updates

.gitignore

@@ -1,6 +1,7 @@
 # Created by https://www.toptal.com/developers/gitignore/api/vim,emacs,sass,osx
 # Edit at https://www.toptal.com/developers/gitignore?templates=vim,emacs,sass,osx
 
+*.mov
 *.html
 *.css
 

_subsections/01-select_a_niche/c01-intro.org

@@ -5,11 +5,80 @@
 * Links
 #+attr_html: :class links
 - [[../../toc.org][TOC - TED]]
-- [[../../_share/data/video/step_01/lesson_01.mov][video]]
+- [[../../_share/data/video/step-01/_mp4/lesson_01.mp4][video]]
 
 * Notes
+** housekeeping
 
+*** contact:
+- [[mailto://theecommclubhouse@wholesaleted.com][theecommclubhouse@wholesaleted.com]]
+- [[mailto://theecommclubhouse@gmail.com][theecommclubhouse@gmail.com]]
 
+*** business hours
+- 9am - 5pm NZ
+- monday to friday
+
+*** live QA hangout
+- for members of ecomm
+- email questions
+- you can watch previous hangouts
+
+*** support for other platforms
+**** live
+- printtify
+- printful
+- shopify
+
+**** email
+- canvas
+  - you can also ask to speak to a human and they are fast
+
+** description of steps
+
+*** step 1
+- choosing your niche
+- particular section of market
+  - dogs
+  - customer niche ie stay at home moms
+  - type of customer: boho aesthetic
+
+- three step process
+
+*** step 2
+- product research
+
+*** step 3
+- how to build stores
+- two types of stores
+  - etsy
+  - shopify
+
+- better to do both
+
+*** step 4
+- how to increase conversions
+
+*** step 5
+- generating traffic to stores
+
+*** step 6
+- manage store sales
+
+** doing business
+*** process
+1. find source or create products that customers want
+2. put the product in front of the right customer
+2. give those customers a reason to buy in a way that is
+   - professional
+   - engaging
+
+*** notes
+- this is a skill
+  - reading is not enough
+  - you must practice
+
+- some people are better at it than others
+- no guarantee at how long it will take to get good at it
 
 * Description
 Welcome to The Ecomm Clubhouse! It is fantastic to see that you have taken action to change your life by building a real, sustainable business. Please watch this introduction video before getting started so that you can get the most out of our extensive library of training videos.

_subsections/01-select_a_niche/c02-shopify_vs_etsy.org

@@ -5,10 +5,33 @@
 * Links
 #+attr_html: :class links
 - [[../../toc.org][TOC - ecomm clubhouse]]
-- [[../../_share/data/video/step_01/lesson_02.mov][video]]
+- [[../../_share/data/video/step-01/_mp4/lesson_02.mp4][video]]
 
 * Notes
- 
+
+- why use 2 types of stores
+
+- initially ecomm didn't use etsy
+  - was demanded
+
+- everyone should use shopify, but not everyone should use etsy
+  - shopify can be hosted on it's own website and url
+  - etsy can only host the store off it's website
+
+- etsy problems
+  - you cannot dropship anything from ali express
+    - you have to be involved in the design and creation process
+  - etsy will advertise OTHER people's products on your item
+  - etsy keeps all customer information, not you
+
+- if you host your own store
+  - you have customer info
+  - you control process
+  - you can put a link to your own store in your etsy description
+  - encourage people to buy through you by lowering price
+
+
+
 * Description
 For this video, I just wanted to explain why as part of this course in Step 3, you’ll see that I will show how to build two different types of stores.
 

_subsections/01-select_a_niche/c03-hack_algorithms.org

@@ -5,9 +5,86 @@
 * Links
 #+attr_html: :class links
 - [[../../toc.org][TOC - ecomm clubhouse]]
-- [[../../_share/data/video/step_01/lesson_03.mov][video]]
+- [[../../_share/data/video/step-01/_mp4/lesson_03.mp4][video]]
+
+curr: 5:08
 
 * Notes
+** niche
+*** what is a niche
+- to build a store around a segment of the market
 
-* Description
+*** options for a store
-Hey there and welcome back! This is an extremely important video to watch. This video explains how I hack algorithms of websites by choosing to pick a store niche rather than just opening up a general Print On Demand store.
+- build a store around one niche
+- build multiple stores around multiple niches
+- build a store around multiple niches
+
+*** why
+- social media content revolves around niches
+  - tik tok
+  - youtube
+  - instagram
+  - pintrest
+
+- viral algorithm pushes and boosts niche
+  - content
+  - products
+
+- using a niche on social media easier to get
+  - clicks
+  - traffic
+  - sales
+
+** example of draing viral algorithm on etsy
+- spiral circle
+  - multiple rows
+  - multiple slices
+
+- each slice represents a different niche
+- each row represents a different aspect of the niche
+- each slice can also have subslices
+  - sublices for 'dog niche' slice
+    - mugs
+    - tshirts
+    - posters
+
+- each row of a slice also represents selective interest
+
+** test impressions
+- etsy tests new items in front of customers on other people's lists
+  - where
+    - discovery page (etsy home page)
+      - e.g. tik toks "for you" page
+
+    - home page for products you might like
+
+  - doesn't tell customer how popular the item is compared to other
+    - makes it fair
+    - will try to pair the item to people who are a match for the item
+
+- doesn't check on all possible matches, but a small selection
+  - if that works, they try to put it to similarl customers
+  - then expand it to others
+
+*** practical results
+
+**** broad appeal item
+- only a small percent of potential customers will be tested
+- if the small subset initial test doesn't work
+  - the test fizzles
+  - and while a different group might have gone for it, you are done
+
+**** more niche item
+- however if you go more niche, it is easier to match to the right customer
+- successful test
+
+*** affect on store
+- if you succeed in selling an item, you're review improve
+- more people will buy
+- you can apply broader items
+
+**** make adjacent products
+- if you make products totally different than you'll original you won't match
+- so you want to make products ADJACENT to what works
+
+* DescriptionHey there and welcome back! This is an extremely important video to watch. This video explains how I hack algorithms of websites by choosing to pick a store niche rather than just opening up a general Print On Demand store.

toc.org

@@ -9,6 +9,24 @@
 - [[../../course-listings.org][Courses Listing]]
 - [[https://members.theecommclubhouse.com/ecomm-clubhouse/dashboard/][ecomm clubhouse]]
 
+
+* login info
+
+** credentials
+| field    | value                |
+|----------+----------------------|
+| username | this.ronny@gmail.com |
+| password | oC7Z78Kk             |
+
+
+** access links
+| Section         | Link                                                                   |
+|-----------------+------------------------------------------------------------------------|
+| login page      | https://members.theecommclubhouse.com                                  |
+| reset password  | https://members.theecommclubhouse.com/wp-login.php?action=lostpassword |
+| contact support | https://www.theecommclubhouse.com/contact/                             |
+
+
 * chapters
 ** welcome
 #+attr_html: :class contents-overview
@@ -30,4 +48,4 @@
 - [[./_subsections/02-source_and_choose/c02-create_with_canva.org][how to create product designs with canva]]
 - [[./_subsections/02-source_and_choose/c03-add_distressed_vintage_textures.org][how to add istressed vintage textures for free]]
 - [[./_subsections/02-source_and_choose/c03-create_free_designs.org][how to create free print on demand designs]]
-- [[./_subsections/02-source_and_choose/c04-custom_designs_using_fiverr.org][how to create free print on demand designs]]
+- [[./_subsections/02-source_and_choose/c04-custom_designs_using_fiverr.org][use fiverr to create custom designs]]