update lesson 8 CTA

envy/_subsections/sec01/lesson-08c.org

@@ -0,0 +1,69 @@
+#+title: Section 02 - Lessons 08c | CTA and NAVBAR
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
+
+* Links
+- [[../../toc.org][TOC - Facebook Marketing Notes]]
+- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/34808870#overview][S02:L08 - The Ultimate Facebook Page Guide]]
+- [[https://www.coursenvy.com/post/social-media-image-sizes][Optimal Social Media Image Sizes]]
+
+* Notes
+
+** Adding a CTA
+*** goal
+- present value proposition
+- lead eyes to the CTA
+
+*** adding a CTA
+- first hit the ... on the right side under the cover
+
+#+attr_html: :width 600px
+[[../../../_share/media/img/facebook/envy/section 02/L08c_01.png]]
+
+- then click "Add Action Button"
+
+#+attr_html: :width 400px
+[[../../../_share/media/img/facebook/envy/section 02/L08c_02.png]]
+
+- then choose an appropriate CTA
+#+attr_html: :width 400px
+[[../../../_share/media/img/facebook/envy/section 02/L08c_03.png]]
+
+*** types of CTAs
+- Sign Up
+  - sends to sign up page
+
+- Send Message
+  - can directly with messenger
+  - target them via facebook ads
+
+** Optimize Facebook Page
+- the more complete the info is, the more legit
+- improves page quality and rank
+- bio is the facebook meta description for google search
+  - include 2-3 focus keywords
+
+*** various fields
+- Profile Picture
+- Cover Photo
+- Facebook Page Bio
+- Page Description (About)
+- Business Address and Phone
+  - factors this in search ranking for location businesses
+- Page Category
+- Website and Email Address
+- Facebook Page Settings
+
+** Change Navbar Sections
+
+- go from More->Manage Sections
+
+#+attr_html: :width 600px
+[[../../../_share/media/img/facebook/envy/section 02/L08c_04a.png]]
+
+#+attr_html: :width 600px
+[[../../../_share/media/img/facebook/envy/section 02/L08c_04b.png]]
+
+- from there toggle on and off sections
+
+#+attr_html: :width 400px
+[[../../../_share/media/img/facebook/envy/section 02/L08c_04c.png]]

envy/_subsections/sec01/lesson-08d.org

@@ -0,0 +1,11 @@
+#+title: Section 02 - Lessons 08d | Settings
+#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
+
+* Links
+- [[../../toc.org][TOC - Facebook Marketing Notes]]
+- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/34808870#overview][S02:L08 - The Ultimate Facebook Page Guide]]
+- [[https://www.coursenvy.com/post/social-media-image-sizes][Optimal Social Media Image Sizes]]
+
+* Notes
+
+** Settings->Privacy

envy/toc.org

@@ -21,3 +21,5 @@
 #+attr_html: :class contents-overview
 - [[./_subsections/sec01/lesson-08.org][Lessons 08a: Creating Accounts]]
 - [[./_subsections/sec01/lesson-08b.org][Lessons 08b: Image Sizes]]
+- [[./_subsections/sec01/lesson-08c.org][Lessons 08c: CTA and Navbar]]
+- [[./_subsections/sec01/lesson-08d.org][Lessons 08d: Settings]]