38 lines
1.3 KiB
Org Mode
38 lines
1.3 KiB
Org Mode
#+title: Section 02 - Lessons 12 | Awesome Page
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#+HTML_HEAD: <link rel="stylesheet" type="text/css" href="../../../_share/media/css/facebook.css" />
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* Links
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- [[../../toc.org][TOC - Facebook Marketing Notes]]
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- [[https://www.udemy.com/course/facebook-ads-facebook-marketing-mastery-guide/learn/lecture/3002204#overview][S02:L12 - What Makes Your Facebook Page Awesome]]
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- https://www.coursenvy.com/post/best-facebook-pages
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* Notes
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1. Clean Logo
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2. The cover photo relates to the logo
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3. In the bio show ways of contacting customers
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4. Call to actions is obvious
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5. Tab pages are appropriate for business
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** examples pages
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*** cabela's
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- [[https://www.facebook.com/Cabelas][Cabela's Sporting Goods Store]]
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- Intro says "worlds foremost outfitter"
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- profile image relates to cover photo
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- tabs that relate to brand
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- photo contest to engage with fans
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*** zappos
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- [[https://www.facebook.com/zappos][Zappos Clothing]]
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- 'shop now' call to action
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- photos displaying shoes
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- in About they invite customers to tweet, chat, email or Call at their number
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*** starbucks
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- [[https://www.facebook.com/Starbucks][Starbucks Coffee]]
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- clean logo
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- good product shots in photos
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- call to action is a simple "Send Message"
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** trends
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- https://trends.google.com/trends/
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- http://hashtags.org
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