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_subsections/fullcourse/10-revenue/c02-publishing.org

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 * Links
 #+attr_html: :class links
 - [[../../../toc.org][TOC - Artist Framework]]
-- [[../../../_data/video/c10.mp4][video]]
+- [[../../../_data/video/c10-revenue-02.mp4][video]]
 
 * notes
+* Master Copyright vs. Publishing Copyright in Music
+
+In the music industry, there are **two main copyrights** for every song:
+
+**1. Master Copyright** (*Sound Recording Copyright*)
+   - Covers the **actual recorded version** of the song.
+   - Owned by the **artist, label, or producer** who funded the recording.
+   - Example: The recording of *"Thriller"* by Michael Jackson.
+   - Pays **mechanical royalties, streaming royalties, and sync fees** when used.
+
+**2. Publishing Copyright** (*Composition Copyright*)
+   - Covers the **lyrics, melody, and composition** of the song.
+   - Owned by **songwriters and music publishers** (not the artist unless they wrote it).
+   - Example: The **chords and lyrics** of *"Thriller"*, regardless of who sings it.
+   - Pays **performance royalties, mechanical royalties, and sync fees** when used.
+
+**Key Differences**
+| **Aspect**        | **Master Copyright** (Sound Recording) | **Publishing Copyright** (Composition) |
+|-------------------|---------------------------------|----------------------------------|
+| *What it protects* | The actual recorded version | The melody, lyrics, and structure |
+| *Who owns it*      | Artist, label, or producer | Songwriters & publishers |
+| *Where it earns money* | Streaming, downloads, CDs, sync | Radio, performances, sync, covers |
+| *Main royalties*  | Mechanical, streaming, sync fees | Performance, mechanical, sync |
+
+**Example Usage**
+If a company wants to use *"Thriller"* in a movie:
+- They **pay for the Master Recording** (to the record label).
+- They **pay for the Composition** (to the songwriters & publisher).
+
+** Important!
+- register your LLC
+- register your assets under the LLC
+
+* Mechanical Royalties & Streaming Royalties (Quick Overview)
+
+**1. Mechanical Royalties**
+   - Paid to **songwriters & publishers** when a song is **reproduced or distributed** (physical or digital).
+   - Applies to **CDs, vinyl, downloads, and interactive streaming** (Spotify, Apple Music).
+   - Collected by **Mechanical Rights Organizations (MROs)** like:
+     - **U.S.:** Harry Fox Agency (HFA), The MLC (Mechanical Licensing Collective)
+     - **U.K.:** MCPS
+     - **Europe:** SACEM, GEMA
+
+**2. Streaming Royalties (Broken Down)**
+   - **Mechanical Royalties** (for the composition)
+   - **Performance Royalties** (for public playbacks)
+   - **Master Royalties** (for the sound recording, paid to labels & artists)
+
+*** Who Gets Paid for Streaming?
+| **Type of Royalty**    | **Who Gets Paid?**            | **Collected By**        |
+|------------------------|------------------------------|-------------------------|
+| *Mechanical Royalties* | Songwriters, Publishers      | MLC, HFA, MCPS          |
+| *Performance Royalties* | Songwriters, Publishers     | ASCAP, BMI, SESAC       |
+| *Master Royalties*     | Labels, Artists, Producers  | Spotify, Apple Music (via distributors) |
+
+**Example**
+If a song gets 1 million streams on Spotify:
+- **Songwriters & Publishers** get **mechanical + performance royalties**.
+- **Artists & Labels** get **master royalties**.
+
+
+* Sync Placement (Synchronization Licensing)
+** What is Sync Placement?
+Sync placement (short for *synchronization licensing*) is when a song is licensed to be used in visual media, such as:
+- TV shows
+- Movies
+- Video games
+- Commercials
+- YouTube videos
+- Corporate videos
+- Trailers
+- Podcasts
+
+** How It Works
+A *sync license* allows a company, filmmaker, or content creator to legally use a song with their video content.
+The *music creator (artist, producer, or rights holder)* gets paid for the usage.
+
+** Types of Sync Placements
+*** TV & Film Sync Placements
+- Songs placed in *movies, Netflix series, Hulu, etc.*
+- Usually high-paying, but competitive.
+
+*** Commercial Sync Placements
+- Used in *advertising* (Nike, Apple, car commercials, etc.).
+- Can be *huge payouts* if the brand is big.
+
+*** Video Game Sync Placements
+- Songs placed in *game soundtracks* (GTA, FIFA, NBA 2K, etc.).
+- Can be *recurring royalties* if the game sells well.
+
+*** YouTube & Online Content Sync
+- Used in *vlogs, influencer content, indie films, etc.*
+- Lower payouts, but can add up over time.
+
+** How to Get a Sync Placement
+- ✅ *Work with a Sync Agency or Music Library* (e.g., MusicBed, Epidemic Sound, Artlist)
+- ✅ *Submit Music to Music Supervisors* (people who pick songs for shows & movies)
+- ✅ *Register with a PRO (Performance Rights Organization)* (like ASCAP, BMI) to collect royalties
+- ✅ *Make High-Quality Instrumentals & Vocals* (instrumental versions increase your chances)
+- ✅ *Network with Video Creators & Ad Agencies*
+
+** Why Sync Placements Are Valuable
+- ✔ *Can Pay Large One-Time Fees* ($500 – $100,000+)
+- ✔ *Gives Exposure & Can Boost a Song’s Popularity*
+- ✔ *Earns Royalties Every Time It Airs* (Performance Royalties)