a big online directory. And so if you enable
|
||||
|
||||
01:57
|
||||
domain privacy, the register replaces your personal contact info with
|
||||
|
||||
02:01
|
||||
your own proxy details in that public database,
|
||||
|
||||
02:04
|
||||
protecting your privacy. It is optional so you get to
|
||||
|
||||
02:08
|
||||
decide if you want to pay extra for that protection
|
||||
|
||||
02:10
|
||||
or not. Either way, once you've made your choice, click
|
||||
|
||||
02:13
|
||||
Place Order. You'll then be asked to create an account
|
||||
|
||||
02:16
|
||||
with the domain provider.
|
||||
|
||||
02:17
|
||||
So click to create your account. Then they'll ask you
|
||||
|
||||
02:20
|
||||
for your contact details. These are required legally even if
|
||||
|
||||
02:23
|
||||
you choose domain privacy.
|
||||
|
||||
02:25
|
||||
So fill it out and complete the account setup. Once
|
||||
|
||||
02:28
|
||||
that's done, you can finalize your purchase and pay for
|
||||
|
||||
02:31
|
||||
the domain. And then after you've bought it, go to
|
||||
|
||||
02:34
|
||||
your domain management panel. From here, you should see a
|
||||
|
||||
02:37
|
||||
1 click connect option for Shopify.
|
||||
|
||||
02:40
|
||||
So click it and then click connect to confirm. This
|
||||
|
||||
02:44
|
||||
might take a minute or so while they configure all
|
||||
|
||||
02:47
|
||||
the back end settings like the DNS records and things
|
||||
|
||||
02:50
|
||||
like that for you. I timed it and it took
|
||||
|
||||
02:52
|
||||
me about 50 seconds. And once it's done, you will
|
||||
|
||||
02:56
|
||||
see a success message come up confirming that your domain
|
||||
|
||||
02:59
|
||||
has been connected.
|
||||
|
||||
03:00
|
||||
Now switch back to your Shopify dashboard and this time,
|
||||
|
||||
03:03
|
||||
we're gonna go to settings and then we're gonna go
|
||||
|
||||
03:05
|
||||
and click on domains
|
||||
|
||||
03:07
|
||||
and then click connect existing domain. In here, just type
|
||||
|
||||
03:11
|
||||
in your new domain name and then click connect. Because
|
||||
|
||||
03:14
|
||||
the 1 click setup already configured everything correctly for us,
|
||||
|
||||
03:17
|
||||
Shopify should recognize it right away and you don't have
|
||||
|
||||
03:21
|
||||
to do anything else, and so now we have our
|
||||
|
||||
03:24
|
||||
own custom domain name for just 99 cents. Yay,
|
||||
|
||||
03:27
|
||||
But there is something that you need to keep in
|
||||
|
||||
03:30
|
||||
mind when you buy any new domain name. The registrar
|
||||
|
||||
03:33
|
||||
is legally required to confirm your email address within 15
|
||||
|
||||
03:37
|
||||
days. But something that you do need to do is
|
||||
|
||||
03:40
|
||||
you do need to open the email
|
||||
|
||||
03:42
|
||||
and verify that this is your email address that you
|
||||
|
||||
03:45
|
||||
set the account up with. Otherwise, your domain could get
|
||||
|
||||
03:48
|
||||
temporarily
|
||||
|
||||
03:49
|
||||
suspended.
|
||||
|
||||
03:50
|
||||
So once you've kept your domain name and confirmed that
|
||||
|
||||
03:53
|
||||
your email address is valid, we can then move on
|
||||
|
||||
03:56
|
||||
to the next video.
|
||||
|
|
|
|||
|
|
@ -7,6 +7,289 @@
|
|||
- [[../../toc.org][TOC - ecomm clubhouse]]
|
||||
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=2bc9c6931f905c2136444e3195e61577&serverId=99488804638e465693eed17924c57b60][video]]
|
||||
|
||||
* Notes
|
||||
* Review
|
||||
|
||||
* Description
|
||||
** Summary
|
||||
This lesson explains how to create the essential legal pages for a Shopify store using built-in templates and AI assistance.
|
||||
|
||||
** Core Idea
|
||||
Legal pages are required for trust and compliance, and Shopify simplifies most of the process with templates.
|
||||
|
||||
** Practical Value
|
||||
- Create refund policy from template
|
||||
- Customize privacy policy (auto-generated)
|
||||
- Create terms of service from template
|
||||
- Write shipping policy using AI
|
||||
- Optionally create contact information policy
|
||||
- Policies are automatically linked in store footer
|
||||
|
||||
** Required Pages
|
||||
- Refund Policy
|
||||
- Privacy Policy
|
||||
- Terms of Service
|
||||
- Shipping Policy
|
||||
- (Optional) Contact Information Policy
|
||||
|
||||
** Customization Points
|
||||
- Refund window (e.g. 30 days)
|
||||
- Return conditions (e.g. damaged vs change-of-mind)
|
||||
- Business address (if returns required)
|
||||
- Shipping times per region
|
||||
- Contact details
|
||||
|
||||
** Warnings
|
||||
- Policies must reflect real business practices
|
||||
- Shipping times must match actual fulfillment expectations
|
||||
- Legal requirements vary by region (especially EU)
|
||||
- Contact policy may be required for EU compliance
|
||||
- Do not leave placeholders or incorrect information
|
||||
|
||||
** Key Insight
|
||||
Legal pages are not just legal protection.
|
||||
|
||||
They also:
|
||||
- build customer trust
|
||||
- reduce disputes
|
||||
- clarify expectations
|
||||
|
||||
** My Recommendation
|
||||
Keep policies simple and clear:
|
||||
- avoid legal overcomplication
|
||||
- write in plain language
|
||||
- match actual store behavior
|
||||
|
||||
For print-on-demand:
|
||||
- consider limiting returns to damaged items OR
|
||||
- accept returns if you are comfortable absorbing low refund rates
|
||||
|
||||
** AI Usage Insight
|
||||
- Claude → better for natural customer-facing policy text
|
||||
- Always review and edit output manually
|
||||
|
||||
** Additional Insight
|
||||
This is a one-time setup task.
|
||||
|
||||
Once done correctly:
|
||||
→ minimal ongoing attention needed
|
||||
|
||||
Focus should remain on:
|
||||
- products
|
||||
- listings
|
||||
- marketing
|
||||
|
||||
* Transcript
|
||||
00:00
|
||||
Okay. Now, we're gonna go ahead in this video and
|
||||
|
||||
00:02
|
||||
set up your legal pages, things like your refund policy
|
||||
|
||||
00:05
|
||||
and terms of service. And Shopify actually makes this surprisingly
|
||||
|
||||
00:09
|
||||
easy. Click settings in the left menu and then go
|
||||
|
||||
00:12
|
||||
over to the policy section. Section. You'll see that there
|
||||
|
||||
00:14
|
||||
are spaces in here for your refund policy,
|
||||
|
||||
00:16
|
||||
privacy policy, terms of service, shipping policy, and a contact
|
||||
|
||||
00:21
|
||||
information policy. So we're gonna start with the refund policy.
|
||||
|
||||
00:24
|
||||
Click create from template. Shopify will then generate a basic
|
||||
|
||||
00:28
|
||||
refund policy for you which you can then customize. For
|
||||
|
||||
00:31
|
||||
example, the default refund window is 30 days. So you
|
||||
|
||||
00:34
|
||||
can change this to match your own policy. You can
|
||||
|
||||
00:36
|
||||
also add in your own address if you were going
|
||||
|
||||
00:39
|
||||
to require customers to send items back before issuing refunds
|
||||
|
||||
00:43
|
||||
for them and you can also adjust your policy based
|
||||
|
||||
00:46
|
||||
on your local laws. For example, if the countries you're
|
||||
|
||||
00:49
|
||||
selling to do not require change of mind refunds, you
|
||||
|
||||
00:52
|
||||
could choose to specify that you only accept returns for
|
||||
|
||||
00:56
|
||||
faulty or damaged products. Many print on demand stores do
|
||||
|
||||
00:59
|
||||
this because each item is technically made to order. But
|
||||
|
||||
01:03
|
||||
a lot of people say to me, Sarah, what do
|
||||
|
||||
01:05
|
||||
you do? Do you offer refunds for change of mind?
|
||||
|
||||
01:08
|
||||
And the answer is actually yes. I do offer refunds
|
||||
|
||||
01:11
|
||||
for change of mind. I let customers return items because
|
||||
|
||||
01:14
|
||||
the truth is is that my refund rate is super
|
||||
|
||||
01:17
|
||||
low. Less than 1 percent of my customers
|
||||
|
||||
01:20
|
||||
return and refund their items.
|
||||
|
||||
01:23
|
||||
So I personally don't mind absorbing that cost as part
|
||||
|
||||
01:26
|
||||
of just doing business. But yes, once you've customized your
|
||||
|
||||
01:29
|
||||
refund policy, you can click publish. Now, you're probably gonna
|
||||
|
||||
01:32
|
||||
notice that Shopify has already generated for us an automatic
|
||||
|
||||
01:36
|
||||
privacy policy,
|
||||
|
||||
01:38
|
||||
which is very convenient.
|
||||
|
||||
01:40
|
||||
So you actually don't need to write this from scratch.
|
||||
|
||||
01:42
|
||||
Then next, we're gonna set up our terms of service.
|
||||
|
||||
01:45
|
||||
So click create from template here as well and go
|
||||
|
||||
01:48
|
||||
through and update any sections that need your details,
|
||||
|
||||
01:51
|
||||
such as the information
|
||||
|
||||
01:53
|
||||
for your contact info. And then once you're happy with
|
||||
|
||||
01:55
|
||||
it, you can just click save. So now we need
|
||||
|
||||
01:57
|
||||
to add in a shipping policy and this is the
|
||||
|
||||
02:00
|
||||
only policy interestingly
|
||||
|
||||
02:01
|
||||
that Shopify does not generate automatically but that is totally
|
||||
|
||||
02:05
|
||||
fine because we can easily write 1 ourselves
|
||||
|
||||
02:09
|
||||
using AI. First, go to your shipping settings and review
|
||||
|
||||
02:13
|
||||
the estimated delivery times for each country that you are
|
||||
|
||||
02:16
|
||||
shipping to, then open your AI of choice. You can
|
||||
|
||||
02:19
|
||||
use ChatGPT,
|
||||
|
||||
02:21
|
||||
Claude, Gemini.
|
||||
|
||||
02:22
|
||||
Personally, I like using Claude when I'm writing customer facing
|
||||
|
||||
02:26
|
||||
text because as I've said before, it tends to sound
|
||||
|
||||
02:29
|
||||
a lot more natural than the others. So I gave
|
||||
|
||||
02:32
|
||||
Claude my shipping time estimates and I asked it to
|
||||
|
||||
02:34
|
||||
write a clear, friendly shipping policy for my store and
|
||||
|
||||
02:38
|
||||
the result was excellent. It gave me a very good,
|
||||
|
||||
02:41
|
||||
solid draft that I slightly tweaked and I pasted it
|
||||
|
||||
02:44
|
||||
back into Shopify. Then once your shipping policy is done,
|
||||
|
||||
02:48
|
||||
there is just 1 more optional policy and that is
|
||||
|
||||
02:50
|
||||
the contact information policy.
|
||||
|
||||
02:53
|
||||
Shopify has a template for this too. This policy is
|
||||
|
||||
02:56
|
||||
primarily required for stores selling to the European Union under
|
||||
|
||||
02:59
|
||||
specific regulations.
|
||||
|
||||
03:01
|
||||
So if you're not shipping to the EU, you might
|
||||
|
||||
03:03
|
||||
not need this policy. But if you are, make sure
|
||||
|
||||
03:06
|
||||
to complete it. Then once all of your policies are
|
||||
|
||||
03:09
|
||||
filled in and saved, Shopify will automatically add links to
|
||||
|
||||
03:12
|
||||
them in your store's footer, which is very handy. Customers
|
||||
|
||||
03:15
|
||||
will now be able to see them at the bottom
|
||||
|
||||
03:17
|
||||
of your store and they can click through to read
|
||||
|
||||
03:20
|
||||
each 1. And then just like that, you are done
|
||||
|
||||
03:22
|
||||
creating the legal pages for your store and we can
|
||||
|
||||
03:25
|
||||
now proceed on to the next video.
|
||||
|
|
|
|||
|
|
@ -7,6 +7,202 @@
|
|||
- [[../../toc.org][TOC - ecomm clubhouse]]
|
||||
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=6898ada25eeb0e285bdd3d9486485558&serverId=99488804638e465693eed17924c57b60][video]]
|
||||
|
||||
* Notes
|
||||
* Review
|
||||
** Summary
|
||||
This lesson shows how to build out the Shopify store’s main navigation menu so customers can easily browse products and pages.
|
||||
|
||||
* Description
|
||||
** Core Idea
|
||||
Navigation = usability.
|
||||
A clear menu helps customers:
|
||||
- find products
|
||||
- explore categories
|
||||
- trust the store
|
||||
|
||||
** Practical Value
|
||||
- Edit main menu in Shopify
|
||||
- Add collection links (e.g. t-shirts, mugs)
|
||||
- Nest collections under a parent menu (e.g. “Catalog”)
|
||||
- Add standalone pages (About, FAQ) to top-level navigation
|
||||
- Create dropdown structure for better organization
|
||||
|
||||
** Navigation Structure
|
||||
- Top level:
|
||||
- Catalog
|
||||
- About
|
||||
- FAQ
|
||||
- Under Catalog (nested):
|
||||
- T-Shirts
|
||||
- Mugs
|
||||
- Stickers
|
||||
- etc.
|
||||
|
||||
** Warnings
|
||||
- Leaving navigation empty makes store feel unfinished
|
||||
- Too many top-level items creates clutter
|
||||
- Poor structure makes browsing confusing
|
||||
- Incorrect linking leads to dead or irrelevant pages
|
||||
|
||||
** Key Insight
|
||||
Navigation is not decoration.
|
||||
It directly affects:
|
||||
- user experience
|
||||
- time on site
|
||||
- likelihood of browsing products
|
||||
|
||||
** My Recommendation
|
||||
Keep navigation simple and structured:
|
||||
- 1 main product entry (e.g. Catalog)
|
||||
- 3–6 subcategories max
|
||||
- 2–3 top-level info pages
|
||||
Avoid overloading the menu.
|
||||
Clarity > quantity.
|
||||
|
||||
** Additional Insight
|
||||
This step improves:
|
||||
- perceived professionalism
|
||||
- ease of use
|
||||
But it is not a conversion driver by itself.
|
||||
It supports:
|
||||
→ product discovery
|
||||
Which indirectly supports sales.
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
00:00
|
||||
All right. So after setting up your legal pages, you
|
||||
|
||||
00:02
|
||||
might have noticed something else interesting about your store. Your
|
||||
|
||||
00:05
|
||||
footer has lots of links in it but your main
|
||||
|
||||
00:08
|
||||
navigation currently at the top of the store is still
|
||||
|
||||
00:11
|
||||
very bare. So let's fix that. In this video, we
|
||||
|
||||
00:14
|
||||
are going to update your store's main navigational menu. On
|
||||
|
||||
00:17
|
||||
the left menu, click content. Then click navigation
|
||||
|
||||
00:20
|
||||
or menus depending on your Shopify version.
|
||||
|
||||
00:23
|
||||
Then click main menu to edit it. Then we will
|
||||
|
||||
00:26
|
||||
add in links to our product collections. So click to
|
||||
|
||||
00:28
|
||||
add a menu item. Then enter the name of your
|
||||
|
||||
00:31
|
||||
collection. So for me, I entered t shirts. Then click
|
||||
|
||||
00:34
|
||||
on the link field, choose collections, and then pick your
|
||||
|
||||
00:37
|
||||
collection from the list that you're going to include here.
|
||||
|
||||
00:40
|
||||
So for me, I chose t shirts. Then click add.
|
||||
|
||||
00:44
|
||||
Now grab the handle, which are the little dots next
|
||||
|
||||
00:46
|
||||
to the menu item, and drag it under the catalog
|
||||
|
||||
00:50
|
||||
menu item and indent it slightly to the right.
|
||||
|
||||
00:54
|
||||
That nests it under catalog as a sub menu item.
|
||||
|
||||
00:58
|
||||
You'll see a dropdown structure form. So now, you can
|
||||
|
||||
01:01
|
||||
add in your other collections
|
||||
|
||||
01:02
|
||||
in exactly the same way. So for me, I added
|
||||
|
||||
01:05
|
||||
in mugs, stickers, and enamel mugs
|
||||
|
||||
01:08
|
||||
and all of this is now included as a sub
|
||||
|
||||
01:11
|
||||
menu under catalog.
|
||||
|
||||
01:13
|
||||
So next up, we will then add your extra pages
|
||||
|
||||
01:16
|
||||
like the About Us page or the FAQ to the
|
||||
|
||||
01:19
|
||||
main menu. Click add menu item again but this time,
|
||||
|
||||
01:22
|
||||
we will place it at the top level and not
|
||||
|
||||
01:25
|
||||
have it nested under the catalog. So just go ahead
|
||||
|
||||
01:28
|
||||
and give it a name like about or FAQ,
|
||||
|
||||
01:31
|
||||
then click the link field, choose pages, and pick the
|
||||
|
||||
01:34
|
||||
page that you created earlier. Then just go ahead and
|
||||
|
||||
01:37
|
||||
repeat that for any other pages that you want in
|
||||
|
||||
01:40
|
||||
the main navigation.
|
||||
|
||||
01:41
|
||||
Then when you're done, go ahead and click save. And
|
||||
|
||||
01:43
|
||||
so now, if you look at your store live, you
|
||||
|
||||
01:45
|
||||
will see a menu. If you hover over catalog, you
|
||||
|
||||
01:48
|
||||
will also see that there is now a dropdown containing
|
||||
|
||||
01:52
|
||||
links to each of your collections. Customers can now easily
|
||||
|
||||
01:55
|
||||
browse around your store and they can go ahead and
|
||||
|
||||
01:57
|
||||
check out different categories
|
||||
|
||||
01:59
|
||||
and view all of your products which is exactly
|
||||
|
||||
02:02
|
||||
what we want.
|
||||
|
||||
02:03
|
||||
Very good. Okay. So now that this step is complete,
|
||||
|
||||
02:06
|
||||
we can now move on to the next video.
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -7,6 +7,527 @@
|
|||
- [[../../toc.org][TOC - ecomm clubhouse]]
|
||||
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=ac276894d4d37003624c8238cd0bc0fb&serverId=99488804638e465693eed17924c57b60][video]]
|
||||
|
||||
* Notes
|
||||
* Review
|
||||
|
||||
* Description
|
||||
** Summary
|
||||
This lesson walks through customizing the Shopify store’s visual design, including theme settings, layout, homepage sections, and checkout styling.
|
||||
|
||||
** Core Idea
|
||||
Design = clarity + trust.
|
||||
A clean, simple store that looks intentional performs better than something cluttered or overly styled.
|
||||
|
||||
** Practical Value
|
||||
- Access theme editor (Online Store → Customize)
|
||||
- Upload logo and favicon
|
||||
- Set colors (background + brand color)
|
||||
- Choose typography (heading + body fonts)
|
||||
- Adjust layout width and spacing
|
||||
- Add social media links
|
||||
- Customize homepage:
|
||||
- Announcement bar (or hide it)
|
||||
- Welcome text
|
||||
- Collage sections (collections)
|
||||
- Featured products
|
||||
- Customize footer (CTA + links)
|
||||
- Customize checkout (logo + colors)
|
||||
|
||||
** Design Principles Highlighted
|
||||
- Keep it simple
|
||||
- Keep it consistent
|
||||
- Use white space
|
||||
- Match brand identity
|
||||
- Optimize for both desktop and mobile
|
||||
|
||||
** Warnings
|
||||
- Over-designing does NOT increase conversions
|
||||
- Too many colors/fonts = unprofessional
|
||||
- Wide layouts require higher-res images
|
||||
- Ignoring mobile view can break usability
|
||||
- Empty homepage sections reduce trust
|
||||
|
||||
** Key Insight
|
||||
Design is not about creativity.
|
||||
It’s about:
|
||||
- making the store easy to understand
|
||||
- making it feel legitimate
|
||||
- guiding the user to products
|
||||
|
||||
** My Recommendation
|
||||
Stick to a minimal system:
|
||||
- 1 main color + black + white
|
||||
- 1 font (or max 2)
|
||||
- Narrow layout (≈1000px works well)
|
||||
- 3 collections on homepage
|
||||
- clear CTA in footer
|
||||
Avoid:
|
||||
- flashy elements
|
||||
- unnecessary customization
|
||||
- “trying to be unique” at the cost of clarity
|
||||
|
||||
** Additional Insight
|
||||
This step improves:
|
||||
- first impressions
|
||||
- trust
|
||||
- readability
|
||||
But like navigation:
|
||||
→ it supports conversion, it doesn’t create it
|
||||
Products + offer + traffic still matter more.
|
||||
|
||||
* Transcript
|
||||
#+begin_example
|
||||
00:00
|
||||
Okay. In this video, we're gonna be doing something big.
|
||||
|
||||
00:03
|
||||
We're gonna customize the store's design, layout, and colors. And
|
||||
|
||||
00:06
|
||||
this is actually surprisingly easy to do. So on the
|
||||
|
||||
00:09
|
||||
left menu, click Online Store and make sure you're on
|
||||
|
||||
00:12
|
||||
the Themes page and then click Customize
|
||||
|
||||
00:15
|
||||
next to your active theme. This will take you inside
|
||||
|
||||
00:18
|
||||
of Shopify's theme editor. And at the top of the
|
||||
|
||||
00:20
|
||||
editor, you can see that you can switch between views.
|
||||
|
||||
00:23
|
||||
So you can see your store in wide desktop mode,
|
||||
|
||||
00:26
|
||||
regular desktop, or mobile.
|
||||
|
||||
00:29
|
||||
And this is actually very helpful to make sure everything
|
||||
|
||||
00:31
|
||||
looks good on all devices.
|
||||
|
||||
00:34
|
||||
So the first thing that we're gonna do is we're
|
||||
|
||||
00:36
|
||||
gonna upload a store logo. So click on theme settings,
|
||||
|
||||
00:39
|
||||
and in here, you can open up the logo section,
|
||||
|
||||
00:42
|
||||
Then select the logo and upload your store's logo image.
|
||||
|
||||
00:45
|
||||
Now, I actually created my store logo with Canva. You
|
||||
|
||||
00:48
|
||||
could also use AI to help you design a logo
|
||||
|
||||
00:51
|
||||
too. Then once your logo is uploaded, click Done and
|
||||
|
||||
00:54
|
||||
you can use the width slider to adjust how big
|
||||
|
||||
00:57
|
||||
or small it appears
|
||||
|
||||
00:58
|
||||
on your store. Next, click select under Favicon. Now, a
|
||||
|
||||
01:02
|
||||
Favicon is a tiny image that you see in your
|
||||
|
||||
01:05
|
||||
browser tab next to your site name. It just needs
|
||||
|
||||
01:07
|
||||
to be a small image that's at least 32 pixels
|
||||
|
||||
01:10
|
||||
by 32 pixels. So come in here and upload your
|
||||
|
||||
01:14
|
||||
favicon image and then click done.
|
||||
|
||||
01:16
|
||||
Then you can close the logo section. Now, open up
|
||||
|
||||
01:19
|
||||
the color section. And in here, we're gonna adjust the
|
||||
|
||||
01:21
|
||||
background color for color scheme 1. Now, you can choose
|
||||
|
||||
01:24
|
||||
whatever suits your branding, but I'm gonna go with white.
|
||||
|
||||
01:27
|
||||
It's neutral and works with lots of different types of
|
||||
|
||||
01:30
|
||||
product styles and niches.
|
||||
|
||||
01:32
|
||||
After that, close colors and then come and open up
|
||||
|
||||
01:35
|
||||
the typography section and click on the heading font and
|
||||
|
||||
01:38
|
||||
choose a new font. To preview, just click on each
|
||||
|
||||
01:41
|
||||
font and your store headings will update live. So choose
|
||||
|
||||
01:45
|
||||
a font that matches your brand's vibe. You can use
|
||||
|
||||
01:48
|
||||
different fonts for headings and your body text or you
|
||||
|
||||
01:50
|
||||
can use the same font for both. I like using
|
||||
|
||||
01:53
|
||||
the same font because it keeps everything clean and simple.
|
||||
|
||||
01:55
|
||||
In my case, my favorite font is catamaran
|
||||
|
||||
01:58
|
||||
so I selected that. Then I did the same for
|
||||
|
||||
02:00
|
||||
the body font. I chose the same font for this
|
||||
|
||||
02:03
|
||||
as well. Then once you've finished doing that, you can
|
||||
|
||||
02:06
|
||||
close typography and now you can open up the layout.
|
||||
|
||||
02:09
|
||||
This is where you can do things like tweak the
|
||||
|
||||
02:11
|
||||
width and spacing of your store. So for example, if
|
||||
|
||||
02:14
|
||||
we switch to widescreen preview, you will see that the
|
||||
|
||||
02:17
|
||||
default store width is 1200
|
||||
|
||||
02:19
|
||||
pixels.
|
||||
|
||||
02:20
|
||||
But in layout settings, I like to change this to
|
||||
|
||||
02:23
|
||||
actually be 1000 pixels
|
||||
|
||||
02:25
|
||||
because that makes the content area a bit narrower, which
|
||||
|
||||
02:29
|
||||
means I can use slightly smaller images
|
||||
|
||||
02:31
|
||||
while having them still look sharp and in high resolution.
|
||||
|
||||
02:35
|
||||
But this is just my personal preference. It's up to
|
||||
|
||||
02:37
|
||||
you. You can also adjust the spacing between sections.
|
||||
|
||||
02:40
|
||||
Increasing the spacing will add more white space between content
|
||||
|
||||
02:44
|
||||
blocks. So as you can see, this is really just
|
||||
|
||||
02:46
|
||||
about personal taste. Once the layout looks the way that
|
||||
|
||||
02:49
|
||||
you like, you can close the layout section. There are
|
||||
|
||||
02:52
|
||||
lots of other additional fine tuning options too by changing
|
||||
|
||||
02:55
|
||||
button styles or section borders.
|
||||
|
||||
02:57
|
||||
In my experience,
|
||||
|
||||
02:58
|
||||
this does not really change how high of a conversion
|
||||
|
||||
03:01
|
||||
rate I get
|
||||
|
||||
03:03
|
||||
in any of my case studies. So I usually don't
|
||||
|
||||
03:06
|
||||
consider anything beyond this as necessary and see it as
|
||||
|
||||
03:10
|
||||
just optional changes based on personal design preference. There is,
|
||||
|
||||
03:14
|
||||
however, 1 more change that I recommend doing if you
|
||||
|
||||
03:16
|
||||
can and that is to open the social media tab.
|
||||
|
||||
03:19
|
||||
If your store has social media profiles,
|
||||
|
||||
03:22
|
||||
add the links in here. And if you don't have
|
||||
|
||||
03:24
|
||||
them yet, you can come back in and add them
|
||||
|
||||
03:26
|
||||
later. These will show as clickable icons on your site
|
||||
|
||||
03:30
|
||||
and it is good for conversions
|
||||
|
||||
03:32
|
||||
to have links to your social media pages
|
||||
|
||||
03:35
|
||||
in your store. But yes, once you finish updating your
|
||||
|
||||
03:38
|
||||
theme settings, you can click save. And now, we can
|
||||
|
||||
03:41
|
||||
switch on over to editing the actual sections of our
|
||||
|
||||
03:44
|
||||
home page And we're gonna actually go ahead and customize
|
||||
|
||||
03:47
|
||||
the front page layout now. So firstly, we will tweak
|
||||
|
||||
03:50
|
||||
the announcement bar, which is the banner at the top
|
||||
|
||||
03:52
|
||||
of the page. Now, you can use this for special
|
||||
|
||||
03:54
|
||||
offers like free shipping or a limited time discount. If
|
||||
|
||||
03:58
|
||||
you don't have anything to announce yet though, you can
|
||||
|
||||
04:01
|
||||
simply hide the announcement bar by toggling it off. Next,
|
||||
|
||||
04:04
|
||||
we'll update the welcome text on the home page. So
|
||||
|
||||
04:07
|
||||
click the rich text section and edit the title and
|
||||
|
||||
04:10
|
||||
text to say something welcoming that fits with your brand.
|
||||
|
||||
04:14
|
||||
And if you're not sure what to say, you can,
|
||||
|
||||
04:16
|
||||
of course, always ask Claude or ChatGPT
|
||||
|
||||
04:19
|
||||
to help with writing a short, friendly, welcome message customized
|
||||
|
||||
04:23
|
||||
to your store's niche. You can also adjust the text
|
||||
|
||||
04:25
|
||||
size. You can make it smaller, larger, or very large.
|
||||
|
||||
04:28
|
||||
I find medium size works well here. After that, we'll
|
||||
|
||||
04:31
|
||||
customize the collage section. By default, there are 2 collages.
|
||||
|
||||
04:35
|
||||
I like using 3. I think it looks more balanced.
|
||||
|
||||
04:38
|
||||
So under the collage section, click the little small plus
|
||||
|
||||
04:41
|
||||
icon and choose to add another collage block. Now you
|
||||
|
||||
04:45
|
||||
will have 3, and editing each collage is easy. Click
|
||||
|
||||
04:48
|
||||
1 and then choose which product collection to feature in
|
||||
|
||||
04:51
|
||||
it. The image that you assigned to that collection
|
||||
|
||||
04:54
|
||||
earlier when we created our product collections
|
||||
|
||||
04:57
|
||||
will appear here automatically.
|
||||
|
||||
04:59
|
||||
Now you can repeat this process for all 3 collages,
|
||||
|
||||
05:02
|
||||
assigning each a different collection.
|
||||
|
||||
05:04
|
||||
So that's why during the collections video, I recommended and
|
||||
|
||||
05:08
|
||||
suggested
|
||||
|
||||
05:09
|
||||
making at least 3 collections.
|
||||
|
||||
05:11
|
||||
Then we can go ahead and edit the featured collection
|
||||
|
||||
05:14
|
||||
section. Click it and then use the slider to show
|
||||
|
||||
05:16
|
||||
more or fewer products. You can also change which collection
|
||||
|
||||
05:19
|
||||
is featured, although by default, Shopify usually just has it
|
||||
|
||||
05:23
|
||||
be all of your products. Then when you're happy with
|
||||
|
||||
05:26
|
||||
the homepage layout, you can click save. You can preview
|
||||
|
||||
05:29
|
||||
it on both desktop and mobile to make sure it
|
||||
|
||||
05:31
|
||||
looks clean and easy to navigate.
|
||||
|
||||
05:33
|
||||
So this layout is 1 that I used in a
|
||||
|
||||
05:36
|
||||
brand new store that had no reviews
|
||||
|
||||
05:38
|
||||
and it still converted very well. This is a simple,
|
||||
|
||||
05:42
|
||||
minimal, and focused design. Then once you're happy with how
|
||||
|
||||
05:45
|
||||
it looks, you can scroll down to the footer and
|
||||
|
||||
05:48
|
||||
edit it. So click on the text and change it
|
||||
|
||||
05:50
|
||||
to a call to action like inviting visitors to sign
|
||||
|
||||
05:53
|
||||
up for special offers or discounts.
|
||||
|
||||
05:55
|
||||
And again, if you need help, you can get Claude
|
||||
|
||||
05:58
|
||||
or Chatchepitt
|
||||
|
||||
05:59
|
||||
to help you generate some text here. You'll also notice
|
||||
|
||||
06:02
|
||||
the social icons that we set earlier now appear in
|
||||
|
||||
06:05
|
||||
the footer too. You will also see a PayPal icon
|
||||
|
||||
06:07
|
||||
as well. Well, later on when we add more payment
|
||||
|
||||
06:11
|
||||
options like Visa and Mastercard,
|
||||
|
||||
06:13
|
||||
these icons are going to show here too. But yes,
|
||||
|
||||
06:15
|
||||
once you're happy with your footer, you can click save.
|
||||
|
||||
06:18
|
||||
Then click the drop down menu at the top of
|
||||
|
||||
06:20
|
||||
the editor and switch to the checkout page. And here,
|
||||
|
||||
06:23
|
||||
you can upload your logo again specifically
|
||||
|
||||
06:25
|
||||
for the checkout and you can resize it using the
|
||||
|
||||
06:29
|
||||
width slider. And then as an optional step, you can
|
||||
|
||||
06:32
|
||||
choose if you want to change the colors for your
|
||||
|
||||
06:34
|
||||
checkout page. So some accents you can see are in
|
||||
|
||||
06:37
|
||||
Shopify's default blue, which might not match with your brand.
|
||||
|
||||
06:40
|
||||
So I changed mine to be a coffee brown color
|
||||
|
||||
06:43
|
||||
to match with my niche. And when you do that,
|
||||
|
||||
06:46
|
||||
you'll see that the buttons and highlights on the checkout
|
||||
|
||||
06:48
|
||||
page now match your chosen color. I also recommend that
|
||||
|
||||
06:52
|
||||
you go ahead and you preview the checkout on both
|
||||
|
||||
06:54
|
||||
desktop and mobile. And when everything looks good, click save.
|
||||
|
||||
06:58
|
||||
And that's it. Your store's visual design is now complete.
|
||||
|
||||
07:01
|
||||
We can now move on to the next video.
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -7,6 +7,213 @@
|
|||
- [[../../toc.org][TOC - ecomm clubhouse]]
|
||||
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=3bf69e4b52104bcd9887fb87b5a7bcc7&serverId=99488804638e465693eed17924c57b60][video]]
|
||||
|
||||
* Notes
|
||||
* Review
|
||||
|
||||
* Description
|
||||
** Summary
|
||||
This lesson explains how to configure Shopify Markets and confirm shipping settings so the store only sells to countries you are willing to serve.
|
||||
|
||||
** Core Idea
|
||||
Markets define where customers can buy from you.
|
||||
|
||||
If a country is not included in your market settings:
|
||||
- customers from that country cannot complete checkout
|
||||
|
||||
** Practical Value
|
||||
- Create a market
|
||||
- Add target countries/regions
|
||||
- Avoid unnecessary worldwide selling
|
||||
- Focus on practical English-speaking markets
|
||||
- Review Printify-created shipping profiles
|
||||
- Confirm supplier shipping rates and delivery times
|
||||
|
||||
** Recommended Market Logic
|
||||
Start with countries that make sense for your language, products, and fulfillment setup.
|
||||
|
||||
Common starting regions:
|
||||
- United States
|
||||
- Canada
|
||||
- Australia
|
||||
- United Kingdom
|
||||
- New Zealand
|
||||
|
||||
** Warnings
|
||||
- Worldwide selling adds complexity
|
||||
- EU selling may involve stricter tax, privacy, and consumer rules
|
||||
- Shipping to unsupported regions can create customer service problems
|
||||
- Do not change Printify shipping rates unless you understand the cost impact
|
||||
|
||||
** Key Insight
|
||||
You do not need to sell everywhere.
|
||||
|
||||
A focused market is easier to manage than global availability.
|
||||
|
||||
** My Recommendation
|
||||
Start narrow.
|
||||
|
||||
Choose a small group of English-speaking countries first, then expand later if there is demand.
|
||||
|
||||
Leave Printify shipping profiles alone unless there is a clear reason to change them.
|
||||
|
||||
** Additional Insight
|
||||
This is an operations-control step.
|
||||
|
||||
It affects:
|
||||
- checkout availability
|
||||
- shipping promises
|
||||
- legal complexity
|
||||
- customer service load
|
||||
|
||||
|
||||
* Transcript
|
||||
00:00
|
||||
All right. In this video, we're going to adjust your
|
||||
|
||||
00:02
|
||||
markets and shipping settings. So we've enabled customers to pay
|
||||
|
||||
00:06
|
||||
us. Now, we need to decide where in the world
|
||||
|
||||
00:09
|
||||
we are willing to ship products. So first, we will
|
||||
|
||||
00:12
|
||||
set up markets. Click markets in the left side bar.
|
||||
|
||||
00:15
|
||||
Then click create market. Then give the market a descriptive
|
||||
|
||||
00:18
|
||||
name. Then click add countries, regions, and select which countries
|
||||
|
||||
00:22
|
||||
you want to include in this market. You can use
|
||||
|
||||
00:25
|
||||
the search bar or scroll through the list and tick
|
||||
|
||||
00:28
|
||||
each country that you want to sell and ship to.
|
||||
|
||||
00:31
|
||||
Anyone who is from a country that is not in
|
||||
|
||||
00:33
|
||||
your list will not be able to complete a purchase.
|
||||
|
||||
00:37
|
||||
So this is where you are defining your shipping regions.
|
||||
|
||||
00:41
|
||||
Now, at this point, you might be thinking, okay, Sarah.
|
||||
|
||||
00:44
|
||||
Why not just ship worldwide?
|
||||
|
||||
00:46
|
||||
And it is a fair question. You can ship worldwide
|
||||
|
||||
00:49
|
||||
if you want to but remember that some regions, like
|
||||
|
||||
00:52
|
||||
the EU, have stricter tax and privacy regulations.
|
||||
|
||||
00:56
|
||||
So that's part of why Shopify does not automatically include
|
||||
|
||||
01:00
|
||||
every country by default. And honestly, in my experience,
|
||||
|
||||
01:04
|
||||
if you're marketing in English, the majority of my customers
|
||||
|
||||
01:08
|
||||
come from the USA, Canada, and Australia
|
||||
|
||||
01:11
|
||||
with the USA being by far the biggest market since
|
||||
|
||||
01:15
|
||||
my stores and marketing are, of course, in English and
|
||||
|
||||
01:18
|
||||
the US is the largest English speaking country by far.
|
||||
|
||||
01:22
|
||||
So you don't have to sell to every country on
|
||||
|
||||
01:25
|
||||
the planet in my experience.
|
||||
|
||||
01:27
|
||||
In my experience, you can focus on the regions that
|
||||
|
||||
01:29
|
||||
make sense for you. Then once you've chosen your countries,
|
||||
|
||||
01:32
|
||||
click done, then click save. You'll now be taken to
|
||||
|
||||
01:35
|
||||
the market's overview. If you have a default domestic market
|
||||
|
||||
01:39
|
||||
that you don't need, you can delete it now. For
|
||||
|
||||
01:41
|
||||
example, I removed my separate domestic market since I had
|
||||
|
||||
01:45
|
||||
already included New Zealand in my main global market.
|
||||
|
||||
01:49
|
||||
Then next, we'll confirm your shipping settings. Click settings again
|
||||
|
||||
01:52
|
||||
in the left menu and then click shipping and delivery
|
||||
|
||||
01:55
|
||||
and it's very convenient.
|
||||
|
||||
01:57
|
||||
You will see that Printify has automatically created some shipping
|
||||
|
||||
02:00
|
||||
profiles for you. Each Printify supplier has its own shipping
|
||||
|
||||
02:03
|
||||
rates and delivery times and these are imported automatically into
|
||||
|
||||
02:07
|
||||
Shopify. You can expand each profile to review the rates.
|
||||
|
||||
02:10
|
||||
In most cases, you won't want to change anything here
|
||||
|
||||
02:13
|
||||
probably
|
||||
|
||||
02:14
|
||||
because the prices and delivery times do match the supplier's
|
||||
|
||||
02:18
|
||||
own settings. But if you did want to edit something,
|
||||
|
||||
02:21
|
||||
you can click the menu, which is the 3 dots
|
||||
|
||||
02:23
|
||||
next to a rate, and choose edit. Then, you'll be
|
||||
|
||||
02:26
|
||||
able to adjust it. But again, the default setup is
|
||||
|
||||
02:30
|
||||
oftentimes
|
||||
|
||||
02:31
|
||||
the best choice. So once you've looked over everything,
|
||||
|
||||
02:34
|
||||
we are ready to move on to the next video.
|
||||
|
|
|
|||
|
|
@ -7,6 +7,87 @@
|
|||
- [[../../toc.org][TOC - ecomm clubhouse]]
|
||||
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=cd39fb773c09aa0738987def10438f19&serverId=99488804638e465693eed17924c57b60][video]]
|
||||
|
||||
* Notes
|
||||
* Transcript
|
||||
00:00
|
||||
Okay. We can now go ahead and wrap up the
|
||||
|
||||
* Description
|
||||
00:02
|
||||
final little adjustments to your store
|
||||
|
||||
00:04
|
||||
before you send it live. So let me walk you
|
||||
|
||||
00:07
|
||||
through it. Head into settings and under the general section,
|
||||
|
||||
00:11
|
||||
make sure you've named your store. If you haven't, go
|
||||
|
||||
00:13
|
||||
ahead and type it in now and click save. Then
|
||||
|
||||
00:17
|
||||
scroll down to your currency settings. You'll want your store's
|
||||
|
||||
00:19
|
||||
default currency to match the main country that you're selling
|
||||
|
||||
00:22
|
||||
to. So for me, that's almost always the USA. So
|
||||
|
||||
00:26
|
||||
I set my store's currency to USD. Then right underneath
|
||||
|
||||
00:29
|
||||
that, you will find the unit system. The same idea
|
||||
|
||||
00:32
|
||||
here. Choose the system that your customers are most familiar
|
||||
|
||||
00:35
|
||||
with. Since I target the USA market, I switch mine
|
||||
|
||||
00:39
|
||||
to the imperial system. Then after that, there's just 1
|
||||
|
||||
00:43
|
||||
more thing to adjust. Keep scrolling until you see the
|
||||
|
||||
00:46
|
||||
order processing section and turn on automatic fulfillment.
|
||||
|
||||
00:50
|
||||
This is what lets Printify fulfill orders for you without
|
||||
|
||||
00:54
|
||||
out you having to lift a finger. I also choose
|
||||
|
||||
00:57
|
||||
to turn on the option to automatically notify customers when
|
||||
|
||||
01:00
|
||||
their order ships. The only box that I personally leave
|
||||
|
||||
01:04
|
||||
unchecked
|
||||
|
||||
01:05
|
||||
is the 1 that auto fulfills high risk orders.
|
||||
|
||||
01:08
|
||||
Those are the ones that I prefer to review and
|
||||
|
||||
01:10
|
||||
if needed, cancel and refund.
|
||||
|
||||
01:13
|
||||
Thankfully though, these are pretty rare. But yes, once everything
|
||||
|
||||
01:16
|
||||
looks right, just click save And there you go. You
|
||||
|
||||
01:19
|
||||
have completed this step.
|
||||
|
||||
01:21
|
||||
So let's now move on to the next video.
|
||||
|
|
|
|||
|
|
@ -7,6 +7,50 @@
|
|||
- [[../../toc.org][TOC - ecomm clubhouse]]
|
||||
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=19b513044b81bd6d9b54ae5f72a91b6f&serverId=99488804638e465693eed17924c57b60][video]]
|
||||
|
||||
* Notes
|
||||
* Transcript
|
||||
#+begin_example
|
||||
00:00
|
||||
Okay. Now it is time for the big moment. It
|
||||
|
||||
* Description
|
||||
00:02
|
||||
is time to officially take your store live by removing
|
||||
|
||||
00:05
|
||||
the password. Yes, because up until now, Shopify has actually
|
||||
|
||||
00:09
|
||||
been interestingly enough blocking the public from seeing your store
|
||||
|
||||
00:13
|
||||
because they've been showing a password screen to anyone who
|
||||
|
||||
00:16
|
||||
is not logged into your admin account, meaning that if
|
||||
|
||||
00:19
|
||||
you had shared the link to your store, no 1
|
||||
|
||||
00:22
|
||||
could actually view anything yet.
|
||||
|
||||
00:24
|
||||
So let's fix that. From your dashboard, click Online Store
|
||||
|
||||
00:28
|
||||
and then select Preferences.
|
||||
|
||||
00:30
|
||||
Scroll until you see the password section and turn it
|
||||
|
||||
00:33
|
||||
off and hit Save and then that's it. Your store
|
||||
|
||||
00:37
|
||||
is now officially live. Congratulations.
|
||||
|
||||
00:39
|
||||
You did it. That is such a huge milestone.
|
||||
|
||||
00:43
|
||||
Well done. You are now able to receive orders. Congratulations.
|
||||
#+end_example
|
||||
|
|
|
|||
|
|
@ -5,7 +5,7 @@
|
|||
* Links
|
||||
#+attr_html: :class links
|
||||
- [[../../toc.org][TOC - ecomm clubhouse]]
|
||||
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=464ba3fa9db3f038d7e943d7dbcfdcae&serverId=99488804638e465693eed17924c57b60][video]]
|
||||
- [[][video]]
|
||||
|
||||
- [[https://docs.google.com/document/d/1dVb7zy8sDgaR8bGQcicvywpOH1gNRjGjkZvtLkvFtLk/edit?tab=t.0#heading=h.8eszb3qnk2m7][refund policy text USA based]]
|
||||
- [[https://docs.google.com/document/d/1fDGQ7fIWu62bXCGGbVCDzPeAB6gTcuBBK--aAExE7TE/edit?tab=t.0#heading=h.8eszb3qnk2m7][refund policy text International]]
|
||||
|
|
|
|||
Loading…
Add table
Reference in a new issue