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.gitignore vendored
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# Created by https://www.toptal.com/developers/gitignore/api/vim,emacs,sass,osx
# Edit at https://www.toptal.com/developers/gitignore?templates=vim,emacs,sass,osx
*.mov
*.html
*.css

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_subsections/01-select_a_niche/c01-intro.org
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* Links
#+attr_html: :class links
- [[../../toc.org][TOC - TED]]
- [[../../_share/data/video/step_01/lesson_01.mov][video]]
- [[../../_share/data/video/step-01/_mp4/lesson_01.mp4][video]]
* Notes
** housekeeping
*** contact:
- [[mailto://theecommclubhouse@wholesaleted.com][theecommclubhouse@wholesaleted.com]]
- [[mailto://theecommclubhouse@gmail.com][theecommclubhouse@gmail.com]]
*** business hours
- 9am - 5pm NZ
- monday to friday
*** live QA hangout
- for members of ecomm
- email questions
- you can watch previous hangouts
*** support for other platforms
**** live
- printtify
- printful
- shopify
**** email
- canvas
- you can also ask to speak to a human and they are fast
** description of steps
*** step 1
- choosing your niche
- particular section of market
- dogs
- customer niche ie stay at home moms
- type of customer: boho aesthetic
- three step process
*** step 2
- product research
*** step 3
- how to build stores
- two types of stores
- etsy
- shopify
- better to do both
*** step 4
- how to increase conversions
*** step 5
- generating traffic to stores
*** step 6
- manage store sales
** doing business
*** process
1. find source or create products that customers want
2. put the product in front of the right customer
2. give those customers a reason to buy in a way that is
- professional
- engaging
*** notes
- this is a skill
- reading is not enough
- you must practice
- some people are better at it than others
- no guarantee at how long it will take to get good at it
* Description
Welcome to The Ecomm Clubhouse! It is fantastic to see that you have taken action to change your life by building a real, sustainable business. Please watch this introduction video before getting started so that you can get the most out of our extensive library of training videos.

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_subsections/01-select_a_niche/c02-shopify_vs_etsy.org
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* Links
#+attr_html: :class links
- [[../../toc.org][TOC - ecomm clubhouse]]
- [[../../_share/data/video/step_01/lesson_02.mov][video]]
- [[../../_share/data/video/step-01/_mp4/lesson_02.mp4][video]]
* Notes
- why use 2 types of stores
- initially ecomm didn't use etsy
- was demanded
- everyone should use shopify, but not everyone should use etsy
- shopify can be hosted on it's own website and url
- etsy can only host the store off it's website
- etsy problems
- you cannot dropship anything from ali express
- you have to be involved in the design and creation process
- etsy will advertise OTHER people's products on your item
- etsy keeps all customer information, not you
- if you host your own store
- you have customer info
- you control process
- you can put a link to your own store in your etsy description
- encourage people to buy through you by lowering price
* Description
For this video, I just wanted to explain why as part of this course in Step 3, you’ll see that I will show how to build two different types of stores.

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_subsections/01-select_a_niche/c03-hack_algorithms.org
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* Links
#+attr_html: :class links
- [[../../toc.org][TOC - ecomm clubhouse]]
- [[../../_share/data/video/step_01/lesson_03.mov][video]]
- [[../../_share/data/video/step-01/_mp4/lesson_03.mp4][video]]
curr: 5:08
* Notes
** niche
*** what is a niche
- to build a store around a segment of the market
* Description
Hey there and welcome back! This is an extremely important video to watch. This video explains how I hack algorithms of websites by choosing to pick a store niche rather than just opening up a general Print On Demand store.
*** options for a store
- build a store around one niche
- build multiple stores around multiple niches
- build a store around multiple niches
*** why
- social media content revolves around niches
- tik tok
- youtube
- instagram
- pintrest
- viral algorithm pushes and boosts niche
- content
- products
- using a niche on social media easier to get
- clicks
- traffic
- sales
** example of draing viral algorithm on etsy
- spiral circle
- multiple rows
- multiple slices
- each slice represents a different niche
- each row represents a different aspect of the niche
- each slice can also have subslices
- sublices for 'dog niche' slice
- mugs
- tshirts
- posters
- each row of a slice also represents selective interest
** test impressions
- etsy tests new items in front of customers on other people's lists
- where
- discovery page (etsy home page)
- e.g. tik toks "for you" page
- home page for products you might like
- doesn't tell customer how popular the item is compared to other
- makes it fair
- will try to pair the item to people who are a match for the item
- doesn't check on all possible matches, but a small selection
- if that works, they try to put it to similarl customers
- then expand it to others
*** practical results
**** broad appeal item
- only a small percent of potential customers will be tested
- if the small subset initial test doesn't work
- the test fizzles
- and while a different group might have gone for it, you are done
**** more niche item
- however if you go more niche, it is easier to match to the right customer
- successful test
*** affect on store
- if you succeed in selling an item, you're review improve
- more people will buy
- you can apply broader items
**** make adjacent products
- if you make products totally different than you'll original you won't match
- so you want to make products ADJACENT to what works
* DescriptionHey there and welcome back! This is an extremely important video to watch. This video explains how I hack algorithms of websites by choosing to pick a store niche rather than just opening up a general Print On Demand store.

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toc.org
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- [[../../course-listings.org][Courses Listing]]
- [[https://members.theecommclubhouse.com/ecomm-clubhouse/dashboard/][ecomm clubhouse]]
* login info
** credentials
| field | value |
|----------+----------------------|
| username | this.ronny@gmail.com |
| password | oC7Z78Kk |
** access links
| Section | Link |
|-----------------+------------------------------------------------------------------------|
| login page | https://members.theecommclubhouse.com |
| reset password | https://members.theecommclubhouse.com/wp-login.php?action=lostpassword |
| contact support | https://www.theecommclubhouse.com/contact/ |
* chapters
** welcome
#+attr_html: :class contents-overview
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- [[./_subsections/02-source_and_choose/c02-create_with_canva.org][how to create product designs with canva]]
- [[./_subsections/02-source_and_choose/c03-add_distressed_vintage_textures.org][how to add istressed vintage textures for free]]
- [[./_subsections/02-source_and_choose/c03-create_free_designs.org][how to create free print on demand designs]]
- [[./_subsections/02-source_and_choose/c04-custom_designs_using_fiverr.org][how to create free print on demand designs]]
- [[./_subsections/02-source_and_choose/c04-custom_designs_using_fiverr.org][use fiverr to create custom designs]]