2.2 KiB
2.2 KiB
marketing knowledge: data marketing
Links
Notes
what is about
-
understanding your client
- where they live
- hang out
- how they are acting
email marketing
- people sign up
- ask them why they signed up
- target them with relevant information
seo marketing
-
what are people
- looking for
- searching for
- make sure you are optimized for that search
example - HR Recruitment
- company had a domain 'human-resources-recruitment'
- but the domain didn't have the letters "HR" in it which is the name of the company
- got them a domain with the actual name
rankings
- what is google ranking on
- what is your ranking
- how do you turn up in those searches
referal marketing
-
customer 1
- your customer
- happy
- has a customer 2 who is his customer
-
target customer 1 to promote your product to customer 2
- help them understand what your customer is
- show them how you can benefit them
example - yelp reviewer
- someone gives you a good review on yelp
-
you approach them and say
- thanks
- i'll pay you a percentage to promote this to your community
billboards
- doesn't have to be billboards
- it means using an ad that people will see
example
-
ads on drink coasters
- branded
- wanted brands to advertising on the coasters
- put up a giant billboard outside the building with all the advertisers
- the advertisers thought it was for a giant company
- they got a lot of clients from the advertising agencies
targeting ads
- paid ads on youtube
- ads are targeted towards client base
- you want to calculate the cost for ad to profit