3.8 KiB
3.8 KiB
high traffic training
Links
Notes
action steps
Structure, Strategy, and Hard Costs
Creative Momentum Action Steps
Answer these questions once now, and another time after you complete the High-Traffic Training.
- Create an itemized list of all the hard costs you’ve incurred in developing your artist brand so far. This includes studio time, engineering, production, and any paid traffic, like advertising and promotions, if you’ve attempted them
- Given that the only required actions beside music production, recording, engineering, and distribution that we use to grow artists with new YouTube channels from 0-30M Views and from $0-$30k in monthly revenue are video production, photography, and graphic design, place a line through any unnecessary costs you’ve incurred.
- Add all unnecessary costs to find what you could have invested in higher-leverage, necessary actions, like visuals. Next, estimate your time spent on unnecessary actions. Consider what necessary actions you would invest in if you could reclaim your time and money spent on unnecessary actions. About how much time and money could you have spent more wisely, had we connected earlier in your artist-development process? Use any discomfort you may feel in answering these questions to inform an understanding that time is your greatest asset, especially as a music artist. In knowing multiple artists who have reached 30M Views using our organic process spent less than $2,500 on their music videos total, even profiting from their first videos before publishing, carry any fire that may ignite in your gut into next steps. Before they work with us, many artists stockpile resources behind initial releases and become burnt out before they ever set themselves up for high-traffic opportunities without realizing that the creative work in the early stages of releasing hit records with hit videos sets a trajectory, despite garnering little traffic, as foundational releases can attract those opportunities while conveying momentum. Not every artist’s unique set of circumstances positions them for high-traffic opportunities with their first releases. Oftentimes, an effective approach for early-stage artists with few resources and connections is to use foundational releases to position themselves for larger, high-traffic opportunities. While one of our best case studies reached 20 million views with his first music video on a regular YouTube channel he started from scratch, a unique set of circumstances and high-traffic opportunities are what enabled that outcome. Because our process we’ll continue to break down in the next sections is more targeted and retainable than paid traffic methods, even artists with around 10,000 views or less across multiple music video releases attract opportunities worth tens of thousands of dollars without having to pay or reach out for them because their highly-targeted traffic in the early stages attracts those opportunities.
- Has what you’ve learned about the advantages of multiple releases in the early stages changed your mind about getting discouraged when initial foundational releases garner only 30,000 views or less? Do you feel more inclined to save any startup capital one might otherwise spend unprofitably on ineffective paid traffic to inflate their numbers and, instead, continue creating effective art that establishes an interconnected matrix of visual representation in your own area of YouTube before you run massive traffic through that system of visuals? Consider, also, how this more patient approach of building a foundation avoids the “one-hit wonder” effect.