104 lines
3.5 KiB
Org Mode
104 lines
3.5 KiB
Org Mode
#+title: Section 02 - Lessons 08 | The Ultimate Facebook Page Guide
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
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* Links
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- [[../../toc.org][TOC - Facebook Marketing Notes]]
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- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/34808870#overview][S02:L08 - The Ultimate Facebook Page Guide]]
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* Notes
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** Create a Facebook Page
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- login to account
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- [[http://www.facebook.com/pages/creation]]
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*** initial steps
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- select category
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- enter description
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- click 'create page'
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** access main page
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- to access you must switch profile to facebook page profile
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- in the upper right corner it will say "Manage Page"
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#+ATTR_HTML: :width 400px
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[[file:../../../_share/media/img/facebook/envy/S02_L08_E01.png]]
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*** fill out everything
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- the more complete the better
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- specifically fill out
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- Edit Bio
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- Edit Details
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- bio and details are used for searching
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- *the bio is the Meta description in google search*
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- include common phrases and keywords that customers would use to search
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** about page
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- fill out all relevant fields for brand
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- category
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- business address
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- email
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- phone
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** Customize Facebook Page username
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- format will be like *www.facebook.com/your-chosen-username*
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- can only be done once, otherwise you have to make a request
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** create an account on instagram
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- you can only have 5 instagram accounts at a time
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- same username
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- bio
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- emoji bulleted list of value propositions for brand
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- last line should be a call to action for instagram profile website link
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** create a business account on instagram
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*** to switch profile to a business account (correct way)
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1. click on the profile icon in the lower left column
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#+attr_html: :width 100px
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[[file:../../../_share/media/img/facebook/envy/section 02/L08_01.png]]
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2. click on *Edit Profile*
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#+attr_html: :width 600px
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[[file:../../../_share/media/img/facebook/envy/section 02/L08_02.png]]
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3. go to *Account type and Tools*
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#+attr_html: :width 400px
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[[file:../../../_share/media/img/facebook/envy/section 02/L08_03.png]]
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4. click on *Switch to professional account*
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#+attr_html: :width 600px
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[[file:../../../_share/media/img/facebook/envy/section 02/L08_04.png]]
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5. Choose from either Creator or Business
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6. select a category for your business and tap *Done*
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*** old and incorrect way that doesn't work
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- go to profile and tap the three bars in the upper right corner
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- tap *Settings*
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- some accounts will have *Switch to Professional Account* option directly under Settings
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- tap *Account*
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- tap *Switch to Professional Account*
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- tap *Continue*
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- select a category for your business and tap *Done*
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** Link Facebook Page to Instagram account
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*** benefits
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- run instagram ads
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- respond to instagram comments and messages via /Meta Business Suite Inbox/
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*** how to connect
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1. Go to Facebook Page
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2. Click *Settings* in left on *Manage Page* menu
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#+attr_html: :width 300px
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[[file:../../../_share/media/img/facebook/envy/section 02/L08_05.png]]
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3. Click *Linked accounts* in left menu
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#+attr_html: :width 300px
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[[file:../../../_share/media/img/facebook/envy/section 02/L08_06.png]]
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4. log into instagram account
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- if your account isn't already professional instagram will change it and you will have to go through the process of choosing the professional attributes
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- See also: [[*create a business account on instagram][How to create a business account on Instagram]]
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** Facebook Images
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[[https://www.coursenvy.com/post/social-media-image-sizes][Optimal Image Sizes]]
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