media-facebook/envy/_subsections/sec01/lesson-03.org

Section 01 - Lessons 03 | Facebook for Business

• Links
• Notes
  • Facebook For Business
    • create / manage
    • organize
    • meta business vs facebook business
    • creating a business account
    • creating an ad
    • methods to create a page
    • what is an ad account
    • The PixelRule
    • create an ad account
    • add people
    • set Facebook Page as Primary Page
    • create an ad

Links

• TOC - Facebook Marketing Notes
• S01:L03 - Facebook for Business

Notes

Facebook For Business

create / manage

• ad accounts
• facebook pages
• instagram accounts

organize

• keep analytics and reporting seperate for proper tracking
• request access to other pages or ad accounts
• assign people to work on them

https://business.facebook.com/adsmanager https://business.facebook.com/settings

meta business vs facebook business

• meta business suite

• facebook business account

  • access via adsmanager

creating a business account

• goto adsmanager above
• sign in with personal profile
• if you are directed to the Meta Business Suite go instead to Facebook Business Account settings

creating an ad

• in order to create an ad you need

  1. Facebook Page
  2. Ad Account
  3. People

methods to create a page

1. business settings

   • click on the menu in the upper right corner of the sidebar
   • then click on Business Settings under 'shortcuts' in the 'All tools' panel that pops up

   • now select 'Pages' under 'Accounts' in the Sidebar

     • add a page

       • owner
       • admin

     • request access to a page

       • if you are not the admin of the page
     • create a new page

2. personal profile

   • login to your personal profile and go to the facebook page creation url
   • https://www.facebook.com/pages/creation

what is an ad account

• create ad campaigns

• group all specific ad activity

  • different ad campaigns
  • ad sets
  • ads
  • billing information

The PixelRule

• basic rule

  • ONE Facebook Pixel PER Ad Account
  • ONE Facebook Pixel PER Facebook Page/Website
  • ONE Facebook Page/Website PER Ad Account
• treat each new ad account as a new pixel to pair with a new website

create an ad account

• Business Settings->Accounts->Ad Account

  • add existing
  • request access
  • create new
• best to start fresh and create a new one

add people

• allows you to invite people via their email addess
• unless it's a cofounder, keep the person as an employee

set Facebook Page as Primary Page

• got to Business Info page

  1. https://business.facebook.com/settings/info

  2. click the Edit button

     

  3. type in the Facebook Page name in the Primary Page field and hit save

     

create an ad

• go to Business Settings->Accounts->Ad Accounts
• select the ad account

• then click on "Open in Ads Manager"

  
• this will take you to the adsmanager for that ad account