2.2 KiB
2.2 KiB
Introduction
Notes
vision
- marketing
- business development
- content literacy
purpose
- scale impact of early stage creative venture
- gain widespread recognition
-
build leverage to obtain good record deals
- which means you can remain independant
visual content systems purpose
- convey who they are as an artist
- get views
- attract management
- make record deals
large labels
-
work with established artists
- strong brand
- key performance indicators KPI3
- high traffic audience
- assets worth investment
what to do
- build effective systems that support a surge of traffic
artist and repertoire representatives (A&R Reps)
- talent scouts and music industry executives
- discover, sign, develop musical artist
- work for record labels, musci publishers, and entertainment companies
what they do
bridge the gap between artists and the music business
-
talent scouting
- discover artists
- evaluate potential for commercial success
- monitor trending genres and music scenes
-
signing artists
- negotiate record deals
- finalize contracts
-
develop aritists
- shape sound, brand, direction
- network artist
-
overseeing recording process
- select songs for albums or singles
- match artists with producers, sound engineers, and session musicians
- oversee recording sesssions in line with label's vision
-
marketing and promotion
- plan releases, tours, events
- work with streaming platforms
comparison of roles
| Roles | Focus |
|---|---|
| A&R Representative | Discover & Signing artists, oversee music production |
| Manager | Handle artist career, business strategy, bookings |
| Producer | Crafting sound, overseeing recording |
| Music Publisher | Handle song copyrights & collect royalties |