86 lines
2.2 KiB
Org Mode
86 lines
2.2 KiB
Org Mode
#+title: Section 02 - Lessons 11 | Keywork Search
|
|
#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
|
|
|
|
* Links
|
|
- [[../../toc.org][TOC - Facebook Marketing Notes]]
|
|
- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/5764098?start=24#overview][S02:L11 - Keyword Search]]
|
|
|
|
* Notes
|
|
** use keywords
|
|
1. rank organically
|
|
2. google ads
|
|
|
|
look for high ranked pages, and see what words are used to indicate importance
|
|
|
|
** step 1 - search
|
|
1. single key words
|
|
2. long tail / multiple key words that are looked for as a group
|
|
- searched less than single words
|
|
- but will rank you higher
|
|
|
|
** step 2 - generate
|
|
- search niche forums
|
|
- browse a library (niche magazines)
|
|
- test google autocomplete searches
|
|
- search wikipedia
|
|
- look at compettitors websites and ads online
|
|
- read newspapers
|
|
- search amazon and other online stores
|
|
- amazon uses keyword in the bullet points and titles
|
|
- search clickbank.com
|
|
- check out google trends
|
|
- see if you are getting search volume for your keywords
|
|
- watch tv commercials and infomercials
|
|
|
|
** keyword niche #1 - buyers
|
|
- best (top, top rated, new)
|
|
*** who is your keyword for
|
|
- dogs, women, men, kids, dogs, hooby, hikers
|
|
|
|
*** reviews
|
|
*** where to buy
|
|
*** cheap (lowest price, discound, deals, lury, expensive)
|
|
- on sale (coupon code, for sale, promo, promo code, special)
|
|
- under $xx
|
|
*** buyers like to compare things
|
|
- sony vs samsung
|
|
|
|
** keyword niche #2 -- info seekers
|
|
*** how to
|
|
- guide to, how do you ..
|
|
|
|
- easy
|
|
- top 10 (top x, best x)
|
|
- tutorial
|
|
- training
|
|
- course
|
|
- how to
|
|
- guide
|
|
- instructions
|
|
|
|
*** DIY
|
|
- how to build a table, etc.
|
|
|
|
*** how to
|
|
- eliminate
|
|
- get rid of
|
|
- prevent
|
|
- fix
|
|
|
|
** how to tell which keywods are good
|
|
- long tail pro
|
|
- https://www.coursenvy.com/post/long-tail-pro
|
|
|
|
** picking winning keyword
|
|
- keyword competitiveness 0-100 ranking
|
|
- calculated using a bunch of factors
|
|
- lower is better
|
|
|
|
** use google keyword planner
|
|
- put in a keyword and google will give you a lot of info
|
|
- create a google ads account
|
|
- create an ad campaign
|
|
- you don't have to launch it
|
|
- just pause it
|
|
- go to tools->planner
|
|
- you can put in competitors urls or your own ideas
|