finished sec2 started s3

envy/_subesections/sec01/lesson-12.org

@@ -4,5 +4,35 @@
 * Links
 - [[../../toc.org][TOC - Facebook Marketing Notes]]
 - [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/3002204#overview][S02:L12 - What Makes Your Facebook Page Awesome]]
+- https://www.coursenvy.com/post/best-facebook-pages
 
 * Notes
+
+1. Clean Logo
+2. The cover photo relates to the logo
+3. In the bio show ways of contacting customers
+4. Call to actions is obvious
+5. Tab pages are appropriate for business
+
+** examples pages
+*** cabela's
+- [[https://www.facebook.com/Cabelas][Cabela's Sporting Goods Store]]
+- Intro says "worlds foremost outfitter"
+- profile image relates to cover photo
+- tabs that relate to brand
+- photo contest to engage with fans
+
+*** zappos
+- [[https://www.facebook.com/zappos][Zappos Clothing]]
+- 'shop now' call to action
+- photos displaying shoes
+- in About they invite customers to tweet, chat, email or Call at their number
+
+*** starbucks
+- [[https://www.facebook.com/Starbucks][Starbucks Coffee]]
+- clean logo
+- good product shots in photos
+- call to action is a simple "Send Message"
+** trends
+- https://trends.google.com/trends/
+- http://hashtags.org

envy/_subsections/sec03/lesson-14.org

@@ -0,0 +1,8 @@
+#+title: Section 03 - Lessons 14 | Facebook Ad & Creative Guide
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
+
+* Links
+- [[../../toc.org][TOC - Facebook Marketing Notes]]
+- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/20694346#overview][S03:L14 - Complete Facebook Ad Copy & Creative Guide]]
+
+* Notes

envy/toc.org

@@ -24,4 +24,8 @@
 - [[./_subsections/sec01/lesson-08c.org][Lessons 08c: CTA and Navbar]]
 - [[./_subsections/sec01/lesson-08d.org][Lessons 08d: Settings]]
 - [[./_subesections/sec01/lesson-09.org][Lesson 11: Keywork Research]]
-- [[./_subesections/sec01/lesson-12.org][Lesson 11: Keywork Research]]
+- [[./_subesections/sec01/lesson-12.org][Lesson 12: What Makes a Page Awesome]]
+
+** Section 3: Facebook Ads
+#+attr_html: :class contents-overview
+- [[./_subsections/sec03/lesson-14.org][Lessons 14: Facebook Ad Course & Creative Guide]]