1.9 KiB
1.9 KiB
Section 01 - Lessons 05 | The Basics of Facebook Ads
Links
Notes
the basics of facebook ads
goal
- awareness - create a story around product/brand that people will remember
- consideration - offer a value proposition to attract customers
- conversion - make the sale and build customer loyal
reach people based on
- locations
- age
- gender
- interests
- actions taken on website or app
- etc
creating a Facebook Campaign
https://business.facebook.com/adsmanager
- go to the adsmanager page
- hit the create button under the campaigns tab
buying type
- auction
- reservation
campaign objectives
- awareness
- traffic
- engagement
- leads
- app promotion
- sales
creating an Ad Set
- where we select the target audience we want to reach
options for reaching target audience
-
custom
- email list
- age
- gender
- language
-
detailed targeting
- demographics
- interests
- behaviors
types of audiences
- specific: 1,000 to 1,000,000
- broad: 1mn+
detailed targeting
- one of the options facebook enables you to use to refine who the ads are shown to
- it's good to target competitors pages, bc those are the audiences you want
- not all pages are available
examples of targets
- locations, demographics, age, gender
-
users interests
- hobbies
- recent activity searches
-
behaviors
- what websites are they searching
- where are they shopping
- income level
- what Facebook pages do they like
marketing investment
- ROMI: Return on Marketing Investment
- A/B Split Testing