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envy/_subesections/sec01/lesson-12.org
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* Links * Links
- [[../../toc.org][TOC - Facebook Marketing Notes]] - [[../../toc.org][TOC - Facebook Marketing Notes]]
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/3002204#overview][S02:L12 - What Makes Your Facebook Page Awesome]] - [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/3002204#overview][S02:L12 - What Makes Your Facebook Page Awesome]]
- https://www.coursenvy.com/post/best-facebook-pages
* Notes * Notes
1. Clean Logo
2. The cover photo relates to the logo
3. In the bio show ways of contacting customers
4. Call to actions is obvious
5. Tab pages are appropriate for business
** examples pages
*** cabela's
- [[https://www.facebook.com/Cabelas][Cabela's Sporting Goods Store]]
- Intro says "worlds foremost outfitter"
- profile image relates to cover photo
- tabs that relate to brand
- photo contest to engage with fans
*** zappos
- [[https://www.facebook.com/zappos][Zappos Clothing]]
- 'shop now' call to action
- photos displaying shoes
- in About they invite customers to tweet, chat, email or Call at their number
*** starbucks
- [[https://www.facebook.com/Starbucks][Starbucks Coffee]]
- clean logo
- good product shots in photos
- call to action is a simple "Send Message"
** trends
- https://trends.google.com/trends/
- http://hashtags.org

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envy/_subsections/sec03/lesson-14.org Normal file
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#+title: Section 03 - Lessons 14 | Facebook Ad & Creative Guide
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
* Links
- [[../../toc.org][TOC - Facebook Marketing Notes]]
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/20694346#overview][S03:L14 - Complete Facebook Ad Copy & Creative Guide]]
* Notes

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- [[./_subsections/sec01/lesson-08c.org][Lessons 08c: CTA and Navbar]] - [[./_subsections/sec01/lesson-08c.org][Lessons 08c: CTA and Navbar]]
- [[./_subsections/sec01/lesson-08d.org][Lessons 08d: Settings]] - [[./_subsections/sec01/lesson-08d.org][Lessons 08d: Settings]]
- [[./_subesections/sec01/lesson-09.org][Lesson 11: Keywork Research]] - [[./_subesections/sec01/lesson-09.org][Lesson 11: Keywork Research]]
- [[./_subesections/sec01/lesson-12.org][Lesson 11: Keywork Research]] - [[./_subesections/sec01/lesson-12.org][Lesson 12: What Makes a Page Awesome]]
** Section 3: Facebook Ads
#+attr_html: :class contents-overview
- [[./_subsections/sec03/lesson-14.org][Lessons 14: Facebook Ad Course & Creative Guide]]