media-facebook/envy/_subsections/sec01/lesson-08c.org

Section 02 - Lessons 08c | CTA and NAVBAR

• Links
• Notes
  • Adding a CTA
    • goal
    • adding a CTA
    • types of CTAs
  • Optimize Facebook Page
    • various fields
  • Change Navbar Sections

Links

• TOC - Facebook Marketing Notes
• S02:L08 - The Ultimate Facebook Page Guide
• Optimal Social Media Image Sizes

Notes

Adding a CTA

goal

• present value proposition
• lead eyes to the CTA

adding a CTA

• first hit the … on the right side under the cover

• then click "Add Action Button"

• then choose an appropriate CTA

types of CTAs

• Sign Up

  • sends to sign up page

• Send Message

  • can directly with messenger
  • target them via facebook ads

Optimize Facebook Page

• the more complete the info is, the more legit
• improves page quality and rank

• bio is the facebook meta description for google search

  • include 2-3 focus keywords

various fields

• Profile Picture
• Cover Photo
• Facebook Page Bio
• Page Description (About)

• Business Address and Phone

  • factors this in search ranking for location businesses
• Page Category
• Website and Email Address
• Facebook Page Settings

Change Navbar Sections

• go from More->Manage Sections

• from there toggle on and off sections