81 lines
1.9 KiB
Org Mode
Executable file
81 lines
1.9 KiB
Org Mode
Executable file
#+title: Section 01 - Lessons 05 | The Basics of Facebook Ads
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
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* Links
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- [[../../toc.org][TOC - Facebook Marketing Notes]]
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- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/2872460#questions][S01:L05 - The Basics of Facebook Ads]]
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- https://business.facebook.com/adsmanager
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* Notes
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** the basics of facebook ads
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*** goal
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1. awareness - create a story around product/brand that people will remember
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2. consideration - offer a value proposition to attract customers
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3. conversion - make the sale and build customer loyal
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*** reach people based on
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- locations
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- age
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- gender
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- interests
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- actions taken on website or app
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- etc
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*** creating a Facebook Campaign
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https://business.facebook.com/adsmanager
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- go to the adsmanager page
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- hit the create button under the campaigns tab
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**** buying type
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- auction
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- reservation
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**** campaign objectives
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- awareness
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- traffic
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- engagement
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- leads
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- app promotion
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- sales
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*** creating an Ad Set
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- where we select the target audience we want to reach
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**** options for reaching target audience
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- custom
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- email list
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- age
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- gender
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- language
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- detailed targeting
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- demographics
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- interests
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- behaviors
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**** types of audiences
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- specific: 1,000 to 1,000,000
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- broad: 1mn+
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**** detailed targeting
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- one of the options facebook enables you to use to refine who the ads are shown to
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- it's good to target competitors pages, bc those are the audiences you want
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- not all pages are available
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**** examples of targets
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- locations, demographics, age, gender
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- users interests
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- hobbies
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- recent activity searches
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- behaviors
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- what websites are they searching
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- where are they shopping
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- income level
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- what Facebook pages do they like
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*** marketing investment
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- ROMI: Return on Marketing Investment
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- A/B Split Testing
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