2024-09-05 01:27:22 +03:00
|
|
|
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../../_share/media/css/org-mode.css" />
|
|
|
|
|
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../../_share/media/css/business.css" />
|
|
|
|
|
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/simon-squib.css" />
|
|
|
|
|
#+HTML_HEAD: <script src="../../../../../_share/media/js/collapsible.js"></script>
|
|
|
|
|
#+title: marketing knowledge: community
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
[[../../marketing-knowledge.org][<Back to Main Contents]]
|
|
|
|
|
|
|
|
|
|
* Notes
|
2024-09-06 03:09:39 +03:00
|
|
|
|
|
|
|
|
** bringing customers together
|
|
|
|
|
- most important thing is to look after your customers
|
|
|
|
|
- putting value to your customers by bringing them together
|
|
|
|
|
- start small
|
|
|
|
|
|
|
|
|
|
** start small
|
|
|
|
|
- pick 10 people
|
|
|
|
|
- tell them they are founders
|
|
|
|
|
- make them feel like founders
|
|
|
|
|
- true fans will promote you everywhere
|
|
|
|
|
- they will get a thousand other fans
|
|
|
|
|
|
|
|
|
|
** beta marketing
|
|
|
|
|
|
|
|
|
|
*** build a community
|
|
|
|
|
- allow you to give the community value
|
|
|
|
|
- you give the community a brand they can rally around
|
|
|
|
|
|
|
|
|
|
*** example apple "demo days"
|
|
|
|
|
- they would have 'demo days' only for select journalists
|
|
|
|
|
- these guys would get to see the product earlier than others
|
|
|
|
|
- made them fanboys
|
|
|
|
|
- you've also give them something to make money on
|
|
|
|
|
|
|
|
|
|
*** be careful
|
|
|
|
|
- if you pick the wrong ones they'll write bad stuff
|
|
|
|
|
- don't drive them nuts
|
|
|
|
|
- give them toys
|
|
|
|
|
|
|
|
|
|
** subject matter
|
|
|
|
|
|
|
|
|
|
- where the community feels a strong bond to the problem you are solving
|
|
|
|
|
- tap into what people care about
|
|
|
|
|
|
|
|
|
|
*** sales team
|
|
|
|
|
mobilizing a sales team around your product from a community benefit angle
|
|
|
|
|
|
|
|
|
|
- they might not care
|
|
|
|
|
- or they might really believe and go the extra mile
|
|
|
|
|
|
|
|
|
|
*** affiliate + community interest
|
|
|
|
|
- they are passionate about what you do
|
|
|
|
|
- they make $$ for helping you
|
|
|
|
|
- ULTRA SALESMEN!
|
|
|
|
|
|
|
|
|
|
*** important!!!
|
|
|
|
|
you need the branding to be solid for this to work
|
