media-facebook/envy/_subsections/sec04/S04|L22 - overview of how to install meta pixel dataset.org

S04|L22 - overview of how to install meta pixel dataset

• Links
• Notes
  • set up datasource
    • data sources
    • add yourself and assets
  • use the pixel
    • set up the pixel
    • install the pixel into your website
  • testing

Links

• TOC - Facebook Marketing Notes
• S04|L22 - video
• meta pixel, standard events, and custom conversions pdf
• https://www.coursenvy.com/post/custom-conversions-url-contains-or-url-equals

Notes

set up datasource

1. go to the left sidebar, and click on 'All Tools' icon

   file:../../../_share/media/img/facebook/envy/section_03/lesson-22/ex01a-all_tools.png

2. now click on 'Business Settings'

   file:../../../_share/media/img/facebook/envy/section_03/lesson-22/ex01b-business_settings.png

data sources

facebook got rid of the 'pixels' subcategory and replaced it with 'datasets'

1. click on 'Data Sources'

   file:../../../_share/media/img/facebook/envy/section_03/lesson-22/ex02a-data_sources.png

2. click on 'Datasets', then 'Add'

   file:../../../_share/media/img/facebook/envy/section_03/lesson-22/ex02b-datasets.png

3. enter the pixel name and hit 'create'

   • it's suggested you use the date in the name so you know when it was created

   file:../../../_share/media/img/facebook/envy/section_03/lesson-22/ex02c-create_dataset.png

add yourself and assets

you will be taken to the Dataset page where it will show your created datasets

file:../../../_share/media/img/facebook/envy/section_03/lesson-22/ex03a-dataset.png

1. add yourself to the dataset

   file:../../../_share/media/img/facebook/envy/section_03/lesson-22/ex03b-add_yourself.png

2. connect it to your Ad Campaign

   file:../../../_share/media/img/facebook/envy/section_03/lesson-22/ex03c-asset.png

use the pixel

1. go to event manager

   file:../../../_share/media/img/facebook/envy/section_03/lesson-22/ex04a-eventmanager.png

2. click on settings

   file:../../../_share/media/img/facebook/envy/section_03/lesson-22/ex04b-settings.png

set up the pixel

1. turn on Automatic Website Matching

   file:../../../_share/media/img/facebook/envy/section_03/lesson-22/ex05a-automatic_website_matching.png

2. turn on Event Setup Tool

   file:../../../_share/media/img/facebook/envy/section_03/lesson-22/ex05b-event_setup_tool.png

install the pixel into your website

1. Setup Partner Integration

   file:../../../_share/media/img/facebook/envy/section_03/lesson-22/ex06a-partner_integration.png

2. choose partner

   file:../../../_share/media/img/facebook/envy/section_03/lesson-22/ex06b-choose_partner.png

1. scroll up the settings page and get the Dataset ID

   file:../../../_share/media/img/facebook/envy/section_03/lesson-22/ex06c-dataset_id.png

testing

1. go to 'Test Events'

   • confirm server set up correctly

   • confirm website events set up correctly

     • type in website url
     • browse around, click on buttons

   • file:../../../_share/media/img/facebook/envy/section_03/lesson-22/ex07a-test_events.png

2. Go to diagnositcs

   file:../../../_share/media/img/facebook/envy/section_03/lesson-22/ex07b-diagnostics.png