1.7 KiB
1.7 KiB
marketing knowledge: pr marketing
Notes
you don't need to be a PR expert
- PR will charge you thounsands for what you can do for free
- PR companies also do PR for themselves
News Jacking
-
staircase
- it represents how he looks at the world
- if he news organizations cover it, he could hijack that attention
how to do it
- take something that's popular
- do something around that thing
- relate to the subject matter
- careful it relates to your brand
be the person news goes to
- reporters are always looking for someone who can give them a viewpoint of a story
- look online for who is writing about a subject you are related to
-
write to the journalist
- twitter is wohere most of them hang out
make friends with journalists
- follow them on twitter
- comment on their posts
-
when they want to write about your issue
- offer to help them write a better story
comment on popular influncers
-
w/ regards to topics of interest to you
- think about it from a news point of view
- become authority
- instagram, twitter, tik tok
-
insert early
- set alerts on the influencers
- you want to get likes with these posts
try to get on the news
- not that hard
- don't shoot yourself
-
simply by virtue of being seen you become an authority
- "actors". Done.
- try to bring value
- doing good actually gets you on the news