update

_share/media/sass/artist-framework.sass

@@ -6,6 +6,7 @@ div.outline-4 > ol.org-ol > li:first-of-type
   color: green
   text-transform: uppercase
 
+/*
   div.outline-text-5
     font-weight:  .5em
     font-size: normal
@@ -15,6 +16,9 @@ div.outline-text-5
   width: 100%
   table-layout: fixed
 
+  th
+    text-transform: uppercase
+
   th, td
     width: 50%
     text-align: left
@@ -33,10 +37,12 @@ div.outline-text-5
       text-align: left
 
     tr:nth-child(1) th
+      text-transform: uppercase
       padding-bottom: 0
       border-bottom: none
 
     tr:nth-child(2) th
+      text-transform: lowercase 
       border-top: none
       font-size: .7em
       padding-left: 1rem

_share/media/sass/org-media-sass

@@ -1 +1 @@
-Subproject commit 4d3d6ea25e6c035d5fca486a947a9c26bd6b494f
+Subproject commit 747b75751fd2e7cdb910d7ba85356a726984dc52

_subsections/fullcourse/09-keyword_research/c01-flip_industry_approach.org

@@ -1,5 +1,6 @@
 #+title: keyword research 01: flip the industry
 #+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/artist-framework.css" />
+#+OPTIONS: H:6
 
 * Links
 #+attr_html: :class links
@@ -37,6 +38,8 @@ independent artists have to build up their assets
 - infinite potential return
 
 ** single vs mutliple releases
+
+#+name: single_vs_multiple
 #+attr_html: :class two-column-desc
 | single                             | multiple                                            |
 | one music video in your catalog    | building a foundation before a high traffic release |

_subsections/fullcourse/09-keyword_research/c02-a_plus_process.org

@@ -1,5 +1,6 @@
 #+title: keyword research 02: a+ process
 #+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/artist-framework.css" />
+#+OPTIONS: H:6
 
 * Links
 #+attr_html: :class links
@@ -72,6 +73,60 @@ arranging a matrix of videos that interconnect
   - tags
   - descriptions
 
+** video release types
+
+#+attr_html: :class two-column
+| foundational                                                                          | high traffic                                           |
+|---------------------------------------------------------------------------------------+--------------------------------------------------------|
+| no clearly identifiable high traffic sources to tap into                              | clearly identifiable high traffic source               |
+| goal is to establish and interconnected system of visuals that represent an an artist | high traffic artist                                    |
+| by themselves may receive low traffic                                                 | remix or cover of high traffic artists record /release |
+| any traffic is highly targetable and retainable due to low marketing                  |                                                        |
+
+
+** research
+*** tips
+- use an incognito tab so results are not influenced by search history
+  - search primary keywords
+  - in the top 5 to 8 videos result titles find the secondary keywords
+
+*** high traffic
+- search results
+  - recently posted
+  - high view counts
+
+*** low competition
+- not populated with high traffic videos
+- not populated with long established ranked videos
+
+** keyword
+*** types
+
+**** primary
+- artist name
+- name of artists record
+- search terms that release a large volume of traffic
+  - musical genre
+  - musical subgenre
+
+**** secondary
+- refer to as *anchor tags*
+  - used to tie in the video to the top of the first page of search results for the primary keyword of choice
+- found in titles of the top 5-8 results gained from primary keywords
+
+**** tertiary
+- use to rank in recommended list of a particular video
+- come from the titles of top 5-8 video results in recommended list
+
+*** use
+**** primary
+- enter in 'tags' section of video
+- place in description and title
+
+**** secondary
+- placed only in 'tags' section
+- unrelated to description or title of release and only relevant to youtube search algorithm
+
 
 * action steps
 ** Keyword Research

_subsections/fullcourse/09-keyword_research/c03-digital_real_estate.org

@@ -1,5 +1,6 @@
 #+title: keyword research 03: Digital Real Estate - Nurture and Retain
-#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../_share/media/css/org-media-sass/categories/business.css" />
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/artist-framework.css" />
+#+OPTIONS: H:6
 
 * Links
 #+attr_html: :class links
@@ -7,6 +8,7 @@
 - [[../../../_data/video/c09-keyword_research-03.mp4][video]]
 
 * notes
+
 ** artists to look at
 - 10m threshold
   - has to be recent, bc if it's from a while back it's not going to be searched as much
@@ -75,14 +77,7 @@
 - no matter how good the youtube strategy is, the compatibility of the video to the search results will determine if the video maintains ranking.
 - if people don't like the video, the ranking will drop
 
-
+#+INCLUDE: "c01-flip_industry_approach.org" :lines "40-51"
-** single video vs multiple release
-| single video                       | multiple releases                        |
-|------------------------------------+------------------------------------------|
-| prone to the one hit wonder effect | prevents one hit wonder effect           |
-| one staple in an artists career    | can compose an interconnected matrix     |
-| simplistic brand representation    | can set a brand trajectory and narrative |
-| one shot at a product market fit   | more product market fit opportunities    |
 
 ** ready, aim, fire mindset
 - concerned with every detail before getting started with music videos

toc.org

@@ -49,7 +49,7 @@
 ** the a+ process: keyword research
 - [[./_subsections/fullcourse/09-keyword_research/c01-flip_industry_approach.org][Keyword Research 1- Flip the Industry Approach Upside Down]]
 - [[./_subsections/fullcourse/09-keyword_research/c02-a_plus_process.org][Keyword Research 2 - A Plus Process]]
-- [[./_subsections/fullcourse/09-keyword_research/c03-digital_real_estate.org][Keyword Research 2 - Digital Real Estate, Nurture and Retain]]
+- [[./_subsections/fullcourse/09-keyword_research/c03-digital_real_estate.org][Keyword Research 3 - Digital Real Estate, Nurture and Retain]]
 
 ** revenue
 - [[./_subsections/fullcourse/10-revenue/c01-revenue_streams.org][Revenue 1 - Revenue Streams]]