2.2 KiB
2.2 KiB
Section 2| Lesson 13 - How to Present like Steve Jobs
Notes
inspire people
practice a lot
- watch steve jobs
- you can become good at this
- jobs sucked at first
speak from the heart
- don't do scripts
- tell a story
Less is more
- people can only pay attention for 10-15 minutes
- break it up with a video or something
3 words or 3 items on a slide Max.
examples:
| amazon | and you're done |
| nike | just do it |
| obama | yes we can |
| cisco | tomorrow starts here |
| al gore | an inconvenient truth |
| the stooges | the three stooges |
photos
- the best photos have three background layers
have fun
- believe you are changing the world
- marketing is theater
- enjoy it
statement
- no mission statement!
- passion statement!
props
- show the product
- if you don't, you'll lose the interest of the audience 30-60 seconds
inform. educate. entertain
if you have no passion you have no energy. if you have no energy you have nothing
slides
- too much info overwhelms
- if the slide is tiny they can't even read it
- things meant for study should not be in the slide
- LESS IS MORE
"us vs them"
- you highlight difference between competitors in such a way as the clients are on your side
- mac used this against IBM
messaging
-
repeat your message
- repeat your message
-
repeat your message
-
repeat your message
- repeat your message
-
-
simplicity
- less is more
-
use emotionally positive evocative language
- "insanely great"
- go off script and speak from the heart
- make eye contact
- use dramatic pauses to make an emphasis
practice makes perfect
- 10,000 hours to becoming a master
- steve jobs used to such