85 lines
2.3 KiB
Org Mode
85 lines
2.3 KiB
Org Mode
#+title: Section 2| Lesson 13 - How to Present like Steve Jobs
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../_share/media/css/org-mode.css" />
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../_share/media/css/theme-business.css" />
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* Links
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- [[./../mba-main.org][<Back to Main MBA]]
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- [[https://www.udemy.com/course/an-entire-mba-in-1-courseaward-winning-business-school-prof/learn/lecture/4282784#overview][S02:L13 - how to present like jobs]]
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* Notes
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** inspire people
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*** practice a lot
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- watch steve jobs
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- you can become good at this
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- jobs sucked at first
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*** speak from the heart
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- don't do scripts
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- tell a story
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*** Less is more
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- people can only pay attention for 10-15 minutes
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- break it up with a video or something
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*** 3 words or 3 items on a slide Max.
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**** examples:
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#+ATTR_HTML: :class quotes
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| amazon | and you're done |
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| nike | just do it |
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| obama | yes we can |
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| cisco | tomorrow starts here |
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| al gore | an inconvenient truth |
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| the stooges | the three stooges |
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**** photos
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- the best photos have three background layers
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- [[file:../_share/media/img/png/background_layers_3.png]]
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*** have fun
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- believe you are changing the world
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- marketing is theater
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- enjoy it
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*** statement
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- no mission statement!
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- passion statement!
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** props
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- show the product
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- if you don't, you'll lose the interest of the audience 30-60 seconds
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*** inform. educate. entertain
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if you have no passion you have no energy. if you have no energy you have nothing
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** slides
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- too much info overwhelms
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- if the slide is tiny they can't even read it
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- things meant for study should not be in the slide
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- LESS IS MORE
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** "us vs them"
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- you highlight difference between competitors in such a way as the clients are on your side
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- mac used this against IBM
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** messaging
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- repeat your message
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#+attr_html: :class collapsible
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- repeat your message
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- repeat your message
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- repeat your message
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- repeat your message
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- simplicity
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- less is more
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- use emotionally positive evocative language
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- "insanely great"
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- go off script and speak from the heart
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- make eye contact
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- use dramatic pauses to make an emphasis
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** practice makes perfect
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- 10,000 hours to becoming a master
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- steve jobs used to such
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