did partner marketing notes

_subsections/marketing-knowledge/partner.org

@@ -11,3 +11,59 @@
 - [[https://youtu.be/QIQYzi7IPGk?si=ro_r9JrriqdGJs2M&t=1456][24:14 Partner Marketing]]
 
 * Notes
+
+** your best partner is your family
+- who
+  - friends
+  - people you like
+  - people that understand you
+- family is key
+- everyone in your life has to support your business
+
+** influencer marketing
+- you don't need to pay influencers to get them
+  - align with them
+    - similar goals
+    - mutual promotion
+    - what matters to both of you
+  - help each other
+  - favors for each other
+
+** brand partnerships
+
+- understand what they need
+
+- 3 step process
+  1. do they need you
+  2. know them and get them to like you
+  3. at this point the deal falls into place
+
+*** example 1
+- you have credibility
+- they have reach
+
+*** example 2
+you are an expert in quickbooks and you make a video tutorial on their product which they then put up on their site that links to you
+
+*** doesn't matter the size of the company
+- believe it's possible
+- never been easier to get in touch
+  - linked in
+  - helpbank
+- reach out and offer value
+
+*** hack to get brand
+- use their product in a promotional
+- contact their reps and show them what you did
+- they'll sponsor you
+
+** become a model for other peoples brands
+*** be a part of something else
+- e.g. love island
+  - leverage it for your stuff
+
+- get involved in things
+
+*** be a player
+- get involved in other things
+- doesn't have to be just what you know