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* Description
* Tutorial Notes
For this video, I just wanted to explain why as part of this course in Step 3, youll see that I will show how to build two different types of stores.
@ -80,3 +80,556 @@ You also dont have to sell with Etsy if you dont want to. I know a lot of
However, if you would like to build both types of stores, thats absolutely fine. You can set up your Shopify store with my tutorial videos and then you can follow along with my Etsy tutorial videos to create your Etsy store so that you can combine the two together .But dont worry. You dont have to make that decision now. Its just something to keep in mind for later on once you reach the Step 3 videos. So head on over to my next video and Ill see you over there.
* Review
** Summary
This lesson explains why the course teaches both Shopify and Etsy, and how they serve different roles in your business.
** Core Idea
Use Etsy for traffic.
Use Shopify for control and profit.
They are not competitors — they are complementary.
** Platform Roles
*** Shopify (Your Store)
- your domain
- your brand
- your customer data
- full control over products and pricing
- supports:
- print on demand
- dropshipping
- digital products
*** Etsy (Marketplace)
- built-in traffic
- large customer base
- higher trust for buyers
- restricted to:
- handmade
- designed
- creative products
** Key Differences
| Feature | Shopify | Etsy |
|--------------------|---------------------|---------------------|
| Traffic | you generate | built-in |
| Ownership | full | limited |
| Customer emails | yours | Etsy owns |
| Upsells | full control | limited |
| Fees | lower long-term | per-transaction |
| Rules | flexible | strict |
** Why Shopify is Recommended for Everyone
- You own the business fully
- No platform dependency
- You control:
- branding
- pricing
- customer relationships
- You can sell anything (within legal limits)
** Why Etsy is Optional
Etsy only works if:
- you design the product
- or you customize it
You CANNOT:
- resell AliExpress items
- purely dropship generic products
If you try → risk account ban
** Main Risk of Etsy
You do NOT own:
- customer relationship
- email list
- long-term retention
Also:
- Etsy promotes competing products on your listings
- you lose potential sales to competitors
** Why Combining Both is Powerful
Etsy:
- brings traffic
- validates products
- generates early sales
Shopify:
- captures customers
- builds brand
- increases lifetime value
** Funnel Strategy
1. Customer finds product on Etsy
2. Visits your listing
3. Sees your brand/store name
4. Clicks through to your Shopify store
5. Sees:
- better pricing (coupon)
- stronger branding
6. Buys on Shopify
7. Becomes YOUR customer
** Profit Advantage
On Shopify:
- no competitor ads
- upsells possible
- bundles possible
- email marketing enabled
Result:
- higher profit per customer
- repeat purchases
** Email Ownership Advantage
Etsy:
- customer belongs to Etsy
Shopify:
- customer belongs to you
This enables:
- follow-up emails
- promotions
- long-term revenue
** Strategy Checklist [0/6]
- [ ] Set up Shopify store (mandatory)
- [ ] Decide whether Etsy fits your product type
- [ ] If using Etsy, ensure products meet rules
- [ ] Match branding between Etsy and Shopify
- [ ] Add Shopify link to Etsy profile
- [ ] Prepare incentive (discount/coupon)
** Traffic Strategy Checklist [0/5]
- [ ] Use Etsy for initial exposure
- [ ] Optimize listings for clicks
- [ ] Build recognizable brand name
- [ ] Encourage off-platform movement
- [ ] Capture traffic into Shopify
** Conversion Strategy Checklist [0/5]
- [ ] Offer better pricing on Shopify
- [ ] Use discount for first purchase
- [ ] Set up email capture
- [ ] Add upsells/bundles
- [ ] Optimize product pages
** Decision Paths
*** Path 1 (Simplest)
- Shopify only
- full control
- slower start
*** Path 2 (Balanced)
- Etsy + Shopify
- faster traffic + long-term control
- recommended
*** Path 3 (Marketplace Only)
- Etsy only
- fastest start
- weakest long-term position
** My Take
Etsy is a traffic source.
Shopify is the actual business.
Relying only on Etsy:
- limits growth
- limits profit
- risks platform dependency
Using both:
- gives speed + control
** Bottom Line
Always build your own store.
Then decide:
- use Etsy as a feeder channel
- or skip it if it doesnt fit your model
* Transcript
#+begin_example
00:00
Hey, everyone. So for this video, I just wanted to
00:02
explain why as part of this course in step 3,
00:05
you'll see that I will show how to build 2
00:07
different types of stores. 1 is a store with Etsy,
00:10
and the other is a store with Shopify.
00:13
So initially, the Ecom Clubhouse didn't start out with any
00:16
training on Etsy. However, over time, there was a lot
00:19
of demand for it and so I have since added
00:22
in the Etsy store training. But that is the reason
00:25
why throughout the course that you're often gonna hear me
00:28
refer to Shopify for videos
00:30
even though a lot of the training also applies to
00:33
Etsy as well. But there's another reason for that as
00:36
well, and that's because I recommend that everybody set up
00:40
their own store with Shopify,
00:42
but I don't recommend
00:44
that everybody sets up a store with Etsy, and here
00:48
is why. So if you've never heard of Shopify before,
00:50
it's an amazing ecommerce platform for creating a store on
00:53
your own website and your own domain. So for example,
00:56
as part of this tutorial course, I'll be creating an
00:59
example store called Brewed Treats, which will be themed around
01:02
the coffee niche. This will be on its own entirely
01:05
separate website and URL. Whereas Etsy is a very different
01:08
platform. It's an amazing third party marketplace that lets you
01:11
list and sell products on
01:13
their pre existing website. Now this website gets hundreds of
01:17
millions of visits from customers each month, so there's lots
01:20
of free traffic and customers take advantage of. And because
01:23
you could only sell products that you design or create
01:25
on here, it means that the average price that products
01:28
sell for is much, much higher than other third party
01:31
marketplaces
01:32
such as Amazon or Redbubble. So as part of this
01:35
tutorial course, I'll be showing you how to set up
01:37
an Etsy store. And when I do that, the example
01:40
store niche that I'll be theming it around is the
01:42
camping and hiking niche.
01:44
But here is the thing, right? Because you have to
01:47
be part of either the product design or creation process,
01:50
if you're only gonna be drop shipping products from AliExpress,
01:53
that means that you cannot sell them on Etsy. And
01:56
that's because the rule is you have to part the
01:59
design or creation process. And when you're just reselling a
02:02
product from AliExpress,
02:04
you have no part of that process. And so if
02:06
you do try to sell them on Etsy,
02:09
you will get banned. Whereas when you set up your
02:11
own store using Shopify,
02:13
you can sell products however you like. You can drop
02:16
ship them from AliExpress.
02:18
You can use print on demand services. You can even
02:20
sell digital products, and so what that means then is
02:23
that while Etsy is not for everybody,
02:26
Shopify is. There's also something else to keep in mind.
02:29
Even if you are selling products that you can sell
02:32
on Etsy,
02:33
I do not recommend that you only sell them on
02:36
Etsy. I always recommend that Etsy sellers
02:39
also set up their own store. And that's because if
02:42
you come to a product listing on Etsy, you'll notice
02:45
that Etsy is advertising other products on it, right? Well,
02:48
that's the thing. These products often aren't products that the
02:51
seller is selling themselves.
02:53
Instead, Etsy advertises other people's products on your own listings,
02:58
which means that you are losing money from people being
03:00
upsold to other people's products and not yours,
03:03
which is why you can make a lot more money
03:05
per sale in your own store since you can upsell
03:08
customers into buying multiple products at once.
03:11
And something else that's important is that when a customer
03:14
buys an item on Etsy, they will give Etsy their
03:16
email address, not you. And so it's Etsy that gets
03:19
to keep them as a long term customer and email
03:22
them products to buy in the future,
03:24
not you.
03:25
Whereas if you get a customer into your own store,
03:28
then you are in control. That means that you can
03:30
collect the customer's email address, and you can then get
03:33
them to be a long term customer
03:35
of your store through follow-up email marketing.
03:38
And this is a huge part about how I earn
03:40
money with print on demand through email marketing and creating
03:44
long term customers that buy from you years to come.
03:48
That is why I personally believe that if you wanna
03:51
set up an Etsy store that you should also combine
03:53
it
03:54
with your own online store
03:56
with Shopify.
03:57
That way, you can get to take advantage of the
04:00
large amounts of free traffic that you can get on
04:02
Etsy as they do get hundreds of millions of visitors
04:05
each month. And you can then place a link to
04:07
your Shopify store in your Etsy profile, and you can
04:11
also name your stores the same name so that you
04:13
can funnel customers from Etsy
04:16
into your own online store. And then in step 4,
04:19
as you will see, we'll be adding in a discount
04:21
coupon to new customers into our Shopify store. So that
04:25
means that Etsy visitors who click through to your store
04:27
will see that it will be cheaper for them to
04:29
buy directly through you. And this will then encourage them
04:32
to purchase directly from your store rather than Etsy, and
04:35
now they become your customer, not a customer on Etsy.
04:39
Yay. You also don't have to sell with Etsy if
04:42
you don't want to. I know a lot of people
04:44
would prefer to not sell on a third party marketplace
04:46
because there are rules and there are also seller fees,
04:50
and so selling on Etsy is entirely optional. If you're
04:53
1 of those people, that's absolutely fine. You can just
04:56
skip over the Etsy tutorial videos and you can just
04:59
stick to the Shopify tutorial videos. However, if you would
05:02
like to build both types of stores, that's absolutely fine.
05:04
You can set up your Shopify store with my tutorial
05:06
videos and then you can follow along with my Etsy
05:09
tutorial videos to create your Etsy store so that you
05:11
can combine the 2 together.
05:14
But don't worry, you don't have to make that decision
05:16
now. It's just something to keep in mind for later
05:19
on once you reach the step 3 video. So head
05:22
on over to my next video and I'll see you
05:24
over there.
#+end_example

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#+attr_html: :class links
- [[../../toc.org][TOC]]
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=705770f79b075de767c06795afbaab97&serverId=99488804638e465693eed17924c57b60][video]]
https://jellyfin.ronnyabraham.com/Items/705770f79b075de767c06795afbaab97/Download?api_key=059836d9407743cfa70e23f497820eed
* Notes
** housekeeping
@ -86,3 +86,538 @@ Welcome to The Ecomm Clubhouse! It is fantastic to see that you have taken actio
Having a technical issue? Please feel free to email us at theecommclubhouse@wholesaleted.com or theecommclubhouse@gmail.com please dont email any Wholesale Ted YouTube Channel Emails (such as ted@wholesaleted.com) & please note we do not offer 1-1 support (so if you have any questions about the course content, we, unfortunately, cannot answer sorry! This is so we can keep the membership fees as low as possible) but if you are having issues accessing videos & watching them we are here to help 😀
* Review
** Summary
This is the course introduction and orientation. It explains how the program is structured, how to get support, and what to expect from each step.
** Core Idea
This is a system, not random tactics.
The course is structured as a full pipeline:
niche → product → store → traffic → scaling
** Practical Value
- Where to get support (email + monthly Q&A)
- How cancellation works
- What each step/module will cover
- High-level strategy behind the business model
** Course Structure
1. Niche selection
2. AI tools for design
3. Store setup (Etsy / Shopify / Printify)
4. Conversion tools (apps, funnels)
5. Traffic generation (mostly organic)
6. Scaling + daily operations
** Key Strategy Highlighted
Product-first strategy:
- Find gaps in the market
- Create products that fill those gaps
- Let platforms (Etsy, Google, AI systems) bring traffic
Instead of:
- running ads first
- forcing demand
** Important Concepts
- Niching helps algorithms understand your products
- Platforms (Etsy, Google, AI chatbots) drive discovery
- Automation reduces daily workload
- Diversification (Etsy + Shopify) reduces risk
** Warnings
- This is not 1-on-1 coaching
- Results depend on execution, not just watching
- AI tools are leverage, not magic
- Traffic comes from positioning, not just optimization
** Key Insight
The business works because:
- products are created strategically
- systems handle fulfillment automatically
- platforms distribute traffic
Not because:
- of a specific tool
- or a single trick
** My Take
This intro is important because it frames everything correctly.
If you misunderstand this:
→ you will focus on tools instead of strategy
If you get it:
→ you will focus on:
- product selection
- positioning
- consistency
** Bottom Line
This is a systems-based, low-touch business model.
Your job:
- create the right products
- set up the system correctly
- let platforms and automation do the rest
* Transcript
#+begin_example
00:00
Hello, everybody, and welcome to The Ecom Clubhouse. Inside this
00:03
course, you are gonna find the tips, tricks, and strategies
00:07
that I have been using to grow and scale my
00:10
AI print on demand business. But before we get started
00:13
on my AI tool workflows and my strategies, I would
00:17
love it if you could please just give this video
00:19
a quick watch first. Because in this video, I am
00:22
gonna be outlining some important information which will hopefully make
00:26
your experience
00:28
inside this clubhouse even better. First up, let me show
00:31
you how you can contact us. You can email us
00:34
at the ecom clubhouse at wholesale ted dot com or
00:37
at the ecom clubhouse at g mail dot com. Both
00:40
email addresses work. Our business hours are 9 AM to
00:43
5 PM, Monday to Friday in New Zealand, and we
00:46
answer all emails within 1 to 2 business days, but
00:50
usually much faster. Our time zone in New Zealand is
00:53
a bit unusual,
00:54
so you can check out the time zone calculator
00:57
to see what time it is when you email us.
01:01
And I'll try to remember to include that in the
01:03
video description. Please do note though that 1 on 1
01:06
personal support is not included because this is a video
01:09
course. It is not a mastermind.
01:11
However, we do indeed provide
01:14
great technical support. So if you're having any login issues
01:17
or you've forgotten your password or you're having any issues
01:21
accessing your account, 1 of our team will email you
01:24
back ASAP.
01:25
But I do have to say that if you do
01:27
want to ask me any questions directly, let me show
01:31
you the exclusive way that members inside of the ecom
01:34
clubhouse can do just that. It is our live q
01:37
and a hangout. Each month, I host a live q
01:40
and a hangout. In these live sessions, I answer questions
01:43
directly from the audience. You can also email in your
01:46
questions in advance, and I will answer as many questions
01:48
as I can. I also post replays of the hangouts
01:52
so you can go back and rewatch all of my
01:54
previous Hangouts.
01:56
This is the only live streaming that I'm currently doing
01:58
these days anywhere, so it is just exclusive for members
02:02
of the Econ Clubhouse. And something else that I want
02:05
everybody to know is that while I am indeed very
02:08
glad to have you here, if at any time you
02:11
do decide that it is time to cancel,
02:13
you can cancel
02:14
at any time by yourself. Just click the manage subscription
02:18
button on the left menu, then you can enter in
02:20
your email address you registered with to access your Stripe
02:23
billing profile.
02:24
And here, you can click to cancel your account. And
02:27
here's the thing. If you do decide that you want
02:29
to cancel, I highly recommend that you just click that
02:32
cancel button
02:33
rather than emailing us because if you click that cancel
02:36
button, it's instant.
02:38
If you email us, there will be a delay, but
02:40
if you click cancel yourself, it will happen immediately.
02:44
So then, now that we've gotten the housekeeping out of
02:46
the way, let me show you about all the exciting
02:49
things that we are going to be talking about inside
02:51
the ecom clubhouse. Step 1 is all about niche selection.
02:55
I explain why I personally choose to pick a niche
02:59
for my AI print on demand stores and my methods
03:02
for doing so. And spoiler alert, as you will see,
03:05
it's because these days, content platforms and marketplace platforms like
03:08
Etsy are all adding in AI powered algorithms.
03:12
By niching down, it makes it easier to get these
03:14
AI powered algorithms to to understand what my products are
03:17
and which customers they are best for so that the
03:19
AI systems can recommend my products to those customers to
03:22
buy. And let me also be clear about something. If
03:25
you're watching this thinking, Sarah, I would also like to
03:28
start my own print on demand store, but I don't
03:31
want to choose a store niche. That is absolutely fine.
03:34
You don't have to. I just personally find that it's
03:37
easier to do so and it's easier for me to
03:40
get free traffic,
03:41
which is something that I talk about in the step
03:44
1 module series.
03:45
Next in step 2, we'll really start to dig into
03:48
the AI tools. In this step, I'll be focusing on
03:50
the tools, strategies, and AI workflows I'm using right now
03:54
to create my winning print on demand designs. Then in
03:57
step 3, I will show you the methods and apps
03:59
that I use like Printify to create
04:02
my AI print on demand stores that pretty much just
04:05
run autonomously
04:06
by themselves.
04:07
And there are 2 platforms that I personally like to
04:09
use to build my stores on. The first is Etsy,
04:12
and I do include a step by step tutorial series
04:15
on how to set up an Etsy store. And the
04:17
second is that I like to set up my stores
04:19
as their own private Shopify store. So I do include
04:23
a Shopify step by step series
04:25
as part of the course. And it's, of course, totally
04:27
up to you where you choose to start your stores.
04:30
Some people watching this will choose Etsy. Some people will
04:33
choose Shopify. Some might choose a different platform altogether. Some
04:37
might choose both Shopify and Etsy like me. It's totally
04:40
up to you. I personally like to do both though
04:43
because that way the money I earn from 1 store
04:45
is not at the mercy of a single platform. This
04:48
means that my income is diversified.
04:50
Having diversified income sources is powerful.
04:54
So that is why personally, I like to sell on
04:56
both. And then in step 4, I'll share some of
04:59
my favorite apps for increasing conversions in a Shopify store
05:02
such as setting up email marketing funnels. And then in
05:05
step 5, the module that I know a lot of
05:07
people will be very interested in, I share my strategies
05:10
that I use to get traffic to my products. And
05:13
as you'll see, these days I'm mostly focused on generating
05:16
free organic traffic by utilizing free AI tools. I use
05:20
these AI tools to help me optimize my products for
05:22
both Google search engine and for AI chatbots. Yes. AI
05:25
chatbots like ChatGPT also recommend products to customers. It is
05:29
a big source of traffic for ecommerce stores and it's
05:32
important to know about. Plus, as you will see, my
05:35
traffic strategy is quite unique because unlike the typical approach
05:39
of doing an advertising
05:41
first strategy,
05:42
I get traffic to my products by focusing on a
05:45
product first strategy. Basically, by being careful and strategic about
05:49
the types of products that I create, it means that
05:52
they can do something that's actually very important for getting
05:55
free traffic, which is this, they fill a gap in
05:58
the market. As I explain in this step, by creating
06:01
and designing products that fill a gap in the market,
06:04
it has made it much easier for me to get
06:06
traffic to them. No advertising required. And then in step
06:10
6, you will learn my strategies that I use for
06:12
utilizing AI to help me grow my stores and how
06:15
I run my stores day to day. Although,
06:18
honestly,
06:19
since my stores run mostly autonomously,
06:21
there really isn't a lot that I have to do
06:24
day to day. Because, well, the tools and settings that
06:28
we use in step 3 means that the stores pretty
06:31
much run themselves
06:33
mostly on autopilot.
06:34
My print on demand suppliers print, package, and ship my
06:37
products to my customers automatically,
06:40
and my ecommerce platforms, Shopify and Etsy, will automatically email
06:44
customers a notification
06:46
saying their product is shipped
06:48
along with a tracking code. I love it. So then,
06:51
if you're ready to get started, go ahead and click
06:54
on the next video lesson now, and I will see
06:56
you in the next video.
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- competitive niche it's harder to stand out
- an underserved niche is easier to stand out
* Description
* Tutorial Notes
Were going to take our big list of niche ideas that we have brainstormed, and narrow it down to just 5 ideas.What were going to do is take our big list of ideas, and identify the ones where we think we might have a unique ADVANTAGE in them.
And to do this, we will NOT be using research data because using research data is actually quite time-intensive. For most people it isnt realistic to come and take all of their niches and deep dive into them, it would take too long.
@ -97,3 +98,617 @@ Whereas, if you instead pick a niche with very few products in it, then that mea
But if you would rather not have as much competition, then keep this in mind when narrowing down your 5 niches.
So then, narrow down your list to 5, and Ill see you in the next video! 🙂
* Review
** Summary
This lesson explains how to narrow a brainstormed list of niche ideas down to 5 stronger candidates before doing deeper research.
** Core Idea
Do not research every niche deeply.
First, filter your big list by personal advantage.
** Main Filtering Criteria
*** 1. Passion / Interest
Choose niches you actually care about.
This matters because:
- you are more likely to persist
- you already understand the audience
- you may know niche-specific language, jokes, pain points, and desires
- you can more easily spot missing products
*** 2. Profit Potential
Some niches are attractive because they seem likely to make money.
Even if you are not personally passionate about a niche, strong financial motivation may push you to learn it deeply.
*** 3. Underserved Opportunity
Look for niches where existing products are weak, repetitive, generic, or limited.
An underserved niche can be easier than a competitive niche because the bar for standing out is lower.
** Important Concept
Gap in the market:
A product customers would like to buy, but that currently does not exist — or does not exist in a good enough form.
** Competitive vs Underserved
Competitive niche:
- large customer base
- many existing products
- higher quality bar
Underserved niche:
- fewer strong options
- easier to stand out
- may require less clever execution
** Warnings
- Do not confuse competition with impossibility.
- Big niches are not automatically “too saturated.”
- Competitive niches can still work if your product is strong enough.
- Underserved niches still need real demand.
- Passion alone is not enough; the niche must have buyers.
** Narrowing Checklist [0/5]
- [ ] Mark niches I am personally interested in
- [ ] Mark niches where I have insider knowledge
- [ ] Mark niches that seem likely to have strong buyer demand
- [ ] Mark niches that looked underserved during browsing
- [ ] Choose top 5 niches for deeper research
** Niche Advantage Checklist [0/6]
- [ ] I understand the audience
- [ ] I know the language/slang/jokes of the niche
- [ ] I can imagine products I would personally want
- [ ] I noticed missing or weak product ideas
- [ ] I can create adjacent products in this niche
- [ ] I would be willing to keep working on this niche if early results are slow
** My Take
This is a smart filtering step because it prevents wasting time researching every possible idea.
The best niche candidates are not just “popular.”
They are niches where you have some advantage:
- knowledge
- taste
- motivation
- insight
- ability to spot gaps
** Bottom Line
Reduce the list from 20 to 5 by asking:
1. Do I care about this?
2. Could this make money?
3. Is there a visible gap or weak competition?
Then research only the strongest 5.
* Transcript
#+begin_example
00:00
Hey, everyone, and welcome back. In this video, we're gonna
00:02
take our big list of niche ideas that we have
00:04
brainstormed
00:05
and narrow it down to just 5 ideas. So if
00:08
you haven't watched the previous video and you haven't written
00:11
out your list of ideas, then I recommend going back
00:14
and creating that list. It is absolutely a crucial prerequisite
00:18
for watching and following this video because what we're now
00:22
gonna do is we're gonna take our big list of
00:24
ideas and we're going to identify
00:27
which of these ideas that we think we have a
00:30
big advantage in. Advantage in. And to do this, we
00:33
will actually not be using research data, and that is
00:36
because using research data is actually quite time intensive.
00:40
For most people, it isn't realistic to come and take
00:42
all of their niches and to deep dive into them
00:45
with extensive research because this would take too long. And
00:49
so instead, what we're gonna do is we're gonna take
00:51
our big list of ideas and we're gonna narrow down
00:54
which of these we think we might have a big
00:57
advantage in by just asking ourselves some very important questions.
01:01
And these questions are about you. Yes, you. And so
01:05
my first question is actually pretty simple.
01:08
Which of the ideas on your list
01:10
are you passionate about? This is probably the number 1,
01:14
yes, the number 1 factor to consider
01:17
when you're narrowing down your ideas, and that is for
01:20
3 reasons. The first is that it's because the number
01:23
1 trait that has been identified by researchers when researching
01:26
people who are successful in all endeavors in life, whether
01:29
it be financial
01:30
and business success or whether it is, instead, sporting success
01:34
or artistic success, is that they all share the same
01:37
number 1 trait,
01:38
grit. Grit is the willingness to stick at something even
01:41
when it's tough, and 1 of the easiest ways to
01:43
have grit is to actually enjoy what you're doing and
01:46
to have it make you smile and to be having
01:49
fun with it, and the second reason why it's good
01:51
to consider niches that you're passionate about is because you
01:54
often have a lot of secret knowledge about it.
01:58
So for example, I am personally a travel geek. I
02:02
love all forms of transport
02:04
such as cool buses or cool trains or cool planes.
02:07
Me being obsessed with planes then means that I have
02:10
a lot of secret knowledge about the niche that most
02:13
people with only a surface level of knowledge
02:16
would not know. For example, most people who get onto
02:19
a plane
02:20
don't know the model of the plane that they are
02:22
flying on or its significance,
02:25
but I know the different jargon of the different plane
02:27
model names, and I know each of their advantages and
02:31
disadvantages.
02:32
And I also know a bunch of frequent flyer slang
02:34
as well, such as the phrase mileage run, which refers
02:37
to taking a series of flights just for the sake
02:40
of getting more air miles so that you can have
02:43
a higher status on airlines.
02:45
It's slang and knowledge like this that is going to
02:48
help you create unique products
02:51
that your niche will identify with. And the third possibly
02:55
most important reason is because if you are passionate about
02:57
a niche or you like it, then you are a
03:00
target customer, and this makes it easier for you to
03:03
create products that fill a gap in the market.
03:07
So what does that phrase then, gap in the market,
03:09
actually mean?
03:11
Well, it means to create a product that a customer
03:13
would like but that they currently can't get. So for
03:16
example, you could potentially come up with a brand new
03:18
product idea
03:20
or you could take a preexisting product and make it
03:22
better or put a twist on a design that people
03:25
would like but currently cannot buy, and it's when you
03:28
fill a gap in the market that you can make
03:30
a lot of money because that means then that even
03:33
if you are a brand new store, if people see
03:35
your design that is unique and original to you, they
03:38
go, oh, I want to buy it, and the only
03:41
way that they can buy it is to buy it
03:43
from you. This is why, in my opinion, filling gaps
03:46
in the market is 1 of the best ways to
03:48
succeed with a brand new store. Rather than just competing
03:52
with other stores by copying their ideas,
03:55
you want to instead create a reason that a customer
03:58
has to come and buy from you. But to do
04:02
this and to identify a gap in the market, you
04:04
have to already be able to put yourself into the
04:06
mind and brain of your potential customer. And so rather
04:10
than having to just try and guess what a customer
04:12
wants but that they can't already buy, you can just
04:15
ask yourself a simple question. What product would I like
04:19
to buy in my niche that I'm interested in that
04:23
currently does not exist?
04:25
And then you can go ahead and design that product
04:27
or source that product yourself. So narrowing down your niches
04:31
by picking ones that you yourself are passionate about is
04:35
a great way to do that. But there is actually
04:37
another way that you can do it too and that
04:40
is by trying to guess which niches you think will
04:42
make the most money because chances are you can probably
04:45
take a look at your list of ideas and identify
04:47
which ones you think have the most customers
04:50
and the most profit potential. And don't worry. We will
04:53
indeed use data later on in this course to help
04:56
you see if your suspicions were true, but usually, the
04:59
truth is your suspicions
05:01
are correct,
05:02
and you see, here is why money can be so
05:05
important.
05:06
Even if you yourself are not personally interested in a
05:08
niche, if it makes a lot of money, for many
05:11
people, that can be a very strong motivating factor to
05:14
quickly become an expert in that niche even if they
05:17
weren't before. So if you don't have enough niches on
05:20
this list that you are interested in, then money can
05:23
be a great way to narrow them down. And there
05:26
is a third way that you could help narrow down
05:29
your list of niches,
05:30
and that is to ask yourself a question. Were there
05:33
any niches that, while I was researching,
05:36
seemed to have a lack of options?
05:39
Because if you found a niche which seems to be
05:42
underserved with not a lot of good ideas, then that
05:46
could be an amazing untapped opportunity
05:49
because here's the thing, right? On, say, Etsy, a lot
05:52
of people will say things like, It's impossible to sell
05:55
dog themed products, because dogs are such a popular niche
05:59
on Etsy and that they are too saturated
06:02
for new products to succeed in, but I personally think
06:06
that this is absolutely ridiculous to say. Dog products aren't
06:09
too
06:10
saturated to compete in. They are just competitive.
06:14
Because the customer base is so big, lots of people
06:16
have come in and made dog mugs. So that means
06:20
then that there are a lot of really great mugs
06:22
that are themed around dogs on Etsy.
06:25
But if you were to come in and make an
06:28
awesome, new, unique dog themed mug, then thanks to the
06:31
Etsy new product boost, your dog mug could also take
06:34
off too. But the only way that that will be
06:37
possible is if your mug is clever enough or well
06:40
designed enough to be able to match or be even
06:43
better than most of the dog mugs that are up
06:46
on Etsy. Whereas if you go ahead and pick a
06:50
niche that is underserved
06:51
and doesn't have a lot of good designs in it
06:54
already, then it's a lot easier to come out with
06:57
a less clever design that still takes off because it
07:00
is already much better than what other people have already
07:05
created
07:06
within the niche. So from my experience, I've been able
07:09
to have a lot of success by selling products in
07:12
a new store, by targeting these underserved niches because of
07:15
the fact that customers don't already have a lot of
07:18
good options,
07:19
so I don't have to create such an intricate or
07:22
clever design for my design to already be better than
07:26
what's out there, which, of course, might not matter to
07:28
you if you have amazing graphic design skills or you're
07:31
an amazing artist or you have some really clever ideas
07:33
ready for a niche. You might know that you do
07:37
indeed have the skills to beat out the competition
07:40
for big competitive niches. But if you'd rather have less
07:44
competition to compete in, then this is also something to
07:47
keep in mind when you are narrowing down your niches.
07:51
So I recommend that you go through your big list
07:54
of niches now and you narrow it down to your
07:57
top 5 niches that you're gonna go deep into research
08:00
on. So go ahead,
08:03
narrow down your niches, and I will see you in
08:06
the next video.
#+end_example

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@ -55,7 +55,484 @@
*** save image
- save it as a png
* Description
* Tutorial Notes
Please note as a bonus, unadvertised extra feature, we try to add written descriptions to videos. We are still in the process of adding a description to this video. We are aiming to complete this soon!
In this video, Ill show you step-by-step how I take my favorite grunge texture that I got for free on Creative Fabrica, and then add it to print on demand designs for free using Photopea to give my products a trendy vintage look!
* Review
** Summary
This lesson shows how to add distressed vintage texture effects to print-on-demand designs using Creative Fabrica and Photopea.
** Core Idea
A distressed overlay can make some designs look more premium, vintage, and visually interesting.
But it should only be used when it fits the design style.
** Practical Value
- Find distressed texture packs
- Use Photopea for advanced editing
- Apply texture as transparency, not just a black overlay
- Export final design as PNG
- Create vintage-style POD designs for free or cheaply
** Tools Used
- Creative Fabrica
- Photopea
- PNG export
** Important Warning
Do not just place a black grunge texture on top of the design.
That may look okay on black shirts, but it can look terrible on other shirt colors.
The distressed effect should remove parts of the design transparently.
** Distressed Texture Checklist [0/5]
- [ ] Design style fits vintage/distressed look
- [ ] Texture file downloaded
- [ ] Texture covers full design
- [ ] Distress applied as transparency
- [ ] Final file exported as PNG
** Photopea Workflow Checklist [0/8]
- [ ] Open design in Photopea
- [ ] Add distressed texture layer
- [ ] Resize texture to cover full design
- [ ] Rasterize texture layer
- [ ] Hide main design layer
- [ ] Use Select → Color Range
- [ ] Clear selected texture from design
- [ ] Delete texture layer
** Export Checklist [0/4]
- [ ] Export as PNG
- [ ] Preserve transparent background
- [ ] Test on product mockup
- [ ] Check effect on multiple shirt colors if needed
** Warnings
- Not every design should be distressed
- Distressing can make clean/cute designs worse
- JPEG does not support transparency
- Use PNG for POD designs
- Strong distress effects may reduce readability
- Always test the final design on the product
** Key Insight
Distressing is a style choice, not a requirement.
It works best when the product should feel:
- vintage
- worn
- retro
- rugged
- premium casual
** My Take
This is a useful finishing technique, especially for text-heavy or retro-style shirts.
But it should be applied deliberately.
A distressed texture should improve the designs feel, not just be added because it is trendy.
** Bottom Line
Use distressed overlays when they fit the product.
Apply them as transparent texture, export as PNG, and always test the final result on the product mockup.
* Transcript
#+begin_example
00:00
Hey, everyone, and welcome back. And in this video, I'm
00:02
gonna show you 1 of the simplest and easiest tricks
00:05
that we use in the print on demand industry to
00:07
make our products look a lot more visually stunning. And
00:11
that trick is using distressed
00:14
overlays.
00:15
Yes. By using a distressed overlay, you can take a
00:17
pretty good looking t shirt design like this 1 here
00:20
and make it look even cooler by making it look
00:23
like this. This looks way more interesting because now it
00:27
has that trendy vintage feel to it. And even better,
00:30
as I will show you, you can do this 100
00:33
percent for free. Yes, for free. But before I show
00:37
you how to do that, I do just wanna point
00:39
something out, and that is that not every design needs
00:43
to have a distressed
00:45
look. Nope. This here, for example, is a top selling
00:47
t shirt on Etsy, and as you can see, it's
00:50
not distressed at all. The style it is in does
00:53
not match it, so it's not required. And in this
00:56
case here, if you added a distressed luxe's t shirt,
00:59
it would probably make the t shirt worse, not better.
01:02
But for the right product styles, it can really elevate
01:05
a design and the product. I think, for example, of
01:08
Crazy Dog T shirt, 1 of the most successful print
01:11
on demand brands in the industry.
01:13
If you browse through their store, you will see that
01:15
they use distressed overlays a lot. It allows them to
01:19
take a simple text based design and give it a
01:22
more premium feel, which is great because the more a
01:25
customer feels that your product is premium,
01:29
the higher the price that you can charge for it,
01:31
and the higher the price that you charge, the more
01:33
money that you can make. So then how can we
01:36
do this for our own products? Well, to do this
01:38
for free, I use a workaround trick. I download my
01:42
distressed textures from this website here, Creative Fabrica. On here,
01:46
they have amazing premium distressed texture images like this that
01:49
you can combine with your designs to turn it into
01:52
a distressed look.
01:54
But I do have to straight up be honest with
01:56
you. Creative Fabrica
01:58
is not a free website.
02:01
Nope. They are a marketplace for creative people to sell
02:04
digital downloads that they create.
02:06
So usually, you have to pay individually for these files
02:09
or purchase a monthly 4 dollar a month membership
02:12
that lets you download as many files as you like,
02:15
but you don't have to buy this or pay for
02:17
any images if you don't want to because currently
02:20
Creative Fabrica gives all new accounts that sign up with
02:23
them free downloads.
02:25
Yep. You can currently register a new account with them
02:29
and download any free files that you want from their
02:32
website,
02:33
including
02:34
the distressed image texture packs. It's an incredible bargain either
02:38
way, and so whether you choose to just take advantage
02:41
of the free downloads or you want to have access
02:43
to unlimited downloads every month, I will have a link
02:47
to Creative Fabrica in the video description below. It will
02:50
be an affiliate link. Using that link, as always, is
02:53
entirely optional, but it is appreciated if you choose to
02:56
use it. So thank you if you do choose choose
02:58
to do so. But yes, either way, you just come
03:00
to the website, and you get yourself a Creative Fabrica
03:03
account, and then you do a search, and you find
03:05
a grunge texture pack that you like. I quite like
03:08
this 1, so I will also have an affiliate link
03:11
to this texture pack in the video description below. Then
03:14
once you have your distressed texture image pack, we can
03:18
then move on to the next free website,
03:20
which is this website here, Photopea. Photopea is a free
03:23
Photoshop clone that you do not need to download and
03:26
that you can easily access access in your internet browser.
03:29
Using Photopea or Photoshop,
03:31
you can do advanced image editing that you can't do
03:34
in a drag and drop app like Canva. So yes,
03:38
come to Photopea and open up the image design that
03:41
you would like to turn into a distressed vintage design.
03:44
Next, open up the distressed texture image, and then drag
03:48
it in the corners to increase the size of the
03:50
image to make sure that you have covered your entire
03:53
design with it. Then come on over to this little
03:56
box here that lets you edit different image layers.
04:00
Right click the layer that has your distressed texture,
04:03
and in the menu, click to rasterize the layer. Next,
04:07
there is a little eye icon next to each layer.
04:10
Select it on the layer that has your image design.
04:13
This will now hide it. Then come to the top
04:16
menu in Photopea and click on the select menu item
04:20
and choose the color range option. Then on the pop
04:23
up screen, dial this option as far as you can
04:26
go, all the way up to 200.
04:29
Then come back to the layer with the image design.
04:32
Click on it. Then in the top menu, select the
04:35
edit option, and from the drop down menu, click clear.
04:39
Now come back to the image layer box, and once
04:41
again, click the eye icon next to the layer with
04:44
the image design, and now come and click on the
04:47
layer that has your distressed vintage texture,
04:50
and click the delete button to delete this layer and
04:53
to delete the texture, and then
04:55
that's it. The screen will probably look similar to this.
04:59
Don't worry. That is normal. Some people get a bit
05:02
confused at this point, but this is how it is
05:06
supposed to look. Now you can just come to file
05:09
and click to save and export the file, and select
05:12
to save it as a PNG.
05:14
Do not choose a JPEG because JPEG images cannot save
05:19
with a transparent background. To save your image with a
05:22
transparent background, you will need to select to save it
05:25
as a PNG file, and then that's it. We have
05:29
now taken a design that looks like this when it
05:31
is printed, and instead, we have now turned it into
05:35
a design that has this cool vintage distressed look to
05:38
it, and you can also experiment with lots of other
05:40
cool different types of textures as well. Yes. So this
05:44
here, as you can see, is a very lightly distressed
05:47
filter, so it adds subtle transparent flex to the image,
05:50
which gives it the look of having had the design
05:53
slightly chipped at over time. But you can choose to
05:56
go with the much more extreme textures like this 1
05:59
here that has a much more dramatic effect.
06:02
So it's great to experiment with different types of textures
06:05
to see which style you like best and which 1
06:09
fits your image the best. So then go ahead. It
06:11
is free to do, and it's actually quite a lot
06:14
of fun. So give it a try for yourself, and
06:17
I will see you in the next video.
#+end_example

View file

@ -10,9 +10,8 @@
- [[https://track.fiverr.com/visit/?bta=10312&brand=fiverrcpa&campaign=26801][hire a low cost designer on fiverr]]
- [[https://wholesaleted.com/go/printify][printify link]]
* Notes
* Description
* Tutorial Notes
** contact template
Here is the template used in the video:
@ -249,3 +248,835 @@ Remember to include the file type you want, which is a PNG file without interlac
And be sure to include the image size. And, again, if you dont know what this should be, its a great idea to use Printify to help you.
And include an example image of the design you want them to get inspiration from, along with any notes about changes you want them to make, such as color variations or additional images. And boom you are ready to go. So head on over to Fiverr now, and start finding your perfect designer now!
* Review
** Summary
This lesson explains how to get custom designs made using Fiverr, and how to choose between stock images and custom freelance work.
** Core Idea
You have two main ways to get designs:
- stock images (fast, but not unique)
- custom designs (slower, but exclusive and flexible)
Best approach:
Use custom designs for differentiation and long-term advantage.
** Design Sources
*** Stock Images
- purchased from sites like Shutterstock
- instant access
- known quality upfront
Downside:
- non-exclusive
- competitors can use the same design
*** Custom Designs (Fiverr)
- created specifically for you
- exclusive usage
- more flexible
Advantages:
- unique designs
- better protection from competitors
- can use niche-specific phrases and ideas
** Cost Expectations
- $10$30 → slower delivery (about 1 week)
- $30$100 → faster delivery (12 days)
Insight:
Custom designs are often cheaper than stock images.
** Strategy: Finding Designers
*** Step 1: Choose ONE Design
- pick a single design idea
- based on previous research (Etsy, etc.)
*** Step 2: Search Fiverr
Search for style, not product:
- typography design
- cartoon illustration
- t-shirt design
*** Step 3: Apply Filters
- commercial use allowed
- rated sellers only
- avoid new/unrated sellers
*** Step 4: Evaluate Designers
Look for:
- 4.8+ rating
- 50+ reviews (minimum)
- strong portfolio in your style
** Contact Strategy
*** Message Multiple Designers
- contact 510 designers
- send same request
Include:
- design description
- image inspiration
- required size
- file type (PNG)
*** Response Filter
- prioritize designers who reply within 24 hours
- communication quality matters
*** Selection
- choose 35 designers to test
- order same design from all
Goal:
Find best designer for long-term use.
** Order Process
*** Custom Offer Flow
- receive custom offer
- click “order now”
- complete payment
*** Direct Order (later)
- use saved designer
- order directly from their page
** Design Specifications
Always include:
- file type: PNG
- transparent background
- correct dimensions (from Printify)
- no interlacing
Provide:
- reference image
- clear instructions
- desired changes (not copies)
** Key Principle
Do NOT copy designs exactly.
Instead:
- use as inspiration
- modify layout, font, visuals
- create a new version
** Designer Strategy
*** Long-Term Approach
- build relationship with 12 designers
- reuse them consistently
Benefits:
- faster work
- better understanding
- higher quality over time
*** Style Specialization
Different designers excel at different styles:
- typography
- cartoon
- illustration
You may need multiple designers over time.
** Workflow Summary
*** Fiverr Workflow [0/7]
- [ ] choose one design idea
- [ ] search Fiverr by style
- [ ] filter for quality sellers
- [ ] contact 510 designers
- [ ] select 35 to test
- [ ] order designs
- [ ] choose best designer
*** Design Brief Checklist [0/6]
- [ ] include inspiration image
- [ ] specify dimensions
- [ ] request PNG format
- [ ] explain desired changes
- [ ] avoid exact copying
- [ ] confirm commercial use
** Common Mistakes
- hiring only one designer
- choosing cheapest option blindly
- unclear instructions
- copying designs directly
- ignoring communication speed
** Key Insight
This is NOT just about getting designs.
This is about:
- building a reliable design pipeline
- finding long-term collaborators
** My Take
Treat designers as partners, not one-time hires.
The goal is not just one good design,
but a repeatable system for producing many.
** Bottom Line
Test multiple designers → choose the best → build a relationship → scale design production.
* Transcript
#+begin_example
00:00
Welcome to the next video in our print on demand
00:02
video tutorial series, and this is where I'm gonna teach
00:04
you how to get custom designs made using Fiverr. Now
00:07
you see, if you wanna create your own custom print
00:09
on demand products using professional designed images, you've usually got
00:14
2 choices.
00:15
The first is that you can purchase stock images on
00:17
websites like Shutterstock.
00:18
Artists create professional images and put the licenses to use
00:21
them up for sale on there. I'll teach you how
00:24
to buy these. And yes, when you do buy them,
00:26
you'll also be able to purchase the legal rights to
00:29
use them commercially as well. This is the easiest and
00:32
fastest way to get pictures. The second way is you
00:34
can purchase unique original designs that have been custom made
00:37
for you directly from freelancers on websites like Fiverr. If
00:41
you don't know what Fiverr is, it is an amazing
00:43
website where talented freelancers let you purchase projects from them.
00:46
On Fiverr, there are a lot of fantastic graphic designers
00:49
specializing in creating graphics for merchandise.
00:52
The advantage, of course, to using stock images is that
00:54
you can purchase them and get them right now, and
00:57
you will know exactly what you are buying. The downside
01:01
though, of course, is that anyone else can come in
01:03
and purchase the license to use the exact same pictures
01:07
and to copy your products.
01:09
The chances are if you have a top selling product,
01:11
your competitors are probably going to come in and try
01:13
to sell the exact same product that you are. And
01:16
so by purchasing a custom design, your design will be
01:19
copyrighted and only you will be able to use it,
01:21
and so that puts up an extra barrier of protection
01:25
between you and your competitors.
01:27
In addition, having custom made designs gives you a lot
01:30
more flexibility.
01:31
For example, this product is a regular seller on Etsy.
01:34
It's perfect for people who are both bunny owners and
01:36
introverts.
01:37
The phrase choice is quite funny. However, it's very niche
01:40
specific, isn't it? It's unlikely you'd find anything saying this
01:44
exact same phrase on a stock image site. But if
01:47
you purchase a custom design from Fiverr, you can use
01:50
this phrase yourself.
01:51
Fiverr is a website that I use a lot. I
01:53
spend thousands of dollars every year hiring talented freelancers,
01:58
including
01:59
artists, graphic designers.
02:01
It's a website that I truly think is the easiest
02:03
for beginners to use when initially hiring freelancers.
02:07
In fact, I use Fiverr so much that I'm a
02:10
part of a secret invitation only VIP group for Fiverr
02:13
called vid, which stands for very important doers.
02:16
Once you reach your vid level, you get your own
02:18
Fiverr rep who'll search out the perfect freelancers for you,
02:21
which is nice. But yes, basically to become a part
02:24
of this, I've had to use Fiverr a lot. So
02:27
I know quite a lot about hiring the best designers
02:30
on there. On Fiverr, you can usually expect to pay
02:32
between 10 dollars to 30 dollars if you're willing to
02:34
wait up for a week for a design, and if
02:36
you need a design fast within 1 to 2 days,
02:39
you can expect to pay between 30 dollars and 100
02:41
dollars And so yes, if you want to save some
02:44
money, then I highly recommend that you be a little
02:46
bit patient and you wait a few extra days for
02:49
your design. This also means it's cheaper than purchasing premade
02:52
designs on Shutterstock. On Shutterstock, it costs just under 100
02:55
dollars per design and you have to buy at minimum
02:58
2 licenses at a time. So believe it or not,
03:01
custom ones are cheaper. When it's your first time hiring
03:04
a designer, I recommend that you start out by focusing
03:06
on just 1 product design and that you hire 3
03:10
to 5 designers for that 1 product. And I recommend
03:13
that you hire as many as you can afford. You
03:16
see, I gain my vid status not from hiring lots
03:18
of freelancers,
03:19
but by forming a relationship with a handful of really
03:22
great ones. I come back to them regularly. We've formed
03:25
a relationship over time. They know what I want and
03:28
can design it for me. And so your goal here
03:30
is to find 1, maybe 2 designers that you truly
03:33
connect with so that you can use them regularly
03:35
when designing your products. Now something else you'll also discover
03:38
is that some designers are particularly good at certain styles
03:41
or specialize in certain styles. For example, this seller here
03:45
is very good at creating typography t shirts. You might
03:48
find that you want different types of styles for different
03:50
types of products. You might want some designs to be
03:53
typography designs and you might want some designs to be
03:55
cartoony.
03:56
That's absolutely fine. When you wanna hire an artist for
03:59
a particular type of style, I recommend that you go
04:02
through the same process we're about to do and that
04:04
you use it to find the best artist that specializes
04:08
in the style you are looking for. Over time, the
04:10
number of freelancers that you will work with will grow
04:13
and grow. For now though, it's a great idea to
04:15
just focus on finding 1 great freelancer to work with.
04:19
Of course, it's entirely up to you. If you would
04:21
like to work with lots of different freelancers and lots
04:24
of different artists to get products made faster, then go
04:27
ahead.
04:28
But honestly, I don't think business should be a sprint.
04:31
I think business is a marathon. I think it's a
04:34
lot better to take things slower and to find 1
04:36
great freelancer to work with and to form a relationship
04:39
with them. But again, it's entirely up to you.
04:42
Anyway, back to the tutorial. The first thing you want
04:45
to do is pick which 1 product and design that
04:49
you want made for you. So perhaps you've seen this
04:51
sweatshirt. You know that this design and phrase has been
04:54
successful, so you want to use this as inspiration for
04:56
your own design.
04:58
Awesome. What we now want to do is we want
05:00
to go on to Fiverr and we want to find
05:02
freelancers that are really good at this particular style,
05:05
I. E. Word art or typography designs, and we ideally
05:08
want to find between 5 to 10 freelancers if we
05:11
can that are good at the style. And what we're
05:14
gonna do is we're gonna take those 5 to 10
05:16
freelancers and we're going to message them directly
05:19
and tell them what we want them to make. Here
05:22
is an example of an email template that you could
05:24
send out. I will post this template on this video
05:27
lesson page. I've included very important specifications on here. In
05:30
particular, I've noted the size of the design. You should,
05:33
of course, insert your own specifications into here where I've
05:36
written the square brackets. The way you figure out what
05:38
size you want your design to be is to come
05:40
to Printify and click on the product you want to
05:42
create, such as a sweatshirt, and to start designing it.
05:45
In the bottom right of the design mock up page,
05:47
you'll see Printify's suggested sizing. As a beginner, it's great
05:50
to stick to this initially. You'll also want to include
05:53
a picture of what design you would like the designer
05:55
to get inspiration from. Again, we don't want to copy
05:58
it exactly. We want them to make their own similar
06:00
but different version of it. So for this design, you
06:03
could keep a similar font, but change up the sizing
06:06
and change the image of the bunny.
06:08
So let's do this.
06:09
Okay. So come to Fiverr. I'll have a link to
06:12
Fiverr on this page. Please note that it is an
06:14
affiliate link. Using it is optional, but it is always
06:17
appreciated. In the search bar, type in what style of
06:19
artwork you want made. From the drop down suggested menu,
06:22
you might find a search phrase that more specifically defines
06:25
what you want. If so, select that. For me, I'm
06:28
going to type typography design. Next, we want to come
06:31
to the search filters and change it so that we
06:33
are only seeing sellers that produce designs for commercial products.
06:37
Next, we want to set it so that we are
06:38
only seeing sellers that have been rated by other customers.
06:42
We don't want to work with new sellers. And now
06:44
you've got a big list of sellers to browse through.
06:46
If possible, try and work with sellers that have 4.8
06:49
plus star ratings with at least 50 reviews. The more,
06:52
the better. When you see a designer that you like,
06:55
open up their listing and browse through their designs. Check
06:58
over their portfolio and see if they are right for
07:00
you.
07:01
If you like the look of the design and the
07:03
pricing is within your range, then click the contact me
07:05
button. You can then send them a message explaining what
07:08
you want. Be sure to upload the photo of the
07:10
example product image or images you want them to get
07:13
inspiration from. Again, I recommend that you contact between 5
07:16
to 10 freelancers and that you see who responds within
07:20
24 hours.
07:21
Freelancers on Fiverr live all around the world, and they're
07:24
often busy on projects, so it's normal for them not
07:27
to respond to you immediately. But having good communication between
07:31
you and your chosen freelancer is important when forming a
07:34
great relationship so that they can keep making you great
07:37
money making designs. So when choosing which 3 to 5
07:40
freelancers that you're ultimately going to work with, prioritize the
07:43
ones that get back to you within 24 hours. Now
07:46
you may find that more freelancers get back to you
07:48
within 24 hours than you can afford to hire for
07:51
a project and that's absolutely fine. Take the ones that
07:54
did reply within 24 hours and browse through their portfolios
07:58
and pick the 3 to 5 freelancers
08:00
whose portfolios
08:01
you like the best. As part of our message, we
08:04
ask them to send us a custom offer. This is
08:06
how we'll be ordering our design from them. I'll show
08:09
you now how to accept this custom offer and start
08:11
the project.
08:12
Click messages.
08:16
Click inbox.
08:17
Next, click the message from the designer.
08:20
To start, simply click order now.
08:22
Scroll down to the custom offer message and click continue.
08:26
You can either pay through PayPal or by using your
08:29
credit card. Type in your credit card details if you're
08:31
using 1,
08:33
then click confirm and pay.
08:35
And that's it. Now that you've hired your 3 to
08:37
5 designers, you just got to wait for them to
08:40
come back with your design, choose which 1 you like
08:42
the best, and then pick which freelancer you're going to
08:45
form an ongoing relationship with. Once you've chosen your freelancer,
08:49
in the future, you don't necessarily have to message them
08:52
to get a custom order going. Instead, you can order
08:55
directly from their seller page. Let me switch over to
08:57
my computer and show you how to do this.
09:00
Go back to the designers page, select the package you
09:02
want, then click the green continue button here to proceed
09:06
to your order. On the checkout page, you can tick
09:08
any of these extras, though these are not entirely necessary
09:11
if you know exactly what design you want created.
09:15
To checkout, click order now. Enter your card details so
09:19
that you can start this job, then click confirm and
09:22
pay.
09:23
Once you order from your freelancer though, you will need
09:26
to let them know on the order page what specifications
09:28
you want. When you're doing this, remember to include the
09:31
file type that you want which is a PNG file
09:34
without interlacing
09:35
as this is what print on demand providers such as
09:37
Printify
09:38
need from you. And you'll need to let them know
09:40
what the image size should be, and of course you
09:42
can find that information on Printify.
09:44
And as always, include an example image of another successful
09:48
product that you want them to use as inspiration
09:51
for creating your own custom design.
09:54
And boom, you are ready to go. So head on
09:57
over to 5 for now, and I will see you
09:59
on the next video.
#+end_example

View file

@ -30,3 +30,967 @@
** other purpose
- you can use the reference as way to determine the pose
* Review - Using Reference Images in Midjourney
** Summary
This lesson explains how to use reference images in Midjourney to get closer to the image you want faster.
Reference images help Midjourney understand:
- pose
- composition
- structure
- style direction
- what should or should not appear
** Core Idea
Reference images reduce wasted generations.
Instead of relying only on text prompts, you give Midjourney a visual example.
This helps it skip many wrong outputs.
** Why Reference Images Help
Text prompts can be vague.
Example:
#+begin_example
minimalist black line art of a sunflower top down on a white background
#+end_example
Problem:
Midjourney may still add:
- stems
- leaves
- extra angles
- details you did not want
A reference image can show:
- only petals
- no stem
- no leaves
- top-down composition
** Basic Reference Image Workflow [0/5]
- [ ] upload reference image into Midjourney / Discord
- [ ] open the uploaded image
- [ ] right-click and copy image address
- [ ] start a new =/imagine= prompt
- [ ] paste image URL before the text prompt
** Example Prompt
#+begin_example
[image URL] minimalist black line art of a sunflower top down on a white background
#+end_example
** Important Point
Midjourney does not simply copy the reference image.
It uses the image as guidance while also following your text prompt.
So the result is influenced by:
- the uploaded image
- the written prompt
- Midjourneys own generation process
** Flower Example
Without reference image:
- many outputs had stems
- many outputs had leaves
- several images were not close enough
With reference image:
- outputs stayed closer to the petal-only flower
- no unwanted stems
- no unwanted leaves
- fewer wasted generations
** Using Internet Images as References
A reference image can be:
- something you generated earlier
- a public domain image
- a product/design reference
- an image found online
Warning:
Use reference images carefully.
Do not copy protected artwork directly. Use them for structure, style direction, or composition, not pixel-copying.
** Corgi Example
The tutorial uses a corgi image as a pose/style reference.
Goal:
Create a new corgi image in a specific artist/style direction while keeping the pose closer to the reference.
** Image Weight
Image weight controls how strongly Midjourney follows the reference image.
Format:
#+begin_example
--iw 2
#+end_example
In the tutorial:
- =--iw 2= was used
- this was the maximum image weight in that Midjourney version
** Image Weight Effect
*** With High Image Weight
Midjourney prioritizes the reference image.
Result:
- closer pose
- closer structure
- closer overall composition
- less reinterpretation
*** Without Image Weight
Midjourney uses the reference more loosely.
Result:
- more influence from the written style prompt
- more freedom
- less resemblance to the reference image
- more reinterpretation
** Example With Image Weight
#+begin_example
[image URL] corgi character by [artist name] --iw 2
#+end_example
** Example Without Image Weight
#+begin_example
[image URL] corgi character by [artist name]
#+end_example
** Practical Difference
With =--iw 2=:
- “make something close to this image, but in this style”
Without image weight:
- “use this image as loose inspiration, but interpret it more freely”
** When To Use High Image Weight
Use high image weight when you care about:
- pose
- shape
- layout
- composition
- specific object arrangement
** When To Avoid High Image Weight
Avoid or lower image weight when you want:
- more creative interpretation
- stronger style transformation
- more variation
- less dependence on the original image
** Reference Image Checklist [0/6]
- [ ] choose image close to desired structure
- [ ] upload image
- [ ] copy image address
- [ ] paste image URL into prompt
- [ ] add clear text instruction
- [ ] decide whether to use image weight
** Key Insight
Reference images are especially useful when words are not enough.
They help Midjourney understand what you mean visually.
** Bottom Line
Use reference images when you already have:
- a pose you like
- a composition you like
- a style direction you like
- a previous generation that is close but not perfect
Then use text prompts and image weight to guide Midjourney toward the final result.
* Transcript
#+begin_example
00:00
Okay. In this video, we are gonna talk about how
00:03
you can use reference images
00:06
to help you
00:08
quickly generate the images
00:10
that you want.
00:12
So reference images allow MidJourney
00:15
to skip a lot of,
00:17
the process
00:18
of,
00:19
creating images that don't match what you want because it
00:22
can use a reference
00:23
to help better create,
00:25
what you are looking for. So let me show you
00:27
an example of this. So I've got 2 reference images
00:31
here that I'm gonna be using as part of this
00:32
tutorial video.
00:34
Let's start out with this flower. So,
00:38
if we come here remember how earlier
00:42
we generated a bunch of minimalist
00:45
flowers.
00:47
And,
00:48
these were fine,
00:49
but they weren't quite, you know, what these ones here
00:53
looked like. Well, I've actually,
00:56
prior to this already done a lot
00:58
of generations of this. And I was able to create
01:02
a flower which was much more closer through doing through
01:05
repeating this a lot of times because that is really
01:07
what you wanna use my journey to do. You wanna
01:09
create images a lot of times. For these tutorial videos,
01:12
I only do it a couple of times.
01:15
But really, I should be doing it a lot of
01:16
different times to get a lot of different takes.
01:19
And so,
01:20
I did that for this and I got something much
01:23
closer to what I wanted.
01:25
And so,
01:26
so I got I made this through Midjourney but let's
01:28
say for example that you found this on the Internet,
01:30
you could save this.
01:31
And then what we do
01:34
is we're gonna upload it
01:37
to MidJourney.
01:39
Come and drag it in.
01:41
Click enter.
01:45
Now it has been uploaded.
01:47
So what we can do is we can click on
01:49
it
01:51
and then,
01:52
we can right click it and we can copy image
01:55
address.
01:56
And now we can go imagine
02:00
and we can paste in
02:03
the code for it.
02:05
And then we can come in and type in what
02:07
we want.
02:08
So minimalist
02:11
black line art of
02:14
a sunflower
02:15
top down on a white
02:18
background.
02:22
So now what it's doing
02:24
is it's using this
02:26
image that I uploaded
02:28
as a reference
02:30
while also
02:32
applying
02:34
my prompt request.
02:36
So,
02:38
it's not just generating different versions of this. It is
02:41
taking,
02:43
the prompt text that I gave it, but it's using
02:45
this image as a reference guide.
02:49
And we're gonna see
02:51
why that is very helpful in a minute once it
02:56
has finished,
02:57
using it
02:58
and once it has generated for us the images.
03:03
And you'll see why this can save you
03:06
a lot of time.
03:19
Almost there.
03:22
Okay.
03:23
Here is why it's so helpful.
03:25
So
03:27
you look at this
03:29
because the reference image that I gave for it through
03:32
that I had generated by doing a lot of different
03:34
generations on the journey, but again, you know, if I
03:37
found this on the internet. So this here,
03:41
it's a sun you come here.
03:44
There are no there is no stem.
03:46
There are no leaves. There's just, you know, the petals.
03:50
I managed to generate something similar to that here with
03:53
Midjourney.
03:54
Now
03:55
and I saved it.
03:57
And so you come back here. When I did it
04:00
before, when I was generating these before, a lot of
04:02
these had,
04:03
you know, had the stems, it had the leaves.
04:06
And so we were essentially kind of, you could say,
04:09
wasting time by not wasting time because it's still good
04:11
to do it, but you have to generate lots of
04:13
images. But it was frustrating because a lot of the
04:16
images we were getting were not what we wanted because
04:18
even though it was on a top down, it was
04:19
including the leads and it was including the stem. But
04:22
by adding in a reference image that doesn't have those
04:26
for my journey
04:28
to use as a reference, then it didn't generate those
04:31
for me. And instead it generated
04:34
versions of it that matched,
04:37
what I wanted so much more closely.
04:40
And so that
04:41
is how you can use reference images
04:44
to save you a lot of time.
04:46
You can also use reference images in another very fun
04:50
way too.
04:52
So
04:53
let's come and take our next image.
04:55
So this is another image that I generated earlier using
04:59
Midjourney.
05:01
A cookie. What would you expect?
05:03
Anything less from me. Absolutely
05:06
love dogs. Adore cookies.
05:10
So we now have this cookie.
05:12
We can use this as a reference
05:15
to help us get
05:17
the
05:19
type of cookie that we want, but in a particular
05:21
style.
05:22
So I've uploaded this version of a Corgi and it's
05:24
in this particular pose.
05:26
Now remember earlier,
05:27
we generated Corgis,
05:29
using Elsa,
05:31
or
05:32
I don't know if I pronounced her name right. I'm
05:34
sorry if I didn't.
05:36
And we got
05:37
what a cute little 1 with a little hat.
05:40
We got them in different poses.
05:42
We didn't specify to be fair what pose we wanted
05:44
it in. So we just got a bunch of different
05:47
poses. Well,
05:49
what we're gonna do,
05:51
click this, right click it,
05:53
copy image address,
05:57
imagine
06:01
character
06:02
by
06:13
and
06:14
we're gonna add in something else.
06:18
Image, weight,
06:19
and we're gonna do
06:21
2.
06:25
So
06:27
what we have done
06:28
is we have asked
06:30
Midjourney
06:32
to,
06:34
draw us,
06:36
a picture
06:41
using this cookie as a reference guide,
06:45
And we've asked it to do it in
06:48
the style
06:50
of,
06:51
this incredible artist.
06:54
And we've also given it an image weight of 2,
06:57
which is the maximum that you can give it right
06:59
now on the journey version 5. It could change in
07:02
different versions.
07:03
But the image weight is
07:06
us saying that we want it to look as closer
07:09
to this
07:10
as possible.
07:11
If we'd given it a lower image weight of 1
07:13
you don't have to give it an image weight, by
07:15
the way, and we'll we'll do it again without giving
07:16
it an image weight. But by giving it an image
07:19
weight,
07:20
of 2, it means then that,
07:23
Midjourney is prioritizing
07:25
making it
07:26
as close to the reference image as possible.
07:29
And so this is what we've been able to achieve.
07:32
Now, let's
07:34
come
07:35
and we'll do this again. We'll copy this.
07:38
This, by the way, is just
07:40
MidJourney,
07:41
has
07:42
URL shortened it,
07:44
which is fine. We can use the URL shortened version
07:47
of it.
07:51
And we're not gonna add an image weight.
07:56
So it's using our reference image again.
08:03
And,
08:05
this time it's got free rein
08:07
to,
08:09
use this image, but create its own,
08:12
pictures
08:13
based upon
08:15
her art style.
08:17
And you'll see that we'll get,
08:19
different results again.
08:25
Loading.
08:35
And they're gonna be quite different
08:37
and I'll explain why they're quite different.
08:41
You can already see that they're very different.
08:47
And we're almost there.
08:55
Okay. So very, very different.
09:00
This is what we got by not giving it an
09:02
image weight,
09:03
And
09:04
this is what we got by doing it.
09:07
As you can see, this is much, much closer
09:10
to our original image than this 1 here. This 1
09:14
here
09:15
takes our original image but redoes it quite substantially.
09:20
And it adds a lot more of the artist
09:23
and how she would have interpreted it,
09:28
than, this 1 here, where this 1 here takes the
09:31
image and
09:32
makes a version of it that's inspired
09:35
by her, whereas this 1 here takes more of her
09:38
art and then uses the image.
09:41
But,
09:42
but rather than you know, that's what I mean. Like,
09:44
this is focused more on the artist herself. This 1
09:47
here is focused more on the image
09:49
itself.
09:51
And so,
09:53
if you want to just see what the artist themselves
09:57
would create, then you don't have to add in an
09:59
image weight and you can do this.
10:01
Or you can do this here and you can add
10:04
in the image weight and get a very different image.
10:08
As you can see, it can save you a lot
10:10
of time because you can imagine
10:12
that if you found a pose that you like
10:16
that by adding in a reference image, then you're gonna
10:18
save a lot of time
10:20
by skipping the generation process
10:23
of,
10:25
of having to, like, find
10:27
to get images that match that pose.
10:30
You can just tell MidJourney the pose that you already
10:34
like.
10:35
So, yes,
10:37
in this video series, we're also gonna discuss how to
10:39
save these images. That's not something that I've discussed, but
10:42
it's very, very important because once you've got your image,
10:45
you then need to save it. So,
10:48
that
10:50
is the next video that I'm going to create. Whether
10:52
that's the next video you watch in the series or
10:54
not, I'm not sure. But either way, I hope that
10:57
you enjoy it and I will see you on the
10:59
next video.
#+end_example

View file

@ -24,5 +24,312 @@
- etsy doesn't let you save customer info
- if you have their email address you can use it to get a resale
* Transcript
* Description
** Overview
- Topic :: Choosing between Shopify and Etsy stores
- Context :: Step 3 video series introduction
- Key Decision :: Etsy vs Shopify vs both
** Key Points
- Etsy requires involvement in design/manufacturing (no AliExpress dropshipping)
- Print-on-demand is allowed and encouraged on Etsy
- Shopify gives control over customer data (especially emails)
- Etsy promotes competitors on your listings
- Best strategy: use Etsy for traffic → funnel to Shopify
- Email collection is critical for profit (repeat customers)
* Transcript
#+begin_quote
00:00
Hey, everyone, and welcome back. So I just wanted to
00:02
create this quick little introduction video for the step 3
00:05
video series because in here, you're gonna find out how
00:08
to create multiple types of stores. The first set of
00:11
video tutorials will show how to set up and create
00:13
a store with Shopify. And then the second set of
00:16
video tutorials will show how to create and set up
00:18
a store with Etsy. For some of you, you're gonna
00:21
wanna set up both stores, in which case, that's great.
00:23
You can go ahead and you can watch the Shopify
00:25
video tutorial series, set up a store with that, and
00:28
then move on to the Etsy video tutorial series and
00:31
set up an Etsy store. For others of you though,
00:33
you've decided that you only wanna set up either a
00:35
Shopify store or an Etsy store, in which case, that's
00:38
absolutely fine. You can just go ahead and watch the
00:40
video tutorials for the type of store that you want
00:43
to build. There are some videos though that I think
00:46
will help everyone regardless of what type of store that
00:49
they would like to create. And so if that's you
00:51
and you're only gonna say build an Etsy store and
00:53
not a Shopify store or only a Shopify store or
00:55
not an Etsy store, I highly recommend that everybody check
00:58
out these video tutorials
01:00
regardless.
01:01
Now if you're not sure yet whether you just wanna
01:03
build a Shopify store or an Etsy store or both,
01:07
here are a few things to keep in mind. The
01:09
first is that Etsy's terms and conditions state that you
01:11
need to be a part of the design or manufacturing
01:13
process, which means that you cannot sell items dropship from
01:16
AliExpress.
01:17
And so if this is the only way that you're
01:19
gonna be selling products, I don't recommend starting an Etsy
01:21
store.
01:22
Etsy does, however, allow and encourage
01:25
people to sell print on demand products thanks to their
01:27
great integrations.
01:28
So if you're selling these products, you can list them
01:31
on here. The next thing to keep in mind is
01:33
that while some of you are only gonna set up
01:35
an Etsy store and that's fine, it's not something that
01:38
I recommend. I recommend that if you're gonna set up
01:41
an Etsy store that you also combine it with a
01:44
Shopify store. And that's because if you take a look
01:47
at this Etsy store here, you'll see that Etsy is
01:49
advertising products on it as upsells and cross sells, but
01:52
these are not products that the store is selling. They
01:55
are their competitors' products.
01:57
Etsy doesn't care who gets the sales, and so they'll
01:59
advertise competitors' products on top of your own listings. In
02:02
addition, when a customer buys an item from you on
02:04
Etsy, they're giving their email address to Etsy, not to
02:07
you. A huge amount of the money that I make
02:10
from print on demand is from repeat customers.
02:13
Repeat customers are how big profits are made. Because think
02:16
about it. Let's say that you paid for ads to
02:18
see the customer in the door to buy an item.
02:20
Well, that was money you had to spend to make
02:21
that sale, right? But once you have their email address,
02:24
you can just send an email newsletter to the customer
02:26
being like, Hey, we've had a new merch drop. Check
02:29
it out. That cost to send out that email was
02:31
negligible, and so most of the money that you're gonna
02:34
earn from the sale from that newsletter is profit. That's
02:37
why collecting emails is something I highly recommend doing, which
02:41
you unfortunately just can't do on Etsy. And so my
02:43
recommendation is that, yes, Etsy can be a great way
02:46
to get traffic since, well, they do get hundreds of
02:49
millions of visitors each month, but that having just an
02:51
Etsy store shouldn't be your main goal. Instead, you should
02:54
be seeing Etsy as a way to help you build
02:57
your own brand
02:58
off of the platform as well. So you can create
03:01
an Etsy store and take advantage of the free traffic
03:03
and get sales and build up brand authority
03:06
while also linking in your store profile to your external
03:10
store on your own domain with Shopify. Plus, you can
03:13
also name your stores the same name so that customers
03:16
can be funneled from Etsy
03:18
over onto your own store. Then you can use our
03:21
email apps in step 4 that we'll install to get
03:23
a customer to purchase directly from you with a discount
03:26
coupon code rather than from your Etsy store. And so
03:29
now you have that customer's email address which means that
03:32
you can send follow-up emails to them. Yay. And so
03:35
because of the fact that I recommend that everybody set
03:37
up a Shopify store, that is why I have included
03:39
the Shopify tutorial videos first. And then after that, I
03:43
have also included the Etsy tutorial videos for those of
03:46
you out there that want to combine them together.
03:48
But either way, it's up to you. So go ahead,
03:52
choose which set of videos that you would like to
03:53
start with and I will see you over there.
#+end_quote

View file

@ -165,3 +165,694 @@ And also, by the way, when it comes to creating t-shirts within America, Monster
file:../../_share/media/img/step_03/lesson_29/ex06b-credit_card_info.png
3. Or you could choose to add money to your account with PayPal. Its up to you. Either way, youre going to need some form of payment. Once youve gone ahead and youve added in that,its time to move on to the next step. Description
* Assessment
** Summary
This lesson explains why an Etsy seller should create a Printify account and draft product before completing Etsy store setup. The core reason is that Etsy requires a product listing during store creation.
** Practical Value
- Correct sequencing: Printify first, Etsy second.
- Create a draft product before connecting the store.
- Save a product image for the Etsy setup flow.
- Add Printify account details and payment method early.
** Warnings
- Do not assume the courses exact product recommendations are permanent.
- Re-check whether Bella+Canvas 3001 is still the best shirt for your target market.
- Be careful with credit-card float: rewards are only useful if the card is paid off fully and on time.
- The “maximum 5 colors” advice is useful, but should be tested per product/design.
** My Recommendation
For Samuraicat Boutique, use this lesson as a setup checklist, not as final product strategy. Create the Printify account, make one simple draft product, save the mockup, and move on to Etsy setup. Do not spend too much time perfecting this first product yet.
** Follow-up Tasks
- [] Create / confirm Printify account.
- [] Choose initial POD product.
- [] Upload test design.
- [] Select no more than 5 colors.
- [] Save mockup image for Etsy setup.
- [] Add Printify billing/payment details.
- [] Re-check product choice before real launch.
* Transcript
00:00
Hey, everyone, and welcome to the Etsy tutorial video series.
00:03
Yay. If you haven't watched it already, please go back
00:06
and watch the step 3 introduction video. As I explained
00:08
in this video, creating an Etsy store is not gonna
00:11
be the right choice for everyone. So if you want
00:13
to decide whether it's right for you, please go back
00:15
and check out that video.
00:17
But if you have decided that it's right for you,
00:19
let's get started. So an interesting quirk about setting up
00:23
a store on Etsy is that as part of the
00:25
store creation process,
00:26
you need to have a product first which is why
00:29
for those of you that haven't already, we need to
00:32
get started by actually creating an account with Printify.
00:35
If you've never heard of Printify, it's 1 of my
00:37
favorite print on demand apps. I usually recommend that beginners
00:40
start with this app as you can get very high
00:42
quality products printed here for much lower prices than the
00:44
alternative app Printful. Now of course in my Shopify video
00:47
series, I start everyone off first by creating a Shopify
00:50
account and then creating a Printify account. However, for starting
00:54
an Etsy store, I of course recommend doing the opposite,
00:57
and that's because as part of the process of creating
00:59
an Etsy account, as I said, you need to add
01:02
in a product listing
01:03
before you can finish creating your store. And so that
01:06
is why if you haven't already, we're gonna set up
01:09
a Printify account and then create a product in it
01:12
so that we can then add that product
01:15
while we are setting up our store. But of course,
01:17
if you've already watched the Shopify tutorial video series and
01:20
you already have a Printify account and you already have
01:22
products in it, you can go ahead and you can
01:24
skip this video. But if you haven't watched that video
01:27
and you need to do that, I'll have a link
01:29
to Printify in the description. Please note that it's an
01:32
affiliate link, which means that I may get a commission
01:35
if you click on it and then purchase something. Using
01:37
it is entirely optional, but it's always appreciated, so thank
01:41
you.
01:42
But for now, let's get started and I'm gonna show
01:44
you just how easy it is to do this.
01:47
So let's go ahead and create our Printify account if
01:50
we don't have 1 already. So just come and click
01:52
on the sign up button
01:54
and you'll be able to register,
01:56
with either, your Google account or you can enter in
01:59
an email address and a password
02:03
and create 1 that way, which is the way that
02:05
I personally opted to do it. But either way is
02:09
absolutely fine.
02:12
And of course, it goes without saying, make sure you
02:14
choose a strong password,
02:16
to protect,
02:17
your account.
02:18
And then you just need to come and click then
02:20
prove that you're not a robot, and then you can
02:22
sign up.
02:24
Now, once it's finished loading up and creating our account,
02:27
it is gonna require that we complete a little survey.
02:30
This little survey doesn't help us at all. It just
02:32
simply helps Printify's
02:34
own internal marketing team gather data.
02:37
So
02:38
you can fill this in however you like. However, you
02:41
do have to answer every single question on here.
02:44
There is no skip button.
02:47
I hope that 1 day they do add in a
02:48
skip button,
02:50
but I don't expect it anytime soon.
02:54
Now on here, you wanna come and click on the
02:56
start designing button,
02:58
because we can't connect our store to Etsy yet. We
03:00
have to actually have an Etsy store first and we
03:02
don't wanna order a sample.
03:04
So on here, you just go through and you choose,
03:06
the product that you like.
03:08
Now there is a particular type of t shirt that
03:10
I chose. So if you were just setting up your
03:12
own store on, say, Shopify,
03:14
I'd tell people that they should choose the right t
03:16
shirt brand for them. For Etsy, I'd have a very
03:19
strong recommendation to choose the Bella Canvas 3001
03:21
t shirt because it's a t shirt that's most popular
03:24
with Etsy customers because it's made with RAP certification,
03:27
which means that it's made in an environmentally friendly way
03:30
while being low cost
03:31
and also being really comfortable. They're really comfortable to wear.
03:35
So this is easily the most popular t shirt with
03:37
Etsy customers.
03:38
Once you've chosen your product, you just come and upload,
03:42
the design that you created
03:43
onto it.
03:47
Loading.
03:50
And then you wanna come in and you wanna choose,
03:52
the different variations of it if the product has different
03:55
variations. So for this 1 here, there are different variations
03:58
with colors, so you can choose different types of t
04:00
shirts. I usually recommend selecting a maximum of 5. If
04:03
you select too many colors customers can get easily overwhelmed.
04:07
It's been well studied,
04:08
with marketing psychology.
04:10
So choose your 5 favorite colors and black is easily
04:13
the most popular color by far. If your design can
04:16
be printed onto black, please sell it in a black
04:18
version. Blank easily outsells any other color. And then you
04:22
can just come and save it.
04:24
And also by the way, when it comes to creating
04:27
t shirts within America,
04:28
Monster Digital is easily my favorite print on demand provider
04:32
here on Printify.
04:33
So, you can pretty much ignore all of this. I
04:35
would, however, recommend
04:37
giving it a title just so that you can easily
04:40
identify it in the future when you're using the Printify
04:43
app.
04:46
And the 1 thing you don't wanna ignore is the
04:48
price. This is it's really quick and easy to update
04:50
the pricing
04:52
of your t shirts now.
04:53
So I've got a whole video on pricing if you
04:56
would like to check it out.
04:59
Now Printify is gonna ask us if we wanna connect
05:02
this to an external store. Sadly, we can't because we
05:05
don't yet have our Etsy account, but we will soon
05:08
and we will connect it later.
05:11
So we've created our product so we'll be able to
05:14
use this to set up an Etsy store. When we
05:16
do, we're gonna need to add in a picture of
05:18
our product. So if you don't have a picture for
05:21
it, this is a good opportunity just to grab 1
05:23
right now. You can just save this and when we're
05:25
setting up our dummy listing for the for this product,
05:28
when we're creating our Etsy store, you can then use
05:30
that picture for free.
05:32
But for now, we're gonna come and click on, my
05:35
account. I accidentally clicked on
05:38
the dashboard,
05:39
so I went ahead and navigated to my account.
05:42
Now, here you need to give some information to Printify.
05:45
This is not information that's gonna be disclosed to your
05:47
customers.
05:48
When you purchase a product from Printify, they're gonna invoice
05:51
you for the product
05:52
that you've purchased. So they need to have some information
05:55
to create those invoices and so that's what you're giving
05:57
them here.
05:59
Now I didn't actually add in my real phone number.
06:01
Please don't call this. I don't know who has this
06:03
phone number if anyone actually
06:06
does, so please do not call it. I didn't blur
06:08
it out because
06:10
it's not,
06:11
a real phone number.
06:14
I actually didn't give,
06:16
my, real address but I still, opted to blur this
06:17
section anyway. I'm not quite sure why.
06:19
Still opted to blur this section anyway. I'm not quite
06:22
sure why.
06:23
But yes, again, this is information that you're going to
06:26
Printify so that they can create invoices for you,
06:29
not for your customers.
06:31
And once we've filled this out, the next thing that
06:33
we need to give Printify to get started with is
06:36
a form of payment. And that's because when a customer
06:39
purchases an item from us on, Etsy,
06:42
Etsy is the 1 that collects the money, not Printify.
06:45
So Printify has no access to that money so they
06:47
have to still pay for the item that the customer
06:50
orders. So to do that they use either PayPal balance
06:53
which you can add to your account, you can top
06:55
it up with PayPal,
06:57
or they use a card, a credit card or a
06:59
debit card. A credit card is easily the, most simplest
07:03
solution.
07:04
It is also the best solution if you want to
07:06
maximize the value that you're getting. So this is how
07:09
I get a huge amount
07:11
of,
07:12
free air miles so that I can fly business class,
07:15
first class, and then I can fly my family around
07:18
the world in business class and first class. Massively reduced
07:21
prices
07:22
because I am getting a ton of air miles,
07:26
because every time a customer purchases a product from me,
07:30
with a print on demand app my credit card is
07:32
charged for that sale
07:34
and then I get to earn credit card rewards on
07:36
that. And so what will happen is that a customer
07:39
will pay you money on Etsy, Etsy's payment processor will
07:42
be processing that money, and it will then distribute that
07:45
to your bank account. But in the meantime what you
07:47
can do is you can use your credit card to
07:49
purchase the products for the customer,
07:52
and then,
07:53
you know,
07:55
Etsy will then deposit the money that the customer paid
07:57
into your bank account. You can then use that money
08:00
to pay off the credit card bill, and then you've
08:02
incurred no interest because you paid off your credit card
08:04
bill well before it's due,
08:06
and you've gotten to get extra bonuses. You can get
08:08
cashback bonuses or you can get credit card rewards bonuses
08:13
for
08:14
free. So that's why I highly recommend a credit card
08:17
if you can, but you can also just use a
08:19
debit card
08:20
if you have that or you could choose to use
08:22
to,
08:23
add money to your account
08:25
with PayPal. It's up to you. Either way, you're going
08:28
to need some form of payment.
08:30
Once you've gone ahead and you've added in that, it's
08:33
time to move on to the next step.

View file

@ -73,3 +73,160 @@ So now Ill show you how you can push products from your Printify account into
And then that is it. You have successfully deleted the copy and now you only have the print by version of the product in your store. In the next video, Im going to show you how you can go in and optimize this product listing to maximize the free search engine traffic that you get from it. So go ahead, watch my next video and Ill see you over there.
* Review
** Summary
This lesson shows how to connect Printify to Etsy, publish a product directly from Printify, and remove the earlier dummy listing.
** Core Flow
- Connect Printify → Etsy
- Publish product from Printify
- Delete dummy listing created during setup
** Practical Value
- This is the real activation step: your store becomes functional
- Printify handles product creation, syncing, and fulfillment
- Eliminates manual listing duplication
** Warnings
- Forgetting to delete the dummy listing creates duplicate products
- Always verify the correct product was pushed before deleting anything
- Publishing may take a few moments — dont spam actions
** My Recommendation
After publishing the product, immediately:
1. Verify it appears correctly in Etsy
2. Check images, title, and variants
3. Then delete the dummy listing
Do NOT skip verification — this is your first real product.
* Transcript
00:00
Connecting your Printify account to your Etsy store is really
00:02
simple. Just come into your Printify account and click the
00:05
connect store button, and then come and click on the
00:07
connect button.
00:08
From here, you'll want to find the Etsy connect button
00:11
and select it from the list.
00:15
And now as long as you are logged in you
00:17
will be able to see this screen here and you
00:19
can just scroll down to the bottom of it and
00:21
you can grant access to Printify.
00:28
And we'll just give it a few moments.
00:30
Success.
00:31
Super easy. So now I'll show you how you can
00:33
push products from your Printify account into your Etsy store.
00:36
So, just come on over and click on the my
00:38
products tab,
00:39
and then come to a product that you want to
00:42
push to your store and click the little 3 dot
00:44
button, and then come and click the publish button.
00:49
Now, this will take a few moments because,
00:52
Printify is pushing it to your Etsy store so it's
00:54
loading all of it up for you. So just be,
00:58
a little patient.
01:00
Done.
01:01
Now, if this was the product that you created a
01:04
draft copy of before you will need to go in
01:06
and delete that. So just come into your Etsy profile
01:09
account and then come and click on the listings tab.
01:13
And inside of here you're gonna see 2 products. You're
01:15
gonna see the Printify product that we just pushed into
01:18
our store and you'll see the copy that we created
01:21
earlier. So just go in and tick that and then
01:23
come and click the delete button,
01:26
and then confirm that you do want to delete this.
01:29
And then that is it. You have successfully deleted the
01:32
copy and now you only have the Printify version of
01:35
the product,
01:36
in your store. And so in the next video I'm
01:39
gonna show you how you can go in and optimize
01:42
this product listing to maximize the free search engine traffic
01:46
that you get from it. Yay. So go ahead, watch
01:49
my next video, and I'll see you over there.

View file

@ -155,3 +155,560 @@ And actually, if you dont want to take videos yourself, fair enough. You can
file:../../_share/media/img/step_03/lesson_32/ex08b-banner.png
And yet weve got the simple yet beautiful store up on Etsy within that short time frame. So you can see that this is something that is very beginner-friendly. So go ahead, optimize your product listings and Ill see you on the next video. Description
* Review
** Summary
This lesson explains how to optimize Etsy product listings to improve search ranking and conversions by focusing on images, keywords, and overall presentation quality.
** Core Idea
Etsy ranking is based on:
1. Relevance (keywords)
2. Conversion rate (how well the listing sells)
You need both — not just keywords.
** Practical Value
- Upload multiple product images (different angles, models, contexts)
- Center and zoom your design for thumbnail visibility
- Use mockups (preferably Placeit over Printify defaults)
- Add a sizing chart image
- Fill all available keyword/tag space
- Customize the product description (do not use Printify default)
- Select correct production partner
- Use accurate materials and tags
** Conversion Strategy
- More images → higher conversion
- Better visuals → more clicks
- Better conversion → higher ranking
Etsy promotes listings that SELL, not just listings with keywords.
** Warnings
- Printify default images look generic and widely reused
- Default descriptions should NOT be used
- Forgetting to select production partner may cause issues
- Keywords alone will not rank a listing if conversion is poor
- Etsy UI has occasional glitches (retry actions if needed)
** Key Insight
The main ranking lever is NOT keywords — it is conversion rate.
Keywords get you seen.
Conversion gets you ranked.
** My Recommendation
Focus on visuals first:
- Strong mockups
- Clear, zoomed thumbnail
- Multiple images showing real usage
Then:
- Max out tags and keywords
- Rewrite description clearly and simply
Do not over-optimize text while ignoring visuals — that is a common beginner mistake.
** Additional Insight
This is the first step where you transition from:
- “store setup”
to:
- “product optimization and sales”
This is where actual performance begins.
* Transcript
00:00
So for this video, I'm gonna show you how you
00:02
can come in and optimize your Etsy listings to maximize
00:05
the free search engine traffic you get from within Etsy.
00:08
And a big part of that is adding in photos.
00:10
So you can see here that I'm gonna be uploading
00:13
photos showing,
00:14
my t shirt on different types of models and also
00:17
at different angles. Now, I'll show you something that you
00:20
can do with your photo once you've uploaded it. So
00:23
what you can do is you can come in and
00:25
you can see how it would be laid out in
00:27
different screen ratios so that you can make sure that
00:30
your design is within the center or close to the
00:33
center so that people will be able to see it,
00:35
because that is going to be what gets people to
00:39
click on your listing. You can also come in and
00:42
you can adjust the thumbnail because your primary picture is
00:45
going to be your thumbnail. So you can come in
00:48
and you can zoom in on it, which is generally
00:50
a good idea because you want your design to be
00:52
nice and big so that people will be able to
00:54
easily see it while they are browsing through Etsy search
00:58
results.
00:59
Now, something that Printify does do is they do provide
01:02
you with free photos, although generally I don't recommend using
01:05
these because a lot of people use these and so
01:08
they do look quite generic since they show up on
01:10
a lot of websites.
01:12
Instead, I recommend that you go on over to Placeit
01:15
and that you use their mock up photos to create
01:17
the pictures for your Etsy listing.
01:19
Now the really cool thing about Placeit is that while
01:22
they do have a paid plan with a ton of
01:24
different photos,
01:26
they also have a free plan which still has quite
01:28
a few photos on it, nowhere near as many as
01:30
a paid plan. But if you're on a low startup
01:33
budget you can still create free mock up photos with
01:36
Placeit. So I have a tutorial video
01:39
inside,
01:40
step 3 video series, I highly recommend checking it out.
01:43
Something else that you can also see is that I'm
01:45
about to upload,
01:47
the sizing chart. It's often good to upload it as
01:50
a picture just so that you can make sure that
01:52
customers do choose the right size before they purchase a
01:55
product. But yes, the more photos you have the higher
01:58
the conversions of your listing, which is why in the
02:01
future adding in a video for it could also be
02:03
a really good idea because a video will help improve
02:06
the conversions for your product as well.
02:08
Because while you can see here that I have added
02:11
in as many keywords as I can, I've used up
02:13
all of my characters, I highly recommend that you do
02:15
as well, keywords are not the only factor as to
02:18
why a product ranks. A big part about why a
02:21
product ranks is because of the fact that it converts
02:24
well. Etsy's search engine looks to see, does this product
02:27
convert well? If it does, it's going to push it
02:29
up in the rankings. And you can see here that
02:31
a lot of the settings for us have actually been
02:33
added in for us and that's Printify. Printify automatically selects
02:36
the right settings there for us so that we don't
02:38
have to worry about that. However, you do need to
02:41
come in and modify the description. You don't just want
02:43
to have the stock description that Printify adds in. So
02:46
go in and change it up and create your own
02:48
description.
02:49
And make sure that you do select a printing partner
02:52
because it is
02:56
printing partner. So I already added in Monster Digital so
02:59
I just went and select that since they are the
03:01
supplier I'm using within Printify here.
03:04
And so, come in here and add in as many
03:06
tags as you can. So for here, you want to
03:09
add in tags that,
03:11
relate to a few things. You want to add in
03:13
tags that are related to your niche, but you also
03:16
want to add in tags that are relevant to the
03:18
type of product that you're selling. So, you know, for
03:21
example,
03:22
here we're selling a unisex t shirt, so I'm gonna
03:25
add in the keyword,
03:26
unisex into it as you'll see.
03:31
Now for materials, you also want to, just put in
03:35
tags related to, the materials that you're selling. So for
03:39
example, if you're selling a soft cotton t shirt, you
03:41
would come in here and you would put in soft
03:43
cotton.
03:45
Now, scrolling down, we don't have to go in and
03:48
modify,
03:49
the pricing
03:50
of of the different variations
03:52
because of the fact that Printify has already done that
03:55
for us, which is really, really convenient.
03:58
Something else that's also very convenient that Printify does is
04:02
they add in your printing partner's
04:04
shipping costs. So, here for example,
04:07
Monster Digital charge 4 dollars and 35 cents for domestic
04:10
USA shipping for a single t shirt, so it's added
04:13
in there for us automatically.
04:16
And here you will also want to select,
04:18
the policy that you set up earlier. So I set
04:21
this up for no returns or exchanges.
04:24
And then you just go ahead and publish your listing.
04:27
So you definitely want to go in and just double
04:29
check it to make sure that it's looking the way,
04:32
that you want it to look.
04:34
And I think that you'll see here that by having
04:36
all of these different pictures that we've uploaded that it
04:38
makes the listing look a lot more professional and also
04:41
a lot more enticing because we're showing it at different
04:44
angles,
04:45
plus we're showing it on both a female model and
04:49
a male model so that people can see how it
04:51
would look like on them. The more a customer can
04:55
visualize a product and themselves wearing it, the more likely
04:58
they are to purchase it.
05:00
Now, something that I did notice while I was reviewing
05:03
this product was that I didn't add in the correct
05:07
title, so I just went back in to, change that.
05:10
And while I was doing that, I actually encountered a
05:13
very common glitch with an Etsy. I'll show it to
05:16
you. So sometimes if you click publish or you click
05:19
preview, you'll get this error message.
05:21
What you should try to do is just try and
05:23
click the button again and it will usually work. It's
05:26
just a funny little glitch within the system where if
05:28
you press it too fast,
05:30
the system needs you to press it a second time.
05:33
But, yes, those are the 2 main things to keep
05:36
in mind. The things to keep in mind are 1,
05:40
having a title that has lots of different keywords in
05:43
it, and 2, adding in pictures and in the future
05:47
videos into your listing to help increase its conversions
05:51
because what the Etsy algorithm does is it looks at
05:54
the relevancy
05:56
of your product to the keywords that the customer searched,
05:58
and then it looks to see which items that were
06:00
relevant to, that search term converted well with customers. So
06:04
creating a beautiful listing that has pictures and potentially videos
06:08
will help increase conversions, which will help your search engine
06:11
rankings.
06:12
And actually,
06:13
if you don't want to take videos yourself, fair enough,
06:16
you can get beautiful product videos over on Placeit as
06:20
well, which is a little tip that a lot of
06:22
people don't realize, but it can greatly help you increase
06:25
your conversions too. But I'm sure that some of you
06:28
want to see, how the product looks inside of our
06:30
store, so let's actually just go ahead and take a
06:33
look at, the store that we built throughout this tutorial
06:36
series. You'll see that it's simple yet beautiful.
06:39
And, the really cool thing is that creating the store
06:42
did not take long at all. It took me less
06:45
than 30 minutes to create this, and yet we've got
06:48
this simple yet beautiful store up on Etsy within that
06:51
short time frame. So you can see that this is
06:54
something
06:54
that is very beginner friendly.
06:57
So
06:58
go ahead,
06:59
optimize your product listings, and I'll see you on the
07:02
next video.

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@ -70,3 +70,393 @@ Once you have created a Fiverr account and chosen a color for your logo then you
5. Go to the color preference section and type in the colors that you want. Scroll down and type in additional notes for the designer. And click Start Order button. And thats it! You now started the order for the design.
In this video, Im going to show you how to order a great looking logo from Fiverr for as little as $5 plus transaction fees. Of course, if you are a graphic designer then you can feel free to create your own logo and you can skip this video.
* Review
** Summary
This lesson explains how to get a professional logo made quickly and cheaply using Fiverr, even with minimal input.
** Core Idea
You do not need to design your own logo. A simple, clear brief is enough for a freelancer to create a usable logo for your store.
** Practical Value
- Use Fiverr to get a logo for ~$5$10
- Provide minimal inputs:
- Store name
- Main color
- Basic concept (optional)
- Select "pictorial mark/icon" style for better branding
- Use hex color codes for accuracy
- Choose designers with strong reviews (Level 2, high ratings)
** Required Inputs
- Store name
- Primary brand color
- Optional:
- Tagline
- Style direction (masculine, feminine, playful, etc.)
- Concept idea (e.g., symbol related to niche)
** Warnings
- Very cheap logos may not be unique or deeply customized
- Do not overthink the logo at this stage — it is not the main driver of sales
- Avoid spending too much time or money early on
- Some Fiverr gigs use templates or reuse elements
** Key Insight
A logo is not what makes a store successful.
It helps with:
- credibility
- visual identity
But it does NOT drive conversions nearly as much as:
- product design
- mockups
- listing quality
** My Recommendation
Get a simple, clean logo quickly and move on.
Focus on:
- readability
- basic visual identity
- matching your stores main color
Do NOT delay store launch trying to perfect branding.
** Additional Insight
The most valuable input you control is the color.
A consistent color:
- ties together your store
- improves perceived professionalism
- makes even simple logos look intentional
* Transcript
00:00
All right. So in this video, I'm gonna show you
00:02
how to order a great looking logo from Fiverr for
00:04
as little as 5 dollars plus transaction fees. Of course,
00:08
if you are a graphic designer, then you can feel
00:10
free to make your own logo and you can skip
00:12
this video. However, if you are not a graphic designer,
00:15
then I highly recommend that you get 1 made from
00:17
a professional for your store. Fiverr is my favorite place
00:21
to go to get this done. If you don't know
00:22
what Fiverr is, it's a site that lets freelancers create
00:25
gigs that you can purchase.
00:27
It's a fast way to get content and graphics created,
00:30
and I use the site a lot. And this here
00:32
is 1 of my favorite current low cost logo design
00:35
gigs on Fiverr. As of the making of this video,
00:38
they only charge 5 dollars plus transaction fees for their
00:40
basic logo package, which is all you need to get
00:43
started. I will link to the Spivak gig on this
00:46
video lesson page. Please be aware that description contains affiliate
00:49
links which give us commissions if you use them. Using
00:52
them is optional, but we always appreciate it. The reason
00:55
why I recommend this provider is because with minimal information,
00:59
their designers are very good at using their own creative
01:02
ideas to create awesome logo designs for your store. For
01:06
example, here was an example store I showed off in
01:08
a wholesale TED video tutorial,
01:10
musical note gifts. This Fiverr creator made the store logo,
01:14
and as you can see it features a unique icon
01:16
that looks like a present made out of musical notes,
01:19
which was perfect. All I told them was the name
01:22
of the store and that I wanted the design to
01:25
feature musical notes, and I told them the colors that
01:27
I wanted it to be. And that's it. From just
01:30
that little bit of information alone, they were able to
01:32
create a super unique perfect logo. Before you create a
01:36
logo with them though, you're going to need to do
01:38
2 things. Firstly, you're going to need to create a
01:40
Fiverr account if you don't have 1 already. So you're
01:43
going to need to choose what colors you want your
01:45
logo to be. If you don't have a color scheme
01:48
in mind, then a really good idea is to choose
01:51
black,
01:51
white, and your store's main color. Choosing your store's main
01:55
color is something that I talk about in my video
01:58
on updating your store's homepage and theme design settings.
02:02
Basically, as part of the tutorial series for the Ecom
02:04
Clubhouse,
02:05
you're going to want to be choosing 1 color that's
02:08
going to represent your store, and this color should be
02:11
related to the types of items that you were selling.
02:14
So for example, because Brewed Treats sells coffee items and
02:17
accessories, I chose this coffee brown color. So pick a
02:20
color that matches the types of items that you are
02:22
selling. If you can't pick what this color is going
02:25
to be, then I highly recommend going to Google and
02:27
looking for sites that sell similar items to what you
02:31
are selling. Check out the different colors that each of
02:33
the stores are using and pick the color that you
02:36
like the most.
02:37
Alright. So once you have done those 2 things, once
02:39
you have created an account and picked your store's main
02:42
color, you can follow along with this over the shoulder
02:44
tutorial video. I'm I'm gonna switch over to my computer
02:47
now and show you how to do this.
02:50
In the designers page, select the package you want,
02:52
then click the green continue button here to proceed to
02:55
your order. On the checkout page, you can tick any
02:58
of these extras, though these are not entirely necessary if
03:01
you know exactly what design you want created.
03:04
To checkout, click order now. Enter your card details so
03:07
you can start this job, then click confirm and pay.
03:11
In the next page you can start adding details for
03:14
your order. Enter the name you want to incorporate in
03:16
your design. Let's type in brew treats for this order.
03:19
You can add a tagline if you want. For now,
03:21
let's leave this blank. Then proceed to add your store's
03:24
website.
03:26
Scroll down to preferred logo style and check the box
03:29
for 'pictorial markicon'.
03:32
Go to the color preference and type in the details
03:34
of the colors you want. Adding the color code will
03:37
be very helpful for the designer to get the color
03:39
scheme correctly.
03:41
Now scroll down and type in additional notes for the
03:43
designer.
03:46
Then click this box. Click start order, and that's it.
03:50
We've now started our order for the design.
03:53
Something else to keep in mind is that if you've
03:55
got more specific ideas for your logo, such as you
03:58
want it to have a masculine quality or you want
04:01
it to be more feminine, then be sure to fill
04:03
out those boxes as well. Those are optional boxes that
04:06
are great to fill out if you know the information.
04:08
I was just showing you how to get a logo
04:10
made with the most basic information possible. Now I understand
04:14
that some of you out there might not want to
04:16
work with a specific Fiverr provider and you might want
04:18
to check out your different options, and for whatever reason,
04:21
you might want to choose a different Fiverr gig. And
04:24
that's totally fine. I'm gonna switch back to my computer
04:26
now and show you how to use Fiverr search filters
04:29
to find logo service providers that have over 1000 positive
04:33
reviews.
04:34
Go to the Fiverr homepage and click graphics and design,
04:38
then select logo design.
04:40
Now scroll down and select level 2 for seller level.
04:44
Sort the results by best selling designers.
04:47
As we can see, the designers in the search results
04:49
are now rated with 4 stars and up.

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@ -56,3 +56,172 @@ file:../../_share/media/img/step_03/lesson_02/Step-3.1-04.png
#+caption: shopify setup - done!
#+attr_html: :width 600px
file:../../_share/media/img/step_03/lesson_02/Step-3.1-05.png
* Review
** Summary
This lesson shows how to create a Shopify account using a free trial and promotional pricing, and how to complete the initial setup steps.
** Core Idea
Shopify lowers the barrier to entry with a free trial and discounted early months, allowing you to launch a store with minimal upfront cost.
** Practical Value
- Create Shopify account quickly
- Use free trial (typically ~3 days)
- Continue with discounted plan (e.g., $1/month for first months)
- Choose basic plan for starting
- Enter business details (can use home address)
- Skip optional survey
** Required Inputs
- Email address
- Password
- Payment method (card or PayPal)
- Business address
** Warnings
- You must cancel before the trial ends if you dont want to be charged
- Promotions may change depending on timing
- Shopify collects payment details upfront even during the free trial
- Do not overthink plan selection — you can change later
** Key Insight
The cost of starting a Shopify store is extremely low.
The real investment is not:
- platform cost
It is:
- product quality
- marketing
- execution
** My Recommendation
Choose the basic plan and move forward quickly.
Do not spend time optimizing:
- plans
- settings
- minor details
The goal here is:
→ get access to the dashboard and start building
** Additional Insight
This step is purely administrative.
It has zero impact on:
- conversions
- sales performance
So it should be completed quickly and without hesitation.
* Transcript
00:00
Let's start off then by getting a free Shopify trial
00:02
account. And it's pretty crazy because as of me filming
00:05
this video, Shopify are still offering possibly the best deal
00:09
that they've ever had. You get a free 3 day
00:11
trial account right now, and then once it ends, you
00:14
only pay 1 dollar a month for the first 3
00:16
months. So in total, you can run your store for
00:19
the first 3 months for just 3 dollars However,
00:22
Shopify does change their special offers and so depending upon
00:25
when you're watching this, their special offer might be different.
00:28
But either way, just click my affiliate link in the
00:31
video description and you'll land on that page. Enter your
00:34
email address and click to get started. Next, create a
00:37
password, confirm it, and go to the next page. You'll
00:40
then be taken to a payment page. Here, you can
00:42
choose whether to register with a credit card, debit card,
00:44
or PayPal. And just to clear up any confusion, you
00:48
will not be charged 1 dollar when you add this.
00:50
You still get to have your free 3 day subscription.
00:53
Shopify is just collecting your card now so that if
00:55
you don't cancel within those 3 days, you will then
00:57
move over to paying 1 dollar a month for the
00:59
first 3 months. But if you do choose to cancel,
01:02
then you won't get charged anything. Next, choose which plan
01:05
you want. At the time of filming, all the plans
01:08
you see have that same 1 dollar per month for
01:10
3 months promotion. However, once those 3 months have finished,
01:14
most people are probably going to want to be on
01:16
their lowest cost plan. So for this tutorial, because most
01:19
people will just need the basic plan, that's the 1
01:22
that I chose. After that, you'll then need to enter
01:24
in your business address. If you don't have a separate
01:27
business location or office, you can simply use your home
01:30
address, then click continue. You'll then see a short survey.
01:33
You can either answer it or skip it. It's optional.
01:36
Once that's done, Shopify will load your dashboard.

View file

@ -59,3 +59,118 @@ file:../../_share/media/img/step_03/lesson_03/3.3.7.png
file:../../_share/media/img/step_03/lesson_03/3.3.8.png
And thats it! Youve now successfully installed and selected Craft to be your Shopify theme:w
* Transcript
00:00
We can start customizing your store by installing a free
00:02
high converting Shopify theme. This part is easy. On the
00:06
left hand menu, click Online Store. You'll land on the
00:09
Themes page. You'll notice Shopify has already installed a default
00:12
theme for you. Right now, that's the Horizon theme and
00:15
if you want, you can change it. If you scroll
00:18
down a bit, you'll find a link to the theme
00:20
store. From here, you can browse through all of Shopify's
00:22
premade themes. You can install any of them and then
00:25
tweak them to match your branding, which is very convenient.
00:29
Most of them are paid and some of them are
00:31
quite pricey.
00:32
But since we're keeping costs low, you can just click
00:35
the free themes button to filter the results to only
00:38
show free options.
00:39
If any of the free themes catch your eye, you
00:42
can preview them. To do that, just click on the
00:44
theme and then click the demo store button. Shopify will
00:47
open a live demo store using that theme and you
00:49
can scroll around to see how it looks. You can
00:52
click on other pages in the demo too. So for
00:54
example, you can see how a product page would look
00:57
using that theme.
00:59
However, for this tutorial, we're gonna be using a specific
01:01
free theme and that theme is craft. With the free
01:05
themes filter still active, scroll down until you find craft.
01:08
It's 1 of the highest rated free themes and in
01:10
my experience, it's fantastic.
01:13
When you open it, click to try the theme. Shopify
01:15
will now add the theme files to your store. At
01:18
first, it will be installed as a draft theme and
01:20
it won't be live yet. But once it's done loading,
01:23
click Publish. Confirm that you want to publish it again
01:26
in the pop up and after a short moment, you'll
01:29
see that the old default theme has now been swapped
01:31
out for your new free theme, Craft.
01:34
Yay.

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@ -84,3 +84,368 @@ file:../../_share/media/img/step_03/lesson_04/Create-a-store-name.png
#+caption: verify email
#+attr_html: :width 600px
file:../../_share/media/img/step_03/lesson_04/Inbox.png
* Review
** Summary
This lesson explains how Printify works, how to set up an account, and how the payment flow operates between Shopify, Printify, and the customer.
** Core Idea
Print-on-demand works by selling first and paying later:
- Customer pays you (via Shopify)
- You pay Printify (production + shipping)
- Printify fulfills the order automatically
** Practical Value
- Create Printify account
- Understand product sourcing (e.g. $8$11 t-shirts)
- Set retail price in Shopify
- Add payment method to Printify
- Configure basic account settings
- Understand fulfillment flow (automated printing + shipping)
** Payment Flow (Important)
1. Customer pays Shopify
2. Shopify sends money to your bank (delay: ~23 days)
3. Printify charges your card immediately
4. Product is produced and shipped
You must cover upfront cost temporarily.
** Required Inputs
- Email / account creation
- Store name (optional but recommended early)
- Payment method (credit or debit card)
- Basic survey answers (required)
** Warnings
- Printify does NOT take money directly from customer payments
- You must have funds available (card or balance)
- Misunderstanding this flow can cause failed orders
- EU legal disclaimer may be required depending on market
- Do not ignore payment setup — orders will fail without it
** Key Insight
Print-on-demand is low risk, but not “zero cash flow.”
You still need:
→ short-term liquidity to fulfill orders
However:
→ you are not holding inventory
→ you are not paying before a sale
** My Recommendation
Use a credit card if possible:
- smoother cash flow
- builds buffer between payment in/out
- potential rewards
If using debit:
- ensure sufficient balance at all times
Set this up correctly once, then ignore it — fulfillment becomes automatic.
** Additional Insight
This model is powerful because:
- no inventory risk
- no shipping handling
- minimal daily operations
Most of your effort should go toward:
- product quality
- listings
- marketing
NOT logistics.
* Transcript
00:00
Now we're gonna get a free Printify account for your
00:02
store. Printify is 1 of the biggest and most popular
00:05
print on demand platforms and apps. Inside of their catalog,
00:08
you'll find hundreds of different blank products that you can
00:11
customize and sell.
00:13
For example, 1 of the products we'll be adding in
00:15
later is a t shirt. Right now, you can buy
00:17
a t shirt from Printify for around 8 dollars to
00:20
11 dollars per shirt and customizing it is simple. You
00:24
simply upload the artwork that you want printed onto it.
00:27
Then in your Shopify store, you set your own selling
00:30
price.
00:30
For instance, you might sell it for 19.95
00:33
dollars with shipping set to 5 dollars Then whenever a
00:37
customer buys that t shirt from you, Shopify collects the
00:39
payment from them. So in this example, Shopify would collect
00:42
25 dollars They process the payment and then deposit it
00:46
into your bank account and at the same time, Printify
00:49
is doing its thing in autopilot.
00:51
So when the order comes in, Printify picks it up
00:54
and essentially says, Cool. Let's produce and ship this shirt.
00:57
They charge the payment method you added to your Printify
01:00
account for the wholesale printing and shipping costs. They then
01:03
send the order to 1 of the print shops in
01:06
their network. That print shop prints your design onto the
01:09
shirt, packages it up, and ships it out to the
01:12
customer.
01:13
You don't have to physically do any of it. So
01:16
yes, that is how it works, and I personally love
01:19
print on demand for 2 reasons.
01:21
Firstly, as you can clearly see, compared to other forms
01:24
of ecommerce,
01:25
print on demand has very little risk. And Printify only
01:29
charges you to print and ship the product
01:31
after a customer has already paid you and paid your
01:35
market price. Once my stores are up and running, apart
01:38
from having to respond to any customer emails, there isn't
01:41
really a lot I have to do daily. That's a
01:44
big part of why I'm able to travel so much.
01:47
So, yes. I'll put my Printify affiliate link in the
01:50
description.
01:51
Just click it and then click the sign up button.
01:53
You can create an account using your email or sign
01:56
up with Google or an Apple account. After that, you'll
01:59
be taken to a quick survey.
02:00
Unlike Shopify's,
02:02
this 1 can't be skipped, so just answer the questions
02:05
as best as you can. Once you're finished, you'll land
02:07
on your Printify dashboard. And you're almost done. Now you
02:10
can go in and you can tweak any settings that
02:12
you like. A lot of these settings are optional, but
02:15
there are a few setting tweaks that I recommend.
02:19
So first up, install settings. Add in your store name.
02:22
If you already know what you want to call it,
02:24
That helps with branding. You can always come back and
02:27
change this later. Secondly, you'll see an option to add
02:30
a legal disclaimer if you plan to ship to EU
02:32
countries. If you're planning to sell in the European Union,
02:35
you can tick this. If not, you can leave it
02:38
off. Either way, click save.
02:41
Next, click on wallet and under payments, add your payment
02:44
method. This can be either a credit or debit card
02:47
and by the way, this is the part that confuses
02:49
a lot of people since, well, a lot of people
02:52
think that the way that Printify works is that they
02:54
will automatically
02:55
deduct the cost of the production and shipping for the
02:58
item from the money that the customer has paid you.
03:02
But that's not how it works because Printify is not
03:05
the 1 collecting the customer's payment.
03:07
Shopify is. Legally, Shopify owes you the money because it's
03:11
your store, not Printify's.
03:13
So here's how it actually plays out. When you make
03:15
a sale, Shopify pays you daily and transfers that money
03:19
to your bank account. The bank transfer usually takes 2
03:22
to 3 business days to clear. But, ideally, you want
03:25
Printify to start production right away, so your customer gets
03:29
their order as soon as possible. Right? That's why we
03:31
add a credit or debit card to Printify. This lets
03:34
you pay for the wholesale and shipping costs upfront.
03:37
Now, personally, I actually like paying this cost upfront because
03:40
I use a credit card for rewards like my Amex
03:43
Platinum. Every time I use it to pay for orders,
03:45
I earn reward points I can convert into airline miles,
03:48
which I then use for discounted or free flights and
03:51
upgrades.
03:52
Those miles are how I've managed to fly myself and
03:54
my family business class around the world at no extra
03:57
cost. So for me, paying upfront with my card is
04:00
a benefit, not a downside.
04:01
Then once the money from Shopify hits my bank account
04:04
a couple of days later, I pay off the card
04:07
before any interest is charged. So you could do the
04:10
same thing with a rewards credit card if you have
04:12
1 or you can just use a debit card with
04:14
enough balance to cover the upfront costs. It's totally up
04:18
to you.

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@ -10,3 +10,73 @@
* Notes
* Description
* Transcript
00:00
Next, we're gonna connect Printify to your Shopify store so
00:02
orders can be fulfilled on Autopilot for you. This part
00:06
is very simple. In Printify, click to add a new
00:08
store to your account. Choose the option to connect a
00:11
Shopify store and make sure you select the option to
00:13
connect your existing Printify account, which is the 1 that
00:16
you just created, to your Shopify store. Now, we just
00:19
need to paste in your Shopify store URL into Printify
00:23
to complete the connection. To find it, go back to
00:25
your Shopify dashboard. Next to Online Store in the left
00:28
hand menu, click to view your store. Shopify will open
00:31
your storefront in a new tab. Just copy the URL
00:34
from your browser's address bar and then go back to
00:36
the Printify connection screen and paste that URL in and
00:39
click to connect. Shopify will pop up with a window
00:42
asking if you want to install the Printify app. Confirm
00:45
that you do. It might take a moment, but once
00:48
it's installed, you'll see Printify in your Shopify apps showing
00:51
that it's now connected. Finally, just return to Printify and
00:54
click the button to confirm that you've connected to your
00:57
Shopify store and that's it. In your Printify dashboard, you'll
01:00
now see a Shopify icon next to your store name
01:04
confirming that Printify and Shopify are linked. Nice.

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@ -10,3 +10,521 @@
* Notes
* Description
* Review
** Summary
This lesson shows how to create your first product in Printify (a t-shirt), choose a supplier, upload a design, configure variants, and publish it to Shopify.
** Core Idea
Creating a product is straightforward:
- Choose a blank product
- Select a supplier (or use Printify Choice)
- Upload and position your design
- Select colors and variants
- Publish to Shopify
** Practical Value
- Navigate Printify catalog
- Choose between popular shirts (Comfort Colors vs Bella Canvas)
- Understand supplier selection vs Printify Choice
- Upload high-resolution design
- Adjust placement and sizing
- Select color variants (focus on best-performing ones)
- Preview product before publishing
- Publish product to Shopify
** Product Selection Insight
- Comfort Colors 1717 → thicker, vintage look
- Bella Canvas 3001 → softer, thinner, more modern
- Preference depends on niche and customer taste
** Supplier Model (Important)
Printify is NOT the manufacturer.
- Printify = platform
- Print providers = actual printers
This affects:
- quality
- shipping time
- consistency
** Warnings
- Low-resolution designs will print poorly
- Too many color options can overwhelm customers
- White shirts often expose design weaknesses
- Express shipping may override your chosen supplier
- Different suppliers = different quality levels
** Key Insight
You are not just uploading a product.
You are making decisions about:
- product quality
- customer experience
- brand consistency
** My Recommendation
Start simple:
- Use one shirt type (e.g., Bella Canvas 3001)
- Use 35 color variants max
- Prioritize black if it fits the design
- Place design in upper center
- Always preview before publishing
Choose ONE supplier and stay consistent unless you have a reason to change.
** Additional Insight
This is your first real product creation step.
From here on:
- quality matters
- consistency matters
- decisions compound
This is where your store begins to take shape.
* Transcript
00:00
Now let's add in our very first product to the
00:02
store, a t shirt. And this is actually quite nice
00:05
and simple to do. First, make sure you've got your
00:08
design file ready, which is the image that you want
00:10
to upload and sell onto your products. Then we'll come
00:13
back to Printify. Click on the catalog button in the
00:15
menu. A list of product categories will appear. We're gonna
00:18
start with t shirts, so click on t shirts under
00:21
either men's or women's clothing since we're gonna be selling
00:24
a unisex t shirt. Either is fine. When you do,
00:27
you'll see a big list of t shirts to choose
00:29
from. If you already know which blank t shirt you
00:31
want to use, that's great. But for most beginners,
00:35
this can be a little bit overwhelming. So to help
00:38
you make your choice, here are 2 of the most
00:40
popular t shirt options right now. The first is the
00:43
Comfort Colors 1 7 1 7 by Gildan. Its big
00:46
selling point is that it's soft and has a vintage
00:49
look and feel with vintage inspired colors that are super
00:52
trendy.
00:53
This vintage style, though, does mean it's a thicker style
00:56
shirt. The second is the Bella Canvas 2001.
00:59
Its claim to fame is that it's not just soft.
01:02
It's extremely
01:03
soft. Bella Canvas is also a sweatshop free brand, which
01:06
Gildan is not.
01:08
Because of the fabric, this t shirt is thinner though
01:10
than Comfort Colors. Whether people prefer thicker or thinner t
01:14
shirts comes down really to personal preference.
01:17
So which should you choose? Well, it's entirely up to
01:20
you. Personally,
01:22
I love the Bella Canvas 3001
01:24
and the Bella Canvas brand overall, so that's what I'm
01:27
going to use for this video. Once you've chosen your
01:29
shirt, click to open it up in the product page.
01:32
Now, here's something most people don't realize. Many people think
01:36
Printify is the 1 actually printing and shipping these shirts,
01:39
but it's not. If you scroll down and look at
01:42
the list of print providers for this shirt, you'll see
01:45
that the products are printed and shipped by external print
01:49
shops. Printify itself is not a print shop and they
01:52
don't have any of their own printing facilities. If you
01:55
visited Printify's headquarters,
01:57
you'd find offices, not printers. Printify is a tech company.
02:01
Their job is to build the platform that these external
02:04
print shops can then use to sell their products to
02:07
the public. Think of Printify like Uber Eats, but for
02:10
print on demand. Uber Eats doesn't cook the food. Right?
02:13
It just connects customers with restaurants through its app. In
02:17
the same way, when you order a burger through Uber
02:19
Eats, Uber Eats doesn't make your burger. The restaurant does.
02:23
Printify works exactly like that. All of these print shops
02:26
that you see listed under the print provider section are
02:29
separate suppliers
02:30
listing their products through Printify
02:32
and this is important because when you pick a product
02:34
like the Bella Canvas 3001
02:36
and you see that multiple suppliers are offering it, well,
02:40
you've got 2 choices.
02:41
First, you can choose to use the Printify choice option.
02:44
This means that you are going to let Printify's algorithm
02:47
decide which supplier to use for each order. If you
02:51
want to go down this route, click start designing
02:53
under Printify choice. But secondly, you can instead choose to
02:57
pick a specific supplier yourself
02:59
by clicking choose manually
03:01
and selecting from the list. Now, there's no right or
03:04
wrong choice here. If you're not sure which to choose
03:08
or if you expect to have customers from different countries
03:10
and want Printify to route borders to local print shops
03:13
for faster shipping, Printify Choice can be a fantastic option.
03:17
But if you've already watched reviews or you have your
03:19
own preferences, for example, if you've watched my Printify review
03:23
where I reviewed different print suppliers, you might want to
03:26
select a particular supplier. Because as a lot of my
03:29
longtime viewers will know, for apparel, I've actually had really
03:33
good experiences with Monster Digital, who are also known as
03:36
TSC Miami.
03:37
My customers have really liked the shirts that they've produced.
03:41
So for me, I usually choose them manually.
03:44
But again, that's my personal preference.
03:46
So once you've made your choice on who is going
03:49
to make your t shirt, you will then come to
03:52
the product design editor. From here, you can just find
03:55
your design file on your computer and upload it. Once
03:57
it finishes uploading, make sure it's in high resolution.
04:00
I only recommend using high resolution designs for printing and
04:04
then you can choose your color variants. You'll see the
04:06
design previewed on different shirt colors. Some designs look terrible
04:10
on white but fantastic on black or vice versa. For
04:13
this particular design, it looks great on dark colors,
04:17
especially black. In my experience, black t shirts tend to
04:20
be the best sellers overall. If there's a color that
04:23
you don't like, just untick it. For example, I didn't
04:26
like how mine looked on white, so I turned that
04:29
color off. You can also adjust the size and placement
04:32
of your design by dragging the corners to make it
04:35
larger or smaller and dragging it around to reposition it.
04:38
You can also use the alignment tools to center it
04:41
horizontally
04:42
and choose whether to place it higher or lower or
04:44
in the middle. Most t shirt designs though look best
04:48
printed in the upper center. At any point too, you
04:51
can click preview to see how it will look. You'll
04:53
see mock ups on a flat shirt, on a hanging
04:56
shirt, and even on a shirt being worn. When I
05:00
previewed my initial version, I decided that the design was
05:03
a bit too wide. So I went back and scaled
05:06
it down slightly and I placed it again at the
05:09
upper center and previewed it again. And this time, I
05:12
was happy with it. So once you like how it's
05:15
placed, click save. Your product should now be saved as
05:18
a draft in your Printify account. So you can just
05:21
click start publishing
05:22
to send it to your Shopify store. And on the
05:24
publishing screen, you'll see that there are lots of options
05:27
for customizing your listing. Later on in this course, we'll
05:30
be editing things like titles and descriptions
05:33
directly inside of Shopify because Shopify gives you more control.
05:37
But while we're here, there is 1 thing you might
05:39
want to double check and that is the shipping options.
05:42
You can choose whether to offer express shipping for the
05:44
product if it's available.
05:46
If you enable express shipping and a customer chooses it
05:49
though, there is 1 important thing that you need to
05:51
know. When express shipping is used, Printify decides which print
05:55
provider will handle the order even if you chose 1
05:58
manually earlier. So in my case, even though I selected
06:01
Monster Digital as my supplier, if I turn on express
06:05
shipping and a customer chooses that option, Printify may send
06:08
that order to a different print shop. And as I've
06:11
mentioned before in previous videos that I have made, I
06:15
prefer to know exactly which company is printing my products.
06:20
Now, some people don't mind. It's a personal preference.
06:23
But since I like having that control, I untick express
06:26
shipping. But again, that is completely up to you. Since
06:29
we'll be doing a more detailed edit of this product
06:33
listing inside of Shopify later, you can just leave everything
06:36
else as is or make any tweaks that you want
06:39
to now. But, yes, when you're ready, click publish. Printify
06:42
will now publish the t shirt to your store. It
06:44
can take a few minutes for all of the files
06:46
and images to load into Shopify.
06:49
You don't have to sit and stare at the screen.
06:51
You can close it if you want to while it
06:54
finishes on in the background.
06:56
But yes, we are done with this. We can now
06:59
move on to the next video.

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* Notes
* Description
* Review
** Summary
This lesson shows how to add a second product (mugs) in Printify, compare suppliers, properly position designs on mugs, and publish the product to Shopify.
** Core Idea
Mugs are a strong secondary product, but require:
- supplier comparison
- correct design placement (not centered like t-shirts)
** Practical Value
- Navigate to mugs in Printify catalog
- Compare similar products from different suppliers
- Evaluate:
- price
- shipping cost
- supplier rating
- Select best value supplier
- Upload design and adjust placement
- Duplicate design for both sides of mug
- Publish product to Shopify
** Supplier Selection Insight
Even identical-looking products:
- come from different suppliers
- have different costs and shipping
Small differences compound over time.
Always compare:
- base cost
- shipping cost
- rating
** Design Placement Insight
Mugs ≠ t-shirts.
Correct approach:
- Do NOT center design
- Place near handle (left side)
- Duplicate to right side for symmetry
Goal:
→ visible when holding the mug
** Warnings
- Centered designs on mugs look unprofessional
- Some products have no Printify Choice option
- Not all suppliers offer express shipping
- Slight price differences can reduce margins
- Poor placement reduces perceived quality
** Key Insight
Product formatting is product-specific.
What works for:
- t-shirts → centered
Does NOT work for:
- mugs → side placement
Each product type has its own “expected layout.”
** My Recommendation
For mugs:
- Use one supplier consistently at first
- Compare at least 23 providers before choosing
- Place design on both sides near handle
- Keep design readable at smaller sizes
Treat mugs as:
→ an upsell / expansion product, not primary
** Additional Insight
Mugs are ideal for:
- testing design portability
- increasing average order value
- simple product expansion
If a design works on shirts, it often works on mugs with minimal effort.
* Transcript
00:00
Okay. Let's go ahead and add in another product, mugs.
00:03
Yes, T shirts are definitely the most popular print on
00:06
demand product overall, but mugs are also still a great
00:09
seller. And adding a mug is simple. Come to the
00:11
catalog section in Printify
00:13
and then come under home and living and select mugs
00:16
and you will see a huge variety of mugs to
00:18
choose from. You'll also notice that a lot of these
00:21
mugs look almost identical
00:23
but they still have separate product listings. So for example,
00:26
you can see here that this is a listing for
00:28
a basic white mug that costs 5 dollars and 56
00:31
cents or 4 dollars and 15 cents with Printify Premium.
00:35
And then right next to it, there's another plain white
00:38
mug that costs 5 dollars and 72 cents or 4
00:41
dollars and 27 cents with Printify Premium. Now, technically, they're
00:45
both just white mugs. So what's the difference? Well, in
00:49
reality, they're actually made by different manufacturers and brands, and
00:52
different print providers are using technically different white mugs. Although
00:57
in reality,
00:58
the differences are tiny and most customers would probably not
01:02
notice. But since they are technically different products from different
01:05
suppliers,
01:06
they will get their own separate listings. So when you
01:08
see a lot of similar products like this, it's often
01:11
a good idea to open them up and compare the
01:13
supplier reviews, the product cost, and the shipping. So for
01:16
example, this white mug made by Spoke Custom Products currently
01:20
has a 9.4 supplier rating and a price of 5
01:23
dollars and 56 cents or 4 dollars and 15 cents
01:27
premium with shipping costing 6 dollars and 39 cents. Well,
01:30
let's now compare that to another white mug which happens
01:33
to be coming from a provider called Taylor. They also
01:36
have a pretty solid rating. It is 9.2
01:38
but the mug itself is 5 dollars and 72 cents
01:41
or 4 dollars and 27 cents with Printify Premium
01:44
and shipping is 6 dollars and 99 cents. So per
01:48
mug, Taylor actually ends up costing more money than Spoke
01:52
Custom Products, about a dollar more. So in this situation,
01:56
if I wanted to sell a plain white mug, I
01:58
would personally go with Spoke custom products. You might also
02:02
notice that for some products like these mugs, there is
02:05
no Printify choice option available,
02:07
unlike when we added in the t shirt, and that
02:10
is because for this specific mug that is being offered
02:13
here, there is only 1 provider
02:16
that is selling it. So this supplier is your only
02:19
choice. Either way, once you pick the mug you want
02:21
to sell, you can then come and edit it in
02:23
the product editor and upload the design that you want
02:26
to use and you will quickly notice something important and
02:29
that is that designs usually should not be placed in
02:32
the center
02:33
like you do with a t shirt because if you
02:35
place your design in the middle of the mug and
02:37
then preview it, you will see that it prints in
02:40
the center of it, which is usually not what people
02:43
want. Most customers expect that their mug designs will be
02:47
printed on both sides near the handle so that when
02:50
they're holding the mug, the design faces them or it
02:53
faces outwards. So instead of leaving the design in the
02:56
middle, move it over to the left side of the
02:58
mug. You can use the alignment guides, which are the
03:00
little lines and points in the editor, to position it
03:03
correctly.
03:04
Then you can click preview to see how it looks.
03:06
Now you can see the design is printing on 1
03:09
side near the handle, which is much better. But for
03:12
mugs, it is often ideal to have the design on
03:14
both sides. So to print the design twice, click on
03:17
it and use the duplicate button. Now you'll have a
03:19
second copy of your design that you can move over
03:22
to the right side of the mug. And as you
03:25
drag it, Printify's snapping guides will help you mirror the
03:28
placement so both sides match. And now if we preview
03:31
it again, you'll see that the design is on both
03:34
the left and the right side of the handle.
03:37
Perfect. And here's something that's important to know. You can
03:40
put multiple images or copies of your design into the
03:43
same print area and not pay anything extra. So you
03:47
can combine multiple elements within a single print zone without
03:51
having to pay more. But yes, once you're happy with
03:53
how it looks, click save. And on the confirmation page,
03:57
click publish. And just like when I uploaded the t
04:00
shirt in the previous video, I usually leave most of
04:02
the listing details alone here and make my detailed edits
04:06
later inside of Shopify
04:08
where I have more control. And if you check the
04:10
shipping section for this mug here, you will notice that
04:13
unlike when I filmed the t shirt video,
04:16
this mug provider, Spoke Custom Products, does not offer express
04:19
shipping. So not every supplier within Printify
04:23
offers expedited options.
04:25
So it's worth noticing that as you add in products.
04:28
So when you're ready, click publish to send the mug
04:30
to your Shopify store and again, Printify will just need
04:34
a few minutes to upload all of the images and
04:37
data.
04:38
And with that, we can move on to the next
04:40
video.

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@ -10,3 +10,73 @@
* Notes
* Description
* Transcript
00:00
All right. So in this video, we're gonna answer an
00:02
important question, which is this. What is Printify Premium and
00:05
should you get it?
00:07
Now, throughout this series of videos, you might have noticed
00:10
that I've been talking about 2 different account types within
00:12
Printify. There is a free account and a paid premium
00:15
account.
00:16
So do you need the premium account? Well, the main
00:20
perk of premium is simple. You get big product discounts,
00:24
like really big. Take the Bella Canvas 3001
00:27
t shirt as an example. If you order it from
00:29
Monster Digital with a free account, the starting price is
00:32
11 dollars and 54 cents. With premium, the price drops
00:35
down currently to 9 dollars and 22 cents. That's a
00:39
huge difference per shirt. So where the premium makes sense
00:43
comes down to how many sales you are making. Once
00:45
you expect to sell enough of each product each month
00:48
that your product price discounts equal or ideally exceed
00:52
the cost of premium,
00:54
upgrading becomes a no brainer. It just boosts your profit
00:57
per sale. Until then though, you absolutely do not need
01:00
the premium account. You can just stay on the free
01:02
plan. No problem.

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* Notes
* Description
* Review
** Summary
This lesson explains how to optimize Shopify product pages by improving titles, descriptions, images, pricing, and SEO metadata.
** Core Idea
A product page should:
- clearly communicate what the product is
- look clean and professional
- be optimized for both search engines and conversions
** Practical Value
- Edit product title to be clear and keyword-relevant
- Generate description using AI, then manually refine it
- Remove unnecessary images added by Printify
- Add custom lifestyle images (e.g. Placeit)
- Set pricing per variant (e.g. larger sizes cost more)
- Edit SEO metadata (title + description)
- Optionally clean up URL
- Change vendor name to your store name
- Preview product before publishing
** Content Strategy
- Title → clarity + keywords
- Description → readability + persuasion
- Images → conversion driver
- Metadata → search visibility
Each serves a different purpose.
** AI Usage Insight
- Claude → better for natural writing (descriptions)
- ChatGPT → better for structured optimization (SEO metadata)
Both require manual cleanup:
- remove robotic phrasing
- simplify wording
- ensure it sounds human
** Warnings
- Do not leave Printify default descriptions
- Too many images = clutter
- Too few images = low conversion
- AI-generated text must be edited
- Tags may cause SEO inconsistencies (optional to remove)
- Forgetting to preview can leave visible errors
** Key Insight
Most beginners focus on:
→ adding products
But performance comes from:
→ optimizing product pages
This is where conversion actually happens.
** My Recommendation
Keep it simple and effective:
- 1 clear title
- 1 clean description
- 35 strong images
- 1 lifestyle image minimum
- clean metadata
Do not overcomplicate formatting or writing.
Clarity > cleverness.
** Additional Insight
This step turns:
- a “product listing”
into:
- a “sales page”
This is one of the highest leverage steps in the entire process.
* Transcript
00:00
Okay. In this video, we're gonna learn how to customize
00:02
and optimize product pages. And this is actually quite simple
00:05
to do. So click products in the left menu, then
00:08
open up the product that you want to edit. So
00:11
first up is the title. So we can start out
00:13
by just updating our title to something that is clear
00:16
and relevant to the customer. Then we will go ahead
00:19
and we will write our product description. And for this,
00:21
the free AI tool, Claude, is actually really great. So
00:24
you can just open it up, upload a photo of
00:27
your product, and give it some context, tell it what
00:29
the product is, who it's for, and what you want
00:32
the description to cover, and then you can let Claude
00:35
generate a draft for you. And by the way, if
00:37
you don't know what Claude is, it is a competitor
00:40
to Chatcheapiti.
00:41
It is a chatbot powered by an LLM,
00:44
but it has been trained quite differently. You see, ChatGPT
00:48
leans heavily into user approval, whereas Claude is trained to
00:52
be focused on being helpful, honest, and harmless.
00:55
So in practice, that often means that the writing that
00:59
it creates is more natural and less robotic than ChatGPT,
01:03
and it shows because it gave me a great first
01:06
draft here for my description. So I copied it into
01:09
Shopify and then I went through it line by line
01:12
and made sure to tweak anything that sounded too AI
01:15
generated by removing obvious
01:18
AI towels like excessive em dashes.
01:21
Then once you're happy with the description, we can scroll
01:23
down to product images. Now, Printify usually adds a lot
01:27
of images by default and you won't need all of
01:29
them. So you take this t shirt. It has added
01:32
in a basic front mock up for every colour, plus
01:35
it's added a relaxed fit mock up for every color,
01:38
and some back mock ups as well. Well, I didn't
01:41
need all of these, so I went through and selected
01:43
the images that I didn't want. So for this shirt,
01:46
I decided to only keep the relaxed front mock ups
01:49
and delete the rest
01:51
since there was no design on the back anyway. Then
01:54
after that, I uploaded my custom lifestyle mock up photo,
01:58
which I created using Placeit. And then after that, you
02:01
can come down to pricing.
02:03
Now, if your product has multiple variants like mine, which
02:06
has different variants for size and color, you can set
02:09
the prices for each 1 separately.
02:12
So for this T shirt, there are actually 24 variants.
02:15
There are 6 sizes across 4 colors and it's actually
02:18
pretty standard in the print on demand industry
02:21
to price larger sizes slightly higher because they cost more
02:25
to produce.
02:26
So I adjusted the prices accordingly. Then next, we can
02:29
scroll down and come to the search engine listing preview
02:32
to edit the SEO metadata
02:34
and description.
02:35
Now, this part is important.
02:37
The meta title and description are what show up in
02:39
Google when your product appears in search results. They tell
02:43
search engines who the product is for and what keywords
02:45
it's relevant to, which helps them decide who to show
02:48
it to. This data is also important for AI chatbots.
02:52
These days, lots of people use tools like ChatGPT
02:55
to find products to buy online
02:57
and AI often uses metadata
02:59
to understand
03:01
what a store or product is about. That means that
03:04
you want a meta title that's clear and keyword rich
03:07
and a description that speaks to both Google and to
03:10
AI systems. And for this, I actually prefer using Chat
03:13
GPT, not Claude, because it tends to be more strategic
03:17
when coming up with keyword optimization
03:19
and algorithmic friendly phrasing. Google and Chatbot algorithms
03:23
each look for their own different things and Chat GPT
03:26
is quite good at balancing both. So I had it
03:29
generate a draft meta title and description. Then I pasted
03:32
them into Shopify and I simplified them a bit, so
03:35
I shortened them and, again, I removed any AI quirks
03:39
like overusing
03:40
of em dashes. And if you want, you can also
03:43
tweak the URL. I changed mine so that it ended
03:46
with the word T shirt instead of the word T
03:48
so that it matched the title of my product. If
03:51
you change the URL, I recommend that you enable the
03:54
redirect option. And before saving, I like to make a
03:58
few final tweaks. So first, I like to remove all
04:01
of the product tags and that's because in the past,
04:04
tags have caused occasional weird issues with Google SEO,
04:08
so I prefer not to use them. It's probably fine
04:12
these days,
04:13
but I still like to be cautious. I also like
04:16
to change the vendor field from Printify to be my
04:19
store name. Then once you're done, you can just go
04:22
ahead and click save and I recommend that you make
04:25
sure that you click preview to see how the product
04:27
page looks while live and you can check for any
04:30
layout issues or typos.
04:32
Then once you're happy with that, you can repeat this
04:34
process for all of your products. And then once you've
04:37
done all that, you can move on to the next
04:39
video.

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@ -10,3 +10,103 @@
* Notes
* Description
* Transcript
00:00
Okay. In this video, we're gonna learn how to put
00:02
products into collections.
00:04
So collections are simply groups of products that you use
00:06
to organize to make your store easier to browse and
00:09
there are 2 main ways that people usually set up
00:11
their collections. The first is by product type. That's actually
00:14
how I'm doing it here. So for this video, I'm
00:16
creating 4 different types of collections,
00:18
T shirts, mugs, stickers, and enamel mugs as a fourth
00:21
product type that I've added into my store. The second
00:24
option is that you can choose to group your collections
00:27
by niche or theme. So for example, if your store
00:30
focuses entirely on holiday T shirts, you might have collections
00:33
like Halloween,
00:34
Christmas, Valentine's Day, and so on. And creating collections is
00:38
very simple. In Shopify's left menu, click Products, then Collections,
00:42
and then click Create Collection. Then give your collection a
00:45
name. And I recommend that when you're adding products into
00:47
it, that you use manual collections for this. So click
00:51
Browse and then select the products that you want to
00:53
include into it. In my case, I went through and
00:56
added in all of my T shirts into the T
00:58
shirt collection. Then next, upload an image for the collection.
01:01
I recommend using 1 of your favorite mock up photos
01:04
for this. So for example, if you have a nice
01:06
lifestyle image from Placeit, that often works really great here.
01:09
So upload it and click done. Then click save. And
01:12
that's it. You've now created your first collection. Later on
01:15
in this course, when we're designing the home page, we're
01:18
actually going to be using at least 3 collections in
01:21
the design that I have created. So if you would
01:23
like to use a design that I have made, I
01:25
recommend that you create at least 3 collections.

View file

@ -10,3 +10,64 @@
* Notes
* Description
* Transcript
00:00
In this video, we'll add in any extra pages you
00:02
want like an About Us page or an FAQ.
00:05
This part is simple. In the left menu, click Online
00:08
Store, then Pages, and click Add Page. Give your page
00:12
a title and write the content.
00:14
For example, I've created an About Us page but you
00:17
might also want to create an FAQ page or a
00:20
new Contact Us page or any other type of page
00:24
that contains information that your customers might need. And if
00:27
you're unsure what to say on this, you can always
00:29
ask Chatcheapiti
00:30
or Claude to help you write the content,
00:33
then edit it to make it sound like you and
00:36
not an AI. Then when you're done, make sure the
00:39
page is set to visible instead of hidden and then
00:42
click save. Then open the page to check out how
00:44
it looks and reformat anything if you need to. Then,
00:48
once you've added in all of the extra pages that
00:50
you want, we can then move on to the next
00:52
video.

View file

@ -43,3 +43,5 @@ In this step, we are going to add a Contact Us page and its very easy to do!
Your Contact Page will be shown. See you in the next video!
* Transcript

View file

@ -10,3 +10,163 @@
* Notes
* Description
* Transcript
00:00
This video, we are going to go ahead and add
00:02
Shopify payments. This is Shopify's built in payment processor so
00:05
customers can actually pay you. If you're unfamiliar with the
00:09
term payment processor, by the way, it's basically the system
00:12
that securely handles credit card payments for your store. It
00:15
collects your customer's payment details like credit cards and debit
00:19
cards and it charges them and then it transfers the
00:22
money safely to your bank account. Because payments involve sensitive
00:25
financial data, online stores use dedicated payment processes
00:29
to handle this information securely. Shopify payments is Shopify's own
00:33
integrated payment processor and it's the default choice for most
00:37
Shopify stores and so that is the 1 that we
00:39
will be setting up. To do this, click settings in
00:42
the bottom left menu, then click payments. On this page,
00:45
under Shopify payments,
00:47
click complete setup. First, Shopify will ask you how your
00:51
business is registered legally. So if you haven't set up
00:54
a company or you haven't set up an LLC and
00:57
you're just running this under your own name, you can
00:59
choose the option that indicates that you are operating as
01:02
an individual. So in some countries, for example, this is
01:05
also called being a sole proprietor
01:08
or being a sole trader. Then next, you'll fill out
01:10
some personal details. Then you'll add a phone number that
01:13
can be used on customer bank statements.
01:16
Then after that, Shopify will ask you to review your
01:19
information
01:20
and upload supporting documents
01:22
like an ID or business registration
01:25
to verify your identity.
01:27
And I know that some people do feel uneasy about
01:30
uploading personal documents
01:32
and I absolutely
01:33
understand that. But Shopify is required to request this information.
01:38
There are a lot of scammers online so they need
01:41
to confirm that you are a real person running a
01:44
legitimate business,
01:45
not someone trying to steal money. Once you've completed that
01:49
step, Shopify will send you back to the payment settings
01:52
page. You'll now see a prompt to add your bank
01:55
details.
01:55
So you can click on it and if you haven't
01:58
enabled 2 factor authentication
02:00
yet, you will need to do that now first for
02:02
security reasons. Then once you've added that in, enter the
02:06
bank details where you want Shopify to deposit your payouts.
02:09
Then just click save and that's it. Now, in my
02:12
case, Shopify's automated systems actually verified my documents and my
02:17
bank account within a few minutes
02:19
and I was very quickly approved to start accepting payments.
02:23
So yes, once you've done that, you will have successfully
02:26
added in the Shopify payments processor.
02:29
So we can now move on to the next video.

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@ -6,7 +6,311 @@
#+attr_html: :class links
- [[../../toc.org][TOC - ecomm clubhouse]]
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=729bc707c98d9540ec44b29e57adf8e1&serverId=99488804638e465693eed17924c57b60][video]]
- https://wholesaletedgo.com/storeurl
* Notes
In this video, I installed a .store domain name as I have switched to this from .com because .store has higher conversions (and is popular with Gen Z - one of the biggest markets). If you need to use a referral code, you can use mine. [[https://wholesaletedgo.com/storeurl][Click here]] to get a .store domain name for just 99¢ for your first year (please note, that is an affiliate link).
* Description
Heres your Review:
* Review
** Summary
This lesson explains how to purchase a custom domain and connect it to Shopify, replacing the default Shopify subdomain with a branded web address.
** Core Idea
A custom domain improves credibility and branding. It turns a generic store URL into something that looks legitimate and trustworthy.
** Practical Value
- Buy a domain (e.g. .store)
- Use discount pricing for low-cost entry
- Understand domain privacy (optional)
- Connect domain to Shopify (often via 1-click setup)
- Verify domain email to avoid suspension
** Domain Strategy
- Default Shopify URL → unprofessional
- Custom domain → branded identity
Example:
- bad: storename.myshopify.com
- good: storename.store
** Practical Steps
- Search and purchase domain
- Decide on domain privacy
- Create registrar account
- Use 1-click Shopify connection
- Connect domain inside Shopify settings
- Verify email ownership
** Warnings
- You MUST verify your email or domain may be suspended
- Promotions (e.g. $0.99 domains) are temporary
- Domain privacy costs extra (optional)
- Do not forget renewal pricing may be higher after first year
** Key Insight
The domain itself does not drive sales.
But it strongly affects:
- trust
- professionalism
- perceived legitimacy
** My Recommendation
Get a simple, clean domain quickly:
- match your store name
- keep it readable
- avoid complexity
Do not spend time over-optimizing domain extensions.
Clarity and branding > clever naming.
** Additional Insight
This step is low effort but high perception impact.
Customers are far more likely to trust:
→ a clean domain
than:
→ a default Shopify URL
* Transcript
00:00
All right. In this video, we are gonna go ahead
00:01
and purchase and connect a custom domain name for just
00:05
99 cents. Yes. If you're not familiar with that term,
00:08
your domain name is your store's web address. Right now,
00:11
since we haven't connected a custom domain,
00:14
our store is using a Shopify subdomain.
00:17
So it looks something like your store name dot my
00:20
shopify dot com, which does not look very professional.
00:24
Instead, we want something clean and branded like your store
00:28
name dot store and we're gonna use a dot store
00:31
domain name for a few reasons.
00:33
First, studies show that dot store domains often do get
00:36
higher conversion rates and more traffic than dot com stores
00:39
nowadays. And secondly, if you go ahead and buy your
00:42
domain name directly from the registry that owns dot store,
00:45
which is Radix, and you use a discount code like
00:48
mine, which I will give you, you can get your
00:50
first year for just 99 cents. Like seriously, I genuinely
00:55
don't know of any other way to be able to
00:58
get a domain name like this for so cheap. Plus
01:01
they also have a 1 click install for Shopify which
01:04
is super convenient.
01:06
So here is how to do it. In the description
01:08
of this video, you will find an affiliate link for
01:11
dot store domains. So you can click it and you'll
01:13
be taken to my referral page. Here, you can enter
01:16
your store name and do a search. You'll see available
01:18
domain options including your dot store domain. Add the .store
01:22
1 to your cart, then proceed to the checkout. On
01:25
the checkout page, you should see my discount code Sarah
01:28
automatically
01:29
applied. This should bring your domain's first year down to
01:32
just 99 cents. You'll also have 2 options at this
01:35
point. You can leave domain privacy turned on, which adds
01:39
about 5 dollars or you can turn it off and
01:41
just pay 99 cents. So what is domain privacy? That's
01:45
a good question. So the Who is organization
01:49
requires registers
01:50
to collect and publicly list contact details for domain owners
01:54
in a big online directory. And so if you enable
01:57
domain privacy, the register replaces your personal contact info with
02:01
your own proxy details in that public database,
02:04
protecting your privacy. It is optional so you get to
02:08
decide if you want to pay extra for that protection
02:10
or not. Either way, once you've made your choice, click
02:13
Place Order. You'll then be asked to create an account
02:16
with the domain provider.
02:17
So click to create your account. Then they'll ask you
02:20
for your contact details. These are required legally even if
02:23
you choose domain privacy.
02:25
So fill it out and complete the account setup. Once
02:28
that's done, you can finalize your purchase and pay for
02:31
the domain. And then after you've bought it, go to
02:34
your domain management panel. From here, you should see a
02:37
1 click connect option for Shopify.
02:40
So click it and then click connect to confirm. This
02:44
might take a minute or so while they configure all
02:47
the back end settings like the DNS records and things
02:50
like that for you. I timed it and it took
02:52
me about 50 seconds. And once it's done, you will
02:56
see a success message come up confirming that your domain
02:59
has been connected.
03:00
Now switch back to your Shopify dashboard and this time,
03:03
we're gonna go to settings and then we're gonna go
03:05
and click on domains
03:07
and then click connect existing domain. In here, just type
03:11
in your new domain name and then click connect. Because
03:14
the 1 click setup already configured everything correctly for us,
03:17
Shopify should recognize it right away and you don't have
03:21
to do anything else, and so now we have our
03:24
own custom domain name for just 99 cents. Yay,
03:27
But there is something that you need to keep in
03:30
mind when you buy any new domain name. The registrar
03:33
is legally required to confirm your email address within 15
03:37
days. But something that you do need to do is
03:40
you do need to open the email
03:42
and verify that this is your email address that you
03:45
set the account up with. Otherwise, your domain could get
03:48
temporarily
03:49
suspended.
03:50
So once you've kept your domain name and confirmed that
03:53
your email address is valid, we can then move on
03:56
to the next video.

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@ -7,6 +7,289 @@
- [[../../toc.org][TOC - ecomm clubhouse]]
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=2bc9c6931f905c2136444e3195e61577&serverId=99488804638e465693eed17924c57b60][video]]
* Notes
* Review
* Description
** Summary
This lesson explains how to create the essential legal pages for a Shopify store using built-in templates and AI assistance.
** Core Idea
Legal pages are required for trust and compliance, and Shopify simplifies most of the process with templates.
** Practical Value
- Create refund policy from template
- Customize privacy policy (auto-generated)
- Create terms of service from template
- Write shipping policy using AI
- Optionally create contact information policy
- Policies are automatically linked in store footer
** Required Pages
- Refund Policy
- Privacy Policy
- Terms of Service
- Shipping Policy
- (Optional) Contact Information Policy
** Customization Points
- Refund window (e.g. 30 days)
- Return conditions (e.g. damaged vs change-of-mind)
- Business address (if returns required)
- Shipping times per region
- Contact details
** Warnings
- Policies must reflect real business practices
- Shipping times must match actual fulfillment expectations
- Legal requirements vary by region (especially EU)
- Contact policy may be required for EU compliance
- Do not leave placeholders or incorrect information
** Key Insight
Legal pages are not just legal protection.
They also:
- build customer trust
- reduce disputes
- clarify expectations
** My Recommendation
Keep policies simple and clear:
- avoid legal overcomplication
- write in plain language
- match actual store behavior
For print-on-demand:
- consider limiting returns to damaged items OR
- accept returns if you are comfortable absorbing low refund rates
** AI Usage Insight
- Claude → better for natural customer-facing policy text
- Always review and edit output manually
** Additional Insight
This is a one-time setup task.
Once done correctly:
→ minimal ongoing attention needed
Focus should remain on:
- products
- listings
- marketing
* Transcript
00:00
Okay. Now, we're gonna go ahead in this video and
00:02
set up your legal pages, things like your refund policy
00:05
and terms of service. And Shopify actually makes this surprisingly
00:09
easy. Click settings in the left menu and then go
00:12
over to the policy section. Section. You'll see that there
00:14
are spaces in here for your refund policy,
00:16
privacy policy, terms of service, shipping policy, and a contact
00:21
information policy. So we're gonna start with the refund policy.
00:24
Click create from template. Shopify will then generate a basic
00:28
refund policy for you which you can then customize. For
00:31
example, the default refund window is 30 days. So you
00:34
can change this to match your own policy. You can
00:36
also add in your own address if you were going
00:39
to require customers to send items back before issuing refunds
00:43
for them and you can also adjust your policy based
00:46
on your local laws. For example, if the countries you're
00:49
selling to do not require change of mind refunds, you
00:52
could choose to specify that you only accept returns for
00:56
faulty or damaged products. Many print on demand stores do
00:59
this because each item is technically made to order. But
01:03
a lot of people say to me, Sarah, what do
01:05
you do? Do you offer refunds for change of mind?
01:08
And the answer is actually yes. I do offer refunds
01:11
for change of mind. I let customers return items because
01:14
the truth is is that my refund rate is super
01:17
low. Less than 1 percent of my customers
01:20
return and refund their items.
01:23
So I personally don't mind absorbing that cost as part
01:26
of just doing business. But yes, once you've customized your
01:29
refund policy, you can click publish. Now, you're probably gonna
01:32
notice that Shopify has already generated for us an automatic
01:36
privacy policy,
01:38
which is very convenient.
01:40
So you actually don't need to write this from scratch.
01:42
Then next, we're gonna set up our terms of service.
01:45
So click create from template here as well and go
01:48
through and update any sections that need your details,
01:51
such as the information
01:53
for your contact info. And then once you're happy with
01:55
it, you can just click save. So now we need
01:57
to add in a shipping policy and this is the
02:00
only policy interestingly
02:01
that Shopify does not generate automatically but that is totally
02:05
fine because we can easily write 1 ourselves
02:09
using AI. First, go to your shipping settings and review
02:13
the estimated delivery times for each country that you are
02:16
shipping to, then open your AI of choice. You can
02:19
use ChatGPT,
02:21
Claude, Gemini.
02:22
Personally, I like using Claude when I'm writing customer facing
02:26
text because as I've said before, it tends to sound
02:29
a lot more natural than the others. So I gave
02:32
Claude my shipping time estimates and I asked it to
02:34
write a clear, friendly shipping policy for my store and
02:38
the result was excellent. It gave me a very good,
02:41
solid draft that I slightly tweaked and I pasted it
02:44
back into Shopify. Then once your shipping policy is done,
02:48
there is just 1 more optional policy and that is
02:50
the contact information policy.
02:53
Shopify has a template for this too. This policy is
02:56
primarily required for stores selling to the European Union under
02:59
specific regulations.
03:01
So if you're not shipping to the EU, you might
03:03
not need this policy. But if you are, make sure
03:06
to complete it. Then once all of your policies are
03:09
filled in and saved, Shopify will automatically add links to
03:12
them in your store's footer, which is very handy. Customers
03:15
will now be able to see them at the bottom
03:17
of your store and they can click through to read
03:20
each 1. And then just like that, you are done
03:22
creating the legal pages for your store and we can
03:25
now proceed on to the next video.

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@ -7,6 +7,202 @@
- [[../../toc.org][TOC - ecomm clubhouse]]
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=6898ada25eeb0e285bdd3d9486485558&serverId=99488804638e465693eed17924c57b60][video]]
* Notes
* Review
** Summary
This lesson shows how to build out the Shopify stores main navigation menu so customers can easily browse products and pages.
* Description
** Core Idea
Navigation = usability.
A clear menu helps customers:
- find products
- explore categories
- trust the store
** Practical Value
- Edit main menu in Shopify
- Add collection links (e.g. t-shirts, mugs)
- Nest collections under a parent menu (e.g. “Catalog”)
- Add standalone pages (About, FAQ) to top-level navigation
- Create dropdown structure for better organization
** Navigation Structure
- Top level:
- Catalog
- About
- FAQ
- Under Catalog (nested):
- T-Shirts
- Mugs
- Stickers
- etc.
** Warnings
- Leaving navigation empty makes store feel unfinished
- Too many top-level items creates clutter
- Poor structure makes browsing confusing
- Incorrect linking leads to dead or irrelevant pages
** Key Insight
Navigation is not decoration.
It directly affects:
- user experience
- time on site
- likelihood of browsing products
** My Recommendation
Keep navigation simple and structured:
- 1 main product entry (e.g. Catalog)
- 36 subcategories max
- 23 top-level info pages
Avoid overloading the menu.
Clarity > quantity.
** Additional Insight
This step improves:
- perceived professionalism
- ease of use
But it is not a conversion driver by itself.
It supports:
→ product discovery
Which indirectly supports sales.
* Transcript
#+begin_example
00:00
All right. So after setting up your legal pages, you
00:02
might have noticed something else interesting about your store. Your
00:05
footer has lots of links in it but your main
00:08
navigation currently at the top of the store is still
00:11
very bare. So let's fix that. In this video, we
00:14
are going to update your store's main navigational menu. On
00:17
the left menu, click content. Then click navigation
00:20
or menus depending on your Shopify version.
00:23
Then click main menu to edit it. Then we will
00:26
add in links to our product collections. So click to
00:28
add a menu item. Then enter the name of your
00:31
collection. So for me, I entered t shirts. Then click
00:34
on the link field, choose collections, and then pick your
00:37
collection from the list that you're going to include here.
00:40
So for me, I chose t shirts. Then click add.
00:44
Now grab the handle, which are the little dots next
00:46
to the menu item, and drag it under the catalog
00:50
menu item and indent it slightly to the right.
00:54
That nests it under catalog as a sub menu item.
00:58
You'll see a dropdown structure form. So now, you can
01:01
add in your other collections
01:02
in exactly the same way. So for me, I added
01:05
in mugs, stickers, and enamel mugs
01:08
and all of this is now included as a sub
01:11
menu under catalog.
01:13
So next up, we will then add your extra pages
01:16
like the About Us page or the FAQ to the
01:19
main menu. Click add menu item again but this time,
01:22
we will place it at the top level and not
01:25
have it nested under the catalog. So just go ahead
01:28
and give it a name like about or FAQ,
01:31
then click the link field, choose pages, and pick the
01:34
page that you created earlier. Then just go ahead and
01:37
repeat that for any other pages that you want in
01:40
the main navigation.
01:41
Then when you're done, go ahead and click save. And
01:43
so now, if you look at your store live, you
01:45
will see a menu. If you hover over catalog, you
01:48
will also see that there is now a dropdown containing
01:52
links to each of your collections. Customers can now easily
01:55
browse around your store and they can go ahead and
01:57
check out different categories
01:59
and view all of your products which is exactly
02:02
what we want.
02:03
Very good. Okay. So now that this step is complete,
02:06
we can now move on to the next video.
#+end_example

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- [[../../toc.org][TOC - ecomm clubhouse]]
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=ac276894d4d37003624c8238cd0bc0fb&serverId=99488804638e465693eed17924c57b60][video]]
* Notes
* Review
* Description
** Summary
This lesson walks through customizing the Shopify stores visual design, including theme settings, layout, homepage sections, and checkout styling.
** Core Idea
Design = clarity + trust.
A clean, simple store that looks intentional performs better than something cluttered or overly styled.
** Practical Value
- Access theme editor (Online Store → Customize)
- Upload logo and favicon
- Set colors (background + brand color)
- Choose typography (heading + body fonts)
- Adjust layout width and spacing
- Add social media links
- Customize homepage:
- Announcement bar (or hide it)
- Welcome text
- Collage sections (collections)
- Featured products
- Customize footer (CTA + links)
- Customize checkout (logo + colors)
** Design Principles Highlighted
- Keep it simple
- Keep it consistent
- Use white space
- Match brand identity
- Optimize for both desktop and mobile
** Warnings
- Over-designing does NOT increase conversions
- Too many colors/fonts = unprofessional
- Wide layouts require higher-res images
- Ignoring mobile view can break usability
- Empty homepage sections reduce trust
** Key Insight
Design is not about creativity.
Its about:
- making the store easy to understand
- making it feel legitimate
- guiding the user to products
** My Recommendation
Stick to a minimal system:
- 1 main color + black + white
- 1 font (or max 2)
- Narrow layout (≈1000px works well)
- 3 collections on homepage
- clear CTA in footer
Avoid:
- flashy elements
- unnecessary customization
- “trying to be unique” at the cost of clarity
** Additional Insight
This step improves:
- first impressions
- trust
- readability
But like navigation:
→ it supports conversion, it doesnt create it
Products + offer + traffic still matter more.
* Transcript
#+begin_example
00:00
Okay. In this video, we're gonna be doing something big.
00:03
We're gonna customize the store's design, layout, and colors. And
00:06
this is actually surprisingly easy to do. So on the
00:09
left menu, click Online Store and make sure you're on
00:12
the Themes page and then click Customize
00:15
next to your active theme. This will take you inside
00:18
of Shopify's theme editor. And at the top of the
00:20
editor, you can see that you can switch between views.
00:23
So you can see your store in wide desktop mode,
00:26
regular desktop, or mobile.
00:29
And this is actually very helpful to make sure everything
00:31
looks good on all devices.
00:34
So the first thing that we're gonna do is we're
00:36
gonna upload a store logo. So click on theme settings,
00:39
and in here, you can open up the logo section,
00:42
Then select the logo and upload your store's logo image.
00:45
Now, I actually created my store logo with Canva. You
00:48
could also use AI to help you design a logo
00:51
too. Then once your logo is uploaded, click Done and
00:54
you can use the width slider to adjust how big
00:57
or small it appears
00:58
on your store. Next, click select under Favicon. Now, a
01:02
Favicon is a tiny image that you see in your
01:05
browser tab next to your site name. It just needs
01:07
to be a small image that's at least 32 pixels
01:10
by 32 pixels. So come in here and upload your
01:14
favicon image and then click done.
01:16
Then you can close the logo section. Now, open up
01:19
the color section. And in here, we're gonna adjust the
01:21
background color for color scheme 1. Now, you can choose
01:24
whatever suits your branding, but I'm gonna go with white.
01:27
It's neutral and works with lots of different types of
01:30
product styles and niches.
01:32
After that, close colors and then come and open up
01:35
the typography section and click on the heading font and
01:38
choose a new font. To preview, just click on each
01:41
font and your store headings will update live. So choose
01:45
a font that matches your brand's vibe. You can use
01:48
different fonts for headings and your body text or you
01:50
can use the same font for both. I like using
01:53
the same font because it keeps everything clean and simple.
01:55
In my case, my favorite font is catamaran
01:58
so I selected that. Then I did the same for
02:00
the body font. I chose the same font for this
02:03
as well. Then once you've finished doing that, you can
02:06
close typography and now you can open up the layout.
02:09
This is where you can do things like tweak the
02:11
width and spacing of your store. So for example, if
02:14
we switch to widescreen preview, you will see that the
02:17
default store width is 1200
02:19
pixels.
02:20
But in layout settings, I like to change this to
02:23
actually be 1000 pixels
02:25
because that makes the content area a bit narrower, which
02:29
means I can use slightly smaller images
02:31
while having them still look sharp and in high resolution.
02:35
But this is just my personal preference. It's up to
02:37
you. You can also adjust the spacing between sections.
02:40
Increasing the spacing will add more white space between content
02:44
blocks. So as you can see, this is really just
02:46
about personal taste. Once the layout looks the way that
02:49
you like, you can close the layout section. There are
02:52
lots of other additional fine tuning options too by changing
02:55
button styles or section borders.
02:57
In my experience,
02:58
this does not really change how high of a conversion
03:01
rate I get
03:03
in any of my case studies. So I usually don't
03:06
consider anything beyond this as necessary and see it as
03:10
just optional changes based on personal design preference. There is,
03:14
however, 1 more change that I recommend doing if you
03:16
can and that is to open the social media tab.
03:19
If your store has social media profiles,
03:22
add the links in here. And if you don't have
03:24
them yet, you can come back in and add them
03:26
later. These will show as clickable icons on your site
03:30
and it is good for conversions
03:32
to have links to your social media pages
03:35
in your store. But yes, once you finish updating your
03:38
theme settings, you can click save. And now, we can
03:41
switch on over to editing the actual sections of our
03:44
home page And we're gonna actually go ahead and customize
03:47
the front page layout now. So firstly, we will tweak
03:50
the announcement bar, which is the banner at the top
03:52
of the page. Now, you can use this for special
03:54
offers like free shipping or a limited time discount. If
03:58
you don't have anything to announce yet though, you can
04:01
simply hide the announcement bar by toggling it off. Next,
04:04
we'll update the welcome text on the home page. So
04:07
click the rich text section and edit the title and
04:10
text to say something welcoming that fits with your brand.
04:14
And if you're not sure what to say, you can,
04:16
of course, always ask Claude or ChatGPT
04:19
to help with writing a short, friendly, welcome message customized
04:23
to your store's niche. You can also adjust the text
04:25
size. You can make it smaller, larger, or very large.
04:28
I find medium size works well here. After that, we'll
04:31
customize the collage section. By default, there are 2 collages.
04:35
I like using 3. I think it looks more balanced.
04:38
So under the collage section, click the little small plus
04:41
icon and choose to add another collage block. Now you
04:45
will have 3, and editing each collage is easy. Click
04:48
1 and then choose which product collection to feature in
04:51
it. The image that you assigned to that collection
04:54
earlier when we created our product collections
04:57
will appear here automatically.
04:59
Now you can repeat this process for all 3 collages,
05:02
assigning each a different collection.
05:04
So that's why during the collections video, I recommended and
05:08
suggested
05:09
making at least 3 collections.
05:11
Then we can go ahead and edit the featured collection
05:14
section. Click it and then use the slider to show
05:16
more or fewer products. You can also change which collection
05:19
is featured, although by default, Shopify usually just has it
05:23
be all of your products. Then when you're happy with
05:26
the homepage layout, you can click save. You can preview
05:29
it on both desktop and mobile to make sure it
05:31
looks clean and easy to navigate.
05:33
So this layout is 1 that I used in a
05:36
brand new store that had no reviews
05:38
and it still converted very well. This is a simple,
05:42
minimal, and focused design. Then once you're happy with how
05:45
it looks, you can scroll down to the footer and
05:48
edit it. So click on the text and change it
05:50
to a call to action like inviting visitors to sign
05:53
up for special offers or discounts.
05:55
And again, if you need help, you can get Claude
05:58
or Chatchepitt
05:59
to help you generate some text here. You'll also notice
06:02
the social icons that we set earlier now appear in
06:05
the footer too. You will also see a PayPal icon
06:07
as well. Well, later on when we add more payment
06:11
options like Visa and Mastercard,
06:13
these icons are going to show here too. But yes,
06:15
once you're happy with your footer, you can click save.
06:18
Then click the drop down menu at the top of
06:20
the editor and switch to the checkout page. And here,
06:23
you can upload your logo again specifically
06:25
for the checkout and you can resize it using the
06:29
width slider. And then as an optional step, you can
06:32
choose if you want to change the colors for your
06:34
checkout page. So some accents you can see are in
06:37
Shopify's default blue, which might not match with your brand.
06:40
So I changed mine to be a coffee brown color
06:43
to match with my niche. And when you do that,
06:46
you'll see that the buttons and highlights on the checkout
06:48
page now match your chosen color. I also recommend that
06:52
you go ahead and you preview the checkout on both
06:54
desktop and mobile. And when everything looks good, click save.
06:58
And that's it. Your store's visual design is now complete.
07:01
We can now move on to the next video.
#+end_example

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- [[../../toc.org][TOC - ecomm clubhouse]]
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=3bf69e4b52104bcd9887fb87b5a7bcc7&serverId=99488804638e465693eed17924c57b60][video]]
* Notes
* Review
* Description
** Summary
This lesson explains how to configure Shopify Markets and confirm shipping settings so the store only sells to countries you are willing to serve.
** Core Idea
Markets define where customers can buy from you.
If a country is not included in your market settings:
- customers from that country cannot complete checkout
** Practical Value
- Create a market
- Add target countries/regions
- Avoid unnecessary worldwide selling
- Focus on practical English-speaking markets
- Review Printify-created shipping profiles
- Confirm supplier shipping rates and delivery times
** Recommended Market Logic
Start with countries that make sense for your language, products, and fulfillment setup.
Common starting regions:
- United States
- Canada
- Australia
- United Kingdom
- New Zealand
** Warnings
- Worldwide selling adds complexity
- EU selling may involve stricter tax, privacy, and consumer rules
- Shipping to unsupported regions can create customer service problems
- Do not change Printify shipping rates unless you understand the cost impact
** Key Insight
You do not need to sell everywhere.
A focused market is easier to manage than global availability.
** My Recommendation
Start narrow.
Choose a small group of English-speaking countries first, then expand later if there is demand.
Leave Printify shipping profiles alone unless there is a clear reason to change them.
** Additional Insight
This is an operations-control step.
It affects:
- checkout availability
- shipping promises
- legal complexity
- customer service load
* Transcript
00:00
All right. In this video, we're going to adjust your
00:02
markets and shipping settings. So we've enabled customers to pay
00:06
us. Now, we need to decide where in the world
00:09
we are willing to ship products. So first, we will
00:12
set up markets. Click markets in the left side bar.
00:15
Then click create market. Then give the market a descriptive
00:18
name. Then click add countries, regions, and select which countries
00:22
you want to include in this market. You can use
00:25
the search bar or scroll through the list and tick
00:28
each country that you want to sell and ship to.
00:31
Anyone who is from a country that is not in
00:33
your list will not be able to complete a purchase.
00:37
So this is where you are defining your shipping regions.
00:41
Now, at this point, you might be thinking, okay, Sarah.
00:44
Why not just ship worldwide?
00:46
And it is a fair question. You can ship worldwide
00:49
if you want to but remember that some regions, like
00:52
the EU, have stricter tax and privacy regulations.
00:56
So that's part of why Shopify does not automatically include
01:00
every country by default. And honestly, in my experience,
01:04
if you're marketing in English, the majority of my customers
01:08
come from the USA, Canada, and Australia
01:11
with the USA being by far the biggest market since
01:15
my stores and marketing are, of course, in English and
01:18
the US is the largest English speaking country by far.
01:22
So you don't have to sell to every country on
01:25
the planet in my experience.
01:27
In my experience, you can focus on the regions that
01:29
make sense for you. Then once you've chosen your countries,
01:32
click done, then click save. You'll now be taken to
01:35
the market's overview. If you have a default domestic market
01:39
that you don't need, you can delete it now. For
01:41
example, I removed my separate domestic market since I had
01:45
already included New Zealand in my main global market.
01:49
Then next, we'll confirm your shipping settings. Click settings again
01:52
in the left menu and then click shipping and delivery
01:55
and it's very convenient.
01:57
You will see that Printify has automatically created some shipping
02:00
profiles for you. Each Printify supplier has its own shipping
02:03
rates and delivery times and these are imported automatically into
02:07
Shopify. You can expand each profile to review the rates.
02:10
In most cases, you won't want to change anything here
02:13
probably
02:14
because the prices and delivery times do match the supplier's
02:18
own settings. But if you did want to edit something,
02:21
you can click the menu, which is the 3 dots
02:23
next to a rate, and choose edit. Then, you'll be
02:26
able to adjust it. But again, the default setup is
02:30
oftentimes
02:31
the best choice. So once you've looked over everything,
02:34
we are ready to move on to the next video.

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- [[../../toc.org][TOC - ecomm clubhouse]]
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=cd39fb773c09aa0738987def10438f19&serverId=99488804638e465693eed17924c57b60][video]]
* Notes
* Transcript
00:00
Okay. We can now go ahead and wrap up the
* Description
00:02
final little adjustments to your store
00:04
before you send it live. So let me walk you
00:07
through it. Head into settings and under the general section,
00:11
make sure you've named your store. If you haven't, go
00:13
ahead and type it in now and click save. Then
00:17
scroll down to your currency settings. You'll want your store's
00:19
default currency to match the main country that you're selling
00:22
to. So for me, that's almost always the USA. So
00:26
I set my store's currency to USD. Then right underneath
00:29
that, you will find the unit system. The same idea
00:32
here. Choose the system that your customers are most familiar
00:35
with. Since I target the USA market, I switch mine
00:39
to the imperial system. Then after that, there's just 1
00:43
more thing to adjust. Keep scrolling until you see the
00:46
order processing section and turn on automatic fulfillment.
00:50
This is what lets Printify fulfill orders for you without
00:54
out you having to lift a finger. I also choose
00:57
to turn on the option to automatically notify customers when
01:00
their order ships. The only box that I personally leave
01:04
unchecked
01:05
is the 1 that auto fulfills high risk orders.
01:08
Those are the ones that I prefer to review and
01:10
if needed, cancel and refund.
01:13
Thankfully though, these are pretty rare. But yes, once everything
01:16
looks right, just click save And there you go. You
01:19
have completed this step.
01:21
So let's now move on to the next video.

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- [[../../toc.org][TOC - ecomm clubhouse]]
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=19b513044b81bd6d9b54ae5f72a91b6f&serverId=99488804638e465693eed17924c57b60][video]]
* Notes
* Transcript
#+begin_example
00:00
Okay. Now it is time for the big moment. It
* Description
00:02
is time to officially take your store live by removing
00:05
the password. Yes, because up until now, Shopify has actually
00:09
been interestingly enough blocking the public from seeing your store
00:13
because they've been showing a password screen to anyone who
00:16
is not logged into your admin account, meaning that if
00:19
you had shared the link to your store, no 1
00:22
could actually view anything yet.
00:24
So let's fix that. From your dashboard, click Online Store
00:28
and then select Preferences.
00:30
Scroll until you see the password section and turn it
00:33
off and hit Save and then that's it. Your store
00:37
is now officially live. Congratulations.
00:39
You did it. That is such a huge milestone.
00:43
Well done. You are now able to receive orders. Congratulations.
#+end_example

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* Links
#+attr_html: :class links
- [[../../toc.org][TOC - ecomm clubhouse]]
- [[https://jellyfin.ronnyabraham.com/web/index.html#/details?id=464ba3fa9db3f038d7e943d7dbcfdcae&serverId=99488804638e465693eed17924c57b60][video]]
- [[][video]]
- [[https://docs.google.com/document/d/1dVb7zy8sDgaR8bGQcicvywpOH1gNRjGjkZvtLkvFtLk/edit?tab=t.0#heading=h.8eszb3qnk2m7][refund policy text USA based]]
- [[https://docs.google.com/document/d/1fDGQ7fIWu62bXCGGbVCDzPeAB6gTcuBBK--aAExE7TE/edit?tab=t.0#heading=h.8eszb3qnk2m7][refund policy text International]]