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marketing knowledge: partner marketing

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Notes

your best partner is your family

  • who

    • friends
    • people you like
    • people that understand you
  • family is key
  • everyone in your life has to support your business

influencer marketing

  • you don't need to pay influencers to get them

    • align with them

      • similar goals
      • mutual promotion
      • what matters to both of you
    • help each other
    • favors for each other

brand partnerships

  • understand what they need
  • 3 step process

    1. do they need you
    2. know them and get them to like you
    3. at this point the deal falls into place

example 1

  • you have credibility
  • they have reach

example 2

you are an expert in quickbooks and you make a video tutorial on their product which they then put up on their site that links to you

doesn't matter the size of the company

  • believe it's possible
  • never been easier to get in touch

    • linked in
    • helpbank
  • reach out and offer value

hack to get brand

  • use their product in a promotional
  • contact their reps and show them what you did
  • they'll sponsor you

become a model for other peoples brands

be a part of something else

  • e.g. love island

    • leverage it for your stuff
  • get involved in things

be a player

  • get involved in other things
  • doesn't have to be just what you know