1.7 KiB
Executable file
1.7 KiB
Executable file
Section 01 - Lessons 01, 02 | Intro, Quick Tips
Notes
intro
statistics
- 2 billion users
- 1.4 billion active users (70%)
- 1.7 billion mobile active users
- avg time spent per visit: 20 minutes
what you will learn
- optimize facebook page
- install facebook pixel and Create Custom Audiences
- how to engage with audiences
- understand all facebook ad types
- how to split test and optimize ads
tips
- watch the entire course then rewatch topics of interest
- start with a facebook business manager account
things you will create
- Facebook Business Manager Account
- Facebook Ad Account
- Facebook Pixel
- Website
Never overlap the tracking of various websites by installing the same pixel on multiple websites
- one website per ad account
- one pixel per website
- one pixel is connected to one ad account
detailed targeting a broad audience instead of competitor audience
- when creating a new ad set you may want to put your competitors page in the detailed targeting field
- that page might not appear
-
target a broad audience instead
- 1,000,000+ size to start
-
create warm audience
- pixel will show who went to the website
- you can duplicate this audience