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In this video, I’m going to teach you how to get free traffic to your store utilizing a free traffic technique, otherwise known as Search Engine Optimization or SEO.
What does search engine optimization mean? Let me show you!
If you go into Google and type in lawyer mug and do a search, you’ll see that Google has recommended to us a bunch of websites and links. At the top of the results, you’ll see the paid advertisements.
file:../../_share/media/img/step_05/lesson_06/ex01a-google_ads.png
Businesses pay Google to have their websites feature here which is why they had the word ad sponsored next to them. Down below that ad, you’ll see Google has shown some images they have collected around the web related to our search.
file:../../_share/media/img/step_05/lesson_06/ex01b-google_featured.png
And if we scroll past those, you’ll see these websites here. See how they have no ad signs next to them, it’s because they aren’t advertisements. These are the list of websites that Google recommends to most people searching for the phrase “lawyer mug’ and paid nothing to be recommended. Google is showing them off because it likes them the most. These free recommendations are clicked on the most by Google users even though they are below the ad results. In the SEO world, we call them the organic listings or organic results.
Each time someone clicks on these listings, they get free traffic that they didn’t have to pay for. Check this out, this store here Mugdom is actually a flex store built with Shopify. It sells designs from Print-on-demand services like Printify and even dropship some of these mugs from Aliexpress too, hence it’s a flex store.
file:../../_share/media/img/step_05/lesson_06/ex02a-mugdom.png
The higher you rank in SEO, the easier it is for people to find you and click on you. Down here, you’ll see there are a lot of pages of results, almost no one clicks on these. So you don’t want to be on page 2, or page 3 or page 4. You want to be on page 1 for your chosen keyword.
If you have a limited budget for your store, then SEO is a great way to get started. However, keep in mind that, yes, SEO traffic is free, it takes time to implement these changes and get Google to see and recognize these changes.
So why does Google prefer some websites to others? Why does Google like the flex store Mugdom more than the other websites selling mugs for lawyers?
Well, Google is looking at two things when it’s picking websites and stores. The first thing it looks for is onsite optimization. It refers to the tweaks and modifications that you can make to your store so that Google can like it more.
For example, when we did a search for lawyer mug, the Shopify flex store pops up. They have tweaks and modifications to this page in their store to rank high for that phrase. In the SEO industry, we would say that they optimized their page around the phrase lawyer mug.