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ronny abraham 2025-02-19 02:03:36 +02:00
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8
_share/media/sass/artist-framework.sass
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@ -6,7 +6,8 @@ div.outline-4 > ol.org-ol > li:first-of-type
color: green
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/*
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@ -15,6 +16,9 @@ div.outline-text-5
width: 100%
table-layout: fixed
th
text-transform: uppercase
th, td
width: 50%
text-align: left
@ -33,10 +37,12 @@ div.outline-text-5
text-align: left
tr:nth-child(1) th
text-transform: uppercase
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font-size: .7em
padding-left: 1rem

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_share/media/sass/org-media-sass

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Subproject commit 4d3d6ea25e6c035d5fca486a947a9c26bd6b494f
Subproject commit 747b75751fd2e7cdb910d7ba85356a726984dc52

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_subsections/fullcourse/09-keyword_research/c01-flip_industry_approach.org
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@ -1,5 +1,6 @@
#+title: keyword research 01: flip the industry
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/artist-framework.css" />
#+OPTIONS: H:6
* Links
#+attr_html: :class links
@ -37,6 +38,8 @@ independent artists have to build up their assets
- infinite potential return
** single vs mutliple releases
#+name: single_vs_multiple
#+attr_html: :class two-column-desc
| single | multiple |
| one music video in your catalog | building a foundation before a high traffic release |

55
_subsections/fullcourse/09-keyword_research/c02-a_plus_process.org
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@ -1,5 +1,6 @@
#+title: keyword research 02: a+ process
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/artist-framework.css" />
#+OPTIONS: H:6
* Links
#+attr_html: :class links
@ -72,6 +73,60 @@ arranging a matrix of videos that interconnect
- tags
- descriptions
** video release types
#+attr_html: :class two-column
| foundational | high traffic |
|---------------------------------------------------------------------------------------+--------------------------------------------------------|
| no clearly identifiable high traffic sources to tap into | clearly identifiable high traffic source |
| goal is to establish and interconnected system of visuals that represent an an artist | high traffic artist |
| by themselves may receive low traffic | remix or cover of high traffic artists record /release |
| any traffic is highly targetable and retainable due to low marketing | |
** research
*** tips
- use an incognito tab so results are not influenced by search history
- search primary keywords
- in the top 5 to 8 videos result titles find the secondary keywords
*** high traffic
- search results
- recently posted
- high view counts
*** low competition
- not populated with high traffic videos
- not populated with long established ranked videos
** keyword
*** types
**** primary
- artist name
- name of artists record
- search terms that release a large volume of traffic
- musical genre
- musical subgenre
**** secondary
- refer to as *anchor tags*
- used to tie in the video to the top of the first page of search results for the primary keyword of choice
- found in titles of the top 5-8 results gained from primary keywords
**** tertiary
- use to rank in recommended list of a particular video
- come from the titles of top 5-8 video results in recommended list
*** use
**** primary
- enter in 'tags' section of video
- place in description and title
**** secondary
- placed only in 'tags' section
- unrelated to description or title of release and only relevant to youtube search algorithm
* action steps
** Keyword Research

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_subsections/fullcourse/09-keyword_research/c03-digital_real_estate.org
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@ -1,5 +1,6 @@
#+title: keyword research 03: Digital Real Estate - Nurture and Retain
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../../_share/media/css/org-media-sass/categories/business.css" />
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/artist-framework.css" />
#+OPTIONS: H:6
* Links
#+attr_html: :class links
@ -7,6 +8,7 @@
- [[../../../_data/video/c09-keyword_research-03.mp4][video]]
* notes
** artists to look at
- 10m threshold
- has to be recent, bc if it's from a while back it's not going to be searched as much
@ -75,14 +77,7 @@
- no matter how good the youtube strategy is, the compatibility of the video to the search results will determine if the video maintains ranking.
- if people don't like the video, the ranking will drop
** single video vs multiple release
| single video | multiple releases |
|------------------------------------+------------------------------------------|
| prone to the one hit wonder effect | prevents one hit wonder effect |
| one staple in an artists career | can compose an interconnected matrix |
| simplistic brand representation | can set a brand trajectory and narrative |
| one shot at a product market fit | more product market fit opportunities |
#+INCLUDE: "c01-flip_industry_approach.org" :lines "40-51"
** ready, aim, fire mindset
- concerned with every detail before getting started with music videos

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toc.org
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@ -49,7 +49,7 @@
** the a+ process: keyword research
- [[./_subsections/fullcourse/09-keyword_research/c01-flip_industry_approach.org][Keyword Research 1- Flip the Industry Approach Upside Down]]
- [[./_subsections/fullcourse/09-keyword_research/c02-a_plus_process.org][Keyword Research 2 - A Plus Process]]
- [[./_subsections/fullcourse/09-keyword_research/c03-digital_real_estate.org][Keyword Research 2 - Digital Real Estate, Nurture and Retain]]
- [[./_subsections/fullcourse/09-keyword_research/c03-digital_real_estate.org][Keyword Research 3 - Digital Real Estate, Nurture and Retain]]
** revenue
- [[./_subsections/fullcourse/10-revenue/c01-revenue_streams.org][Revenue 1 - Revenue Streams]]