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finished community notes added social notes

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_subsections/marketing-knowledge/community.org
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[[../../marketing-knowledge.org][<Back to Main Contents]]
* Notes
** bringing customers together
- most important thing is to look after your customers
- putting value to your customers by bringing them together
- start small
** start small
- pick 10 people
- tell them they are founders
- make them feel like founders
- true fans will promote you everywhere
- they will get a thousand other fans
** beta marketing
*** build a community
- allow you to give the community value
- you give the community a brand they can rally around
*** example apple "demo days"
- they would have 'demo days' only for select journalists
- these guys would get to see the product earlier than others
- made them fanboys
- you've also give them something to make money on
*** be careful
- if you pick the wrong ones they'll write bad stuff
- don't drive them nuts
- give them toys
** subject matter
- where the community feels a strong bond to the problem you are solving
- tap into what people care about
*** sales team
mobilizing a sales team around your product from a community benefit angle
- they might not care
- or they might really believe and go the extra mile
*** affiliate + community interest
- they are passionate about what you do
- they make $$ for helping you
- ULTRA SALESMEN!
*** important!!!
you need the branding to be solid for this to work

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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../../_share/media/css/org-mode.css" />
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../../_share/media/css/business.css" />
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/simon-squib.css" />
#+HTML_HEAD: <script src="../../../../../_share/media/js/collapsible.js"></script>
#+title: marketing knowledge: social
[[../../marketing-knowledge.org][<Back to Main Contents]]
* Notes

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marketing-knowledge.org
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Link: [[https://youtu.be/QIQYzi7IPGk?si=BK4tOS2EBDumkHtZ&t=1][30 Years of Marketing Research]]
* Notes
** [[./_subsections/marketing-knowledge/intro.org][intro]]
** [[./_subsections/marketing-knowledge/hustle.org][Hustle Marketing]]
** [[./_subsections/marketing-knowledge/community.org][Community Marketing]]
** Social Marketing
1. [[./_subsections/marketing-knowledge/intro.org][intro]]
2. [[./_subsections/marketing-knowledge/hustle.org][Hustle Marketing]]
3. [[./_subsections/marketing-knowledge/community.org][Community Marketing]]
4. [[./_subsections/marketing-knowledge/social.org][Social Marketing]]
* Contents
#+attr_html: :class contents
1. [[https://youtu.be/QIQYzi7IPGk?si=BK4tOS2EBDumkHtZ&t=1][intro]]
2. [[https://youtu.be/QIQYzi7IPGk?si=E-j1eo3pAqvCQJbn&t=112][Hustle Marketing]]
3. [[https://www.youtube.com/watch?v=QIQYzi7IPGk&t=1796s][Community marketing]] *current*
4. [[https://youtu.be/QIQYzi7IPGk?si=zd0AGcjKoAlInyGV&t=720][Social marketing]]
5. [[https://youtu.be/QIQYzi7IPGk?si=iHghg-kvqH1rZemS&t=1032][Profitable Marketing]]
6. [[https://youtu.be/QIQYzi7IPGk?si=ro_r9JrriqdGJs2M&t=1456][Partner Marketing]]
7. [[https://youtu.be/QIQYzi7IPGk?si=acmLYs_MLxzE-Gf5&t=1937][Data Marketing]]
8. [[https://youtu.be/QIQYzi7IPGk?si=qQjo0XqWwSf8r0tt&t=2279][PR Marketing]]
9. [[https://youtu.be/QIQYzi7IPGk?si=RPJ9rDZyY8O9Rcat&t=2701][Brand Marketing]]
- [[https://youtu.be/QIQYzi7IPGk?si=BK4tOS2EBDumkHtZ&t=1][intro]]
- [[https://youtu.be/QIQYzi7IPGk?si=E-j1eo3pAqvCQJbn&t=112][Hustle Marketing]]
- [[https://www.youtube.com/watch?v=QIQYzi7IPGk&t=1796s][Community marketing]]
- [[https://youtu.be/QIQYzi7IPGk?si=zd0AGcjKoAlInyGV&t=720][Social marketing]] *current*
- [[https://youtu.be/QIQYzi7IPGk?si=iHghg-kvqH1rZemS&t=1032][Profitable Marketing]]
- [[https://youtu.be/QIQYzi7IPGk?si=ro_r9JrriqdGJs2M&t=1456][Partner Marketing]]
- [[https://youtu.be/QIQYzi7IPGk?si=acmLYs_MLxzE-Gf5&t=1937][Data Marketing]]
- [[https://youtu.be/QIQYzi7IPGk?si=qQjo0XqWwSf8r0tt&t=2279][PR Marketing]]
- [[https://youtu.be/QIQYzi7IPGk?si=RPJ9rDZyY8O9Rcat&t=2701][Brand Marketing]]